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Skyline Exhibitor Source

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When Life Gets Messy

Posted by Skyline Exhibitor Source on May 26, 2020 10:45:00 AM

By Sofia Troutman

We are living in some strange days for sure and the landscape is constantly shifting under us.  As event and marketing professionals, we are basically circus performers spinning all the plates – we are accustomed to managing people and schedules and events, keeping all the moving parts moving, and all while managing ourselves. We, too, have social lives, families, personal budgets, and individual goals. Much of the time, these two worlds run nicely parallel. Occasionally, though, the two worlds collide and a personal crisis interferes with work life.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, sales leads, success, branding, F2F, face to face marketing, B2B, experiential marketing, client engagement, event planning, marketing and advertising, Aerosmith

"Dude Looks Like A Lady" ... Tap Your Inner Aerosmith to Improve Trade Show Results

Posted by Skyline Exhibitor Source on May 19, 2020 10:45:00 AM

By Shawn Lacagnina

I’ve always loved music, and growing up in the 80s, I was singing along to the best music ever as I cruised our small town in my Oldsmobile Cutlass. I don’t remember a time in my life when I couldn’t belt out “Dream On” at the top of my lungs. Back then, we couldn’t believe we’d make it to 2020. So, for old times’ sake and a little fun, here are the top 10 ways to Aerosmith your way to a great trade show.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, sales leads, success, branding, F2F, face to face marketing, B2B, experiential marketing, client engagement, event planning, marketing and advertising, Aerosmith

Marketing Videos: Which Camera is the Right One?

Posted by Skyline Exhibitor Source on May 5, 2020 10:45:00 AM

By Matt Bohar

Do you love watching those smart, fun videos on social media? Of course you do! Everyone does. They are so creative, and what’s more, they’re effective. A whopping 87% of video marketers say video has increased their website traffic and 83% say video helps them generate leads. And perhaps most importantly, 80% boast increased sales because of video marketing. For this reason, 95% of video marketers plan to increase their video marketing budget next year.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, sales leads, success, branding, F2F, face to face marketing, B2B, experiential marketing, technology, client engagement, event planning, videography, marketing and advertising

Top 10 Methods of Building Your Brand at Trade Shows

Posted by Skyline Exhibitor Source on Apr 28, 2020 10:45:00 AM

By Mike Thimmesch

If your company wants to build its brand at trade shows, your company is in good company. In survey after survey, exhibitors tell us that building brand awareness is their number one (or at least #2) goal in trade show marketing.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, sales leads, success, branding, F2F, face to face marketing, B2B, technology, client engagement, event planning, marketing and advertising

4 Ways to Close The Sale Following Trade Show Cancellations

Posted by Skyline Exhibitor Source on Apr 21, 2020 10:45:00 AM

By Michael Criscuolo

In times of unforeseen catastrophe – the COVID-19 pandemic, the 2008 financial crisis, 9/11 – businesses are confronted with unprecedented challenges, from plummeting revenue streams to navigating employee retention and potential furloughs, even paying the rent. Sales and marketing teams are quickly finding their previously planned trade shows and meetings are postponed or cancelled. How, then, can sales leaders, marketing teams, and product managers support business continuity and continue to meet with key clients and prospects under such challenging circumstances? One way is by engaging in strategic, alternative meeting planning. The purpose of this article is to outline four ways to meet when attending your trade show or conference is no longer possible.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, sales leads, success, branding, digital marketing, F2F, face to face marketing, B2B, technology, client engagement, event planning, lead capture, marketing and advertising, COVID-19, trade show cancellations, virtual meetings

7 Steps to Lead Mastery

Posted by Skyline Exhibitor Source on Apr 7, 2020 10:45:00 AM

If ROI is the name of your exhibiting game, the real product of your trade show is leads. If you ask almost any exhibitor why they attend trade shows, you’ll most likely hear the number one answer (or at least number two) is lead generation.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, digital marketing, F2F, face to face marketing, B2B, technology, client engagement, event planning, lead capture, marketing and advertising

