Exploring the past, present, and future trends of trade show exhibit design....

Ask seasoned trade show professionals… some may say that exhibit design is not new, it is simply a new application based on historical designs. In the ever-changing industry of trade shows and events, one thing is consistently desired: intriguing design. We wanted to explore the history of design and felt there was no better place to start than with 30-year veteran, Greg Mathieson, a Senior Exhibit Designer at Skyline Exhibits and Scooter Hendon, Skyline Sector 5 Exhibit Designer with multiple industry awards under his belt.

Topics: marketing, booth design, exhibit design, Skyline Exhibitor Source, trade show booths, trade show displays Knoxville, trade show exhibits Nashville, tradeshows, branding, digital marketing, trade show planning and logistics

Tips to Ensure Better Traffic at Your Exhibit Space

Try to avoid the far left side of the trade show hall when choosing your exhibit space, and it will likely serve you well. Did you ever hear about the kids who attended Catholic School getting their hands cracked with a ruler for attempting to write with their left hand? We all have probably heard of this practice from family, friends or acquaintances. There is something we can learn from this, and could apply it to trade shows… go figure.

Topics: marketing, Skyline Exhibitor Source, trade show booths, trade show displays Knoxville, trade show exhibits Nashville, tradeshows, trade show planning and logistics

All Staffers at Trade Shows Need a Role...

A common myth prevalent in marketing circles at most any company is that the best exhibit staffer is going to be the outgoing sales person who is fun and never has a lack of comments. While reps can be great staffers, there are other personality types and expertise characteristics that can be just as important to round out your perfect team. Below are some key roles exhibit staffer candidates can use to fill those roles at your next Trade Show.

Topics: Skyline Exhibitor Source, trade show booths, trade show exhibits, trade show exhibits Nashville, trade shows, tradeshows, F2F, face to face marketing, booth staffing, trade show staffing roles

Do a web search on hiring models for your trade show and you’ll find not just a few articles that decry the practice.  There are a lot of reasons to be cautious in the use of models.  For one thing, having a gaggle of hot models in your exhibit can actually intimidate some people.  That high energy and frankly “intense” atmosphere that is often associated with the proverbial “booth babe” environment is tough for the more reserved people, and can even cause anxiety just by being in the area.

Topics: Insider, Nashville trade show marketing, marketing, trade show marketing, Skyline Exhibitor Source, trade show booths, trade show exhibits, trade shows, trade show leads, branding, ROI, return on investment, F2F, face to face marketing, B2B, booth staffing, promotional models, island trade show exhibits

Topics: Nashville trade show displays, trade show marketing, exhibit design, Skyline Exhibitor Source, trade show booths, trade show displays, NADA, island trade show exhibits, Dominion Dealer Solutions

Does Your Trade Show Marketing Plan Attract Buyers Or Browsers?

Trade show marketing gives your team the opportunity to meet prospects face to face, place your product in their hands, read them and address their objections in real-time, convert them on the spot and close more sales than at any other time. It's a serious investment to attend a trade show, and you should be seeing a significant return on that investment. One smart way to fine-tune that return is to consider the traffic you're attracting. On the one hand, marketing is a numbers game, and we're all out to generate as much traffic as possible. On the other hand, attracting the wrong traffic can cost you time and money and cost you opportunities to interact with real, qualified prospects. Think of it this way: it costs about 15 cents each to purchase cold leads, and your sales team can interact with those cold leads in the office. When you spend the money to send them to a trade show, you're spending a lot more than 15 cents per contact, so you need to be sure that those contacts are worth the extra money.

Topics: Blog, Knoxville, Knoxville Trade Show Booth, Nashville, trade show booths, trade shows

Topics: trade show marketing, Blog, catering, trade show booths, trade show exhibits, tradeshows

Skyline Exhibitor Source has received a letter of congratulations from Tennessee Governor Bill Haslam commending our winning of the American Business Ethics Award.  We are honored to receive this recognition by our state leader!

Topics: News, Nashville trade show displays, Nashville trade show installation, Knoxville trade show displays, skyline Nashville, trade show marketing, ABEA, American Business Ethics Award, ethics award, Bill Haslam, business award, Governor, letter of congratulations, Nashville I&D trade show, Skyline, Skyline Exhibitor Source, Tennessee, trade show booths, trade show displays, trade show exhibits

Topics: News, Nashville trade show displays, Nashville trade show installation, Knoxville trade show displays, skyline Nashville, trade show marketing, ABEA, American Business Ethics Award, ethics award, business award, Nashville I&D trade show, Skyline, Skyline Exhibitor Source, trade show booths, trade show displays, trade show exhibits

Skyline Exhibitor Source has been recognized nationally for the company's excellence in business ethics. The Foundation for Financial Service Professionals has awarded the Nashville trade show exhibit design and installation company The American Business Ethics Award (ABEA) in the "small company" category for 2014. Only one other company besides Skyline Exhibitor Source was awarded the honor this year, The Marvin Companies, in the "large company" category.

Topics: News, Nashville trade show displays, Nashville trade show installation, Knoxville trade show displays, skyline Nashville, trade show marketing, ABEA, American Business Ethics Award, ethics award, business award, Nashville I&D trade show, Skyline, Skyline Exhibitor Source, trade show booths, trade show displays, trade show exhibits