Just when you’ve purchased and acclimated to the latest, greatest new innovation in technology – BOOM! – a new trend comes on the scene and your technology is old news. Because of the ever-changing nature of technology (and remember, this is a GOOD thing! We want to be improving and growing!), trade show managers can be hesitant to get on board with the latest hot item. But just imagine if we’d resisted such early innovations as badge scanners or marketing automation software – technology that has vastly improved the trade show experience. The trick is to pump the brakes on the here-today-gone-tomorrow trends and to rev up to the ones with staying power. Pay attention to these three advancements in trade show technology that are sure to be around for many, many years.
Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, trade show marketing, Blog, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, digital marketing, F2F, face to face marketing, B2B, technology, client engagement, event planning, booth lighting, marketing and advertising, artificial intelligence
Go Beyond Selling Products or Services
Facing the trade show season can be daunting for the experienced and first-timers alike, because the whole of trade shows are just such a large undertaking and incredibly detailed. Not only do you have to pick the best events that are the best fit for your product or service, but you also have to attend to the myriad details involved in actually pulling it all off. One thing to keep in mind to keep from getting overwhelmed is to remember that trade shows are not really about your product, your service, your booth, your giveaways. Sure, that matters. A LOT. Still, what’s MOST important in the trade show world is {drumroll, please}. . . the PEOPLE. You already knew that, but it bears saying. The connection between your company’s booth staff and your booth’s visitors is primary in every interaction. As you begin to think about how to connect with your attendees, remember the 5 Es of the trade show world. The 5 Es are based on research found in “It’s Not Your Father’s or Mother’s Trade Show Anymore – Engage with Caution,” an article hosted by CEIR Industry Insights Series.
Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, trade show marketing, Blog, trade shows, sales leads, F2F, face to face marketing, B2B, client relationships, booth staffing, experiential marketing, trade show promotions, trade show product displays, booth lighting
10 IDEAS TO GET YOUR EXHIBIT NOTICED
Some things take a larger amount of time and money to implement. Here is a list of 10 fast and simple to implement ideas to get noticed. Look to these quick, easy ideas to spruce up your booth environment to get the attention of attendees and set up for the best trade show yet.
Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, trade show marketing, Blog, trade shows, sales leads, F2F, face to face marketing, B2B, client relationships, booth staffing, experiential marketing, trade show promotions, trade show product displays, booth lighting