By Jennifer Barham
When it comes to our booths and how we design & outfit them, we are usually prioritizing function and practicality. Yes, we want them to be attractive and comfortable, but beauty and imagination may not be our first ideas when we think of our bottom line. And there's probably a good argument that they shouldn’t be.
Read More
Topics:
Nashville trade show displays,
Nashville trade show exhibits,
Nashville trade show installation,
trade show marketing,
Blog,
trade show booth installation Nashville,
trade shows,
Tradeshow event,
tradeshows,
environments,
trade show leads,
sales leads,
success,
branding,
F2F,
face to face marketing,
B2B,
client engagement,
event planning,
marketing and advertising
Trade shows are BACK! Buyers are eager to see products in person, meet and talk with business leaders face-to-face, and experience the full-sensory show of exhibits. As buyers rush back to the exhibit floor and trade shows burst back onto the scene, don’t make the mistake of thinking that just because you may have survived the past 2 years without showing up at a trade show, you can do that in 2022. Nope! And this year’s return of trade shows offers you a chance to revitalize your business with this ever-important avenue of marketing. Is it worth your time and your budget? Absolutely!
Read More
Topics:
Nashville trade show displays,
Nashville trade show exhibits,
Nashville trade show installation,
trade show marketing,
Blog,
trade show booth installation Nashville,
trade shows,
Tradeshow event,
tradeshows,
environments,
trade show leads,
sales leads,
success,
branding,
F2F,
face to face marketing,
B2B,
client engagement,
event planning,
marketing and advertising
By Sofia Troutman
We are living in some strange days for sure and the landscape is constantly shifting under us. As event and marketing professionals, we are basically circus performers spinning all the plates – we are accustomed to managing people and schedules and events, keeping all the moving parts moving, and all while managing ourselves. We, too, have social lives, families, personal budgets, and individual goals. Much of the time, these two worlds run nicely parallel. Occasionally, though, the two worlds collide and a personal crisis interferes with work life.
Read More
Topics:
Nashville trade show displays,
Nashville trade show exhibits,
Nashville trade show installation,
trade show marketing,
Blog,
trade show booth installation Nashville,
trade shows,
Tradeshow event,
tradeshows,
environments,
trade show leads,
sales leads,
success,
branding,
F2F,
face to face marketing,
B2B,
experiential marketing,
client engagement,
event planning,
marketing and advertising,
Aerosmith
By Shawn Lacagnina
I’ve always loved music, and growing up in the 80s, I was singing along to the best music ever as I cruised our small town in my Oldsmobile Cutlass. I don’t remember a time in my life when I couldn’t belt out “Dream On” at the top of my lungs. Back then, we couldn’t believe we’d make it to 2020. So, for old times’ sake and a little fun, here are the top 10 ways to Aerosmith your way to a great trade show.
Read More
Topics:
Nashville trade show displays,
Nashville trade show exhibits,
Nashville trade show installation,
trade show marketing,
Blog,
trade show booth installation Nashville,
trade shows,
Tradeshow event,
tradeshows,
environments,
trade show leads,
sales leads,
success,
branding,
F2F,
face to face marketing,
B2B,
experiential marketing,
client engagement,
event planning,
marketing and advertising,
Aerosmith
By Matt Bohar
Do you love watching those smart, fun videos on social media? Of course you do! Everyone does. They are so creative, and what’s more, they’re effective. A whopping 87% of video marketers say video has increased their website traffic and 83% say video helps them generate leads. And perhaps most importantly, 80% boast increased sales because of video marketing. For this reason, 95% of video marketers plan to increase their video marketing budget next year.
Read More
Topics:
Nashville trade show displays,
Nashville trade show exhibits,
Nashville trade show installation,
trade show marketing,
Blog,
trade show booth installation Nashville,
trade shows,
Tradeshow event,
tradeshows,
environments,
trade show leads,
sales leads,
success,
branding,
F2F,
face to face marketing,
B2B,
experiential marketing,
technology,
client engagement,
event planning,
videography,
marketing and advertising
By Mike Thimmesch
If your company wants to build its brand at trade shows, your company is in good company. In survey after survey, exhibitors tell us that building brand awareness is their number one (or at least #2) goal in trade show marketing.
