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Not Every Virtual Event is the Same

Sooooo, by what percentage in 2020 did you increase your usage of the words cancelled, rescheduled, and postponed (not to mention VIRTUAL)? We are all pivoting in this brave new world, and our flexibility is being tested. For the trade show industry, which thrives on in-person events and face time with people, this can present a challenge. So, who’s up for a challenge?!

What Has The Highest Marketing Value? or 10 Reasons Face Time Beats Screen Time

With the very limited amount of face time that 2020 has afforded us, those of us in the marketing and exhibiting business have had to get very creative with our outreach and customer service. Now more than ever, we’ve utilized email, social media, “live” videos, and webinars to reach clients.

Exhibiting is largely a visual industry, so it’s interesting that the most visual of all social media outlets, YouTube, is vastly underused in our marketing world.

Check out these stats:

Lights! Camera! Action! The new variety of video marketing is shaking things up in the trade show world. Just a few years ago, videos at trade shows consisted of a front-end teaser to attract customers and maybe a longer demo video at the back of the booth. But no more! This ain’t your momma’s trade show video. Social video is to the video world what Sriracha is to the condiment world. Oh, my! Imagine the possibilities! Seriously, though, social video brings flavor and life and endless possibilities to a medium that formerly was static, scripted, and limited. You’ve no doubt seen live videos as you’ve scrolled through social media, but maybe you’ve been hesitant to jump in yourself and actually do one. Whether you’ve never done any kind of marketing video or whether you’re just more comfortable with traditional pre-recorded videos, read the following tips to get savvy with this new, better experiential video format that’s sweeping the trade show world.