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The Importance of Intentional Design

Posted by Erik Koglin on Feb 22, 2018 1:50:00 PM

The Right GuyA shorthand formula to help with exhibit design goes like this: "Exhibit design should compel a particular audience into a specific conversation to achieve a measurable outcome." It doesn't cover every situation, but it does help set a pace for most design scenarios. Let's go phrase by phrase:

Obviously, we advocate exhibit design. Intentional, evocative and relevant design is important to any good face-to-face marketing endeavor. Commodity exhibits are available, and you can buy nearly anything off the internet. 

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Topics: marketing, creative, design, Blog, booth design, exhibit design, trade show, trade show booth, trade show displays, trade show exhibiting, trade show exhibits, trade shows

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