13 Nov
13 Nov

10.5 Signs It's Time to Ditch A Show

Wouldn’t it be nice if we could just pick which trade shows we wanted to exhibit at, make the decision final, and keep it that way forever and ever amen?! Yes, it would. But no, we can’t. Choosing [...]

31 Oct
31 Oct

12 Things I Wish I Knew...

...Before Starting Trade Shows

Once you’re thrown into the whirlwind world of trade shows, the learning curve is steep. It’s like being thrown into the deep end of the pool – you either sink or [...]

23 Oct
23 Oct

13 Bad Booth Staffers

The Worst of the Worst...How Your Company Can Avoid Them!

You know them. You’ve met them. Maybe you’ve even BEEN them. Bad Booth Staffers. As long as there have been trade shows, there have been [...]

02 Jul
02 Jul

Places Everyone!

All Staffers at Trade Shows Need a Role...

A common myth prevalent in marketing circles at most any company is that the best exhibit staffer is going to be the outgoing sales person who is fun and [...]

27 Mar
27 Mar

Talking Taboo...Promotional Models

Do a web search on hiring models for your trade show and you’ll find not just a few articles that decry the practice.  There are a lot of reasons to be cautious in the use of models.  For one [...]

01 Mar
01 Mar

Booth Behavior: Convention at the Convention

In the South, we are raised to be "nice." Nice is always expected, but nice means nothing without sincerity.  Too often nice can be a passive-aggressive behavior where you are smiling and nodding [...]

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