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5 "E's" of Trade Shows

Posted by Skyline Exhibitor Source on May 21, 2019 10:45:00 AM

Go Beyond Selling Products or Services  

Facing the trade show season can be daunting for the experienced and first-timers alike, because the whole of trade shows are just such a large undertaking and incredibly detailed. Not only do you have to pick the best events that are the best fit for your product or service, but you also have to attend to the myriad details involved in actually pulling it all off. One thing to keep in mind to keep from getting overwhelmed is to remember that trade shows are not really about your product, your service, your booth, your giveaways. Sure, that matters.  A LOT.  Still, what’s MOST important in the trade show world is {drumroll, please}. . . the PEOPLE. You already knew that, but it bears saying.  The connection between your company’s booth staff and your booth’s visitors is primary in every interaction. As you begin to think about how to connect with your attendees, remember the 5 Es of the trade show world. The 5 Es are based on research found in “It’s Not Your Father’s or Mother’s Trade Show Anymore – Engage with Caution,” an article hosted by CEIR Industry Insights Series.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, sales leads, F2F, face to face marketing, B2B, client relationships, booth staffing, experiential marketing, trade show promotions, trade show product displays, booth lighting

Time for a Change?

Posted by Skyline Exhibitor Source on May 7, 2019 10:45:00 AM

 10 IDEAS TO GET YOUR EXHIBIT NOTICED  

Some things take a larger amount of time and money to implement.  Here is a list of 10 fast and simple to implement ideas to get noticed.  Look to these quick, easy ideas to spruce up your booth environment to get the attention of attendees and set up for the best trade show yet.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, sales leads, F2F, face to face marketing, B2B, client relationships, booth staffing, experiential marketing, trade show promotions, trade show product displays, booth lighting

Top 5 Lead Capture Apps

Posted by Skyline Exhibitor Source on Apr 30, 2019 10:45:00 AM

Which App is Right For Your Company?  

Well, we knew it was just a matter of time before even more technology began to grace the world of events and trade shows. Fortunately, when it comes to lead-capturing, the news is all good. More and more exhibitors are switching from the old rented badge scanners to mobile apps for gathering leads on the trade show floor. Unlike the badge scanners, which could take days to route information to you, these new mobile apps instantly provide you with customer data and much, much more. The ability to reply to leads efficiently and to automatically integrate the information with your CRM makes these apps invaluable for bustling trade show managers.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade show leads, sales leads, B2B, trade show promotions, lead capture

Twitter vs LinkedIn

Posted by Skyline Exhibitor Source on Apr 9, 2019 10:45:00 AM

Trade Show Marketing Wars: Twitter vs LinkedIn  

With over 575 million users, LinkedIn is every business’s go-to social network. For connecting with like-minded business owners and people locally, nationally and globally, it seems to be the obvious choice. Since it burst onto the professional scene in 2003, it has seemingly made networking faster and more powerful in the business world. However, a closer look at LinkedIn, its user trends, and its current growth reveals even more that affects your marketing dollars and clientele.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, B2B, trade show promotions, trade show product displays, Twitter, LinkedIn, social media marketing

5 Keys to Solid Partnerships

Posted by Skyline Exhibitor Source on Apr 2, 2019 10:45:00 AM

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We all rely on our trade show partners/suppliers, and the approach to this critical relationship needs to be part of your strategy. Most every company - regardless of if your company is product-centric or service-oriented - can’t function without solid partners/suppliers. Some organizations seem to get this relationship a bit backwards. The misconception is this… because they sign off on a project, they're in the dominant position and can leverage the relationship with unreasonable demands of all shape and form.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, B2B, trade show promotions, trade show product displays

Top Technology Trade Shows Wrapping Up for Early 2019

Posted by Skyline Exhibitor Source on Mar 26, 2019 10:45:00 AM

If you tend to think that living in a technological era isn’t really that big of a deal outside of cell phones, heated car seats, and Netflix, read the following statistics:

* Over 3.8 billion people use the internet daily; that’s about half of the world’s population.

* More than 570 new websites are created every minute.

* 340,000 tweets are sent a minute.

* 90% of the world’s data has been created in the last 2 years.

* Digital marketing and AI marketing are among the fastest growing new careers.

