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What Has The Highest Marketing Value? or 10 Reasons Face Time Beats Screen Time

With the very limited amount of face time that 2020 has afforded us, those of us in the marketing and exhibiting business have had to get very creative with our outreach and customer service. Now more than ever, we’ve utilized email, social media, “live” videos, and webinars to reach clients.

Ah, Instagram. . . with over a billion active monthly users, there’s no doubt of its belovedness and influence as a social media outlet. What began as a purely personal venture turned into a business opportunity very quickly. Having a strong IG following means a stronger community for your brand, more hits on your blog or website, and more sales for your business.

By Matt Bohar

Tracking campaign results with Google Analytics is crucial for honing and adjusting future campaigns. However, often exhibitors just don’t do it. For more information on that, read this blog post. Exhibitors often won’t measure their website engagement from email blasts and other advertising. And because these stats aren’t tracked in Google Analystics without manually enabling it, they miss out on crucial information that they need to adjust their inbound marketing.

Exhibiting is largely a visual industry, so it’s interesting that the most visual of all social media outlets, YouTube, is vastly underused in our marketing world.

Check out these stats:

Lights! Camera! Action! The new variety of video marketing is shaking things up in the trade show world. Just a few years ago, videos at trade shows consisted of a front-end teaser to attract customers and maybe a longer demo video at the back of the booth. But no more! This ain’t your momma’s trade show video. Social video is to the video world what Sriracha is to the condiment world. Oh, my! Imagine the possibilities! Seriously, though, social video brings flavor and life and endless possibilities to a medium that formerly was static, scripted, and limited. You’ve no doubt seen live videos as you’ve scrolled through social media, but maybe you’ve been hesitant to jump in yourself and actually do one. Whether you’ve never done any kind of marketing video or whether you’re just more comfortable with traditional pre-recorded videos, read the following tips to get savvy with this new, better experiential video format that’s sweeping the trade show world.

Trade Show Marketing Wars: Twitter vs LinkedIn  

With over 575 million users, LinkedIn is every business’s go-to social network. For connecting with like-minded business owners and people locally, nationally and globally, it seems to be the obvious choice. Since it burst onto the professional scene in 2003, it has seemingly made networking faster and more powerful in the business world. However, a closer look at LinkedIn, its user trends, and its current growth reveals even more that affects your marketing dollars and clientele.