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Top 20 Prep Tips for Trade Show Season

Posted by Skyline Exhibitor Source on Sep 10, 2019 10:45:00 AM

“It’s the most wonderful time of the year!” No, silly, not the holidays – trade show season! That’s right – trade show season is in full swing and all of the brands, media, and industry pros are in high gear to ensure a winning season. The months leading up to show are busy, busy, busy as everyone coordinates schedules, makes appointments, prepares materials, and collaborates creatively. Finally, the trade show arrives, and the rubber meets the road as the months of preparation are put to the test. Now, the REAL fun (and work!) begins! Take a look at these best tips for pulling off a winning showroom experience.

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Topics: Nashville trade show displays, Nashville trade show exhibits, skyline Nashville, trade show marketing, design, Blog, booth design, exhibit design, Skyline, trade shows, B2B

Short Attention Spans

Posted by Skyline Exhibitor Source on Sep 5, 2019 10:45:00 AM
6 Tips for Overcoming Short Attention Spans

Human attention span is at its lowest ever (thanks to technology!).

According to a study by Microsoft, the average human being now has an attention span of eight seconds, down from 12 seconds in the year 2000. More shocking, perhaps, is the fact that recent research shows that the human attention span decreases by a staggering  88 percent each year. {GASP}

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Topics: Nashville trade show displays, Nashville trade show exhibits, skyline Nashville, trade show marketing, design, Blog, booth design, exhibit design, Skyline, trade shows, B2B

Travel Tips for Safety

Posted by Skyline Exhibitor Source on Aug 27, 2019 10:45:00 AM

“Safe travels!” We hear it all the time when someone’s wishing us farewell for a trip, and we say it to each other, too. In fact, it’s SO common that we handily dismiss it without even really thinking about what might help us actually HAVE safe travels.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, event planning, human interaction, travel, safety, air travel, Uber

Tips for the Trade Show Rookie

Posted by Skyline Exhibitor Source on Aug 20, 2019 10:45:00 AM

Managing a trade show is not a job for the faint of heart. It is a demanding job with a lot of moving parts, which we’ll discuss below. A trade show manager might work for the sponsor or the organizer of a trade show; or they might work for a company participating in a trade show. If a business is smaller and only occasionally participates in trade shows, the trade show manager hat might be worn by the marketing manager or to someone from the sales team. No matter where the trade show manger comes from, their job is to provide an experience benefits the company and satisfies the customer.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, client engagement, event planning, human interaction, trade show etiquette

Trade Show Etiquette 301

Posted by Skyline Exhibitor Source on Aug 6, 2019 10:45:00 AM
Less Obvious Trade Show Do's and Don'ts

You probably wouldn’t talk on your phone or blow bubble gum or eat a Subway sandwich while manning the booth at your tradeshow. These are egregious errors in protocol that none of us would commit. However, have you ever skipped an opening event? Overlooked a surly-seeming booth visitor? Been too tired to give a client your full attention? These more benign breeches in etiquette might not strike us as that unbecoming, but to a prospective customer or client, our behavior matters. A LOT. If you think you’re above slipping up in the area of manners, look over the following trade show etiquette tips and judge for yourself.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, client engagement, event planning, human interaction, trade show etiquette

Ice Breaker Questions

Posted by Skyline Exhibitor Source on Jul 30, 2019 10:45:00 AM
Ice Breaker Questions for Trade Shows

With actual human connection going the way of the dinosaur recently, people have to work harder than ever to see (literally!) eye-to-eye. Think of your day to day life. You’re at work and you see people over the top of a computer screen or listen to them as you work on your iPad or device. You’re in a public space and people are just head down, ear buds in, face in phone. You’re in your car at a stoplight, and chances are all the people around you in their cars are on their phones; not that you’d notice, because you’re checking Instagram.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, tradeshows, success, F2F, face to face marketing, B2B, booth staffing, client engagement, event planning, human interaction