And THIS is why you need to get yourself to a trade show. If you don’t display your products at a trade show, you are out of the running for potential buyers who make their buying decisions primarily at those venues.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, B2B, technology, trade show promotions, trade show product displays

8 Tips To Effective Product Displays at Trade Shows

Posted by Skyline Exhibitor Source on Mar 19, 2019 10:45:00 AM

If you sell a physical B2B product and you are not displaying it at trade shows, you are really blowing it. Exhibitor Magazine estimates that 80% of their exhibiting subscribers manufacture physical products. From a selling standpoint, that’s an obvious reason to exhibit at a trade show -- businesses want to roll out new products and feature existing ones to potential buyers. However, look at it from the buyers’ standpoint. Think about why they are even AT trade shows. They are there because they want to see the latest and greatest, they want to touch and see and try the products for themselves, they want to compare different companies’ products all together. And THIS is why you need to get yourself to a trade show. If you don’t display your products at a trade show, you are out of the running for potential buyers who make their buying decisions primarily at those venues.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, B2B, trade show promotions, trade show product displays

Bottom Line...Top 18 Stats

Posted by Skyline Exhibitor Source on Mar 5, 2019 10:45:00 AM

Supporting The Value of Trade Shows

Maybe you’re hesitant about showcasing your company’s products and services at a trade show. Or maybe you’re even leery of just attending one. Well, don’t be. As they say, “The proof of the pudding is in the rising.” And this year, a LOT of rising happened at trade shows nationwide. If you need proof that trade shows are an excellent marketing medium, we’ve got it for you. If you need cold, hard, factual motivation to get you to the next event, you’ve come to the right place.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, success, budget, marketing budget, ROI, return on investment, B2B, budgeting and measurement, client engagement, trade show promotions

Top 15 Tips to Get Noticed

Posted by Skyline Exhibitor Source on Feb 26, 2019 10:45:00 AM

Using Trade Show Promotions

Trade show promotions are a no-brainer. The basic 3 categories you can break this down into are pre-show promotions, at-show promotions, and post show follow up.  Overlaying all promotions are the goals you have for the attendee experience and what we want accomplish as a company.   There’s no better way to DRIVE people to your booth and draw attention to your company and products.  What’s more, there’s an endless variety of ways to do it!

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade show leads, sales leads, F2F, face to face marketing, B2B, booth staffing, client engagement, trade show promotions

Our Booth Staff Does What?

Posted by Skyline Exhibitor Source on Feb 19, 2019 10:45:00 AM

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50 Things a Booth Staffer May Do...

When I was in college, I worked summers at our city’s publishing house. I had the lofty title of “Office Staff.” I always hated that title because it conjured up images of a slothful slacker who was hard on the rolling chair they were plopped in all day. Anyway, another reason I felt disdain for the title was that I was so much MORE than “office staff.” I had so many jobs in that office – errand boy, social planner, events coordinator, warm body to guard the phones and the office, and more – that I sometimes wondered how on earth they operated when I was away at college! I figured I was the hardest working person in the building. I’m not sure what I wanted my title to be, but whatever it was, it needed to cover a LOT of areas!

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, B2B, booth staffing

Oscar Winning Performances at Trade Shows

Posted by Skyline Exhibitor Source on Feb 5, 2019 10:45:00 AM

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As we are settling in to 2019, it is always good to look back at what worked in a “2018 Year in Review.” I always love the year-in-review posts that flood the online world this time of year. Some are fun, but they offer a real look at what actually happened in the year that just flew by.  Here is a year-end recap of the marketing world’s best tips and trends.  Read on to discover (or remember!) the year’s best trends and takeaways.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, B2B, booth staffing

Which Animal Booth Staffer Have You Seen?

Posted by Skyline Exhibitor Source on Jan 29, 2019 10:45:00 AM

Which Animals
It's time for a bit of lighter side humor in trade show booth staffing. On occasion we will go to trade shows and see some of the following personalities. Some of them are easy to recognize because they act just like their animal kingdom counterpart. Here’s the good, the bad, and the ugly of the beastly world of booth staffers. See if you recognize anyone you have observed on the show floor?

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, B2B, booth staffing, trade show humor

Top 20 Hidden Rules at Trade Shows

Posted by Skyline Exhibitor Source on Jan 2, 2019 10:45:00 AM

Rules, rules, rules.  What about the rules that no one tells you about?  Rules are necessary to keep trade shows and events running smoothly, and they help businesses and clients manage their expectations. However, as important as it is to know the show hours, the drayage costs, the convention hall requirement particulars, and more, it’s equally important to know the “hidden” rules (that no one tells you about) that inevitably accompany every show.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline

11 Mistakes Exhibitors Make

Posted by Skyline Exhibitor Source on Dec 27, 2018 1:50:00 PM

Wouldn’t it be nice if we could just pick which trade shows we wanted to exhibit at, make the decision final, and keep it that way forever and ever amen?! Yes, it would. But no, we can’t. Choosing the trade shows that are a good fit for your business is important, and equally important is the decision to return to a trade show or to ditch it. So much time and effort and energy (and resources!) are dedicated to exhibiting at trade shows that they must be worth the effort. And unfortunately, sometimes they aren’t.

So, how do you know if the shows you’re frequenting aren’t worth your marketing investment? Read on:

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline

Trade Show Dress Code

Posted by Skyline Exhibitor Source on Dec 18, 2018 10:45:00 AM

The number one thing an attendee remembers about their interaction with your company at a trade show is based on your staff (according to the Center for Exhibition and Industry Research).  Your company’s trade show exhibit may be the focal point for any conference or event you’re attending, but it won’t be the only thing representing your business.  You and the rest of the booth staffers will also get plenty of attention.  Impacting show attendees is paramount and by understanding the dress code for any event, you can ensure you’ll be putting your best foot forward.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade show dress code

What Is Marketing?

