Go Beyond Customer Satisfaction
If you’re with a long-standing company, you probably have loads of repeat customers or customers who’ve been with you through thick and thin. You might assume it’s because you’re the best or they are pleased as punch. In reality, these customers might be sticking around out of convenience or habit or because nothing better has come along for them. That’s not the same as loyalty.
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Topics:
Nashville trade show marketing,
marketing,
Knoxville trade show marketing,
Trade Show Displays in Nashville,
trade show exhibiting,
Trade Show Exhibits Knoxville,
trade show exhibits Nashville,
tradeshows,
experiential marketing,
Retail Marketing,
marketing and advertising,
customer centricity,
Amazon
Recently, Amazon announced the creation of its “Operations Center of Excellence” right here in my hometown of Nashville. This $230 million investment will focus on improvements and innovation in customer fulfillment, transportation, supply chain, and related functions. Its footprint will be evident as the behemoth covers a million square feet and employs 5,000 people.
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Topics:
Nashville trade show marketing,
marketing,
Knoxville trade show marketing,
Trade Show Displays in Nashville,
trade show exhibiting,
Trade Show Exhibits Knoxville,
trade show exhibits Nashville,
tradeshows,
experiential marketing,
Retail Marketing,
marketing and advertising,
customer centricity,
Amazon
Anyone who has ever been part of the creative process knows firsthand that designing trade show exhibits can prove a challenge in all the best and worst ways. Creatively, business executives love getting the chance to flex their marketing muscles and design trade show exhibits that effectively capture the very essence of their brand. However, achieving that goal can prove a daunting challenge.
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Topics:
Nashville trade show marketing,
trade show marketing,
design,
booth design,
exhibit design,
trade show exhibits Nashville,
Tradeshow event,
trade show leads
Stretching an already tight budget can be a challenge and the trick is to pursue savings that are transparent to the attendees at your exhibit space. Whether you’re planning your company’s initial launch into trade shows or taking over an exhibit schedule previously handled by another trade show manager, the associated costs can be a little intimidating. If your budget is limited, these 10 tips can help you get the most out of your exhibit dollars:
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Topics:
Nashville trade show marketing,
trade show marketing,
trade show exhibits Nashville,
Tradeshow event,
trade show leads,
budget,
marketing budget,
ROI,
return on investment,
budgeting and measurement,
trade show planning and logistics
You don’t need to go to Las Vegas to gamble, all you have to do is bring something of high value to a trade show. Everyone is faced with the common problem of theft on the show floor. That being said, I wanted to share some of the tricks of the trade that we have employed over time to take preventative action:
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Topics:
Nashville trade show marketing,
trade show marketing,
trade show exhibits Nashville,
Tradeshow event,
trade show leads,
protecting your trade show booth,
theft deterrent
Experiential Marketing At Trade Shows
Some things must be felt, seen, tasted, smelled, attempted, or heard in order to be believed. Through a campaign, we can tell someone what we think or how great our offering is, however there is no replacement for showing someone face to face and allowing them to experience it for themselves.
Experiential marketing allows your skeptical prospects or most dedicated customers to develop an emotional investment in your products or services, literally helping them shape your brand’s evolution. Another by-product of this is shortening the sales cycle because the prospects and clients are becoming more comfortable with who and what they are purchasing.
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Topics:
Insider,
Nashville trade show marketing,
marketing,
trade show marketing,
trade show exhibits Nashville,
Tradeshow event,
trade show leads,
branding,
F2F,
face to face marketing,
B2B,
client relationships,
experiential marketing
You will find out shortly that my title is a play on words. The intention isn’t to mislead you about sustainability, but instead to apply the term in another fashion. When you’ve approached the process of designing an exhibit, how much thought do you put into how the style and tone of the space will effect people’s perception of your brand?
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Topics:
Insider,
Nashville trade show marketing,
marketing,
trade show marketing,
exhibit design,
environments
Do a web search on hiring models for your trade show and you’ll find not just a few articles that decry the practice. There are a lot of reasons to be cautious in the use of models. For one thing, having a gaggle of hot models in your exhibit can actually intimidate some people. That high energy and frankly “intense” atmosphere that is often associated with the proverbial “booth babe” environment is tough for the more reserved people, and can even cause anxiety just by being in the area.
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Topics:
Insider,
Nashville trade show marketing,
marketing,
trade show marketing,
trade show booths,
trade show exhibits,
trade shows,
trade show leads,
branding,
ROI,
return on investment,
F2F,
face to face marketing,
B2B,
booth staffing,
promotional models,
island trade show exhibits
Almost without fail, the last thing anyone … even experienced exhibit designers … think about is what your exhibit smells like. Even now, after reading that last line you’re wondering where can I possibly be going with this?
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Topics:
Insider,
Nashville trade show marketing,
marketing,
trade show marketing,
aroma,
scents
Most of us who go to shows go there with the intent of generating leads (at least partially). According to the Center For Exhibition and Industry Research, the #1 reason that exhibitors attend shows is to generate leads. As marketers, we desire to fill our sales pipeline, shorten the sales cycle, drive repeat customers and find new opportunities.
In order to get the creative juices flowing, we have assembled some of the best ideas we have seen demonstrated from our clients and from success stories we have generated. Following are 50 ideas to get you more leads at your upcoming trade shows (broken down to 3 categories):
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Topics:
Insider,
social media,
Nashville trade show marketing,
marketing,
trade show marketing,
trade show leads,
sales leads
You’ve invested the time, energy, and budget to generate valuable leads at trade shows, and while it’s easier said than done, it’s imperative to follow through with your connections in a timely manner. Undoubtedly, there can be some hurdles to cross in order to get the qualified leads into your account executive’s hands:
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Topics:
Insider,
social media,
Nashville trade show marketing,
marketing,
trade show marketing,
trade show leads,
sales leads
A shorthand formula to help with exhibit design goes like this: "Exhibit design should compel a particular audience into a specific conversation to achieve a measurable outcome." It doesn't cover every situation, but it does help set a pace for most design scenarios. Let's go phrase by phrase:
Obviously, we advocate exhibit design. Intentional, evocative and relevant design is important to any good face to face marketing endeavor. Commodity exhibits are available, and you can buy nearly anything off the internet. Surely, budgets and limiting factors come into play and can't be ignored. But the reality is if you want successful show marketing strategies, you need intentional design - even in pop-ups and banner stands.
That design is necessary to compel, not just any audience, but a particular audience. Some shows you go to may be made up 100% of the audience your marketing efforts work with, and everyone is a qualified lead. But more often than not, you need to weed out many of the attendees in order to meet the ones who will really do business with you. Those qualified leads are a particular group of people. You have a profile of them already: your current customers. You know what that audience looks like. So how do you compel them? How do you catch the attention of more people just like that, and draw them in? How do you compel that particular group? That's the foot you want to put forward on the show floor.
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Topics:
Insider,
Nashville trade show marketing,
marketing,
trade show marketing,
exhibit design,
environments
The reasons can vary greatly of why you were selected to write the social media plan for your company, but here you are. Now what… [insert sigh here]. Maybe it’s because you’re in marketing. It may also be because you’re from the younger generation that grew up as a digital native and are assumed to have a close connection in this arena. Or possibly you’re already experimenting with social media and your success has been noticed.
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Topics:
Insider,
social media,
Nashville trade show marketing,
marketing,
trade show marketing