By Michael Criscuolo
In times of unforeseen catastrophe – the COVID-19 pandemic, the 2008 financial crisis, 9/11 – businesses are confronted with unprecedented challenges, from plummeting revenue streams to navigating employee retention and potential furloughs, even paying the rent. Sales and marketing teams are quickly finding their previously planned trade shows and meetings are postponed or cancelled. How, then, can sales leaders, marketing teams, and product managers support business continuity and continue to meet with key clients and prospects under such challenging circumstances? One way is by engaging in strategic, alternative meeting planning. The purpose of this article is to outline four ways to meet when attending your trade show or conference is no longer possible.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
Nashville trade show installation,
trade show marketing,
Blog,
trade show booth installation Nashville,
trade shows,
Tradeshow event,
tradeshows,
environments,
trade show leads,
sales leads,
success,
branding,
digital marketing,
F2F,
face to face marketing,
B2B,
technology,
client engagement,
event planning,
lead capture,
marketing and advertising,
COVID-19,
trade show cancellations,
virtual meetings
If ROI is the name of your exhibiting game, the real product of your trade show is leads. If you ask almost any exhibitor why they attend trade shows, you’ll most likely hear the number one answer (or at least number two) is lead generation.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
Nashville trade show installation,
trade show marketing,
Blog,
trade show booth installation Nashville,
trade shows,
Tradeshow event,
tradeshows,
environments,
trade show leads,
success,
branding,
digital marketing,
F2F,
face to face marketing,
B2B,
technology,
client engagement,
event planning,
lead capture,
marketing and advertising