Drowning When Things Get Messy

Posted by Skyline Exhibitor Source on Jul 23, 2019 10:45:00 AM
Tips for Staying Afloat at Work When Life Gets Messy

Most people think their jobs are stressful, but some may be more entitled to complain than others.  As it turns out, the number 6 most stressful job in America is Event Planners.  That said, we need to take a breath and unpack some ideas to implement when life gets messy.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, tradeshows, success, event planning, human interaction

Strengthen Your Empathy Muscles

Posted by Skyline Exhibitor Source on Jul 16, 2019 10:45:00 AM
Empower Booth Staffers and Drive Better Staff Interactions

Albert Einstein once said, “It has become appallingly obvious that our technology has exceeded our humanity.”  If he said that over 80 years ago, I wonder what this brilliant scientist would have to say about technology and human interaction today.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, tradeshows, success, F2F, face to face marketing, B2B, booth staffing, human interaction, empathy

Death, Taxes, and Freight Costs!

Posted by Skyline Exhibitor Source on Jul 2, 2019 10:45:00 AM
Ways to Control Freight Costs

“The only certainties in life are death and taxes.” When Benjamin Franklin famously quoted this, trade show freight costs weren’t an issue or he surely would’ve included them.

Perhaps you’ve noticed that freight costs are rising. If you haven’t, you soon will. And not just by a small increment, either. Freight costs have been significantly rising in recent years, and the trend looks to continue. As of early 2019, the freight market was seeing record high prices and there seems to be no immediate relief in sight.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, tradeshows, success, ROI, return on investment, B2B, budgeting and measurement, trade show planning and logistics, freight costs

Don't Be "That Guy"

Posted by Skyline Exhibitor Source on Jun 18, 2019 10:45:00 AM
Don't Be That Guy At The Show!

Nobody wants to be “that guy.” You know, that guy that talks too loud. That guy that tells dumb jokes. That guy who wears too much Axe body spray. “That guy” is doing all the wrong things, and people are noticing.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, tradeshows, success, F2F, B2B, client relationships, booth staffing, technology, trade show staffing roles, trade show humor

4 Ways to Create a Memorable Exhibit

Posted by Skyline Exhibitor Source on Jun 4, 2019 10:45:00 AM

With all the exhibitors, exhibits, attendees, and all the activity at a trade show, how on Earth can you help your company’s brand be etched on attendees’ brains for longer than 15 seconds? The answer is fairly simple – think of your audience. If you think of your audience as individuals who need you, then it will be easy to think of WHY they need you and HOW you could help them. From there, think of your time, your giveaways, your booth experiences as little gifts for these people who are interested in what your company and what you have to offer.

You’re not necessarily interested in capturing EVERY person who walks through the expo hall doors; you’re just interested in capturing the attention of those for whom your product or service would be a good fit. So, think of THOSE people. And use the following ideas to leave an impression on your booth attendees.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, B2B, client relationships, experiential marketing, technology

Be Lively: Live-Streaming at Trade Shows

Posted by Skyline Exhibitor Source on May 28, 2019 10:45:00 AM

Lights! Camera! Action! The new variety of video marketing is shaking things up in the trade show world. Just a few years ago, videos at trade shows consisted of a front-end teaser to attract customers and maybe a longer demo video at the back of the booth. But no more! This ain’t your momma’s trade show video. Social video is to the video world what Sriracha is to the condiment world. Oh, my! Imagine the possibilities! Seriously, though, social video brings flavor and life and endless possibilities to a medium that formerly was static, scripted, and limited. You’ve no doubt seen live videos as you’ve scrolled through social media, but maybe you’ve been hesitant to jump in yourself and actually do one. Whether you’ve never done any kind of marketing video or whether you’re just more comfortable with traditional pre-recorded videos, read the following tips to get savvy with this new, better experiential video format that’s sweeping the trade show world.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, B2B, client relationships, experiential marketing, technology, trade show promotions, trade show product displays, social media marketing, booth lighting, livestreaming, videography

