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8 Tips for Launching New Products at Trade Shows

Posted by Skyline Exhibitor Source on Jun 19, 2018 10:55:00 AM

Managing Your Trade Show Booth for an Optimal New Product Launch

You’ve invested a significant portion of your marketing budget into your trade show and all of the associated expenses surrounding your shows. You hope that your shows will perform well enough to deliver a positive return on your investment. The good news is that your success does not hinge on one factor, rather a series of small decisions that create a good return for your company. The ROI of your trade show is directly influenced by your actions and decisions. But that control is a double-edged sword. When it comes to the burden of being responsible for your ROI, both good or bad, and someone has to live with the results.

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Topics: Nashville trade show exhibits, marketing, Skyline Exhibitor Source, trade show displays Nashville, trade show exhibiting, Trade Show Exhibits Knoxville, trade shows, marketing budget, ROI, budgeting and measurement, product launch

10 Steps to Boost Your Trade Show Event ROI

Posted by Skyline Exhibitor Source on Jun 12, 2018 10:55:00 AM

 

You’ve invested a significant portion of your marketing budget into your trade show and all of the associated expenses surrounding your shows. You hope that your shows will perform well enough to deliver a positive return on your investment. The good news is that your success does not hinge on one factor, rather a series of small decisions that create a good return for your company. The ROI of your trade show is directly influenced by your actions and decisions. But that control is a double-edged sword. When it comes to the burden of being responsible for your ROI, both good or bad, and someone has to live with the results.

Although much of your success remains in your hands, we can offer several bits of advice to help ensure that your ROI on shows is good. These are the tips that veteran exhibitors use to make certain their efforts contribute to their company’s bottom line.

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Topics: Nashville trade show exhibits, marketing, Skyline Exhibitor Source, trade show displays Nashville, trade show exhibiting, Trade Show Exhibits Knoxville, trade shows, marketing budget, ROI, return on investment, budgeting and measurement

Top 20 Fun Trade Show Activities...The Must Do's

Posted by John Hamari on Apr 3, 2018 10:55:00 AM

Trade shows are a serious marketing medium in which we invest billions of dollars. In our quest to achieve business results, we often talk about getting the highest ROI (Return on Investment) or ROO (Return on Objectives).  But what about the greatest ROF (Return on Fun)… more specifically, how do we make the shows fun for ourselves?

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Topics: Nashville trade show exhibits, marketing, Skyline Exhibitor Source, trade show displays, trade show exhibiting, trade show exhibits, Trade Show Exhibits Knoxville, trade shows, environments, trade show leads, ROI, return on investment, F2F, face to face marketing, B2B, client relationships

The Importance of Intentional Design

Posted by Erik Koglin on Feb 22, 2018 1:50:00 PM

The Right GuyA shorthand formula to help with exhibit design goes like this: "Exhibit design should compel a particular audience into a specific conversation to achieve a measurable outcome." It doesn't cover every situation, but it does help set a pace for most design scenarios. Let's go phrase by phrase:

Obviously, we advocate exhibit design. Intentional, evocative and relevant design is important to any good face-to-face marketing endeavor. Commodity exhibits are available, and you can buy nearly anything off the internet. 

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Topics: marketing, creative, design, Blog, booth design, exhibit design, Skyline Exhibitor Source, trade show, trade show booth, trade show displays, trade show exhibiting, trade show exhibits, trade shows

Priceless...Yet Free

Posted by John Hamari on Feb 6, 2018 10:58:43 AM


5 Ideas for Client Engagement

No one wants to be replaced, as a company or a person, and having remarkable client engagement that eclipses that of your competitors makes you hard to replace.  Once we differentiate ourselves we become difficult to switch out with other companies that do the same thing that we do.  The best part about delivering this intangible value to clients is that it is fairly low cost or no cost, but essential to success. 

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibiting, trade show exhibits, trade show exhibits Nashville, tradeshows, branding, client relationships

StoryTelling...

Posted by Erik Koglin on Jan 30, 2018 11:02:24 AM

Telling Your Company Story

Story telling has been a popular topic in exhibiting over the last several years.  I’ve used the term myself when talking with clients.  And I do agree that when we are designing a space we have a story to communicate.  But I also caution our clients that you need to be savvy as to what story you are telling.  You have to sort out what story you want to tell about your company.

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Topics: marketing, creative, design, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibiting, trade show exhibits, trade show exhibits Nashville, tradeshows, branding

10 Convincing Points Why Trade Shows are Worth the Spend

Posted by John Hamari on Jan 23, 2018 10:54:29 AM

As your company's Marketing Warrior, you know the value of trade shows in generating leads and cultivating existing client relationships.  However, with a tight marketing budget you need some ammunition to convince the powers that be that the spend on trade shows is well worth the expense.  Here are some talking points from one of Skyline's trade show experts, Steve Hoffman, to help you when your boss asks, "Why are we spending so much on trade shows?"

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Topics: trade show exhibiting, Trade Show Exhibits Knoxville, trade show exhibits Nashville, tradeshows, marketing budget, ROI, return on investment

Annual Brand Checkup

Posted by John Hamari on Jan 9, 2018 2:38:40 PM

How Is Your Brand Health?

“How healthy is our brand and what kind of return are we receiving?” This common question looms in the minds of marketers far and wide who wrestle with this on a regular basis. As we begin 2018 and reflect back on 2017, we will inevitably consider each phase of our marketing mix and ask this very question. Upon reflection, it becomes a fair bit more challenging to evaluate how well people are adopting our brand or further yet, verifying if it is supporting what we stand for. So let’s look at one option for the question of “How do I measure our brand?” Here are some simple litmus tests that can be used to measure how "sticky" our brand is... and the health of our brand.

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Topics: trade show exhibiting, Trade Show Exhibits Knoxville, trade show exhibits Nashville, vision, marketing budget

Does Your Booth Fit?

Posted by Aly Moyers on Jan 31, 2014 1:45:29 PM

Ahh… your booth. It is a work of art isn’t it? You’ve worked hard making it look EXACTLY how you want it. Every angle, every detail, the lighting…it’s all perfect for that 10x20 space you exhibit in. Occasionally, you’ll hit the smaller shows in your 10x10 version of your trade show display, but that 10x20 is your sweet spot.

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Topics: marketing, trade show marketing, Blog, booth size, exhibit size, trade show booth, trade show displays, trade show exhibiting, trade show exhibits, trade shows

Tactical Engagement Free eBook

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Decide on the right tactics for attracting attendees to your trade show booth by gaining understanding of the relationship between the attendee and you, the exhibitor.

Key Takeaways Include:

  • Paralysis by analysis is a very real thing.
  • Who's at the end of the colored carpet?
  • What's the perfect promotion?

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