Blog

When Life Gets Messy

Posted by Skyline Exhibitor Source on May 26, 2020 10:45:00 AM

By Sofia Troutman

We are living in some strange days for sure and the landscape is constantly shifting under us.  As event and marketing professionals, we are basically circus performers spinning all the plates – we are accustomed to managing people and schedules and events, keeping all the moving parts moving, and all while managing ourselves. We, too, have social lives, families, personal budgets, and individual goals. Much of the time, these two worlds run nicely parallel. Occasionally, though, the two worlds collide and a personal crisis interferes with work life.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, sales leads, success, branding, F2F, face to face marketing, B2B, experiential marketing, client engagement, event planning, marketing and advertising, Aerosmith

"Dude Looks Like A Lady" ... Tap Your Inner Aerosmith to Improve Trade Show Results

Posted by Skyline Exhibitor Source on May 19, 2020 10:45:00 AM

By Shawn Lacagnina

I’ve always loved music, and growing up in the 80s, I was singing along to the best music ever as I cruised our small town in my Oldsmobile Cutlass. I don’t remember a time in my life when I couldn’t belt out “Dream On” at the top of my lungs. Back then, we couldn’t believe we’d make it to 2020. So, for old times’ sake and a little fun, here are the top 10 ways to Aerosmith your way to a great trade show.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, sales leads, success, branding, F2F, face to face marketing, B2B, experiential marketing, client engagement, event planning, marketing and advertising, Aerosmith

Marketing Videos: Which Camera is the Right One?

Posted by Skyline Exhibitor Source on May 5, 2020 10:45:00 AM

By Matt Bohar

Do you love watching those smart, fun videos on social media? Of course you do! Everyone does. They are so creative, and what’s more, they’re effective. A whopping 87% of video marketers say video has increased their website traffic and 83% say video helps them generate leads. And perhaps most importantly, 80% boast increased sales because of video marketing. For this reason, 95% of video marketers plan to increase their video marketing budget next year.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, sales leads, success, branding, F2F, face to face marketing, B2B, experiential marketing, technology, client engagement, event planning, videography, marketing and advertising

Top 10 Methods of Building Your Brand at Trade Shows

Posted by Skyline Exhibitor Source on Apr 28, 2020 10:45:00 AM

By Mike Thimmesch

If your company wants to build its brand at trade shows, your company is in good company. In survey after survey, exhibitors tell us that building brand awareness is their number one (or at least #2) goal in trade show marketing.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, sales leads, success, branding, F2F, face to face marketing, B2B, technology, client engagement, event planning, marketing and advertising

4 Ways to Close The Sale Following Trade Show Cancellations

Posted by Skyline Exhibitor Source on Apr 21, 2020 10:45:00 AM

By Michael Criscuolo

In times of unforeseen catastrophe – the COVID-19 pandemic, the 2008 financial crisis, 9/11 – businesses are confronted with unprecedented challenges, from plummeting revenue streams to navigating employee retention and potential furloughs, even paying the rent. Sales and marketing teams are quickly finding their previously planned trade shows and meetings are postponed or cancelled. How, then, can sales leaders, marketing teams, and product managers support business continuity and continue to meet with key clients and prospects under such challenging circumstances? One way is by engaging in strategic, alternative meeting planning. The purpose of this article is to outline four ways to meet when attending your trade show or conference is no longer possible.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, sales leads, success, branding, digital marketing, F2F, face to face marketing, B2B, technology, client engagement, event planning, lead capture, marketing and advertising, COVID-19, trade show cancellations, virtual meetings

7 Steps to Lead Mastery

Posted by Skyline Exhibitor Source on Apr 7, 2020 10:45:00 AM

If ROI is the name of your exhibiting game, the real product of your trade show is leads. If you ask almost any exhibitor why they attend trade shows, you’ll most likely hear the number one answer (or at least number two) is lead generation.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, digital marketing, F2F, face to face marketing, B2B, technology, client engagement, event planning, lead capture, marketing and advertising

