The whole world is going through a particularly trying time right now. People are stuck at home, family members feel isolated, physical and mental health problems abound, and economic stability seems fragile. With 56% of people reporting that they struggle to stay positive day to day, and 58% saying they struggle to look to the future, it’s clear that much of life seems gloomy and uncertain.

Ah, Instagram. . . with over a billion active monthly users, there’s no doubt of its belovedness and influence as a social media outlet. What began as a purely personal venture turned into a business opportunity very quickly. Having a strong IG following means a stronger community for your brand, more hits on your blog or website, and more sales for your business.

...but often not considered

In the flurry of activity that goes into preparing for a trade show – from the best technology to the flashiest graphics to the prime booth location at the event – don’t make the critical mistake of overlooking a crucial element of your brand and your marketing: DESIGN. Good design creates more space, improves the functionality of space, enhances space through lighting, color, texture, scale. Design is meant to be both very visible and magnetic, but yet subtle enough as to be almost invisible. Since many marketers are worrying about how to get noticed, design is the answer. It’s the visual image that will make people notice you. Through the use of balance, focus, and repetition, you can inspire your prospects and elevate your presence at any event.

Maintain Marketing Momentum

Canceled! Postponed! Rescheduled! TBA! What’s a marketing department to do when trade shows and events can’t be put on the calendar in ink?! All this penciling in and erasing is likely to drive even the most hardcore marketing folks crazy. But never fear. You don’t have to wait until trade shows resume to pick up with your marketing goals. Making lemonade out of lemons is part of a marketer’s job, and here are several ways you can make the sweetest lemonade during this stagnant summer season.

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You Are Invited to Our Next Webinar!

You Are Invited to Our Next Webinar!

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Managing Your Trade Show Booth for an Optimal New Product Launch

You’ve invested a significant portion of your marketing budget into your trade show and all of the associated expenses surrounding your shows. You hope that your shows will perform well enough to deliver a positive return on your investment. The good news is that your success does not hinge on one factor, rather a series of small decisions that create a good return for your company. The ROI of your trade show is directly influenced by your actions and decisions. But that control is a double-edged sword. When it comes to the burden of being responsible for your ROI, both good or bad, and someone has to live with the results.

You’ve invested a significant portion of your marketing budget into your trade show and all of the associated expenses surrounding your shows. You hope that your shows will perform well enough to deliver a positive return on your investment. The good news is that your success does not hinge on one factor, rather a series of small decisions that create a good return for your company. The ROI of your trade show is directly influenced by your actions and decisions. But that control is a double-edged sword. When it comes to the burden of being responsible for your ROI, both good or bad, and someone has to live with the results.

Although much of your success remains in your hands, we can offer several bits of advice to help ensure that your ROI on shows is good. These are the tips that veteran exhibitors use to make certain their efforts contribute to their company’s bottom line.

Keep Your Trade Show Displays In Nashville Focused By Answering These 5 Questions

Trade show displays can be powerful tools in your marketing arsenal when wielded effectively. Trade shows are busy, competitive arenas, though; your trade show displays must stand out among a crowd of other exhibits, all of whom are vying for the same visitor engagement. Here’s the kicker: You have only three to five seconds to nab the attention of your prospects. That’s not much time to communicate your brand or message well enough to spark engagement.

Nashville, TN – Skyline Exhibitor Source, a company specializing in trade show booth design in Nashville & Knoxville, Tennessee has announced the promotion of Aaron Carlson to Vice President of Operations.