5 "E's" of Trade Shows

Posted by Skyline Exhibitor Source on May 21, 2019 10:45:00 AM

Go Beyond Selling Products or Services  

Facing the trade show season can be daunting for the experienced and first-timers alike, because the whole of trade shows are just such a large undertaking and incredibly detailed. Not only do you have to pick the best events that are the best fit for your product or service, but you also have to attend to the myriad details involved in actually pulling it all off. One thing to keep in mind to keep from getting overwhelmed is to remember that trade shows are not really about your product, your service, your booth, your giveaways. Sure, that matters.  A LOT.  Still, what’s MOST important in the trade show world is {drumroll, please}. . . the PEOPLE. You already knew that, but it bears saying.  The connection between your company’s booth staff and your booth’s visitors is primary in every interaction. As you begin to think about how to connect with your attendees, remember the 5 Es of the trade show world. The 5 Es are based on research found in “It’s Not Your Father’s or Mother’s Trade Show Anymore – Engage with Caution,” an article hosted by CEIR Industry Insights Series.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, sales leads, F2F, face to face marketing, B2B, client relationships, booth staffing, experiential marketing, trade show promotions, trade show product displays, booth lighting

Time for a Change?

Posted by Skyline Exhibitor Source on May 7, 2019 10:45:00 AM

 10 IDEAS TO GET YOUR EXHIBIT NOTICED  

Some things take a larger amount of time and money to implement.  Here is a list of 10 fast and simple to implement ideas to get noticed.  Look to these quick, easy ideas to spruce up your booth environment to get the attention of attendees and set up for the best trade show yet.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, sales leads, F2F, face to face marketing, B2B, client relationships, booth staffing, experiential marketing, trade show promotions, trade show product displays, booth lighting

Top 5 Lead Capture Apps

Posted by Skyline Exhibitor Source on Apr 30, 2019 10:45:00 AM

Which App is Right For Your Company?  

Well, we knew it was just a matter of time before even more technology began to grace the world of events and trade shows. Fortunately, when it comes to lead-capturing, the news is all good. More and more exhibitors are switching from the old rented badge scanners to mobile apps for gathering leads on the trade show floor. Unlike the badge scanners, which could take days to route information to you, these new mobile apps instantly provide you with customer data and much, much more. The ability to reply to leads efficiently and to automatically integrate the information with your CRM makes these apps invaluable for bustling trade show managers.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade show leads, sales leads, B2B, trade show promotions, lead capture

Twitter vs LinkedIn

Posted by Skyline Exhibitor Source on Apr 9, 2019 10:45:00 AM

Trade Show Marketing Wars: Twitter vs LinkedIn  

With over 575 million users, LinkedIn is every business’s go-to social network. For connecting with like-minded business owners and people locally, nationally and globally, it seems to be the obvious choice. Since it burst onto the professional scene in 2003, it has seemingly made networking faster and more powerful in the business world. However, a closer look at LinkedIn, its user trends, and its current growth reveals even more that affects your marketing dollars and clientele.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, B2B, trade show promotions, trade show product displays, Twitter, LinkedIn, social media marketing

5 Keys to Solid Partnerships

Posted by Skyline Exhibitor Source on Apr 2, 2019 10:45:00 AM

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We all rely on our trade show partners/suppliers, and the approach to this critical relationship needs to be part of your strategy. Most every company - regardless of if your company is product-centric or service-oriented - can’t function without solid partners/suppliers. Some organizations seem to get this relationship a bit backwards. The misconception is this… because they sign off on a project, they're in the dominant position and can leverage the relationship with unreasonable demands of all shape and form.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, B2B, trade show promotions, trade show product displays

Top Technology Trade Shows Wrapping Up for Early 2019

Posted by Skyline Exhibitor Source on Mar 26, 2019 10:45:00 AM

If you tend to think that living in a technological era isn’t really that big of a deal outside of cell phones, heated car seats, and Netflix, read the following statistics:

* Over 3.8 billion people use the internet daily; that’s about half of the world’s population.

