John Hamari

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Recent Posts

02 Jul
02 Jul

Places Everyone!

All Staffers at Trade Shows Need a Role...

A common myth prevalent in marketing circles at most any company is that the best exhibit staffer is going to be the outgoing sales person who is fun and [...]

29 May
29 May

Design for Memorability - 15 Keys for Exhibit Design

Anyone who has ever been part of the creative process knows firsthand that designing trade show exhibits can prove a challenge in all the best and worst ways. Creatively, business executives love [...]

22 May
22 May

10 Tips for Stretching Your Trade Show Budget

Stretching an already tight budget can be a challenge and the trick is to pursue savings that are transparent to the attendees at your exhibit space.  Whether you’re planning your company’s [...]

08 May
08 May

14 Ways to Avoid Trade Show Theft, Thieving, and Other Types of Chicanery

You don’t need to go to Las Vegas to gamble, all you have to do is bring something of high value to a trade show. Everyone is faced with the common problem of theft on the show floor. That being [...]

01 May
01 May

Don't Tell Me - Let Me Try...

Experiential Marketing At Trade Shows

Some things must be felt, seen, tasted, smelled, attempted, or heard in order to be believed.  Through a campaign, we can tell someone what we think or how [...]

03 Apr
03 Apr

Top 20 Fun Trade Show Activities...The Must Do's

Trade shows are a serious marketing medium in which we invest billions of dollars. In our quest to achieve business results, we often talk about getting the highest ROI (Return on Investment) or [...]

20 Mar
20 Mar

6 Steps to Effective Lead Management

An alarming statistic is that 79% of Trade Show Leads are never followed up on… how crazy is that?  There are tools that abound to make all of our lives easier when it comes to lead management.  [...]

06 Mar
06 Mar

Growing Brand Advantage

We all know that branding has intrinsic value, but how much value can actually ascribe to a “Brand”… more specifically our brand.  This is no small question and one that is challenging to answer.

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06 Feb
06 Feb

Priceless...Yet Free

5 Ideas for Client Engagement

No one wants to be replaced, as a company or a person, and having remarkable client engagement that eclipses that of your competitors makes you hard to replace.  Once [...]

23 Jan
23 Jan

10 Convincing Points Why Trade Shows are Worth the Spend

As your company's Marketing Warrior, you know the value of trade shows in generating leads and cultivating existing client relationships.  However, with a tight marketing budget you need some [...]

09 Jan
09 Jan

Annual Brand Checkup

How Is Your Brand Health?

“How healthy is our brand and what kind of return are we receiving?” This common question looms in the minds of marketers far and wide who wrestle with this on a regular [...]

04 Jan
04 Jan

Key to Success: FAILURE... What?

Failure is Not Fatal

One of the better sources for business success I have found is by observing everyday life and applying the principles I’ve learned to what we do inside our organizations. A [...]

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