Blog

When Life Gets Messy

Posted by Skyline Exhibitor Source on May 26, 2020 10:45:00 AM

By Sofia Troutman

We are living in some strange days for sure and the landscape is constantly shifting under us.  As event and marketing professionals, we are basically circus performers spinning all the plates – we are accustomed to managing people and schedules and events, keeping all the moving parts moving, and all while managing ourselves. We, too, have social lives, families, personal budgets, and individual goals. Much of the time, these two worlds run nicely parallel. Occasionally, though, the two worlds collide and a personal crisis interferes with work life.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, sales leads, success, branding, F2F, face to face marketing, B2B, experiential marketing, client engagement, event planning, marketing and advertising, Aerosmith

"Dude Looks Like A Lady" ... Tap Your Inner Aerosmith to Improve Trade Show Results

Posted by Skyline Exhibitor Source on May 19, 2020 10:45:00 AM

By Shawn Lacagnina

I’ve always loved music, and growing up in the 80s, I was singing along to the best music ever as I cruised our small town in my Oldsmobile Cutlass. I don’t remember a time in my life when I couldn’t belt out “Dream On” at the top of my lungs. Back then, we couldn’t believe we’d make it to 2020. So, for old times’ sake and a little fun, here are the top 10 ways to Aerosmith your way to a great trade show.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, sales leads, success, branding, F2F, face to face marketing, B2B, experiential marketing, client engagement, event planning, marketing and advertising, Aerosmith

Marketing Videos: Which Camera is the Right One?

Posted by Skyline Exhibitor Source on May 5, 2020 10:45:00 AM

By Matt Bohar

Do you love watching those smart, fun videos on social media? Of course you do! Everyone does. They are so creative, and what’s more, they’re effective. A whopping 87% of video marketers say video has increased their website traffic and 83% say video helps them generate leads. And perhaps most importantly, 80% boast increased sales because of video marketing. For this reason, 95% of video marketers plan to increase their video marketing budget next year.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, sales leads, success, branding, F2F, face to face marketing, B2B, experiential marketing, technology, client engagement, event planning, videography, marketing and advertising

Top 10 Methods of Building Your Brand at Trade Shows

Posted by Skyline Exhibitor Source on Apr 28, 2020 10:45:00 AM

By Mike Thimmesch

If your company wants to build its brand at trade shows, your company is in good company. In survey after survey, exhibitors tell us that building brand awareness is their number one (or at least #2) goal in trade show marketing.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, sales leads, success, branding, F2F, face to face marketing, B2B, technology, client engagement, event planning, marketing and advertising

4 Ways to Close The Sale Following Trade Show Cancellations

Posted by Skyline Exhibitor Source on Apr 21, 2020 10:45:00 AM

By Michael Criscuolo

In times of unforeseen catastrophe – the COVID-19 pandemic, the 2008 financial crisis, 9/11 – businesses are confronted with unprecedented challenges, from plummeting revenue streams to navigating employee retention and potential furloughs, even paying the rent. Sales and marketing teams are quickly finding their previously planned trade shows and meetings are postponed or cancelled. How, then, can sales leaders, marketing teams, and product managers support business continuity and continue to meet with key clients and prospects under such challenging circumstances? One way is by engaging in strategic, alternative meeting planning. The purpose of this article is to outline four ways to meet when attending your trade show or conference is no longer possible.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, sales leads, success, branding, digital marketing, F2F, face to face marketing, B2B, technology, client engagement, event planning, lead capture, marketing and advertising, COVID-19, trade show cancellations, virtual meetings

7 Steps to Lead Mastery

Posted by Skyline Exhibitor Source on Apr 7, 2020 10:45:00 AM

If ROI is the name of your exhibiting game, the real product of your trade show is leads. If you ask almost any exhibitor why they attend trade shows, you’ll most likely hear the number one answer (or at least number two) is lead generation.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, digital marketing, F2F, face to face marketing, B2B, technology, client engagement, event planning, lead capture, marketing and advertising