Three Technology Trends at Trade Shows

Posted by Skyline Exhibitor Source on Mar 31, 2020 10:45:00 AM

Just when you’ve purchased and acclimated to the latest, greatest new innovation in technology – BOOM! – a new trend comes on the scene and your technology is old news. Because of the ever-changing nature of technology (and remember, this is a GOOD thing! We want to be improving and growing!), trade show managers can be hesitant to get on board with the latest hot item. But just imagine if we’d resisted such early innovations as badge scanners or marketing automation software – technology that has vastly improved the trade show experience. The trick is to pump the brakes on the here-today-gone-tomorrow trends and to rev up to the ones with staying power. Pay attention to these three advancements in trade show technology that are sure to be around for many, many years.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, digital marketing, F2F, face to face marketing, B2B, technology, client engagement, event planning, booth lighting, marketing and advertising, artificial intelligence

Getting Leads...A Trade Show Strategy

Posted by Skyline Exhibitor Source on Mar 24, 2020 10:45:00 AM

By Chris Rowe

Occasionally, I’ll read a really great article on LinkedIn or a blog post by an associate in the trade show business about what sounds like a new and fantastic idea to attract attendees into the trade show booth. I’ll daydream a bit about what it would take to pull it off. I’ll wonder if it would work for our booth. I’ll wonder if it would truly generate good leads. And then . . . I’ll wonder if it worked for THEM. Drawing a big crowd to your booth is exciting. An active booth feels energizing and smells like success. But does it actually mean that you’re having a profitable show?

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, digital marketing, F2F, face to face marketing, B2B, client engagement, event planning, marketing and advertising

Tracking...Advanced Digital Marketing

Posted by Skyline Exhibitor Source on Mar 10, 2020 10:45:00 AM

By Matt Bohar

Tracking campaign results with Google Analytics is crucial for honing and adjusting future campaigns. However, often exhibitors just don’t do it. For more information on that, read this blog post. Exhibitors often won’t measure their website engagement from email blasts and other advertising. And because these stats aren’t tracked in Google Analystics without manually enabling it, they miss out on crucial information that they need to adjust their inbound marketing.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, digital marketing, F2F, face to face marketing, B2B, technology, client engagement, event planning, social media marketing, marketing and advertising

13 Reasons Exhibitors Value Trade Shows

Posted by Skyline Exhibitor Source on Mar 3, 2020 10:45:00 AM

Is it really worth it? All the time and money and energy and set-up and tear down and time out of pocket. Are trade shows really all that great?

Turns out, YES! Yes, they are. Exhibitors value trade shows for lots of reasons, from helping them meet their objectives to just making their jobs more exciting.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, F2F, face to face marketing, B2B, client engagement, event planning

Top 11 Free Trade Show Resources

Posted by Skyline Exhibitor Source on Feb 25, 2020 10:45:00 AM

Looking for some FREE and EFFECTIVE resources to help you reach your marketing goals? Look no further! We’ve compiled a list of websites and helps aimed at assisting anyone with  business objectives, a tight budget, and plenty of focus. To help maximize your trade show ROI and surpass your event planning benchmarks, read on!

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, F2F, face to face marketing, B2B, client engagement, event planning

Coronavirus Travel Tips for Trade Show Travelers

Posted by Skyline Exhibitor Source on Feb 18, 2020 10:45:00 AM
25 Business Travel Tips

What are the risks of exhibiting with the health threats that are currently looming?  We have put together a few travel tips to address the Corona Virus outbreak.  More people are taking pause before booking their travel to their next event. This is a unique situation, and hopefully will be over soon. However, as trade show and event professionals you may wonder what you need to think about when preparing to travel or organize your next event. If you are not the event organizer, do you even go? Recently, Amazon, Sony and Ericsson decided not to exhibit at the Mobile World Congress in Barcelona because they did not want to expose their employees to the Coronavirus.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, F2F, face to face marketing, B2B, client engagement, event planning, human interaction, travel, safety, air travel

Body Language

Posted by Skyline Exhibitor Source on Feb 4, 2020 10:45:00 AM
What Are You Saying?

