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Managing a trade show is not a job for the faint of heart. It is a demanding job with a lot of moving parts, which we’ll discuss below. A trade show manager might work for the sponsor or the organizer of a trade show; or they might work for a company participating in a trade show. If a business is smaller and only occasionally participates in trade shows, the trade show manager hat might be worn by the marketing manager or to someone from the sales team. No matter where the trade show manger comes from, their job is to provide an experience benefits the company and satisfies the customer.

Less Obvious Trade Show Do's and Don'ts

You probably wouldn’t talk on your phone or blow bubble gum or eat a Subway sandwich while manning the booth at your tradeshow. These are egregious errors in protocol that none of us would commit. However, have you ever skipped an opening event? Overlooked a surly-seeming booth visitor? Been too tired to give a client your full attention? These more benign breeches in etiquette might not strike us as that unbecoming, but to a prospective customer or client, our behavior matters. A LOT. If you think you’re above slipping up in the area of manners, look over the following trade show etiquette tips and judge for yourself.

Ice Breaker Questions for Trade Shows

With actual human connection going the way of the dinosaur recently, people have to work harder than ever to see (literally!) eye-to-eye. Think of your day to day life. You’re at work and you see people over the top of a computer screen or listen to them as you work on your iPad or device. You’re in a public space and people are just head down, ear buds in, face in phone. You’re in your car at a stoplight, and chances are all the people around you in their cars are on their phones; not that you’d notice, because you’re checking Instagram.

Tips for Staying Afloat at Work When Life Gets Messy

Most people think their jobs are stressful, but some may be more entitled to complain than others.  As it turns out, the number 6 most stressful job in America is Event Planners.  That said, we need to take a breath and unpack some ideas to implement when life gets messy.

Empower Booth Staffers and Drive Better Staff Interactions

Albert Einstein once said, “It has become appallingly obvious that our technology has exceeded our humanity.”  If he said that over 80 years ago, I wonder what this brilliant scientist would have to say about technology and human interaction today.