As we move on from 2020 into a brand new year, the excitement of resuming meetings and trade shows cannot be understated! We have new rules and even a new vernacular. "Social Distancing" is a newly coined term thanks to coronavirus(!) and is now priority one for gatherings of all sizes. We have all become familiar with it thanks to those handy directional arrows and neatly-spaced “X” spots in grocery stores and retail outlets. We all know how to keep our distance. But what about when we all get back together at trade shows and marketing events? How do we stay safely distant but intimately connected to our customers and prospects?
Exhibiting Components to Make Social Distancing a Priority
Topics: Nashville trade show displays, Nashville trade show exhibits, marketing, skyline Nashville, trade show marketing, Blog, Skyline, Trade Show Displays in Nashville, trade show displays Nashville, trade show exhibiting, trade shows, success, F2F, face to face marketing, client relationships, experiential marketing, client engagement, human interaction, virtual meetings
What Has The Highest Marketing Value? or 10 Reasons Face Time Beats Screen Time
With the very limited amount of face time that 2020 has afforded us, those of us in the marketing and exhibiting business have had to get very creative with our outreach and customer service. Now more than ever, we’ve utilized email, social media, “live” videos, and webinars to reach clients.
Topics: social media, Nashville trade show displays, Nashville trade show exhibits, marketing, skyline Nashville, trade show marketing, Blog, Skyline, Trade Show Displays in Nashville, trade show displays Nashville, trade show exhibiting, trade shows, success, webinar, digital marketing, F2F, face to face marketing, client relationships, experiential marketing, client engagement, social media marketing, livestreaming, human interaction, virtual meetings, virtual events, face time
Don't Be That Guy At The Show!
Nobody wants to be “that guy.” You know, that guy that talks too loud. That guy that tells dumb jokes. That guy who wears too much Axe body spray. “That guy” is doing all the wrong things, and people are noticing.
Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, tradeshows, success, F2F, B2B, client relationships, booth staffing, technology, trade show staffing roles, trade show humor
Be Lively: Live-Streaming at Trade Shows
Lights! Camera! Action! The new variety of video marketing is shaking things up in the trade show world. Just a few years ago, videos at trade shows consisted of a front-end teaser to attract customers and maybe a longer demo video at the back of the booth. But no more! This ain’t your momma’s trade show video. Social video is to the video world what Sriracha is to the condiment world. Oh, my! Imagine the possibilities! Seriously, though, social video brings flavor and life and endless possibilities to a medium that formerly was static, scripted, and limited. You’ve no doubt seen live videos as you’ve scrolled through social media, but maybe you’ve been hesitant to jump in yourself and actually do one. Whether you’ve never done any kind of marketing video or whether you’re just more comfortable with traditional pre-recorded videos, read the following tips to get savvy with this new, better experiential video format that’s sweeping the trade show world.
Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, B2B, client relationships, experiential marketing, technology, trade show promotions, trade show product displays, social media marketing, booth lighting, livestreaming, videography
Go Beyond Selling Products or Services
Facing the trade show season can be daunting for the experienced and first-timers alike, because the whole of trade shows are just such a large undertaking and incredibly detailed. Not only do you have to pick the best events that are the best fit for your product or service, but you also have to attend to the myriad details involved in actually pulling it all off. One thing to keep in mind to keep from getting overwhelmed is to remember that trade shows are not really about your product, your service, your booth, your giveaways. Sure, that matters. A LOT. Still, what’s MOST important in the trade show world is {drumroll, please}. . . the PEOPLE. You already knew that, but it bears saying. The connection between your company’s booth staff and your booth’s visitors is primary in every interaction. As you begin to think about how to connect with your attendees, remember the 5 Es of the trade show world. The 5 Es are based on research found in “It’s Not Your Father’s or Mother’s Trade Show Anymore – Engage with Caution,” an article hosted by CEIR Industry Insights Series.
Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, sales leads, F2F, face to face marketing, B2B, client relationships, booth staffing, experiential marketing, trade show promotions, trade show product displays, booth lighting
10 IDEAS TO GET YOUR EXHIBIT NOTICED
Some things take a larger amount of time and money to implement. Here is a list of 10 fast and simple to implement ideas to get noticed. Look to these quick, easy ideas to spruce up your booth environment to get the attention of attendees and set up for the best trade show yet.
Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, sales leads, F2F, face to face marketing, B2B, client relationships, booth staffing, experiential marketing, trade show promotions, trade show product displays, booth lighting
Experiential Marketing At Trade Shows
Some things must be felt, seen, tasted, smelled, attempted, or heard in order to be believed. Through a campaign, we can tell someone what we think or how great our offering is, however there is no replacement for showing someone face to face and allowing them to experience it for themselves.
Experiential marketing allows your skeptical prospects or most dedicated customers to develop an emotional investment in your products or services, literally helping them shape your brand’s evolution. Another by-product of this is shortening the sales cycle because the prospects and clients are becoming more comfortable with who and what they are purchasing.
Topics: Insider, Nashville trade show marketing, marketing, trade show marketing, trade show exhibits Nashville, Tradeshow event, trade show leads, branding, F2F, face to face marketing, B2B, client relationships, experiential marketing
Trade shows are a serious marketing medium in which we invest billions of dollars. In our quest to achieve business results, we often talk about getting the highest ROI (Return on Investment) or ROO (Return on Objectives). But what about the greatest ROF (Return on Fun)… more specifically, how do we make the shows fun for ourselves?
Topics: Nashville trade show exhibits, marketing, Skyline Exhibitor Source, trade show displays, trade show exhibiting, trade show exhibits, Trade Show Exhibits Knoxville, trade shows, environments, trade show leads, ROI, return on investment, F2F, face to face marketing, B2B, client relationships
Webinar: "From Engagement to Connection"
Topics: trade shows, webinar, B2B, client relationships
5 Ideas for Client Engagement
No one wants to be replaced, as a company or a person, and having remarkable client engagement that eclipses that of your competitors makes you hard to replace. Once we differentiate ourselves we become difficult to switch out with other companies that do the same thing that we do. The best part about delivering this intangible value to clients is that it is fairly low cost or no cost, but essential to success.
Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibiting, trade show exhibits, trade show exhibits Nashville, tradeshows, branding, client relationships