When you are a presenter or a booth staffer at a trade show exhibit, your single most important visual is YOU. Your audience is looking at you. They are listening to you. The way you look and sound communicate your entire message and determine your success as a speaker. Your body language, facial expressions, and gestures matter even more, I would argue, than your actual speech. Below are some areas in which your physical expressiveness can wow your audience.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, F2F, face to face marketing, B2B

Entertaining Clients

Posted by Skyline Exhibitor Source on Jan 28, 2020 10:45:00 AM
Expectations Have Lowered...Keep it Simple

There was a time when wining, dining, and entertaining clients with concerts, ballgames, and other luxuries would strengthen business relationships and woo new customers. Win the client, write off the expense. However, the 2017 Tax Cuts and Jobs Act took a major bite out of that piece of the marketing pie. Even though you’ll no longer be able to woo customers with playoff tickets or front row seats to Wicked, you can still connect with them on a personal level and treat them in a style that adds value to them. No matter what experience you’re hoping to offer clients, the following tips will help you create it.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, F2F, face to face marketing, B2B

Planning for Trade Shows

Posted by Skyline Exhibitor Source on Jan 21, 2020 10:45:00 AM

It's All Going to Work Out!

Steps to Take When Life Throws You a Curve Ball

It’s happened to all of us. We’ve dotted all the I’s and crossed all the T’s and micromanaged every piece of the trade show to perfection. What could go wrong?! Right? Wrong! Inevitably, some minor (or major) mishap will cause a kink in your plans: part of a shipment got lost, the exhibit is held up in customs, someone put a forklift through one of your boxes. While these are concerns and they have to be handled, they are no reason to panic.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, F2F, face to face marketing, B2B, installs and dismantles

Alert: Save Thousands on Rigging at the Las Vegas Sands

Posted by Skyline Exhibitor Source on Jan 7, 2020 10:45:00 AM

For those of us involved with trade shows, we know that a high priority is managing the budget. The budget drives where, what, and how we exhibit. And it adds up quickly. There’s the cost of the booth itself; the cost of show services like Wi-Fi, shipping, and drayage; travel and lodging costs; and collateral costs such freebies and giveaways and drawings.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, corporate culture, branding, budget, vision, ROI, return on investment, F2F, face to face marketing, B2B, budgeting and measurement, rigging, installs and dismantles

Alignment in the Company

Posted by Skyline Exhibitor Source on Dec 31, 2019 10:45:00 AM

By Jon Althoff

I have loved being challenged in business for over 35 years. In CPG B2C (consumer packaged goods, business-to-consumer); in B2B (business-to-business). Manufacturing. Design. Chemicals. Food (my favorite was candy).

I’ve seen a lot over the years; made objectives most of the time, but many times I, and my organizations, did not. The reason why was occasionally something as obvious as the economy, but most often there was a controllable miss: bad planning and bad alignment.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, corporate culture, branding, budget, vision, ROI, return on investment, F2F, face to face marketing, B2B, budgeting and measurement

Digital Display Options Buying Guide - Part 2

Posted by Skyline Exhibitor Source on Dec 17, 2019 10:45:00 AM

6 Digital Display Options for Small Digital Displays

Part 2:

In Part 1 of a Buyer’s Guide to Trade Show Digital Displays, we discussed the pros and cons of using tablets, computer monitors, kiosks, and TVs for digital displays. In part 2, we will break down the features and benefits of using larger displays -- projectors and entire video walls.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, environments, trade show leads, branding, F2F, face to face marketing, B2B, technology, display trends

Digital Display Options Buying Guide - Part 1

Posted by Skyline Exhibitor Source on Dec 3, 2019 10:48:33 AM

6 Digital Display Options for Small Digital Displays

It’s a no-brainer to use a digital display in your trade show booth – it offers endless possibilities to convey information and encourage interactivity with your visitors. Besides that, your competition is using it, so you’d better get on board. When it comes to choosing your digital displays, the number of options can be a bit overwhelming. From small tablets to multi-panel display walls, the choices are staggering. So, to help you pick the best choice for your budget, venue, and audience, we’re discussing the features, benefits, and how-tos of each kind of display in two handy articles. This first article will discuss the smaller of the digital displays – tablets, computer monitors, kiosks and TVs.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, environments, trade show leads, branding, F2F, face to face marketing, B2B, technology, display trends

Cut Expenses Wisely

Posted by Skyline Exhibitor Source on Nov 26, 2019 10:45:00 AM

“You gotta spend money to make money!” We’ve all heard this old truism, and while it definitely is, well, TRUE. . .businesses have to make sure they aren’t outspending their profit. There’s a delicate balance between spending enough (and in the right places) and spending too much. On top of that, the balance is always shifting – more like a wobble – as businesses break into new markets or experience an economic downturn or just grow lax in carefully budgeting where their dollars go..