Three Technology Trends at Trade Shows

Posted by Skyline Exhibitor Source on Mar 31, 2020 10:45:00 AM

Just when you’ve purchased and acclimated to the latest, greatest new innovation in technology – BOOM! – a new trend comes on the scene and your technology is old news. Because of the ever-changing nature of technology (and remember, this is a GOOD thing! We want to be improving and growing!), trade show managers can be hesitant to get on board with the latest hot item. But just imagine if we’d resisted such early innovations as badge scanners or marketing automation software – technology that has vastly improved the trade show experience. The trick is to pump the brakes on the here-today-gone-tomorrow trends and to rev up to the ones with staying power. Pay attention to these three advancements in trade show technology that are sure to be around for many, many years.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, digital marketing, F2F, face to face marketing, B2B, technology, client engagement, event planning, booth lighting, marketing and advertising, artificial intelligence

Getting Leads...A Trade Show Strategy

Posted by Skyline Exhibitor Source on Mar 24, 2020 10:45:00 AM

By Chris Rowe

Occasionally, I’ll read a really great article on LinkedIn or a blog post by an associate in the trade show business about what sounds like a new and fantastic idea to attract attendees into the trade show booth. I’ll daydream a bit about what it would take to pull it off. I’ll wonder if it would work for our booth. I’ll wonder if it would truly generate good leads. And then . . . I’ll wonder if it worked for THEM. Drawing a big crowd to your booth is exciting. An active booth feels energizing and smells like success. But does it actually mean that you’re having a profitable show?

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, digital marketing, F2F, face to face marketing, B2B, client engagement, event planning, marketing and advertising

Tracking...Advanced Digital Marketing

Posted by Skyline Exhibitor Source on Mar 10, 2020 10:45:00 AM

By Matt Bohar

Tracking campaign results with Google Analytics is crucial for honing and adjusting future campaigns. However, often exhibitors just don’t do it. For more information on that, read this blog post. Exhibitors often won’t measure their website engagement from email blasts and other advertising. And because these stats aren’t tracked in Google Analystics without manually enabling it, they miss out on crucial information that they need to adjust their inbound marketing.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, digital marketing, F2F, face to face marketing, B2B, technology, client engagement, event planning, social media marketing, marketing and advertising

13 Reasons Exhibitors Value Trade Shows

Posted by Skyline Exhibitor Source on Mar 3, 2020 10:45:00 AM

Is it really worth it? All the time and money and energy and set-up and tear down and time out of pocket. Are trade shows really all that great?

Turns out, YES! Yes, they are. Exhibitors value trade shows for lots of reasons, from helping them meet their objectives to just making their jobs more exciting.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, F2F, face to face marketing, B2B, client engagement, event planning

Top 11 Free Trade Show Resources

Posted by Skyline Exhibitor Source on Feb 25, 2020 10:45:00 AM

Looking for some FREE and EFFECTIVE resources to help you reach your marketing goals? Look no further! We’ve compiled a list of websites and helps aimed at assisting anyone with  business objectives, a tight budget, and plenty of focus. To help maximize your trade show ROI and surpass your event planning benchmarks, read on!

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, F2F, face to face marketing, B2B, client engagement, event planning

Coronavirus Travel Tips for Trade Show Travelers

Posted by Skyline Exhibitor Source on Feb 18, 2020 10:45:00 AM
25 Business Travel Tips

What are the risks of exhibiting with the health threats that are currently looming?  We have put together a few travel tips to address the Corona Virus outbreak.  More people are taking pause before booking their travel to their next event. This is a unique situation, and hopefully will be over soon. However, as trade show and event professionals you may wonder what you need to think about when preparing to travel or organize your next event. If you are not the event organizer, do you even go? Recently, Amazon, Sony and Ericsson decided not to exhibit at the Mobile World Congress in Barcelona because they did not want to expose their employees to the Coronavirus.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, F2F, face to face marketing, B2B, client engagement, event planning, human interaction, travel, safety, air travel

Body Language

Posted by Skyline Exhibitor Source on Feb 4, 2020 10:45:00 AM
What Are You Saying?