* More than 570 new websites are created every minute.

* 340,000 tweets are sent a minute.

* 90% of the world’s data has been created in the last 2 years.

* Digital marketing and AI marketing are among the fastest growing new careers.

And THIS is why you need to get yourself to a trade show. If you don’t display your products at a trade show, you are out of the running for potential buyers who make their buying decisions primarily at those venues.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, B2B, technology, trade show promotions, trade show product displays

8 Tips To Effective Product Displays at Trade Shows

Posted by Skyline Exhibitor Source on Mar 19, 2019 10:45:00 AM

If you sell a physical B2B product and you are not displaying it at trade shows, you are really blowing it. Exhibitor Magazine estimates that 80% of their exhibiting subscribers manufacture physical products. From a selling standpoint, that’s an obvious reason to exhibit at a trade show -- businesses want to roll out new products and feature existing ones to potential buyers. However, look at it from the buyers’ standpoint. Think about why they are even AT trade shows. They are there because they want to see the latest and greatest, they want to touch and see and try the products for themselves, they want to compare different companies’ products all together. And THIS is why you need to get yourself to a trade show. If you don’t display your products at a trade show, you are out of the running for potential buyers who make their buying decisions primarily at those venues.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, B2B, trade show promotions, trade show product displays

Bottom Line...Top 18 Stats

Posted by Skyline Exhibitor Source on Mar 5, 2019 10:45:00 AM

Supporting The Value of Trade Shows

Maybe you’re hesitant about showcasing your company’s products and services at a trade show. Or maybe you’re even leery of just attending one. Well, don’t be. As they say, “The proof of the pudding is in the rising.” And this year, a LOT of rising happened at trade shows nationwide. If you need proof that trade shows are an excellent marketing medium, we’ve got it for you. If you need cold, hard, factual motivation to get you to the next event, you’ve come to the right place.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, success, budget, marketing budget, ROI, return on investment, B2B, budgeting and measurement, client engagement, trade show promotions

Top 15 Tips to Get Noticed

Posted by Skyline Exhibitor Source on Feb 26, 2019 10:45:00 AM

Using Trade Show Promotions

Trade show promotions are a no-brainer. The basic 3 categories you can break this down into are pre-show promotions, at-show promotions, and post show follow up.  Overlaying all promotions are the goals you have for the attendee experience and what we want accomplish as a company.   There’s no better way to DRIVE people to your booth and draw attention to your company and products.  What’s more, there’s an endless variety of ways to do it!

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade show leads, sales leads, F2F, face to face marketing, B2B, booth staffing, client engagement, trade show promotions

Our Booth Staff Does What?

Posted by Skyline Exhibitor Source on Feb 19, 2019 10:45:00 AM

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50 Things a Booth Staffer May Do...

When I was in college, I worked summers at our city’s publishing house. I had the lofty title of “Office Staff.” I always hated that title because it conjured up images of a slothful slacker who was hard on the rolling chair they were plopped in all day. Anyway, another reason I felt disdain for the title was that I was so much MORE than “office staff.” I had so many jobs in that office – errand boy, social planner, events coordinator, warm body to guard the phones and the office, and more – that I sometimes wondered how on earth they operated when I was away at college! I figured I was the hardest working person in the building. I’m not sure what I wanted my title to be, but whatever it was, it needed to cover a LOT of areas!

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, B2B, booth staffing

Oscar Winning Performances at Trade Shows

Posted by Skyline Exhibitor Source on Feb 5, 2019 10:45:00 AM

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As we are settling in to 2019, it is always good to look back at what worked in a “2018 Year in Review.” I always love the year-in-review posts that flood the online world this time of year. Some are fun, but they offer a real look at what actually happened in the year that just flew by.  Here is a year-end recap of the marketing world’s best tips and trends.  Read on to discover (or remember!) the year’s best trends and takeaways.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, B2B, booth staffing

Which Animal Booth Staffer Have You Seen?