Read More
Topics:
Nashville trade show displays,
Nashville trade show exhibits,
Nashville trade show installation,
trade show marketing,
Blog,
trade show booth installation Nashville,
trade shows,
Tradeshow event,
tradeshows,
environments,
trade show leads,
sales leads,
success,
branding,
F2F,
face to face marketing,
B2B,
technology,
client engagement,
event planning,
marketing and advertising
By Michael Criscuolo
In times of unforeseen catastrophe – the COVID-19 pandemic, the 2008 financial crisis, 9/11 – businesses are confronted with unprecedented challenges, from plummeting revenue streams to navigating employee retention and potential furloughs, even paying the rent. Sales and marketing teams are quickly finding their previously planned trade shows and meetings are postponed or cancelled. How, then, can sales leaders, marketing teams, and product managers support business continuity and continue to meet with key clients and prospects under such challenging circumstances? One way is by engaging in strategic, alternative meeting planning. The purpose of this article is to outline four ways to meet when attending your trade show or conference is no longer possible.
Read More
Topics:
Nashville trade show displays,
Nashville trade show exhibits,
Nashville trade show installation,
trade show marketing,
Blog,
trade show booth installation Nashville,
trade shows,
Tradeshow event,
tradeshows,
environments,
trade show leads,
sales leads,
success,
branding,
digital marketing,
F2F,
face to face marketing,
B2B,
technology,
client engagement,
event planning,
lead capture,
marketing and advertising,
COVID-19,
trade show cancellations,
virtual meetings
If ROI is the name of your exhibiting game, the real product of your trade show is leads. If you ask almost any exhibitor why they attend trade shows, you’ll most likely hear the number one answer (or at least number two) is lead generation.
Read More
Topics:
Nashville trade show displays,
Nashville trade show exhibits,
Nashville trade show installation,
trade show marketing,
Blog,
trade show booth installation Nashville,
trade shows,
Tradeshow event,
tradeshows,
environments,
trade show leads,
success,
branding,
digital marketing,
F2F,
face to face marketing,
B2B,
technology,
client engagement,
event planning,
lead capture,
marketing and advertising
Just when you’ve purchased and acclimated to the latest, greatest new innovation in technology – BOOM! – a new trend comes on the scene and your technology is old news. Because of the ever-changing nature of technology (and remember, this is a GOOD thing! We want to be improving and growing!), trade show managers can be hesitant to get on board with the latest hot item. But just imagine if we’d resisted such early innovations as badge scanners or marketing automation software – technology that has vastly improved the trade show experience. The trick is to pump the brakes on the here-today-gone-tomorrow trends and to rev up to the ones with staying power. Pay attention to these three advancements in trade show technology that are sure to be around for many, many years.
Read More
Topics:
Nashville trade show displays,
Nashville trade show exhibits,
Nashville trade show installation,
trade show marketing,
Blog,
trade show booth installation Nashville,
trade shows,
Tradeshow event,
tradeshows,
environments,
trade show leads,
success,
branding,
digital marketing,
F2F,
face to face marketing,
B2B,
technology,
client engagement,
event planning,
booth lighting,
marketing and advertising,
artificial intelligence
By Chris Rowe
Occasionally, I’ll read a really great article on LinkedIn or a blog post by an associate in the trade show business about what sounds like a new and fantastic idea to attract attendees into the trade show booth. I’ll daydream a bit about what it would take to pull it off. I’ll wonder if it would work for our booth. I’ll wonder if it would truly generate good leads. And then . . . I’ll wonder if it worked for THEM. Drawing a big crowd to your booth is exciting. An active booth feels energizing and smells like success. But does it actually mean that you’re having a profitable show?
Read More
Topics:
Nashville trade show displays,
Nashville trade show exhibits,
Nashville trade show installation,
trade show marketing,
Blog,
trade show booth installation Nashville,
trade shows,
Tradeshow event,
tradeshows,
environments,
trade show leads,
success,
branding,
digital marketing,
F2F,
face to face marketing,
B2B,
client engagement,
event planning,
marketing and advertising
Is it really worth it? All the time and money and energy and set-up and tear down and time out of pocket. Are trade shows really all that great?
Turns out, YES! Yes, they are. Exhibitors value trade shows for lots of reasons, from helping them meet their objectives to just making their jobs more exciting.
Read More
Topics:
Nashville trade show displays,
Nashville trade show exhibits,
Nashville trade show installation,
trade show marketing,
Blog,
trade show booth installation Nashville,
trade shows,
Tradeshow event,
tradeshows,
environments,
trade show leads,
success,
branding,
F2F,
face to face marketing,
B2B,
client engagement,
event planning
Looking for some FREE and EFFECTIVE resources to help you reach your marketing goals? Look no further! We’ve compiled a list of websites and helps aimed at assisting anyone with business objectives, a tight budget, and plenty of focus. To help maximize your trade show ROI and surpass your event planning benchmarks, read on!