When you are a presenter or a booth staffer at a trade show exhibit, your single most important visual is YOU. Your audience is looking at you. They are listening to you. The way you look and sound communicate your entire message and determine your success as a speaker. Your body language, facial expressions, and gestures matter even more, I would argue, than your actual speech. Below are some areas in which your physical expressiveness can wow your audience.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, F2F, face to face marketing, B2B

Entertaining Clients

Posted by Skyline Exhibitor Source on Jan 28, 2020 10:45:00 AM
Expectations Have Lowered...Keep it Simple

There was a time when wining, dining, and entertaining clients with concerts, ballgames, and other luxuries would strengthen business relationships and woo new customers. Win the client, write off the expense. However, the 2017 Tax Cuts and Jobs Act took a major bite out of that piece of the marketing pie. Even though you’ll no longer be able to woo customers with playoff tickets or front row seats to Wicked, you can still connect with them on a personal level and treat them in a style that adds value to them. No matter what experience you’re hoping to offer clients, the following tips will help you create it.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, F2F, face to face marketing, B2B

Planning for Trade Shows

Posted by Skyline Exhibitor Source on Jan 21, 2020 10:45:00 AM

It's All Going to Work Out!

Steps to Take When Life Throws You a Curve Ball

It’s happened to all of us. We’ve dotted all the I’s and crossed all the T’s and micromanaged every piece of the trade show to perfection. What could go wrong?! Right? Wrong! Inevitably, some minor (or major) mishap will cause a kink in your plans: part of a shipment got lost, the exhibit is held up in customs, someone put a forklift through one of your boxes. While these are concerns and they have to be handled, they are no reason to panic.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, F2F, face to face marketing, B2B, installs and dismantles

Alert: Save Thousands on Rigging at the Las Vegas Sands

Posted by Skyline Exhibitor Source on Jan 7, 2020 10:45:00 AM

For those of us involved with trade shows, we know that a high priority is managing the budget. The budget drives where, what, and how we exhibit. And it adds up quickly. There’s the cost of the booth itself; the cost of show services like Wi-Fi, shipping, and drayage; travel and lodging costs; and collateral costs such freebies and giveaways and drawings.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, corporate culture, branding, budget, vision, ROI, return on investment, F2F, face to face marketing, B2B, budgeting and measurement, rigging, installs and dismantles

Alignment in the Company

Posted by Skyline Exhibitor Source on Dec 31, 2019 10:45:00 AM

By Jon Althoff

I have loved being challenged in business for over 35 years. In CPG B2C (consumer packaged goods, business-to-consumer); in B2B (business-to-business). Manufacturing. Design. Chemicals. Food (my favorite was candy).

I’ve seen a lot over the years; made objectives most of the time, but many times I, and my organizations, did not. The reason why was occasionally something as obvious as the economy, but most often there was a controllable miss: bad planning and bad alignment.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, corporate culture, branding, budget, vision, ROI, return on investment, F2F, face to face marketing, B2B, budgeting and measurement

Digital Display Options Buying Guide - Part 2

Posted by Skyline Exhibitor Source on Dec 17, 2019 10:45:00 AM

6 Digital Display Options for Small Digital Displays

Part 2:

In Part 1 of a Buyer’s Guide to Trade Show Digital Displays, we discussed the pros and cons of using tablets, computer monitors, kiosks, and TVs for digital displays. In part 2, we will break down the features and benefits of using larger displays -- projectors and entire video walls.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, environments, trade show leads, branding, F2F, face to face marketing, B2B, technology, display trends

Digital Display Options Buying Guide - Part 1

Posted by Skyline Exhibitor Source on Dec 3, 2019 10:48:33 AM

6 Digital Display Options for Small Digital Displays

It’s a no-brainer to use a digital display in your trade show booth – it offers endless possibilities to convey information and encourage interactivity with your visitors. Besides that, your competition is using it, so you’d better get on board. When it comes to choosing your digital displays, the number of options can be a bit overwhelming. From small tablets to multi-panel display walls, the choices are staggering. So, to help you pick the best choice for your budget, venue, and audience, we’re discussing the features, benefits, and how-tos of each kind of display in two handy articles. This first article will discuss the smaller of the digital displays – tablets, computer monitors, kiosks and TVs.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, environments, trade show leads, branding, F2F, face to face marketing, B2B, technology, display trends

