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Anyone who has ever been part of the creative process knows firsthand that designing trade show exhibits can prove a challenge in all the best and worst ways. Creatively, business executives love [...]
A shorthand formula to help with exhibit design goes like this: "Exhibit design should compel a particular audience into a specific conversation to achieve a measurable outcome." It doesn't cover [...]
Telling Your Company Story
Story telling has been a popular topic in exhibiting over the last several years. I’ve used the term myself when talking with clients. And I do agree that when we are [...]