Three Technology Trends at Trade Shows

Posted by Skyline Exhibitor Source on Mar 31, 2020 10:45:00 AM

Just when you’ve purchased and acclimated to the latest, greatest new innovation in technology – BOOM! – a new trend comes on the scene and your technology is old news. Because of the ever-changing nature of technology (and remember, this is a GOOD thing! We want to be improving and growing!), trade show managers can be hesitant to get on board with the latest hot item. But just imagine if we’d resisted such early innovations as badge scanners or marketing automation software – technology that has vastly improved the trade show experience. The trick is to pump the brakes on the here-today-gone-tomorrow trends and to rev up to the ones with staying power. Pay attention to these three advancements in trade show technology that are sure to be around for many, many years.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, digital marketing, F2F, face to face marketing, B2B, technology, client engagement, event planning, booth lighting, marketing and advertising, artificial intelligence

Getting Leads...A Trade Show Strategy

Posted by Skyline Exhibitor Source on Mar 24, 2020 10:45:00 AM

By Chris Rowe

Occasionally, I’ll read a really great article on LinkedIn or a blog post by an associate in the trade show business about what sounds like a new and fantastic idea to attract attendees into the trade show booth. I’ll daydream a bit about what it would take to pull it off. I’ll wonder if it would work for our booth. I’ll wonder if it would truly generate good leads. And then . . . I’ll wonder if it worked for THEM. Drawing a big crowd to your booth is exciting. An active booth feels energizing and smells like success. But does it actually mean that you’re having a profitable show?

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, digital marketing, F2F, face to face marketing, B2B, client engagement, event planning, marketing and advertising

Tracking...Advanced Digital Marketing

Posted by Skyline Exhibitor Source on Mar 10, 2020 10:45:00 AM

By Matt Bohar

Tracking campaign results with Google Analytics is crucial for honing and adjusting future campaigns. However, often exhibitors just don’t do it. For more information on that, read this blog post. Exhibitors often won’t measure their website engagement from email blasts and other advertising. And because these stats aren’t tracked in Google Analystics without manually enabling it, they miss out on crucial information that they need to adjust their inbound marketing.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, digital marketing, F2F, face to face marketing, B2B, technology, client engagement, event planning, social media marketing, marketing and advertising

13 Reasons Exhibitors Value Trade Shows

Posted by Skyline Exhibitor Source on Mar 3, 2020 10:45:00 AM

Is it really worth it? All the time and money and energy and set-up and tear down and time out of pocket. Are trade shows really all that great?

Turns out, YES! Yes, they are. Exhibitors value trade shows for lots of reasons, from helping them meet their objectives to just making their jobs more exciting.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, F2F, face to face marketing, B2B, client engagement, event planning

Top 11 Free Trade Show Resources

Posted by Skyline Exhibitor Source on Feb 25, 2020 10:45:00 AM

Looking for some FREE and EFFECTIVE resources to help you reach your marketing goals? Look no further! We’ve compiled a list of websites and helps aimed at assisting anyone with  business objectives, a tight budget, and plenty of focus. To help maximize your trade show ROI and surpass your event planning benchmarks, read on!

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, F2F, face to face marketing, B2B, client engagement, event planning

Coronavirus Travel Tips for Trade Show Travelers

Posted by Skyline Exhibitor Source on Feb 18, 2020 10:45:00 AM
25 Business Travel Tips

What are the risks of exhibiting with the health threats that are currently looming?  We have put together a few travel tips to address the Corona Virus outbreak.  More people are taking pause before booking their travel to their next event. This is a unique situation, and hopefully will be over soon. However, as trade show and event professionals you may wonder what you need to think about when preparing to travel or organize your next event. If you are not the event organizer, do you even go? Recently, Amazon, Sony and Ericsson decided not to exhibit at the Mobile World Congress in Barcelona because they did not want to expose their employees to the Coronavirus.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, F2F, face to face marketing, B2B, client engagement, event planning, human interaction, travel, safety, air travel

YouTube Is Ripe For You

Posted by Skyline Exhibitor Source on Nov 5, 2019 10:45:00 AM

Exhibiting is largely a visual industry, so it’s interesting that the most visual of all social media outlets, YouTube, is vastly underused in our marketing world.