Cut Expenses Wisely

Posted by Skyline Exhibitor Source on Nov 26, 2019 10:45:00 AM

“You gotta spend money to make money!” We’ve all heard this old truism, and while it definitely is, well, TRUE. . .businesses have to make sure they aren’t outspending their profit. There’s a delicate balance between spending enough (and in the right places) and spending too much. On top of that, the balance is always shifting – more like a wobble – as businesses break into new markets or experience an economic downturn or just grow lax in carefully budgeting where their dollars go..

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, corporate culture, branding, budget, vision, ROI, return on investment, F2F, face to face marketing, B2B, budgeting and measurement

Budgeting for Branded Environments

Posted by Skyline Exhibitor Source on Nov 19, 2019 10:45:00 AM

 

Last week, I had a day of back-to-back unrelated meetings, and I realized that at every single meeting, one of the topics that predictably came up was money. Whether the meeting was administrative in nature or about implementation or planning or advertising or education, considering the financial side was inevitable. Seems like a shallow, obvious thought, but I had this epiphany about how money is intrinsically related to every need and want we have.

This was kind of a bummer. As a creative, out-of-the-box thinker, I don’t want to consider monetary limitations. It seems like a budget sucks the fun right out of an idea.

.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, corporate culture, branding, budget, vision, ROI, return on investment, F2F, face to face marketing, B2B, budgeting and measurement

YouTube Is Ripe For You

Posted by Skyline Exhibitor Source on Nov 5, 2019 10:45:00 AM

Exhibiting is largely a visual industry, so it’s interesting that the most visual of all social media outlets, YouTube, is vastly underused in our marketing world.

Check out these stats:

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, digital marketing, technology, client engagement, social media marketing, livestreaming, videography, YouTube, marketing and advertising

Top 2019-2020 Trade Show Watchlist

Posted by Skyline Exhibitor Source on Oct 29, 2019 10:45:00 AM

 

If 2019 was any indication of how trade shows are trending, then 2020 is going to be a banner year. Below is a highlight of some spectacular upcoming trade shows, organized by industry and date. Based on the 2018 Top 250 US Trade Shows by Trade Show News Network, 2019-2020 is sure to please and there a few, in particular, you’ll want to look forward to.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, trade show planning and logistics, event planning

North American Trade Show Travel Tips

Posted by Skyline Exhibitor Source on Oct 22, 2019 10:45:00 AM

 

As the old saying goes, “Plans are useless, but planning is indispensable.” You actually have no idea what is going to happen at a show – what could go wrong or who you might meet. There are a LOT of moving parts to a show – from the travel to the hotel to the display setup to the tech. Anything could happen. So, why even have a solid plan? Because the actual planning of the trip helps you think through all those moving parts. Even if you’re a veteran exhibitor, you need a checklist and a plan to help your trip go smoothly. Here’s a quick list to keep you from stressing out about the details and to help be plan-savvy about the parts you CAN control.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, trade show planning and logistics, event planning, human interaction, travel, safety, air travel

The #1 Way to Improve Trade Show Effectiveness

Posted by Skyline Exhibitor Source on Oct 8, 2019 10:45:00 AM

 

Recently, two separate studies were conducted involving hundreds of exhibitors to determine exactly what works and what doesn’t when it comes to trade show practices. Skyline Exhibits and Access Intelligence Research & Consulting asked over 400 exhibitors how to get better results from their trade shows.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, event planning, human interaction

3 Questions to Spark Conversations in Your Trade Show Booth

Posted by Skyline Exhibitor Source on Oct 1, 2019 10:45:00 AM

3 Surefire Questions to Get Your Booth Attendees Talking!

It’s no surprise that the most important goal at a trade show is also the biggest challenge – getting people into your booth space. Obviously, the first step is to have an eye-catching exhibit. Many companies try product demos, professional entertainers, and giveaways to attract visitors. But what if your budget doesn’t afford professional corporate entertainers? What if your exhibit is more subtle than dazzling? What if your product or service doesn’t lend itself to a demo?