Posted by Skyline Exhibitor Source on Apr 17, 2018 10:55:00 AM

How 10 Experts Define Marketing

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, trade show marketing, Blog, Skyline Exhibitor Source

Nashville Trade Show Installation From Exhibitor Source

Posted by Skyline Exhibitor Source on May 3, 2016 2:05:03 PM

Nashville Trade Show Installations With Skyline Customized Rental

At Exhibitor Source in Nashville, trade show installations with Skyline Displays customized rental come with total support. From planning your display to graphic design, we're here to ensure that your trade show marketing efforts are effective and efficient. Customized rental pieces feature your company's own custom graphics, so every piece in your booth reflects your unique brand image. You don't have to settle for a generic look in order to rent large, impressive display pieces.

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Topics: Nashville trade show installation, Blog

Skyline Exhibitor Source Veteran Account Executives Attend SKY U Veteran Sales Training

Posted by Skyline Exhibitor Source on Jul 30, 2015 11:10:32 AM
In this photo, top to bottom: Jerilyn Benson, Nicholas Morel, Diana Brayton, Linda-Marie Martinez, Alyson Moyers, Jody Myers, Joel Smith, Jeremy Schaefer, and Matthew Dunn.
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Topics: News, Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, trade show marketing, Nashville banner stands, Nashville I&D trade show, Skyline, trade show booth, trade show displays Knoxville, trade show displays Nashville, trade show exhibits, trade show installation Nashville, trade shows

Skyline Exhibitor Source Announces New VP of Operations for Trade Show Exhibits In Nashville

Posted by Skyline Exhibitor Source on May 18, 2015 11:02:02 AM

Nashville, TN – Skyline Exhibitor Source, a company specializing in trade show booth design in Nashville & Knoxville, Tennessee has announced the promotion of Aaron Carlson to Vice President of Operations.

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Topics: News, Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, trade show marketing, Aaron Carlson, Nashville banner stands, Nashville I&D trade show, Skyline, trade show booth, trade show displays Knoxville, trade show displays Nashville, trade show exhibits, trade show installation Nashville, trade shows

Skyline Exhibitor Source Congratulated by Gov. Bill Haslam

Posted by Skyline Exhibitor Source on Oct 16, 2014 11:31:44 AM

Skyline Exhibitor Source has received a letter of congratulations from Tennessee Governor Bill Haslam commending our winning of the American Business Ethics Award.  We are honored to receive this recognition by our state leader!

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Topics: News, Nashville trade show displays, Nashville trade show installation, Knoxville trade show displays, skyline Nashville, trade show marketing, ABEA, American Business Ethics Award, ethics award, Bill Haslam, business award, Governor, letter of congratulations, Nashville I&D trade show, Skyline, Skyline Exhibitor Source, Tennessee, trade show booths, trade show displays, trade show exhibits

You Are Invited!

Posted by Skyline Exhibitor Source on Oct 15, 2014 9:57:21 AM

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Topics: News, Nashville trade show displays, Nashville trade show installation, Knoxville trade show displays, skyline Nashville, trade show marketing, ABEA, American Business Ethics Award, ethics award, business award, Nashville I&D trade show, Skyline, Skyline Exhibitor Source, trade show booths, trade show displays, trade show exhibits

Skyline Exhibitor Source Named Recipient of the American Business Ethics Award

Posted by Skyline Exhibitor Source on Sep 29, 2014 11:52:19 AM

Skyline Exhibitor Source has been recognized nationally for the company's excellence in business ethics. The Foundation for Financial Service Professionals has awarded the Nashville trade show exhibit design and installation company The American Business Ethics Award (ABEA) in the "small company" category for 2014. Only one other company besides Skyline Exhibitor Source was awarded the honor this year, The Marvin Companies, in the "large company" category.

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Topics: News, Nashville trade show displays, Nashville trade show installation, Knoxville trade show displays, skyline Nashville, trade show marketing, ABEA, American Business Ethics Award, ethics award, business award, Nashville I&D trade show, Skyline, Skyline Exhibitor Source, trade show booths, trade show displays, trade show exhibits

Key Reasons Why Skyline Is THE Leading Provider Of I&D In Nashville

Posted by Skyline Exhibitor Source on Apr 19, 2014 11:20:37 AM

Here at Skyline Exhibitor Source, as a leading provider of all things trade show related, we understand firsthand that many of our clients struggle to successfully keep up with all the logistical details needed for a successful live marketing event. That's where our team of expert providers can help. We offer a number of service differentiators that extend far beyond our innovative trade show exhibit designs to help make the entire live encounter marketing experience as stress-free and convenient as possible.

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Topics: Nashville trade show installation, Blog, I&D Nashville, Nashville I&D trade show, trade show I&D Nashville

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