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Webinar: "How to Train & Manage Your Booth Staff"

Posted by Skyline Exhibitor Source on Feb 12, 2019 10:45:00 AM

You Are Invited to Our Next Webinar!

How to Train and Manage Your Booth Staff-Webinar

Wednesday, February 13, 2019 - 11:00am CST - 12:00pm CST
Wednesday, February 20, 2019 - 1:00pm CST - 2:00pm CST 
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Topics: social media, Nashville trade show marketing, Knoxville trade show exhibits, booth design, exhibit design, trade show displays Nashville, trade shows, webinar, B2B, booth staffing, island trade show exhibits, client engagement, event planning

Oscar Winning Performances at Trade Shows

Posted by Skyline Exhibitor Source on Feb 5, 2019 10:45:00 AM

CC MM Oscar Performances [fr JOHN] Feb 5 2019 1
As we are settling in to 2019, it is always good to look back at what worked in a “2018 Year in Review.” I always love the year-in-review posts that flood the online world this time of year. Some are fun, but they offer a real look at what actually happened in the year that just flew by.  Here is a year-end recap of the marketing world’s best tips and trends.  Read on to discover (or remember!) the year’s best trends and takeaways.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, B2B, booth staffing

Which Animal Booth Staffer Have You Seen?

Posted by Skyline Exhibitor Source on Jan 29, 2019 10:45:00 AM

Which Animals
It's time for a bit of lighter side humor in trade show booth staffing. On occasion we will go to trade shows and see some of the following personalities. Some of them are easy to recognize because they act just like their animal kingdom counterpart. Here’s the good, the bad, and the ugly of the beastly world of booth staffers. See if you recognize anyone you have observed on the show floor?

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, B2B, booth staffing, trade show humor

11 "Oops" Moments at Trade Shows

Posted by Skyline Exhibitor Source on Jan 22, 2019 10:45:00 AM

Trade shows are pivotal events for your business. They create a steady stream of customers perusing and passing your booth. A captive audience, almost. You get to encounter massive amounts of people who are interested in your exact product line. Consequently, you’ve dedicated money and talent and manpower hours to preparing and manning the booth. However, you might inadvertently be making some key errors as you go along. Are you planning well? Do you and your staff have staying power? Are you following through? You’ve got a tremendous investment, not only in money, but also in time, training, and team-building in marketing your business at trade shows. Pay attention to these classic mistakes exhibitors make to ensure you don’t get in the way of your own success!

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Topics: Nashville trade show exhibits, marketing, Trade Show Exhibits Knoxville, trade shows, B2B, booth staffing, trade show planning and logistics

Webinar: "Social Media for Trade Show Promotions"

Posted by Skyline Exhibitor Source on Jan 15, 2019 10:45:00 AM

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Topics: social media, Nashville trade show marketing, Knoxville trade show exhibits, booth design, exhibit design, trade show displays Nashville, trade shows, webinar, B2B, island trade show exhibits, client engagement, event planning

Face-to-Face Marketing...5 Logical Steps

Posted by Skyline Exhibitor Source on Jan 8, 2019 10:45:00 AM

 

With the advent of electronic communication, the business world experienced a radical boom. Businesses that previously relied on phone calls and mailers for marketing and customer service switched to mass emails, flashy websites, trendy blogs, social media, and instant communication via mobile devices. Covering so much ground with so little effort enables companies to expediently serve a wide base of customers and clients with less work output.  And, of course, it increases speed and productivity. Win-win!

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Topics: Nashville trade show exhibits, marketing, Trade Show Exhibits Knoxville, F2F, face to face marketing, B2B

Webinar: "What to Expect When Planning a Private Event"

Posted by Skyline Exhibitor Source on Dec 11, 2018 10:45:00 AM

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2018 CC Webinar DEC 11
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Topics: Nashville trade show marketing, Knoxville trade show exhibits, booth design, exhibit design, trade show displays Nashville, trade shows, webinar, B2B, island trade show exhibits, client engagement, event planning

21 Chuck Norris Trade Show Jokes

Posted by Skyline Exhibitor Source on Dec 4, 2018 10:45:00 AM

Help Us Get to 30, Suggest The Rest!

Tough, fearsome, and strong are the words that come to mind when describing why Chuck Norris is so legendary - there are hundreds of Chuck Norris jokes on the internet about him.