Check out these stats:

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, digital marketing, technology, client engagement, social media marketing, livestreaming, videography, YouTube, marketing and advertising

Tips for the Trade Show Rookie

Posted by Skyline Exhibitor Source on Aug 20, 2019 10:45:00 AM

Managing a trade show is not a job for the faint of heart. It is a demanding job with a lot of moving parts, which we’ll discuss below. A trade show manager might work for the sponsor or the organizer of a trade show; or they might work for a company participating in a trade show. If a business is smaller and only occasionally participates in trade shows, the trade show manager hat might be worn by the marketing manager or to someone from the sales team. No matter where the trade show manger comes from, their job is to provide an experience benefits the company and satisfies the customer.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, client engagement, event planning, human interaction, trade show etiquette

Trade Show Etiquette 301

Posted by Skyline Exhibitor Source on Aug 6, 2019 10:45:00 AM
Less Obvious Trade Show Do's and Don'ts

You probably wouldn’t talk on your phone or blow bubble gum or eat a Subway sandwich while manning the booth at your tradeshow. These are egregious errors in protocol that none of us would commit. However, have you ever skipped an opening event? Overlooked a surly-seeming booth visitor? Been too tired to give a client your full attention? These more benign breeches in etiquette might not strike us as that unbecoming, but to a prospective customer or client, our behavior matters. A LOT. If you think you’re above slipping up in the area of manners, look over the following trade show etiquette tips and judge for yourself.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, client engagement, event planning, human interaction, trade show etiquette

Ice Breaker Questions

Posted by Skyline Exhibitor Source on Jul 30, 2019 10:45:00 AM
Ice Breaker Questions for Trade Shows

With actual human connection going the way of the dinosaur recently, people have to work harder than ever to see (literally!) eye-to-eye. Think of your day to day life. You’re at work and you see people over the top of a computer screen or listen to them as you work on your iPad or device. You’re in a public space and people are just head down, ear buds in, face in phone. You’re in your car at a stoplight, and chances are all the people around you in their cars are on their phones; not that you’d notice, because you’re checking Instagram.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, tradeshows, success, F2F, face to face marketing, B2B, booth staffing, client engagement, event planning, human interaction

Webinar: "Trade Show Lead Management Essentials"

Posted by Skyline Exhibitor Source on May 14, 2019 10:45:00 AM

You Are Invited to Our Next Webinar!

Wednesday, May 15, 2019 - 11:00am CDT - 12:00pm CDT
Wednesday, May 22, 2019 - 1:00pm CDT - 2:00pm CDT 
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Topics: Nashville trade show marketing, Knoxville trade show exhibits, booth design, exhibit design, trade show displays Nashville, trade shows, trade show leads, sales leads, webinar, B2B, island trade show exhibits, client engagement, lead capture

Webinar: "Attracting the Right Audience for Your Event or Trade Show Booth"

Posted by Skyline Exhibitor Source on Apr 16, 2019 10:45:00 AM

You Are Invited to Our Next Webinar!

Wednesday, April 17, 2019 - 11:00am CDT - 12:00pm CDT
Wednesday, April 24, 2019 - 1:00pm CDT - 2:00pm CDT 
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Topics: Nashville trade show marketing, Knoxville trade show exhibits, booth design, exhibit design, trade show displays Nashville, trade shows, webinar, B2B, island trade show exhibits, client engagement

Webinar: "The Best Ways to Promote Your Products at Trade Shows"

Posted by Skyline Exhibitor Source on Mar 12, 2019 10:45:00 AM

You Are Invited to Our Next Webinar!