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, event planning, human interaction

Surviving the Unexpected Airline Delays to Your Trade Show

Posted by Skyline Exhibitor Source on Sep 24, 2019 10:45:00 AM

In the event and exhibit industry, airline travel is frequent and common. Usually, it all goes off without a hitch. You grab your stuff, get to the gate, board the plane, and off you go. However, if you’ve racked up millions of frequent flyer miles, there’s a chance you’ve also racked up an airline delay or two. And despite our best efforts at managing delays, layovers, connections, and other unforeseen stresses, we might even be faced with an overnight airport stay due to weather or airplane mechanical issues.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, event planning, human interaction, travel, safety, air travel

Top 20 Prep Tips for Trade Show Season

Posted by Skyline Exhibitor Source on Sep 10, 2019 10:45:00 AM

“It’s the most wonderful time of the year!” No, silly, not the holidays – trade show season! That’s right – trade show season is in full swing and all of the brands, media, and industry pros are in high gear to ensure a winning season. The months leading up to show are busy, busy, busy as everyone coordinates schedules, makes appointments, prepares materials, and collaborates creatively. Finally, the trade show arrives, and the rubber meets the road as the months of preparation are put to the test. Now, the REAL fun (and work!) begins! Take a look at these best tips for pulling off a winning showroom experience.

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Topics: Nashville trade show displays, Nashville trade show exhibits, skyline Nashville, trade show marketing, design, Blog, booth design, exhibit design, Skyline, trade shows, B2B

Short Attention Spans

Posted by Skyline Exhibitor Source on Sep 5, 2019 10:45:00 AM
6 Tips for Overcoming Short Attention Spans

Human attention span is at its lowest ever (thanks to technology!).

According to a study by Microsoft, the average human being now has an attention span of eight seconds, down from 12 seconds in the year 2000. More shocking, perhaps, is the fact that recent research shows that the human attention span decreases by a staggering  88 percent each year. {GASP}

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Topics: Nashville trade show displays, Nashville trade show exhibits, skyline Nashville, trade show marketing, design, Blog, booth design, exhibit design, Skyline, trade shows, B2B

Travel Tips for Safety

Posted by Skyline Exhibitor Source on Aug 27, 2019 10:45:00 AM

“Safe travels!” We hear it all the time when someone’s wishing us farewell for a trip, and we say it to each other, too. In fact, it’s SO common that we handily dismiss it without even really thinking about what might help us actually HAVE safe travels.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, event planning, human interaction, travel, safety, air travel, Uber

Tips for the Trade Show Rookie

Posted by Skyline Exhibitor Source on Aug 20, 2019 10:45:00 AM

Managing a trade show is not a job for the faint of heart. It is a demanding job with a lot of moving parts, which we’ll discuss below. A trade show manager might work for the sponsor or the organizer of a trade show; or they might work for a company participating in a trade show. If a business is smaller and only occasionally participates in trade shows, the trade show manager hat might be worn by the marketing manager or to someone from the sales team. No matter where the trade show manger comes from, their job is to provide an experience benefits the company and satisfies the customer.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, client engagement, event planning, human interaction, trade show etiquette

Trade Show Etiquette 301

Posted by Skyline Exhibitor Source on Aug 6, 2019 10:45:00 AM
Less Obvious Trade Show Do's and Don'ts

You probably wouldn’t talk on your phone or blow bubble gum or eat a Subway sandwich while manning the booth at your tradeshow. These are egregious errors in protocol that none of us would commit. However, have you ever skipped an opening event? Overlooked a surly-seeming booth visitor? Been too tired to give a client your full attention? These more benign breeches in etiquette might not strike us as that unbecoming, but to a prospective customer or client, our behavior matters. A LOT. If you think you’re above slipping up in the area of manners, look over the following trade show etiquette tips and judge for yourself.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, client engagement, event planning, human interaction, trade show etiquette