Read More
Topics:
Nashville trade show displays,
Nashville trade show exhibits,
Nashville trade show installation,
trade show marketing,
Blog,
trade show booth installation Nashville,
trade shows,
Tradeshow event,
tradeshows,
environments,
trade show leads,
success,
branding,
F2F,
face to face marketing,
B2B,
client engagement,
event planning
25 Business Travel Tips
What are the risks of exhibiting with the health threats that are currently looming? We have put together a few travel tips to address the Corona Virus outbreak. More people are taking pause before booking their travel to their next event. This is a unique situation, and hopefully will be over soon. However, as trade show and event professionals you may wonder what you need to think about when preparing to travel or organize your next event. If you are not the event organizer, do you even go? Recently, Amazon, Sony and Ericsson decided not to exhibit at the Mobile World Congress in Barcelona because they did not want to expose their employees to the Coronavirus.
Read More
Topics:
Nashville trade show displays,
Nashville trade show exhibits,
Nashville trade show installation,
trade show marketing,
Blog,
trade show booth installation Nashville,
trade shows,
Tradeshow event,
tradeshows,
environments,
trade show leads,
success,
branding,
F2F,
face to face marketing,
B2B,
client engagement,
event planning,
human interaction,
travel,
safety,
air travel
Expectations Have Lowered...Keep it Simple
There was a time when wining, dining, and entertaining clients with concerts, ballgames, and other luxuries would strengthen business relationships and woo new customers. Win the client, write off the expense. However, the 2017 Tax Cuts and Jobs Act took a major bite out of that piece of the marketing pie. Even though you’ll no longer be able to woo customers with playoff tickets or front row seats to Wicked, you can still connect with them on a personal level and treat them in a style that adds value to them. No matter what experience you’re hoping to offer clients, the following tips will help you create it.
Read More
Topics:
Nashville trade show displays,
Nashville trade show exhibits,
Nashville trade show installation,
trade show marketing,
Blog,
trade show booth installation Nashville,
trade shows,
Tradeshow event,
tradeshows,
environments,
trade show leads,
success,
branding,
F2F,
face to face marketing,
B2B
It's All Going to Work Out!
Steps to Take When Life Throws You a Curve Ball
It’s happened to all of us. We’ve dotted all the I’s and crossed all the T’s and micromanaged every piece of the trade show to perfection. What could go wrong?! Right? Wrong! Inevitably, some minor (or major) mishap will cause a kink in your plans: part of a shipment got lost, the exhibit is held up in customs, someone put a forklift through one of your boxes. While these are concerns and they have to be handled, they are no reason to panic.
Read More
Topics:
Nashville trade show displays,
Nashville trade show exhibits,
Nashville trade show installation,
trade show marketing,
Blog,
trade show booth installation Nashville,
trade shows,
Tradeshow event,
tradeshows,
environments,
trade show leads,
success,
branding,
F2F,
face to face marketing,
B2B,
installs and dismantles
For those of us involved with trade shows, we know that a high priority is managing the budget. The budget drives where, what, and how we exhibit. And it adds up quickly. There’s the cost of the booth itself; the cost of show services like Wi-Fi, shipping, and drayage; travel and lodging costs; and collateral costs such freebies and giveaways and drawings.
Read More
Topics:
Nashville trade show displays,
Nashville trade show exhibits,
Nashville trade show installation,
trade show marketing,
Blog,
trade show booth installation Nashville,
trade shows,
Tradeshow event,
tradeshows,
environments,
trade show leads,
success,
corporate culture,
branding,
budget,
vision,
ROI,
return on investment,
F2F,
face to face marketing,
B2B,
budgeting and measurement,
rigging,
installs and dismantles
By Jon Althoff
I have loved being challenged in business for over 35 years. In CPG B2C (consumer packaged goods, business-to-consumer); in B2B (business-to-business). Manufacturing. Design. Chemicals. Food (my favorite was candy).
I’ve seen a lot over the years; made objectives most of the time, but many times I, and my organizations, did not. The reason why was occasionally something as obvious as the economy, but most often there was a controllable miss: bad planning and bad alignment.
Read More
Topics:
Nashville trade show displays,
Nashville trade show exhibits,
Nashville trade show installation,
trade show marketing,
Blog,
trade shows,
Tradeshow event,
tradeshows,
environments,
trade show leads,
success,
corporate culture,
branding,
budget,
vision,
ROI,
return on investment,
F2F,
face to face marketing,
B2B,
budgeting and measurement
6 Digital Display Options for Small Digital Displays
Part 2:
In Part 1 of a Buyer’s Guide to Trade Show Digital Displays, we discussed the pros and cons of using tablets, computer monitors, kiosks, and TVs for digital displays. In part 2, we will break down the features and benefits of using larger displays -- projectors and entire video walls.