For example:
• Death once had a near-Chuck Norris experience.
• Guns are warned not to play with Chuck Norris.
• When Chuck Norris does push up’s he pushes down the earth.

So let’s look at if Chuck Norris went to trade shows as an exhibitor? What feats of power, speed, and awesomeness could Chuck bring to your show? The mind boggles at what could be:

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows, trade show leads, B2B, trade show regulations, trade show planning and logistics, Chuck Norris

Trade Shows Better Be Worth It

Posted by Skyline Exhibitor Source on Nov 27, 2018 11:00:00 AM

Unpacking The Basic Rules and Regs

If you’re in the biz, you definitely hear the buzz about the hurry and flurry of trade shows – the fun, the excitement, the contacts and leads. And . . . the WORK. There’s no way around the massive amount of manpower from your company that goes into planning, designing, building, and hauling your exhibit for a show. Here’s the big “but”: it’s worth it. Trade shows pack a lot of punch and cover a lot of areas of business for you. Here’s a list I jotted down in about ten minutes – and no help from Google! – of reasons to lug your exhibit down to the nearest convention center.

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows, trade show leads, B2B, trade show regulations, trade show planning and logistics

Play By The Rules...Mostly

Posted by Skyline Exhibitor Source on Nov 20, 2018 10:45:00 AM

Unpacking The Basic Rules and Regs

Everyone in the trade show industry knows that any trade show has a list of rules and regulations a mile long governing everything from the volume of your booth music to the number of prongs on your cables. For specific terms and conditions of your show, be sure to see your trade show’s prospectus or your rental contract. The biggest consideration for your trade show, however, should be the particulars of your exhibit. And because breaking the rules for exhibit size or height could have financial ramifications, you’ll want to know the following dos and don’ts regarding the most common regulations.

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows, trade show leads, face to face marketing, B2B, trade show regulations, trade show planning and logistics

Webinar: "Trade Shows: Beyond the Booth"

Posted by Skyline Exhibitor Source on Nov 6, 2018 10:45:00 AM

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2017 WEBINAR beyond the booth NOV 13 LIVE Blue
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Topics: Nashville trade show marketing, Knoxville trade show exhibits, booth design, exhibit design, trade show displays Nashville, trade shows, webinar, B2B, island trade show exhibits, client engagement

12 Things I Wish I Knew...

Posted by Skyline Exhibitor Source on Oct 31, 2018 10:45:00 AM

...Before Starting Trade Shows

Once you’re thrown into the whirlwind world of trade shows, the learning curve is steep. It’s like being thrown into the deep end of the pool – you either sink or you swim. Either way, there’s a lot of flailing! And although there is nothing like hands-on experience to teach you how to maneuver the trade show life, there are a few things I wish I’d known before I started. Here they are:

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows, trade show leads, sales leads, branding, marketing budget, ROI, return on investment, face to face marketing, B2B, trade show regulations, booth staffing, trade show planning and logistics

Webinar: "Trade Show Lead Management Essentials"

Posted by Skyline Exhibitor Source on Oct 16, 2018 10:45:00 AM


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o Our Next Webinar!

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Topics: Nashville trade show marketing, Knoxville trade show exhibits, design, booth design, exhibit design, trade show displays Nashville, trade shows, branding, webinar, B2B, island trade show exhibits

Webinar: "Getting Attention at Trade Shows:    21 Design Tips for Exhibits That Stand Out"

Posted by Skyline Exhibitor Source on Sep 10, 2018 3:00:00 PM


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21 Design Tips
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Topics: Nashville trade show marketing, Knoxville trade show exhibits, design, booth design, exhibit design, trade show displays Nashville, trade shows, branding, webinar, B2B, island trade show exhibits

Webinar: "Tech for Trade Show Exhibitors"

Posted by Skyline Exhibitor Source on May 15, 2018 11:07:11 AM


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Tech for Trade Show Exhibitors Webinar
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Topics: trade shows, webinar, B2B, technology

Don't Tell Me - Let Me Try...

Posted by John Hamari on May 1, 2018 10:55:36 AM

Experiential Marketing At Trade Shows

Some things must be felt, seen, tasted, smelled, attempted, or heard in order to be believed.  Through a campaign, we can tell someone what we think or how great our offering is, however there is no replacement for showing someone face to face and allowing them to experience it for themselves.