Ice Breaker Questions

Posted by Skyline Exhibitor Source on Jul 30, 2019 10:45:00 AM
Ice Breaker Questions for Trade Shows

With actual human connection going the way of the dinosaur recently, people have to work harder than ever to see (literally!) eye-to-eye. Think of your day to day life. You’re at work and you see people over the top of a computer screen or listen to them as you work on your iPad or device. You’re in a public space and people are just head down, ear buds in, face in phone. You’re in your car at a stoplight, and chances are all the people around you in their cars are on their phones; not that you’d notice, because you’re checking Instagram.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, tradeshows, success, F2F, face to face marketing, B2B, booth staffing, client engagement, event planning, human interaction

Drowning When Things Get Messy

Posted by Skyline Exhibitor Source on Jul 23, 2019 10:45:00 AM
Tips for Staying Afloat at Work When Life Gets Messy

Most people think their jobs are stressful, but some may be more entitled to complain than others.  As it turns out, the number 6 most stressful job in America is Event Planners.  That said, we need to take a breath and unpack some ideas to implement when life gets messy.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, tradeshows, success, event planning, human interaction

Strengthen Your Empathy Muscles

Posted by Skyline Exhibitor Source on Jul 16, 2019 10:45:00 AM
Empower Booth Staffers and Drive Better Staff Interactions

Albert Einstein once said, “It has become appallingly obvious that our technology has exceeded our humanity.”  If he said that over 80 years ago, I wonder what this brilliant scientist would have to say about technology and human interaction today.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, tradeshows, success, F2F, face to face marketing, B2B, booth staffing, human interaction, empathy

Live Seminar: Summer Scoop

Posted by Skyline Exhibitor Source on Jul 9, 2019 10:45:00 AM

Check out more info on our Interactive Topics!

 Virtual Reality   Station
 Participate in an Oculus   Rift station and see   how this tech was   recently used at the   ACE Show in June.

 

 60 Tips in 60   Minutes
 Sharing 60 of the top   tips we have learned   through experience.   All Trade Show   related.

 Ice Cream Toppings
 Creation Station

 Customize your ice   cream sundae & create   your own toppings!

 

 Showbook   Ordering
 The amount of   information found in   typical show orders   can be complicated.   Top tips shared!

 Sign up now!

Choose Date & City

 

 

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Topics: News, Nashville trade show marketing, trade show marketing, Knoxville trade show marketing, free seminar, Skyline Exhibitor Source, trade show regulations, lunch and learn, virtual reality, showbook

Death, Taxes, and Freight Costs!

Posted by Skyline Exhibitor Source on Jul 2, 2019 10:45:00 AM
Ways to Control Freight Costs

“The only certainties in life are death and taxes.” When Benjamin Franklin famously quoted this, trade show freight costs weren’t an issue or he surely would’ve included them.

Perhaps you’ve noticed that freight costs are rising. If you haven’t, you soon will. And not just by a small increment, either. Freight costs have been significantly rising in recent years, and the trend looks to continue. As of early 2019, the freight market was seeing record high prices and there seems to be no immediate relief in sight.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, tradeshows, success, ROI, return on investment, B2B, budgeting and measurement, trade show planning and logistics, freight costs

Don't Be "That Guy"

Posted by Skyline Exhibitor Source on Jun 18, 2019 10:45:00 AM
Don't Be That Guy At The Show!

Nobody wants to be “that guy.” You know, that guy that talks too loud. That guy that tells dumb jokes. That guy who wears too much Axe body spray. “That guy” is doing all the wrong things, and people are noticing.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, tradeshows, success, F2F, B2B, client relationships, booth staffing, technology, trade show staffing roles, trade show humor

Webinar: "Tech for Trade Show Exhibitors"

Posted by Skyline Exhibitor Source on Jun 11, 2019 10:45:00 AM


You Are Invited to Our Next Webinar!

