We all know that branding has intrinsic value, but how much value can actually ascribe to a “Brand”… more specifically our brand. This is no small question and one that is challenging to answer.
In the South, we are raised to be "nice." Nice is always expected, but nice means nothing without sincerity. Too often nice can be a passive-aggressive behavior where you are smiling and nodding [...]
Almost without fail, the last thing anyone … even experienced exhibit designers … think about is what your exhibit smells like. Even now, after reading that last line you’re wondering where can I [...]
A shorthand formula to help with exhibit design goes like this: "Exhibit design should compel a particular audience into a specific conversation to achieve a measurable outcome." It doesn't cover [...]
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5 Ideas for Client Engagement
No one wants to be replaced, as a company or a person, and having remarkable client engagement that eclipses that of your competitors makes you hard to replace. Once [...]
Telling Your Company Story
Story telling has been a popular topic in exhibiting over the last several years. I’ve used the term myself when talking with clients. And I do agree that when we are [...]
It matters more than ever!
One of the biggest challenges in life and business these days is face-to-face communication. How many of us are constantly checking our phones while we are with our [...]