Wouldn’t it be nice if we could just pick which trade shows we wanted to exhibit at, make the decision final, and keep it that way forever and ever amen?! Yes, it would. But no, we can’t. Choosing [...]
...Before Starting Trade Shows
Once you’re thrown into the whirlwind world of trade shows, the learning curve is steep. It’s like being thrown into the deep end of the pool – you either sink or [...]
The Worst of the Worst...How Your Company Can Avoid Them!
You know them. You’ve met them. Maybe you’ve even BEEN them. Bad Booth Staffers. As long as there have been trade shows, there have been [...]
All Staffers at Trade Shows Need a Role...
A common myth prevalent in marketing circles at most any company is that the best exhibit staffer is going to be the outgoing sales person who is fun and [...]
Do a web search on hiring models for your trade show and you’ll find not just a few articles that decry the practice. There are a lot of reasons to be cautious in the use of models. For one [...]
In the South, we are raised to be "nice." Nice is always expected, but nice means nothing without sincerity. Too often nice can be a passive-aggressive behavior where you are smiling and nodding [...]