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“It’s the most wonderful time of the year!” No, silly, not the holidays – trade show season! That’s right – trade show season is in full swing and all of the brands, media, and industry pros are in high gear to ensure a winning season. The months leading up to show are busy, busy, busy as everyone coordinates schedules, makes appointments, prepares materials, and collaborates creatively. Finally, the trade show arrives, and the rubber meets the road as the months of preparation are put to the test. Now, the REAL fun (and work!) begins! Take a look at these best tips for pulling off a winning showroom experience.

6 Tips for Overcoming Short Attention Spans

Human attention span is at its lowest ever (thanks to technology!).

According to a study by Microsoft, the average human being now has an attention span of eight seconds, down from 12 seconds in the year 2000. More shocking, perhaps, is the fact that recent research shows that the human attention span decreases by a staggering  88 percent each year. {GASP}

You Are Invited to Our Next Webinar!

You Are Invited to Our Next Webinar!

You Are Invited to Our Next Webinar!

You Are Invited to Our Next Webinar!

You Are Invited to Our Next Webinar!

You Are Invited to Our Next Webinar!

You Are Invited to Our Next Webinar!

You Are Invited to Our Next Webinar!

You Are Invited to Our Next Webinar!

Exploring the past, present, and future trends of trade show exhibit design....

Ask seasoned trade show professionals… some may say that exhibit design is not new, it is simply a new application based on historical designs. In the ever-changing industry of trade shows and events, one thing is consistently desired: intriguing design. We wanted to explore the history of design and felt there was no better place to start than with 30-year veteran, Greg Mathieson, a Senior Exhibit Designer at Skyline Exhibits and Scooter Hendon, Skyline Sector 5 Exhibit Designer with multiple industry awards under his belt.

Anyone who has ever been part of the creative process knows firsthand that designing trade show exhibits can prove a challenge in all the best and worst ways. Creatively, business executives love getting the chance to flex their marketing muscles and design trade show exhibits that effectively capture the very essence of their brand. However, achieving that goal can prove a daunting challenge.

You will find out shortly that my title is a play on words. The intention isn’t to mislead you about sustainability, but instead to apply the term in another fashion. When you’ve approached the process of designing an exhibit, how much thought do you put into how the style and tone of the space will effect people’s perception of your brand?

Can you recall walking into a cathedral and find that you’ve automatically started to whisper? How about the last time you met with a senior executive for another company; were you able to draw any ideas on how to act from their office? You would automatically adjust your behavior in a five star restaurant differently than you would at the local arcade and pizza place with your kids, right? There is a natural effect that environment has on the way most of us behave (the “most of us” part is because I have some of “those” relatives too).

We are excited to announce that our clients, Dominion Dealer Solutions, was selected Best of Show for the National Auto Dealer Association Conference (#NADA2018) held this past weekend in Las Vegas.  Congratulations to team #Dominion!

A shorthand formula to help with exhibit design goes like this: "Exhibit design should compel a particular audience into a specific conversation to achieve a measurable outcome." It doesn't cover every situation, but it does help set a pace for most design scenarios. Let's go phrase by phrase:

Obviously, we advocate exhibit design. Intentional, evocative and relevant design is important to any good face-to-face marketing endeavor. Commodity exhibits are available, and you can buy nearly anything off the internet. 

A shorthand formula to help with exhibit design goes like this: "Exhibit design should compel a particular audience into a specific conversation to achieve a measurable outcome." It doesn't cover every situation, but it does help set a pace for most design scenarios. Let's go phrase by phrase:

Obviously, we advocate exhibit design. Intentional, evocative and relevant design is important to any good face to face marketing endeavor. Commodity exhibits are available, and you can buy nearly anything off the internet. Surely, budgets and limiting factors come into play and can't be ignored. But the reality is if you want successful show marketing strategies, you need intentional design - even in pop-ups and banner stands.

That design is necessary to compel, not just any audience, but a particular audience. Some shows you go to may be made up 100% of the audience your marketing efforts work with, and everyone is a qualified lead. But more often than not, you need to weed out many of the attendees in order to meet the ones who will really do business with you. Those qualified leads are a particular group of people. You have a profile of them already: your current customers. You know what that audience looks like. So how do you compel them? How do you catch the attention of more people just like that, and draw them in? How do you compel that particular group? That's the foot you want to put forward on the show floor.