Experiential marketing allows your skeptical prospects or most dedicated customers to develop an emotional investment in your products or services, literally helping them shape your brand’s evolution. Another by-product of this is shortening the sales cycle because the prospects and clients are becoming more comfortable with who and what they are purchasing.

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Topics: Insider, Nashville trade show marketing, marketing, trade show marketing, trade show exhibits Nashville, Tradeshow event, trade show leads, branding, F2F, face to face marketing, B2B, client relationships, experiential marketing

Webinar: "Social Media for Trade Show Promotions"

Posted by Skyline Exhibitor Source on Apr 10, 2018 11:20:11 AM


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Topics: social media, trade shows, webinar, B2B

Top 20 Fun Trade Show Activities...The Must Do's

Posted by John Hamari on Apr 3, 2018 10:55:00 AM

Trade shows are a serious marketing medium in which we invest billions of dollars. In our quest to achieve business results, we often talk about getting the highest ROI (Return on Investment) or ROO (Return on Objectives).  But what about the greatest ROF (Return on Fun)… more specifically, how do we make the shows fun for ourselves?

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Topics: Nashville trade show exhibits, marketing, Skyline Exhibitor Source, trade show displays, trade show exhibiting, trade show exhibits, Trade Show Exhibits Knoxville, trade shows, environments, trade show leads, ROI, return on investment, F2F, face to face marketing, B2B, client relationships

Talking Taboo...Promotional Models

Posted by Erik Koglin on Mar 27, 2018 10:55:00 AM

Do a web search on hiring models for your trade show and you’ll find not just a few articles that decry the practice.  There are a lot of reasons to be cautious in the use of models.  For one thing, having a gaggle of hot models in your exhibit can actually intimidate some people.  That high energy and frankly “intense” atmosphere that is often associated with the proverbial “booth babe” environment is tough for the more reserved people, and can even cause anxiety just by being in the area.

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Topics: Insider, Nashville trade show marketing, marketing, trade show marketing, Skyline Exhibitor Source, trade show booths, trade show exhibits, trade shows, trade show leads, branding, ROI, return on investment, F2F, face to face marketing, B2B, booth staffing, promotional models, island trade show exhibits

Webinar: "From Engagement to Connection"

Posted by Skyline Exhibitor Source on Mar 13, 2018 2:42:47 PM


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Topics: trade shows, webinar, B2B, client relationships

Booth Behavior: Convention at the Convention

Posted by Skyline Exhibitor Source on Mar 1, 2018 10:58:20 AM


In the South, we are raised to be "nice." 
Nice is always expected, but nice means nothing without sincerity.  Too often nice can be a passive-aggressive behavior where you are smiling and nodding while inside you're really rolling your eyes or looking for an escape route.  What does this have to do with staffing at your trade show booth?  When you're hosting at your booth, you should strive to treat each visitor as you would a guest in your office or home.  Here are some suggestions to ensure your guests are sensing sincerity in your interactions at the booth. 

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Topics: Nashville trade show exhibits, marketing, Trade Show Exhibits Knoxville, F2F, face to face marketing, B2B, southern hospitality, booth staffing, Maya Angelou

Face-to-Face Marketing

Posted by Skyline Exhibitor Source on Jan 25, 2018 2:02:22 PM

It matters more than ever!

One of the biggest challenges in life and business these days is face-to-face communication. How many of us are constantly checking our phones while we are with our friends and loved ones...and then find ourselves staring at our screen even in business meetings? (::reluctantly raises hand::)  While we can serve our customers faster and more efficiently via electronic means, the number one (and most effective) means of B2B marketing is good, old fashioned face-to-face interaction.

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Topics: Nashville trade show exhibits, marketing, Trade Show Exhibits Knoxville, F2F, face to face marketing, B2B

Tactical Engagement Free eBook

Click Here for Your Free eBook

Decide on the right tactics for attracting attendees to your trade show booth by gaining understanding of the relationship between the attendee and you, the exhibitor.

Key Takeaways Include:

  • Paralysis by analysis is a very real thing.
  • Who's at the end of the colored carpet?
  • What's the perfect promotion?

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