Posted by Skyline Exhibitor Source on Jan 29, 2019 10:45:00 AM

Which Animals
It's time for a bit of lighter side humor in trade show booth staffing. On occasion we will go to trade shows and see some of the following personalities. Some of them are easy to recognize because they act just like their animal kingdom counterpart. Here’s the good, the bad, and the ugly of the beastly world of booth staffers. See if you recognize anyone you have observed on the show floor?

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, B2B, booth staffing, trade show humor

Top 20 Hidden Rules at Trade Shows

Posted by Skyline Exhibitor Source on Jan 2, 2019 10:45:00 AM

Rules, rules, rules.  What about the rules that no one tells you about?  Rules are necessary to keep trade shows and events running smoothly, and they help businesses and clients manage their expectations. However, as important as it is to know the show hours, the drayage costs, the convention hall requirement particulars, and more, it’s equally important to know the “hidden” rules (that no one tells you about) that inevitably accompany every show.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline

11 Mistakes Exhibitors Make

Posted by Skyline Exhibitor Source on Dec 27, 2018 1:50:00 PM

Wouldn’t it be nice if we could just pick which trade shows we wanted to exhibit at, make the decision final, and keep it that way forever and ever amen?! Yes, it would. But no, we can’t. Choosing the trade shows that are a good fit for your business is important, and equally important is the decision to return to a trade show or to ditch it. So much time and effort and energy (and resources!) are dedicated to exhibiting at trade shows that they must be worth the effort. And unfortunately, sometimes they aren’t.

So, how do you know if the shows you’re frequenting aren’t worth your marketing investment? Read on:

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline

Trade Show Dress Code

Posted by Skyline Exhibitor Source on Dec 18, 2018 10:45:00 AM

The number one thing an attendee remembers about their interaction with your company at a trade show is based on your staff (according to the Center for Exhibition and Industry Research).  Your company’s trade show exhibit may be the focal point for any conference or event you’re attending, but it won’t be the only thing representing your business.  You and the rest of the booth staffers will also get plenty of attention.  Impacting show attendees is paramount and by understanding the dress code for any event, you can ensure you’ll be putting your best foot forward.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade show dress code

What Is Marketing?

Posted by Skyline Exhibitor Source on Apr 17, 2018 10:55:00 AM

How 10 Experts Define Marketing

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, trade show marketing, Blog, Skyline Exhibitor Source

Tips for A Successful Trade Show Installation

Posted by Skyline Exhibitor Source on Mar 29, 2018 11:00:00 AM

Finding the right partner for the installation and dismantling of your trade show booth is no easy task. However, it offers a plethora of benefits such as time saved, less stress, and of course the most important thing, money. After you partner with a team of professionals, you’ll realize that this is only one step for trade show installation in Nashville and beyond.

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Topics: Blog, trade show booth building, trade show display installation, trade show exhibits, trade show I&D Nashville, trade show installation, trade show installation Nashville, trade shows, trade show regulations

The Importance of Intentional Design

Posted by Erik Koglin on Feb 22, 2018 1:50:00 PM

The Right GuyA shorthand formula to help with exhibit design goes like this: "Exhibit design should compel a particular audience into a specific conversation to achieve a measurable outcome." It doesn't cover every situation, but it does help set a pace for most design scenarios. Let's go phrase by phrase:

Obviously, we advocate exhibit design. Intentional, evocative and relevant design is important to any good face-to-face marketing endeavor. Commodity exhibits are available, and you can buy nearly anything off the internet. 

