20 Nov
20 Nov

Play By The Rules...Mostly

Unpacking The Basic Rules and Regs

Everyone in the trade show industry knows that any trade show has a list of rules and regulations a mile long governing everything from the volume of your booth [...]

13 Nov
13 Nov

10.5 Signs It's Time to Ditch A Show

Wouldn’t it be nice if we could just pick which trade shows we wanted to exhibit at, make the decision final, and keep it that way forever and ever amen?! Yes, it would. But no, we can’t. Choosing [...]

31 Oct
31 Oct

12 Things I Wish I Knew...

...Before Starting Trade Shows

Once you’re thrown into the whirlwind world of trade shows, the learning curve is steep. It’s like being thrown into the deep end of the pool – you either sink or [...]

02 Jul
02 Jul

Places Everyone!

All Staffers at Trade Shows Need a Role...

A common myth prevalent in marketing circles at most any company is that the best exhibit staffer is going to be the outgoing sales person who is fun and [...]

01 May
01 May

Don't Tell Me - Let Me Try...

Experiential Marketing At Trade Shows

Some things must be felt, seen, tasted, smelled, attempted, or heard in order to be believed.  Through a campaign, we can tell someone what we think or how [...]

03 Apr
03 Apr

Top 20 Fun Trade Show Activities...The Must Do's

Trade shows are a serious marketing medium in which we invest billions of dollars. In our quest to achieve business results, we often talk about getting the highest ROI (Return on Investment) or [...]

27 Mar
27 Mar

Talking Taboo...Promotional Models

Do a web search on hiring models for your trade show and you’ll find not just a few articles that decry the practice.  There are a lot of reasons to be cautious in the use of models.  For one [...]

01 Mar
01 Mar

Booth Behavior: Convention at the Convention

In the South, we are raised to be "nice." Nice is always expected, but nice means nothing without sincerity.  Too often nice can be a passive-aggressive behavior where you are smiling and nodding [...]

25 Jan
25 Jan

Face-to-Face Marketing

It matters more than ever!

One of the biggest challenges in life and business these days is face-to-face communication. How many of us are constantly checking our phones while we are with our [...]

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