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, corporate culture, branding, budget, vision, ROI, return on investment, F2F, face to face marketing, B2B, budgeting and measurement

Budgeting for Branded Environments

Posted by Skyline Exhibitor Source on Nov 19, 2019 10:45:00 AM

 

Last week, I had a day of back-to-back unrelated meetings, and I realized that at every single meeting, one of the topics that predictably came up was money. Whether the meeting was administrative in nature or about implementation or planning or advertising or education, considering the financial side was inevitable. Seems like a shallow, obvious thought, but I had this epiphany about how money is intrinsically related to every need and want we have.

This was kind of a bummer. As a creative, out-of-the-box thinker, I don’t want to consider monetary limitations. It seems like a budget sucks the fun right out of an idea.

.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, corporate culture, branding, budget, vision, ROI, return on investment, F2F, face to face marketing, B2B, budgeting and measurement

Environmentally Conscious

Posted by Erik Koglin on Apr 24, 2018 11:24:15 AM

You will find out shortly that my title is a play on words. The intention isn’t to mislead you about sustainability, but instead to apply the term in another fashion. When you’ve approached the process of designing an exhibit, how much thought do you put into how the style and tone of the space will effect people’s perception of your brand?

Can you recall walking into a cathedral and find that you’ve automatically started to whisper? How about the last time you met with a senior executive for another company; were you able to draw any ideas on how to act from their office? You would automatically adjust your behavior in a five star restaurant differently than you would at the local arcade and pizza place with your kids, right? There is a natural effect that environment has on the way most of us behave (the “most of us” part is because I have some of “those” relatives too).

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Topics: Insider, Nashville trade show marketing, marketing, trade show marketing, exhibit design, environments

Top 20 Fun Trade Show Activities...The Must Do's

Posted by John Hamari on Apr 3, 2018 10:55:00 AM

Trade shows are a serious marketing medium in which we invest billions of dollars. In our quest to achieve business results, we often talk about getting the highest ROI (Return on Investment) or ROO (Return on Objectives).  But what about the greatest ROF (Return on Fun)… more specifically, how do we make the shows fun for ourselves?

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Topics: Nashville trade show exhibits, marketing, Skyline Exhibitor Source, trade show displays, trade show exhibiting, trade show exhibits, Trade Show Exhibits Knoxville, trade shows, environments, trade show leads, ROI, return on investment, F2F, face to face marketing, B2B, client relationships

Design Objective

Posted by Erik Koglin on Dec 14, 2017 2:56:18 PM

A shorthand formula to help with exhibit design goes like this: "Exhibit design should compel a particular audience into a specific conversation to achieve a measurable outcome." It doesn't cover every situation, but it does help set a pace for most design scenarios. Let's go phrase by phrase:

Obviously, we advocate exhibit design. Intentional, evocative and relevant design is important to any good face to face marketing endeavor. Commodity exhibits are available, and you can buy nearly anything off the internet. Surely, budgets and limiting factors come into play and can't be ignored. But the reality is if you want successful show marketing strategies, you need intentional design - even in pop-ups and banner stands.

That design is necessary to compel, not just any audience, but a particular audience. Some shows you go to may be made up 100% of the audience your marketing efforts work with, and everyone is a qualified lead. But more often than not, you need to weed out many of the attendees in order to meet the ones who will really do business with you. Those qualified leads are a particular group of people. You have a profile of them already: your current customers. You know what that audience looks like. So how do you compel them? How do you catch the attention of more people just like that, and draw them in? How do you compel that particular group? That's the foot you want to put forward on the show floor.

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Topics: Insider, Nashville trade show marketing, marketing, trade show marketing, exhibit design, environments

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