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Topics: marketing, creative, design, Blog, booth design, exhibit design, Skyline Exhibitor Source, trade show, trade show booth, trade show displays, trade show exhibiting, trade show exhibits, trade shows

Creative Ways to Display Your Banner Stands

Posted by Skyline Exhibitor Source on Aug 11, 2017 4:02:16 PM

Creative Ways to Display Your Banner Stands

Banner stands may seem like a simple display that are intended to showcase your brand by means of a graphic and their purpose may end there. Of course, you want it to have vibrant graphics and your brand’s name displayed for everyone to see, but you may find yourself asking, “how do I make my banner stand more interesting?” You may feel limited with a stand that simply displays your image and brand, but you’re not and there are many creative ways to display your banner stands that will capture the attention of event goers and imprint your brand in their memories.

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Topics: Creative Ways to Display Your Banner Stands, Blog

The Advantages of Portable Trade Show Displays

Posted by Skyline Exhibitor Source on Jul 25, 2017 3:25:22 PM

Portable Trade Show Displays

As many exhibitors and trade show attendees know, trade show booths and displays come in all different shapes and sizes. Each booth or display is serving a distinct purpose for the company they represent. For companies with vast inventories, they may go with a large exhibit to ensure that all of their products can be displayed. Other exhibitors may go the route of creative trade show displays that capture the attendees’ attention upon first glance. Of course, those aren’t the only trade show display options seen at trade shows and the decision to choose which display would work best for you and your brand. For those companies that vehemently attend trade shows, portable trade show displays may be the perfect fit for those companies.

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Topics: Blog, portable trade show displays

Make Your Tabletop Displays Stand Out In A Crowd

Posted by Skyline Exhibitor Source on Jun 17, 2017 12:00:25 AM

Make Your Tabletop Displays Stand Out In A Crowd

Commanding attention at a live marketing event can sometimes prove challenging. With so many exhibitors flooding the venue space, business owners can find themselves struggling to stand out in the convention crowd, no matter what the size of their booths and stands. However, for entrepreneurs manning tabletop displays, their anxiety over making their mark with the live event crowd can feel exponentially higher than those with a full-sized exhibit.

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Topics: Blog

Does Your Trade Show Marketing Plan Attract Buyers Or Browsers?

Posted by Skyline Exhibitor Source on May 17, 2017 3:10:51 PM

Does Your Trade Show Marketing Plan Attract Buyers Or Browsers?

Trade show marketing gives your team the opportunity to meet prospects face to face, place your product in their hands, read them and address their objections in real-time, convert them on the spot and close more sales than at any other time. It's a serious investment to attend a trade show, and you should be seeing a significant return on that investment. One smart way to fine-tune that return is to consider the traffic you're attracting. On the one hand, marketing is a numbers game, and we're all out to generate as much traffic as possible. On the other hand, attracting the wrong traffic can cost you time and money and cost you opportunities to interact with real, qualified prospects. Think of it this way: it costs about 15 cents each to purchase cold leads, and your sales team can interact with those cold leads in the office. When you spend the money to send them to a trade show, you're spending a lot more than 15 cents per contact, so you need to be sure that those contacts are worth the extra money.

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Topics: Blog, Knoxville, Knoxville Trade Show Booth, Nashville, trade show booths, trade shows

5 Steps To A Smooth Knoxville Trade Show Installation

Posted by Skyline Exhibitor Source on Apr 26, 2017 2:32:24 PM

5 Steps To A Smooth Knoxville Trade Show Installation

Of all the processes involved with exhibiting in Knoxville, trade show installations are among the most commonly overlooked. That's understandable, especially if you're exhibiting with portable display systems. They're the epitome of do-it-yourself ease and convenience. That being the case, there's no need to hire an I&D team.

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Topics: Blog, Knoxville Trade Show Installation

4 Types Of Portable Displays Used In Nashville Trade Shows

Posted by Skyline Exhibitor Source on Apr 19, 2017 2:29:34 PM

4 Types Of Portable Displays Used In Nashville Trade Shows

While large trade show exhibits can make a huge impression on attendees, they're not always necessary. In some cases, depending on space constraints and the size of the event, they may even less preferable than portable displays. Nashville shows are often held in small venues that make smaller, more convenient, portable exhibits a boon.

