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Alert: Save Thousands on Rigging at the Las Vegas Sands

Posted by Skyline Exhibitor Source on Jan 7, 2020 10:45:00 AM

For those of us involved with trade shows, we know that a high priority is managing the budget. The budget drives where, what, and how we exhibit. And it adds up quickly. There’s the cost of the booth itself; the cost of show services like Wi-Fi, shipping, and drayage; travel and lodging costs; and collateral costs such freebies and giveaways and drawings.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, corporate culture, branding, budget, vision, ROI, return on investment, F2F, face to face marketing, B2B, budgeting and measurement, rigging, installs and dismantles

Alignment in the Company

Posted by Skyline Exhibitor Source on Dec 31, 2019 10:45:00 AM

By Jon Althoff

I have loved being challenged in business for over 35 years. In CPG B2C (consumer packaged goods, business-to-consumer); in B2B (business-to-business). Manufacturing. Design. Chemicals. Food (my favorite was candy).

I’ve seen a lot over the years; made objectives most of the time, but many times I, and my organizations, did not. The reason why was occasionally something as obvious as the economy, but most often there was a controllable miss: bad planning and bad alignment.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, corporate culture, branding, budget, vision, ROI, return on investment, F2F, face to face marketing, B2B, budgeting and measurement

Cut Expenses Wisely

Posted by Skyline Exhibitor Source on Nov 26, 2019 10:45:00 AM

“You gotta spend money to make money!” We’ve all heard this old truism, and while it definitely is, well, TRUE. . .businesses have to make sure they aren’t outspending their profit. There’s a delicate balance between spending enough (and in the right places) and spending too much. On top of that, the balance is always shifting – more like a wobble – as businesses break into new markets or experience an economic downturn or just grow lax in carefully budgeting where their dollars go..

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, corporate culture, branding, budget, vision, ROI, return on investment, F2F, face to face marketing, B2B, budgeting and measurement

Budgeting for Branded Environments

Posted by Skyline Exhibitor Source on Nov 19, 2019 10:45:00 AM

 

Last week, I had a day of back-to-back unrelated meetings, and I realized that at every single meeting, one of the topics that predictably came up was money. Whether the meeting was administrative in nature or about implementation or planning or advertising or education, considering the financial side was inevitable. Seems like a shallow, obvious thought, but I had this epiphany about how money is intrinsically related to every need and want we have.

This was kind of a bummer. As a creative, out-of-the-box thinker, I don’t want to consider monetary limitations. It seems like a budget sucks the fun right out of an idea.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, corporate culture, branding, budget, vision, ROI, return on investment, F2F, face to face marketing, B2B, budgeting and measurement

Death, Taxes, and Freight Costs!

Posted by Skyline Exhibitor Source on Jul 2, 2019 10:45:00 AM
Ways to Control Freight Costs

“The only certainties in life are death and taxes.” When Benjamin Franklin famously quoted this, trade show freight costs weren’t an issue or he surely would’ve included them.

Perhaps you’ve noticed that freight costs are rising. If you haven’t, you soon will. And not just by a small increment, either. Freight costs have been significantly rising in recent years, and the trend looks to continue. As of early 2019, the freight market was seeing record high prices and there seems to be no immediate relief in sight.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, tradeshows, success, ROI, return on investment, B2B, budgeting and measurement, trade show planning and logistics, freight costs

Bottom Line...Top 18 Stats

Posted by Skyline Exhibitor Source on Mar 5, 2019 10:45:00 AM

Supporting The Value of Trade Shows

Maybe you’re hesitant about showcasing your company’s products and services at a trade show. Or maybe you’re even leery of just attending one. Well, don’t be. As they say, “The proof of the pudding is in the rising.” And this year, a LOT of rising happened at trade shows nationwide. If you need proof that trade shows are an excellent marketing medium, we’ve got it for you. If you need cold, hard, factual motivation to get you to the next event, you’ve come to the right place.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, success, budget, marketing budget, ROI, return on investment, B2B, budgeting and measurement, client engagement, trade show promotions

12 Things I Wish I Knew...

Posted by Skyline Exhibitor Source on Oct 31, 2018 10:45:00 AM

...Before Starting Trade Shows

Once you’re thrown into the whirlwind world of trade shows, the learning curve is steep. It’s like being thrown into the deep end of the pool – you either sink or you swim. Either way, there’s a lot of flailing! And although there is nothing like hands-on experience to teach you how to maneuver the trade show life, there are a few things I wish I’d known before I started. Here they are:

