...but often not considered
In the flurry of activity that goes into preparing for a trade show – from the best technology to the flashiest graphics to the prime booth location at the event – don’t make the critical mistake of overlooking a crucial element of your brand and your marketing: DESIGN. Good design creates more space, improves the functionality of space, enhances space through lighting, color, texture, scale. Design is meant to be both very visible and magnetic, but yet subtle enough as to be almost invisible. Since many marketers are worrying about how to get noticed, design is the answer. It’s the visual image that will make people notice you. Through the use of balance, focus, and repetition, you can inspire your prospects and elevate your presence at any event.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
design,
Blog,
booth design,
exhibit design,
Nashville events,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
branding,
webinar,
B2B,
trade show planning and logistics,
event planning
Maintain Marketing Momentum
Canceled! Postponed! Rescheduled! TBA! What’s a marketing department to do when trade shows and events can’t be put on the calendar in ink?! All this penciling in and erasing is likely to drive even the most hardcore marketing folks crazy. But never fear. You don’t have to wait until trade shows resume to pick up with your marketing goals. Making lemonade out of lemons is part of a marketer’s job, and here are several ways you can make the sweetest lemonade during this stagnant summer season.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
design,
Blog,
booth design,
exhibit design,
Nashville events,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
branding,
webinar,
B2B,
trade show planning and logistics,
event planning,
COVID-19,
virtual meetings
Boost Your Experiential Value
How do you make the visitors to your trade show booth remember you and your company and value their experience there? That’s what you want, right? For them to REMEMBER you and think of you as VALUABLE to their company’s goals. The simplest, easiest way to be memorable and add value is to create a showstopping booth using theme. Read ahead and THINK to pick the right promotion to grow your leads, increase sales, or improve your overall marketing results.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
trade show marketing,
design,
Blog,
booth design,
exhibit design,
trade shows,
B2B
Sometimes, between prepping for a big trade show and coordinating all the various moving parts of people and materials and technology, we make rookie mistakes that can cost us dearly. Check out this list of common, easily fixable mistakes that exhibitors make and do your best to avoid them.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
trade show marketing,
design,
Blog,
booth design,
exhibit design,
trade shows,
B2B
“It’s the most wonderful time of the year!” No, silly, not the holidays – trade show season! That’s right – trade show season is in full swing and all of the brands, media, and industry pros are in high gear to ensure a winning season. The months leading up to show are busy, busy, busy as everyone coordinates schedules, makes appointments, prepares materials, and collaborates creatively. Finally, the trade show arrives, and the rubber meets the road as the months of preparation are put to the test. Now, the REAL fun (and work!) begins! Take a look at these best tips for pulling off a winning showroom experience.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
trade show marketing,
design,
Blog,
booth design,
exhibit design,
trade shows,
B2B
6 Tips for Overcoming Short Attention Spans
Human attention span is at its lowest ever (thanks to technology!).
According to a study by Microsoft, the average human being now has an attention span of eight seconds, down from 12 seconds in the year 2000. More shocking, perhaps, is the fact that recent research shows that the human attention span decreases by a staggering 88 percent each year. {GASP}
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Nashville trade show displays,
Nashville trade show exhibits,
trade show marketing,
design,
Blog,
booth design,
exhibit design,
trade shows,
B2B
Anyone who has ever been part of the creative process knows firsthand that designing trade show exhibits can prove a challenge in all the best and worst ways. Creatively, business executives love getting the chance to flex their marketing muscles and design trade show exhibits that effectively capture the very essence of their brand. However, achieving that goal can prove a daunting challenge.
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Topics:
Nashville trade show marketing,
trade show marketing,
design,
booth design,
exhibit design,
trade show exhibits Nashville,
Tradeshow event,
trade show leads
A shorthand formula to help with exhibit design goes like this: "Exhibit design should compel a particular audience into a specific conversation to achieve a measurable outcome." It doesn't cover every situation, but it does help set a pace for most design scenarios. Let's go phrase by phrase:
Obviously, we advocate exhibit design. Intentional, evocative and relevant design is important to any good face-to-face marketing endeavor. Commodity exhibits are available, and you can buy nearly anything off the internet.
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Topics:
marketing,
creative,
design,
Blog,
booth design,
exhibit design,
trade show,
trade show booth,
trade show displays,
trade show exhibiting,
trade show exhibits,
trade shows
Telling Your Company Story
Story telling has been a popular topic in exhibiting over the last several years. I’ve used the term myself when talking with clients. And I do agree that when we are designing a space we have a story to communicate. But I also caution our clients that you need to be savvy as to what story you are telling. You have to sort out what story you want to tell about your company.
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Topics:
marketing,
creative,
design,
trade show displays Knoxville,
trade show exhibiting,
trade show exhibits,
trade show exhibits Nashville,
tradeshows,
branding