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Topics: Blog, Portable Displays Nashville

Skyline Wins “Best of Show” for Trade Show Exhibit

Posted by Skyline Exhibitor Source on Apr 5, 2017 1:10:36 PM

Skyline Wins “Best of Show”

We are excited to announce that we were awarded “Best of Show” in the Large Exhibits category by EXHIBITORLIVE for one of our trade show displays. EXHIBITORLIVE is one of the trade show industry’s premiere events and we are extremely honored by the award. Skyline Exhibitor Source prides itself as one of the best and most innovative trade show display companies in Nashville and North America.

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Topics: Awards, Blog, EXHIBITORLIVE, trade show displays

5 Reasons To Use Tabletop Displays In Nashville Trade Shows

Posted by Skyline Exhibitor Source on Mar 20, 2017 2:08:13 PM

5 Reasons To Use Tabletop Displays In Nashville Trade Shows

The folks who walk past your exhibit will be drawn to your displays based on their design, message, graphics, and readability. Notice that size isn't a major attribute. In fact, it's less important than you might imagine. As long as your Nashville tabletop displays make an impression and deliver a message that resonates with your audience, you can expect to receive plenty of booth traffic.

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Topics: Blog, Tabletop displays Nashville

3 Ways To Make Your Portable Displays In Knoxville Shine

Posted by Skyline Exhibitor Source on Mar 20, 2017 12:37:53 PM

3 Ways To Make Your Portable Displays In Knoxville Shine

There are a lot of compelling reasons to use portable trade show displays when exhibiting in Knoxville. They're lightweight and easy to transport; they're simple to set up and dismantle; and they're fully customizable to complement your brand.

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Topics: Blog, Portable Displays Knoxville

7 Keys To Creating Head-Turning Tabletop Displays

Posted by Skyline Exhibitor Source on Feb 20, 2017 2:52:28 PM

7 Keys To Creating Head-Turning Tabletop Displays

It's easy to underestimate the impact of tabletop displays. At Knoxville events, exhibitors often show up with big booths adorned with flashy graphics. It's tempting to assume smaller show assets will get lost in the shuffle.

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Topics: Blog, Tabletop Displays Knoxville

How To Build Trade Show Exhibits That Attract Millennials

Posted by Skyline Exhibitor Source on Jan 19, 2017 4:05:22 PM

How To Build Trade Show Exhibits That Attract Millennials

The worst-kept secret in event marketing is that Millennials spend a lot of money, to the tune of $600 billion per year. [1] And according to experts, that number is only going to climb. By 2020, Millennials are expected to spend $1 trillion each year.

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Topics: Knoxville trade show exhibits, Blog

Fast-Track Guide To Successful Tradeshow Installations

Posted by Skyline Exhibitor Source on Jan 19, 2017 3:49:19 PM

Fast-Track Guide To Successful Tradeshow Installations

One of the biggest challenges you face as an exhibitor occurs before the show even begins. No other aspect of exhibiting has the potential to cause as much grief as the installation process. Small mistakes, from scheduling errors to configuration snafus, can have catastrophic results.

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Topics: Blog, Nashville Tradeshow Installation

The Case For Double-Deck Knoxville Trade Show Displays

Posted by Skyline Exhibitor Source on Dec 16, 2016 1:32:16 PM

The Case For Double-Deck Knoxville Trade Show Displays

For exhibitors looking for a unique way to stand out in the crowd, the best solution may be to add a second story to their Knoxville trade show displays. An upper deck can make an impactful, memorable statement. It also affords other advantages to event marketers struggling to attract the attention of attendees.

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Topics: Knoxville trade show displays, Blog

Don't Make These 7 Mistakes With Your Trade Show Exhibits

Posted by Skyline Exhibitor Source on Dec 16, 2016 1:22:36 PM

Don't Make These 7 Mistakes With Your Trade Show Exhibits!