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Topics: trade shows, webinar, B2B, technology

Be Lively: Live-Streaming at Trade Shows

Posted by Skyline Exhibitor Source on May 28, 2019 10:45:00 AM

Lights! Camera! Action! The new variety of video marketing is shaking things up in the trade show world. Just a few years ago, videos at trade shows consisted of a front-end teaser to attract customers and maybe a longer demo video at the back of the booth. But no more! This ain’t your momma’s trade show video. Social video is to the video world what Sriracha is to the condiment world. Oh, my! Imagine the possibilities! Seriously, though, social video brings flavor and life and endless possibilities to a medium that formerly was static, scripted, and limited. You’ve no doubt seen live videos as you’ve scrolled through social media, but maybe you’ve been hesitant to jump in yourself and actually do one. Whether you’ve never done any kind of marketing video or whether you’re just more comfortable with traditional pre-recorded videos, read the following tips to get savvy with this new, better experiential video format that’s sweeping the trade show world.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, B2B, client relationships, experiential marketing, technology, trade show promotions, trade show product displays, social media marketing, booth lighting, livestreaming, videography

5 "E's" of Trade Shows

Posted by Skyline Exhibitor Source on May 21, 2019 10:45:00 AM

Go Beyond Selling Products or Services  

Facing the trade show season can be daunting for the experienced and first-timers alike, because the whole of trade shows are just such a large undertaking and incredibly detailed. Not only do you have to pick the best events that are the best fit for your product or service, but you also have to attend to the myriad details involved in actually pulling it all off. One thing to keep in mind to keep from getting overwhelmed is to remember that trade shows are not really about your product, your service, your booth, your giveaways. Sure, that matters.  A LOT.  Still, what’s MOST important in the trade show world is {drumroll, please}. . . the PEOPLE. You already knew that, but it bears saying.  The connection between your company’s booth staff and your booth’s visitors is primary in every interaction. As you begin to think about how to connect with your attendees, remember the 5 Es of the trade show world. The 5 Es are based on research found in “It’s Not Your Father’s or Mother’s Trade Show Anymore – Engage with Caution,” an article hosted by CEIR Industry Insights Series.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, sales leads, F2F, face to face marketing, B2B, client relationships, booth staffing, experiential marketing, trade show promotions, trade show product displays, booth lighting

Webinar: "Trade Show Lead Management Essentials"

Posted by Skyline Exhibitor Source on May 14, 2019 10:45:00 AM

You Are Invited to Our Next Webinar!

Wednesday, May 15, 2019 - 11:00am CDT - 12:00pm CDT
Wednesday, May 22, 2019 - 1:00pm CDT - 2:00pm CDT 
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Topics: Nashville trade show marketing, Knoxville trade show exhibits, booth design, exhibit design, trade show displays Nashville, trade shows, trade show leads, sales leads, webinar, B2B, island trade show exhibits, client engagement, lead capture

Time for a Change?

Posted by Skyline Exhibitor Source on May 7, 2019 10:45:00 AM

 10 IDEAS TO GET YOUR EXHIBIT NOTICED  

Some things take a larger amount of time and money to implement.  Here is a list of 10 fast and simple to implement ideas to get noticed.  Look to these quick, easy ideas to spruce up your booth environment to get the attention of attendees and set up for the best trade show yet.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, sales leads, F2F, face to face marketing, B2B, client relationships, booth staffing, experiential marketing, trade show promotions, trade show product displays, booth lighting

Top 5 Lead Capture Apps

Posted by Skyline Exhibitor Source on Apr 30, 2019 10:45:00 AM

Which App is Right For Your Company?  

Well, we knew it was just a matter of time before even more technology began to grace the world of events and trade shows. Fortunately, when it comes to lead-capturing, the news is all good. More and more exhibitors are switching from the old rented badge scanners to mobile apps for gathering leads on the trade show floor. Unlike the badge scanners, which could take days to route information to you, these new mobile apps instantly provide you with customer data and much, much more. The ability to reply to leads efficiently and to automatically integrate the information with your CRM makes these apps invaluable for bustling trade show managers.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade show leads, sales leads, B2B, trade show promotions, lead capture

Webinar: "Attracting the Right Audience for Your Event or Trade Show Booth"

Posted by Skyline Exhibitor Source on Apr 16, 2019 10:45:00 AM

You Are Invited to Our Next Webinar!

