Supporting The Value of Trade Shows
Maybe you’re hesitant about showcasing your company’s products and services at a trade show. Or maybe you’re even leery of just attending one. Well, don’t be. As they say, “The proof of the pudding is in the rising.” And this year, a LOT of rising happened at trade shows nationwide. If you need proof that trade shows are an excellent marketing medium, we’ve got it for you. If you need cold, hard, factual motivation to get you to the next event, you’ve come to the right place.
Read More
Topics:
Nashville trade show displays,
Nashville trade show exhibits,
Nashville trade show installation,
marketing,
trade show marketing,
Blog,
success,
budget,
marketing budget,
ROI,
return on investment,
B2B,
budgeting and measurement,
client engagement,
trade show promotions
...Before Starting Trade Shows
Once you’re thrown into the whirlwind world of trade shows, the learning curve is steep. It’s like being thrown into the deep end of the pool – you either sink or you swim. Either way, there’s a lot of flailing! And although there is nothing like hands-on experience to teach you how to maneuver the trade show life, there are a few things I wish I’d known before I started. Here they are:
Read More
Topics:
marketing,
trade show displays Knoxville,
trade show exhibits Nashville,
trade shows,
trade show leads,
sales leads,
branding,
marketing budget,
ROI,
return on investment,
face to face marketing,
B2B,
trade show regulations,
booth staffing,
trade show planning and logistics
Managing Your Trade Show Booth for an Optimal New Product Launch
You’ve invested a significant portion of your marketing budget into your trade show and all of the associated expenses surrounding your shows. You hope that your shows will perform well enough to deliver a positive return on your investment. The good news is that your success does not hinge on one factor, rather a series of small decisions that create a good return for your company. The ROI of your trade show is directly influenced by your actions and decisions. But that control is a double-edged sword. When it comes to the burden of being responsible for your ROI, both good or bad, and someone has to live with the results.
Read More
Topics:
Nashville trade show exhibits,
marketing,
trade show displays Nashville,
trade show exhibiting,
Trade Show Exhibits Knoxville,
trade shows,
marketing budget,
ROI,
budgeting and measurement,
product launch
You’ve invested a significant portion of your marketing budget into your trade show and all of the associated expenses surrounding your shows. You hope that your shows will perform well enough to deliver a positive return on your investment. The good news is that your success does not hinge on one factor, rather a series of small decisions that create a good return for your company. The ROI of your trade show is directly influenced by your actions and decisions. But that control is a double-edged sword. When it comes to the burden of being responsible for your ROI, both good or bad, and someone has to live with the results.
Although much of your success remains in your hands, we can offer several bits of advice to help ensure that your ROI on shows is good. These are the tips that veteran exhibitors use to make certain their efforts contribute to their company’s bottom line.
Read More
Topics:
Nashville trade show exhibits,
marketing,
trade show displays Nashville,
trade show exhibiting,
Trade Show Exhibits Knoxville,
trade shows,
marketing budget,
ROI,
return on investment,
budgeting and measurement
Stretching an already tight budget can be a challenge and the trick is to pursue savings that are transparent to the attendees at your exhibit space. Whether you’re planning your company’s initial launch into trade shows or taking over an exhibit schedule previously handled by another trade show manager, the associated costs can be a little intimidating. If your budget is limited, these 10 tips can help you get the most out of your exhibit dollars:
Read More
Topics:
Nashville trade show marketing,
trade show marketing,
trade show exhibits Nashville,
Tradeshow event,
trade show leads,
budget,
marketing budget,
ROI,
return on investment,
budgeting and measurement,
trade show planning and logistics
As your company's Marketing Warrior, you know the value of trade shows in generating leads and cultivating existing client relationships. However, with a tight marketing budget you need some ammunition to convince the powers that be that the spend on trade shows is well worth the expense. Here are some talking points to help you when your boss asks, "Why are we spending so much on trade shows?"
Read More
Topics:
trade show exhibiting,
Trade Show Exhibits Knoxville,
trade show exhibits Nashville,
tradeshows,
marketing budget,
ROI,
return on investment
How Is Your Brand Health?
“How healthy is our brand and what kind of return are we receiving?” This common question looms in the minds of marketers far and wide who wrestle with this on a regular basis. As we begin 2018 and reflect back on 2017, we will inevitably consider each phase of our marketing mix and ask this very question. Upon reflection, it becomes a fair bit more challenging to evaluate how well people are adopting our brand or further yet, verifying if it is supporting what we stand for. So let’s look at one option for the question of “How do I measure our brand?” Here are some simple litmus tests that can be used to measure how "sticky" our brand is... and the health of our brand.
Read More
Topics:
trade show exhibiting,
Trade Show Exhibits Knoxville,
trade show exhibits Nashville,
vision,
marketing budget