Mistakes were made.”

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Topics: Nashville trade show exhibits, Blog

How To Get The Most Out Of Your Tradeshow Banner Stands

Posted by Skyline Exhibitor Source on Nov 21, 2016 3:23:13 PM

How To Get The Most Out Of Your Banner Stands

Banner stands are an incredible versatile product that goes from the trade show floor, to your lobby, to recruiting events, and virtually anywhere else you need to promote your presence. While you can use a single banner stand on its own, Knoxville businesses are finding that they can get far more impact - and versatility - my maximizing the style and function of their display with LED arm lights, built in merchandising accessories, and by utilizing multiple stands and graphic combinations.

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Topics: Banner stands, Blog

2017 Trends In Trade Show Displays

Posted by Skyline Exhibitor Source on Nov 21, 2016 3:06:20 PM

2017 Trade Show Display Trends

The trade show industry is constantly evolving to incorporate new technology, consumer preferences, and design trends, and this year has seen quite a few developments emerge. As we look toward 2017, here are some of the trade show display ideas you can expect to see popping up on exhibition floors in Nashville.

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Topics: Blog, trade show displays

If you're thinking about....Food & Beverages at Trade Shows

Posted by Jody Myers on Jun 10, 2016 3:20:24 PM

*Originally posted at Exhibitus Magicus

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Topics: trade show marketing, Blog, catering, trade show booths, trade show exhibits, tradeshows

With Lighted Portable Displays, Nashville Exhibitors Shine

Posted by Skyline Exhibitor Source on May 31, 2016 2:00:27 PM

With Lighted Portable Displays, Nashville Exhibitors Really Shine

Trade show booth lighting can be big, expensive, and complicated. It's this idea that causes a lot of small- and medium-sized businesses to give up some pretty big advantages when they exhibit at trade shows. There are some fantastic options for lighting a portable trade show display, many of them can be set up by one or two people with no special training. Contemporary halogen and LED lights have made it possible to create smaller, lighter weight fixtures that pump out more light than their larger predecessors, and without adding as much heat to the booth space. A lighted booth will attract traffic from a greater distance, and can more effectively point people's attention to your visual branding, products, and literature.

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Topics: Blog, Portable Displays Nashville

Attracting Buyers To Your Knoxville Trade Show Booth

Posted by Skyline Exhibitor Source on May 17, 2016 3:36:15 PM

Is Your Knoxville Trade Show Booth Attracting Customers Or Warm Bodies?

When your company is marketing at a trade show, your team gets the opportunity to engage prospects fact to face, to read them, to place your products in their hands, and to convert them to customers. There is tons of advice floating around about how to attract traffic to your booth, and while its true that marketing is a matter of numbers, it's also true that companies can waste a lot of money attracting and courting the wrong traffic. You can buy cold leads for about fifteen cents each; how much does it cost you to hand out swag to cold leads at a trade show? The approach you take depends on what you're selling, but even if you're selling something that any home or business could use, you can make a plan that allows you to get better value for your marketing dollar. Your team can work cold leads from the office; working a trade show is a huge opportunity to close bigger sales faster.

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Topics: Blog, Knoxville Trade Show Booth

Nashville Trade Show Installation From Exhibitor Source

Posted by Skyline Exhibitor Source on May 3, 2016 2:05:03 PM

Nashville Trade Show Installations With Skyline Customized Rental

At Exhibitor Source in Nashville, trade show installations with Skyline Displays customized rental come with total support. From planning your display to graphic design, we're here to ensure that your trade show marketing efforts are effective and efficient. Customized rental pieces feature your company's own custom graphics, so every piece in your booth reflects your unique brand image. You don't have to settle for a generic look in order to rent large, impressive display pieces.

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Topics: Nashville trade show installation, Blog

Tactical Engagement Free eBook

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Decide on the right tactics for attracting attendees to your trade show booth by gaining understanding of the relationship between the attendee and you, the exhibitor.

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