13 Nov
13 Nov

10.5 Signs It's Time to Ditch A Show

Wouldn’t it be nice if we could just pick which trade shows we wanted to exhibit at, make the decision final, and keep it that way forever and ever amen?! Yes, it would. But no, we can’t. Choosing [...]

31 Oct
31 Oct

12 Things I Wish I Knew...

...Before Starting Trade Shows

Once you’re thrown into the whirlwind world of trade shows, the learning curve is steep. It’s like being thrown into the deep end of the pool – you either sink or [...]

12 Jun
12 Jun

10 Steps to Boost Your Trade Show Event ROI

 

You’ve invested a significant portion of your marketing budget into your trade show and all of the associated expenses surrounding your shows. You hope that your shows will perform well enough [...]

22 May
22 May

10 Tips for Stretching Your Trade Show Budget

Stretching an already tight budget can be a challenge and the trick is to pursue savings that are transparent to the attendees at your exhibit space.  Whether you’re planning your company’s [...]

03 Apr
03 Apr

Top 20 Fun Trade Show Activities...The Must Do's

Trade shows are a serious marketing medium in which we invest billions of dollars. In our quest to achieve business results, we often talk about getting the highest ROI (Return on Investment) or [...]

27 Mar
27 Mar

Talking Taboo...Promotional Models

Do a web search on hiring models for your trade show and you’ll find not just a few articles that decry the practice.  There are a lot of reasons to be cautious in the use of models.  For one [...]

23 Jan
23 Jan

10 Convincing Points Why Trade Shows are Worth the Spend

As your company's Marketing Warrior, you know the value of trade shows in generating leads and cultivating existing client relationships.  However, with a tight marketing budget you need some [...]

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