Erik Koglin

Recent Posts

24 Apr
24 Apr

Environmentally Conscious

You will find out shortly that my title is a play on words. The intention isn’t to mislead you about sustainability, but instead to apply the term in another fashion. When you’ve approached the [...]

27 Mar
27 Mar

Talking Taboo...Promotional Models

Do a web search on hiring models for your trade show and you’ll find not just a few articles that decry the practice.  There are a lot of reasons to be cautious in the use of models.  For one [...]

27 Feb
27 Feb

The Design of the Scent-ury

Almost without fail, the last thing anyone … even experienced exhibit designers … think about is what your exhibit smells like. Even now, after reading that last line you’re wondering where can I [...]

22 Feb
22 Feb

The Importance of Intentional Design

A shorthand formula to help with exhibit design goes like this: "Exhibit design should compel a particular audience into a specific conversation to achieve a measurable outcome." It doesn't cover [...]

30 Jan
30 Jan

StoryTelling...

Telling Your Company Story

Story telling has been a popular topic in exhibiting over the last several years.  I’ve used the term myself when talking with clients.  And I do agree that when we are [...]

14 Dec
14 Dec

Design Objective

A shorthand formula to help with exhibit design goes like this: "Exhibit design should compel a particular audience into a specific conversation to achieve a measurable outcome." It doesn't cover [...]

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