Read More
Topics:
Nashville trade show displays,
Nashville trade show exhibits,
Nashville trade show installation,
trade show marketing,
Blog,
trade shows,
Tradeshow event,
tradeshows,
environments,
trade show leads,
branding,
F2F,
face to face marketing,
B2B,
technology,
display trends
6 Digital Display Options for Small Digital Displays
It’s a no-brainer to use a digital display in your trade show booth – it offers endless possibilities to convey information and encourage interactivity with your visitors. Besides that, your competition is using it, so you’d better get on board. When it comes to choosing your digital displays, the number of options can be a bit overwhelming. From small tablets to multi-panel display walls, the choices are staggering. So, to help you pick the best choice for your budget, venue, and audience, we’re discussing the features, benefits, and how-tos of each kind of display in two handy articles. This first article will discuss the smaller of the digital displays – tablets, computer monitors, kiosks and TVs.
Read More
Topics:
Nashville trade show displays,
Nashville trade show exhibits,
Nashville trade show installation,
trade show marketing,
Blog,
trade shows,
Tradeshow event,
tradeshows,
environments,
trade show leads,
branding,
F2F,
face to face marketing,
B2B,
technology,
display trends
“You gotta spend money to make money!” We’ve all heard this old truism, and while it definitely is, well, TRUE. . .businesses have to make sure they aren’t outspending their profit. There’s a delicate balance between spending enough (and in the right places) and spending too much. On top of that, the balance is always shifting – more like a wobble – as businesses break into new markets or experience an economic downturn or just grow lax in carefully budgeting where their dollars go..
Read More
Topics:
Nashville trade show displays,
Nashville trade show exhibits,
Nashville trade show installation,
trade show marketing,
Blog,
trade shows,
Tradeshow event,
tradeshows,
environments,
trade show leads,
success,
corporate culture,
branding,
budget,
vision,
ROI,
return on investment,
F2F,
face to face marketing,
B2B,
budgeting and measurement
Last week, I had a day of back-to-back unrelated meetings, and I realized that at every single meeting, one of the topics that predictably came up was money. Whether the meeting was administrative in nature or about implementation or planning or advertising or education, considering the financial side was inevitable. Seems like a shallow, obvious thought, but I had this epiphany about how money is intrinsically related to every need and want we have.
This was kind of a bummer. As a creative, out-of-the-box thinker, I don’t want to consider monetary limitations. It seems like a budget sucks the fun right out of an idea.
.
Read More
Topics:
Nashville trade show displays,
Nashville trade show exhibits,
Nashville trade show installation,
trade show marketing,
Blog,
trade shows,
Tradeshow event,
tradeshows,
environments,
trade show leads,
success,
corporate culture,
branding,
budget,
vision,
ROI,
return on investment,
F2F,
face to face marketing,
B2B,
budgeting and measurement
You will find out shortly that my title is a play on words. The intention isn’t to mislead you about sustainability, but instead to apply the term in another fashion. When you’ve approached the process of designing an exhibit, how much thought do you put into how the style and tone of the space will effect people’s perception of your brand?
Read More
Topics:
Insider,
Nashville trade show marketing,
marketing,
trade show marketing,
exhibit design,
environments
Trade shows are a serious marketing medium in which we invest billions of dollars. In our quest to achieve business results, we often talk about getting the highest ROI (Return on Investment) or ROO (Return on Objectives). But what about the greatest ROF (Return on Fun)… more specifically, how do we make the shows fun for ourselves?
Read More
Topics:
Nashville trade show exhibits,
marketing,
trade show displays,
trade show exhibiting,
trade show exhibits,
Trade Show Exhibits Knoxville,
trade shows,
environments,
trade show leads,
ROI,
return on investment,
F2F,
face to face marketing,
B2B,
client relationships
A shorthand formula to help with exhibit design goes like this: "Exhibit design should compel a particular audience into a specific conversation to achieve a measurable outcome." It doesn't cover every situation, but it does help set a pace for most design scenarios. Let's go phrase by phrase:
Obviously, we advocate exhibit design. Intentional, evocative and relevant design is important to any good face to face marketing endeavor. Commodity exhibits are available, and you can buy nearly anything off the internet. Surely, budgets and limiting factors come into play and can't be ignored. But the reality is if you want successful show marketing strategies, you need intentional design - even in pop-ups and banner stands.
That design is necessary to compel, not just any audience, but a particular audience. Some shows you go to may be made up 100% of the audience your marketing efforts work with, and everyone is a qualified lead. But more often than not, you need to weed out many of the attendees in order to meet the ones who will really do business with you. Those qualified leads are a particular group of people. You have a profile of them already: your current customers. You know what that audience looks like. So how do you compel them? How do you catch the attention of more people just like that, and draw them in? How do you compel that particular group? That's the foot you want to put forward on the show floor.
Read More
Topics:
Insider,
Nashville trade show marketing,
marketing,
trade show marketing,
exhibit design,
environments