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows, trade show leads, sales leads, branding, marketing budget, ROI, return on investment, face to face marketing, B2B, trade show regulations, booth staffing, trade show planning and logistics

10 Steps to Boost Your Trade Show Event ROI

Posted by Skyline Exhibitor Source on Jun 12, 2018 10:55:00 AM

 

You’ve invested a significant portion of your marketing budget into your trade show and all of the associated expenses surrounding your shows. You hope that your shows will perform well enough to deliver a positive return on your investment. The good news is that your success does not hinge on one factor, rather a series of small decisions that create a good return for your company. The ROI of your trade show is directly influenced by your actions and decisions. But that control is a double-edged sword. When it comes to the burden of being responsible for your ROI, both good or bad, and someone has to live with the results.

Although much of your success remains in your hands, we can offer several bits of advice to help ensure that your ROI on shows is good. These are the tips that veteran exhibitors use to make certain their efforts contribute to their company’s bottom line.

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Topics: Nashville trade show exhibits, marketing, Skyline Exhibitor Source, trade show displays Nashville, trade show exhibiting, Trade Show Exhibits Knoxville, trade shows, marketing budget, ROI, return on investment, budgeting and measurement

10 Tips for Stretching Your Trade Show Budget

Posted by John Hamari on May 22, 2018 11:12:00 AM


Stretching an already tight budget can be a challenge and the trick is to pursue savings that are transparent to the attendees at your exhibit space.  Whether you’re planning your company’s initial launch into trade shows or taking over an exhibit schedule previously handled by another trade show manager, the associated costs can be a little intimidating. If your budget is limited, these 10 tips can help you get the most out of your exhibit dollars:

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Topics: Nashville trade show marketing, trade show marketing, Skyline Exhibitor Source, trade show exhibits Nashville, Tradeshow event, trade show leads, budget, marketing budget, ROI, return on investment, budgeting and measurement, trade show planning and logistics

Top 20 Fun Trade Show Activities...The Must Do's

Posted by John Hamari on Apr 3, 2018 10:55:00 AM

Trade shows are a serious marketing medium in which we invest billions of dollars. In our quest to achieve business results, we often talk about getting the highest ROI (Return on Investment) or ROO (Return on Objectives).  But what about the greatest ROF (Return on Fun)… more specifically, how do we make the shows fun for ourselves?

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Topics: Nashville trade show exhibits, marketing, Skyline Exhibitor Source, trade show displays, trade show exhibiting, trade show exhibits, Trade Show Exhibits Knoxville, trade shows, environments, trade show leads, ROI, return on investment, F2F, face to face marketing, B2B, client relationships

Talking Taboo...Promotional Models

Posted by Erik Koglin on Mar 27, 2018 10:55:00 AM

Do a web search on hiring models for your trade show and you’ll find not just a few articles that decry the practice.  There are a lot of reasons to be cautious in the use of models.  For one thing, having a gaggle of hot models in your exhibit can actually intimidate some people.  That high energy and frankly “intense” atmosphere that is often associated with the proverbial “booth babe” environment is tough for the more reserved people, and can even cause anxiety just by being in the area.

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Topics: Insider, Nashville trade show marketing, marketing, trade show marketing, Skyline Exhibitor Source, trade show booths, trade show exhibits, trade shows, trade show leads, branding, ROI, return on investment, F2F, face to face marketing, B2B, booth staffing, promotional models, island trade show exhibits

10 Convincing Points Why Trade Shows are Worth the Spend

Posted by John Hamari on Jan 23, 2018 10:54:29 AM

As your company's Marketing Warrior, you know the value of trade shows in generating leads and cultivating existing client relationships.  However, with a tight marketing budget you need some ammunition to convince the powers that be that the spend on trade shows is well worth the expense.  Here are some talking points from one of Skyline's trade show experts, Steve Hoffman, to help you when your boss asks, "Why are we spending so much on trade shows?"

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Topics: trade show exhibiting, Trade Show Exhibits Knoxville, trade show exhibits Nashville, tradeshows, marketing budget, ROI, return on investment

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Decide on the right tactics for attracting attendees to your trade show booth by gaining understanding of the relationship between the attendee and you, the exhibitor.

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