Wednesday, April 17, 2019 - 11:00am CDT - 12:00pm CDT
Wednesday, April 24, 2019 - 1:00pm CDT - 2:00pm CDT 
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Topics: Nashville trade show marketing, Knoxville trade show exhibits, booth design, exhibit design, trade show displays Nashville, trade shows, webinar, B2B, island trade show exhibits, client engagement

Twitter vs LinkedIn

Posted by Skyline Exhibitor Source on Apr 9, 2019 10:45:00 AM

Trade Show Marketing Wars: Twitter vs LinkedIn  

With over 575 million users, LinkedIn is every business’s go-to social network. For connecting with like-minded business owners and people locally, nationally and globally, it seems to be the obvious choice. Since it burst onto the professional scene in 2003, it has seemingly made networking faster and more powerful in the business world. However, a closer look at LinkedIn, its user trends, and its current growth reveals even more that affects your marketing dollars and clientele.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, B2B, trade show promotions, trade show product displays, Twitter, LinkedIn, social media marketing

5 Keys to Solid Partnerships

Posted by Skyline Exhibitor Source on Apr 2, 2019 10:45:00 AM

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We all rely on our trade show partners/suppliers, and the approach to this critical relationship needs to be part of your strategy. Most every company - regardless of if your company is product-centric or service-oriented - can’t function without solid partners/suppliers. Some organizations seem to get this relationship a bit backwards. The misconception is this… because they sign off on a project, they're in the dominant position and can leverage the relationship with unreasonable demands of all shape and form.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, B2B, trade show promotions, trade show product displays

Top Technology Trade Shows Wrapping Up for Early 2019

Posted by Skyline Exhibitor Source on Mar 26, 2019 10:45:00 AM

If you tend to think that living in a technological era isn’t really that big of a deal outside of cell phones, heated car seats, and Netflix, read the following statistics:

* Over 3.8 billion people use the internet daily; that’s about half of the world’s population.

* More than 570 new websites are created every minute.

* 340,000 tweets are sent a minute.

* 90% of the world’s data has been created in the last 2 years.

* Digital marketing and AI marketing are among the fastest growing new careers.

And THIS is why you need to get yourself to a trade show. If you don’t display your products at a trade show, you are out of the running for potential buyers who make their buying decisions primarily at those venues.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, B2B, technology, trade show promotions, trade show product displays

8 Tips To Effective Product Displays at Trade Shows

Posted by Skyline Exhibitor Source on Mar 19, 2019 10:45:00 AM

If you sell a physical B2B product and you are not displaying it at trade shows, you are really blowing it. Exhibitor Magazine estimates that 80% of their exhibiting subscribers manufacture physical products. From a selling standpoint, that’s an obvious reason to exhibit at a trade show -- businesses want to roll out new products and feature existing ones to potential buyers. However, look at it from the buyers’ standpoint. Think about why they are even AT trade shows. They are there because they want to see the latest and greatest, they want to touch and see and try the products for themselves, they want to compare different companies’ products all together. And THIS is why you need to get yourself to a trade show. If you don’t display your products at a trade show, you are out of the running for potential buyers who make their buying decisions primarily at those venues.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, B2B, trade show promotions, trade show product displays

Webinar: "The Best Ways to Promote Your Products at Trade Shows"

Posted by Skyline Exhibitor Source on Mar 12, 2019 10:45:00 AM

You Are Invited to Our Next Webinar!

2019 MM Webinar March 12 1

Wednesday, March 13, 2019 - 11:00am CDT - 12:00pm CDT
Wednesday, March 20, 2019 - 1:00pm CDT - 2:00pm CDT 
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Topics: Nashville trade show marketing, Knoxville trade show exhibits, booth design, exhibit design, trade show displays Nashville, trade shows, webinar, B2B, island trade show exhibits, client engagement

Tactical Engagement Free eBook

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Decide on the right tactics for attracting attendees to your trade show booth by gaining understanding of the relationship between the attendee and you, the exhibitor.

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  • Paralysis by analysis is a very real thing.
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  • What's the perfect promotion?

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