2019 MM Webinar March 12 1

Wednesday, March 13, 2019 - 11:00am CDT - 12:00pm CDT
Wednesday, March 20, 2019 - 1:00pm CDT - 2:00pm CDT 
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Topics: Nashville trade show marketing, Knoxville trade show exhibits, booth design, exhibit design, trade show displays Nashville, trade shows, webinar, B2B, island trade show exhibits, client engagement

Bottom Line...Top 18 Stats

Posted by Skyline Exhibitor Source on Mar 5, 2019 10:45:00 AM

Supporting The Value of Trade Shows

Maybe you’re hesitant about showcasing your company’s products and services at a trade show. Or maybe you’re even leery of just attending one. Well, don’t be. As they say, “The proof of the pudding is in the rising.” And this year, a LOT of rising happened at trade shows nationwide. If you need proof that trade shows are an excellent marketing medium, we’ve got it for you. If you need cold, hard, factual motivation to get you to the next event, you’ve come to the right place.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, success, budget, marketing budget, ROI, return on investment, B2B, budgeting and measurement, client engagement, trade show promotions

Top 15 Tips to Get Noticed

Posted by Skyline Exhibitor Source on Feb 26, 2019 10:45:00 AM

Using Trade Show Promotions

Trade show promotions are a no-brainer. The basic 3 categories you can break this down into are pre-show promotions, at-show promotions, and post show follow up.  Overlaying all promotions are the goals you have for the attendee experience and what we want accomplish as a company.   There’s no better way to DRIVE people to your booth and draw attention to your company and products.  What’s more, there’s an endless variety of ways to do it!

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade show leads, sales leads, F2F, face to face marketing, B2B, booth staffing, client engagement, trade show promotions

Webinar: "How to Train & Manage Your Booth Staff"

Posted by Skyline Exhibitor Source on Feb 12, 2019 10:45:00 AM

You Are Invited to Our Next Webinar!

How to Train and Manage Your Booth Staff-Webinar

Wednesday, February 13, 2019 - 11:00am CST - 12:00pm CST
Wednesday, February 20, 2019 - 1:00pm CST - 2:00pm CST 
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Topics: social media, Nashville trade show marketing, Knoxville trade show exhibits, booth design, exhibit design, trade show displays Nashville, trade shows, webinar, B2B, booth staffing, island trade show exhibits, client engagement, event planning

Webinar: "Social Media for Trade Show Promotions"

Posted by Skyline Exhibitor Source on Jan 15, 2019 10:45:00 AM

You Are Invited to Our Next Webinar!

social-media-webinar-banner
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Topics: social media, Nashville trade show marketing, Knoxville trade show exhibits, booth design, exhibit design, trade show displays Nashville, trade shows, webinar, B2B, island trade show exhibits, client engagement, event planning

Webinar: "What to Expect When Planning a Private Event"

Posted by Skyline Exhibitor Source on Dec 11, 2018 10:45:00 AM

You Are Invited to Our Next Webinar!

2018 CC Webinar DEC 11
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Topics: Nashville trade show marketing, Knoxville trade show exhibits, booth design, exhibit design, trade show displays Nashville, trade shows, webinar, B2B, island trade show exhibits, client engagement, event planning

Webinar: "Trade Shows: Beyond the Booth"

Posted by Skyline Exhibitor Source on Nov 6, 2018 10:45:00 AM

You Are Invited to Our Next Webinar!

2017 WEBINAR beyond the booth NOV 13 LIVE Blue
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Topics: Nashville trade show marketing, Knoxville trade show exhibits, booth design, exhibit design, trade show displays Nashville, trade shows, webinar, B2B, island trade show exhibits, client engagement

Tactical Engagement Free eBook

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Decide on the right tactics for attracting attendees to your trade show booth by gaining understanding of the relationship between the attendee and you, the exhibitor.

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