19 Jun
19 Jun

8 Tips for Launching New Products at Trade Shows

Managing Your Trade Show Booth for an Optimal New Product Launch

You’ve invested a significant portion of your marketing budget into your trade show and all of the associated expenses surrounding [...]

12 Jun
12 Jun

10 Steps to Boost Your Trade Show Event ROI

 

You’ve invested a significant portion of your marketing budget into your trade show and all of the associated expenses surrounding your shows. You hope that your shows will perform well enough [...]

03 Apr
03 Apr

Top 20 Fun Trade Show Activities...The Must Do's

Trade shows are a serious marketing medium in which we invest billions of dollars. In our quest to achieve business results, we often talk about getting the highest ROI (Return on Investment) or [...]

22 Feb
22 Feb

The Importance of Intentional Design

A shorthand formula to help with exhibit design goes like this: "Exhibit design should compel a particular audience into a specific conversation to achieve a measurable outcome." It doesn't cover [...]

06 Feb
06 Feb

Priceless...Yet Free

5 Ideas for Client Engagement

No one wants to be replaced, as a company or a person, and having remarkable client engagement that eclipses that of your competitors makes you hard to replace.  Once [...]

30 Jan
30 Jan

StoryTelling...

Telling Your Company Story

Story telling has been a popular topic in exhibiting over the last several years.  I’ve used the term myself when talking with clients.  And I do agree that when we are [...]

23 Jan
23 Jan

10 Convincing Points Why Trade Shows are Worth the Spend

As your company's Marketing Warrior, you know the value of trade shows in generating leads and cultivating existing client relationships.  However, with a tight marketing budget you need some [...]

09 Jan
09 Jan

Annual Brand Checkup

How Is Your Brand Health?

“How healthy is our brand and what kind of return are we receiving?” This common question looms in the minds of marketers far and wide who wrestle with this on a regular [...]

31 Jan
31 Jan

Does Your Booth Fit?

Ahh… your booth. It is a work of art isn’t it? You’ve worked hard making it look EXACTLY how you want it. Every angle, every detail, the lighting…it’s all perfect for that 10x20 space you exhibit [...]

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