Blog

21 Chuck Norris Trade Show Jokes

Posted by Skyline Exhibitor Source on Dec 4, 2018 10:45:00 AM

Help Us Get to 30, Suggest The Rest!

Tough, fearsome, and strong are the words that come to mind when describing why Chuck Norris is so legendary - there are hundreds of Chuck Norris jokes on the internet about him.

For example:
• Death once had a near-Chuck Norris experience.
• Guns are warned not to play with Chuck Norris.
• When Chuck Norris does push up’s he pushes down the earth.

So let’s look at if Chuck Norris went to trade shows as an exhibitor? What feats of power, speed, and awesomeness could Chuck bring to your show? The mind boggles at what could be:

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows, trade show leads, B2B, trade show regulations, trade show planning and logistics, Chuck Norris

Trade Shows Better Be Worth It

Posted by Skyline Exhibitor Source on Nov 27, 2018 11:00:00 AM

Unpacking The Basic Rules and Regs

If you’re in the biz, you definitely hear the buzz about the hurry and flurry of trade shows – the fun, the excitement, the contacts and leads. And . . . the WORK. There’s no way around the massive amount of manpower from your company that goes into planning, designing, building, and hauling your exhibit for a show. Here’s the big “but”: it’s worth it. Trade shows pack a lot of punch and cover a lot of areas of business for you. Here’s a list I jotted down in about ten minutes – and no help from Google! – of reasons to lug your exhibit down to the nearest convention center.

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows, trade show leads, B2B, trade show regulations, trade show planning and logistics

Play By The Rules...Mostly

Posted by Skyline Exhibitor Source on Nov 20, 2018 10:45:00 AM

Unpacking The Basic Rules and Regs

Everyone in the trade show industry knows that any trade show has a list of rules and regulations a mile long governing everything from the volume of your booth music to the number of prongs on your cables. For specific terms and conditions of your show, be sure to see your trade show’s prospectus or your rental contract. The biggest consideration for your trade show, however, should be the particulars of your exhibit. And because breaking the rules for exhibit size or height could have financial ramifications, you’ll want to know the following dos and don’ts regarding the most common regulations.

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows, trade show leads, face to face marketing, B2B, trade show regulations, trade show planning and logistics

12 Things I Wish I Knew...

Posted by Skyline Exhibitor Source on Oct 31, 2018 10:45:00 AM

...Before Starting Trade Shows

Once you’re thrown into the whirlwind world of trade shows, the learning curve is steep. It’s like being thrown into the deep end of the pool – you either sink or you swim. Either way, there’s a lot of flailing! And although there is nothing like hands-on experience to teach you how to maneuver the trade show life, there are a few things I wish I’d known before I started. Here they are:

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows, trade show leads, sales leads, branding, marketing budget, ROI, return on investment, face to face marketing, B2B, trade show regulations, booth staffing, trade show planning and logistics

13 Bad Booth Staffers

Posted by Skyline Exhibitor Source on Oct 23, 2018 10:45:00 AM


The Worst of the Worst...How Your Company Can Avoid Them!

You know them. You’ve met them. Maybe you’ve even BEEN them. Bad Booth Staffers. As long as there have been trade shows, there have been booth staffers behaving badly and ruining the company rep. See how many of these you recognize:

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows, trade show leads, booth staffing

Top 12 Travel Checklist

Posted by Skyline Exhibitor Source on Oct 9, 2018 1:30:00 PM


Life Saver Tips for YOUR COMPANY

Have you ever had that sick sinking feeling in your stomach that is telling you that you forgot something?  If so, you are not alone.  When you take a trip, you know the anxiety that can accompany the preparation and last-minute details of leaving the comfort of your office and home. Even experienced travelers can begin to stress out if the minutia of their travel plans isn’t ironed out and solid.

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows, trade show leads

Why the JUNK Leads?

Posted by Skyline Exhibitor Source on Oct 2, 2018 10:45:00 AM


Lead Qualifying Tips for Show Staffers

Generating leads is JOB ONE for most trade show exhibitors, but you want to generate hot qualified leads – the ones that result in business for your sales team. If your booth staff is just collecting business cards and company names, you’ll end up with a lot of dead ends. You will also end up with a sales team that does not want to follow up on the leads.  This is evidenced by the fact that 79% of trade show leads are never followed up on (CEIR) – in large part because the leads that are taken at the show are not qualified enough to “make it worth my time,” as a sales person. Make sure you’re providing your sales team with quality leads by following these helpful tips.

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows, trade show leads

How Ideas Start, Live, Die

Posted by Skyline Exhibitor Source on Sep 25, 2018 10:45:00 AM


What's the Big Idea?

“When was the last time you had a life-altering bright idea? They don’t come easily, do they? Of course, some people seem to burst with great ideas, their subconscious mind releasing little gems of genius to their conscious mind with little effort. For most of us, however, birthing a great idea takes a little application.

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Topics: marketing, booth design, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows

ULTIMATE GUIDE TO TOP TRADE SHOWS IN NORTH AMERICA: Q1 2019

Posted by Skyline Exhibitor Source on Sep 18, 2018 10:45:00 AM

Here it is! The lineup for the not-to-be-missed trade shows of 2019’s first quarter. This lively graphic provides a visual calendar of prominent events in the areas of Healthcare, Manufacturing, Professional Services, Technology, and more.

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows, trade show planning and logistics, infographic

Why Observation Trumps Reason

Posted by Skyline Exhibitor Source on Sep 4, 2018 9:50:00 AM


See From The Attendee Point of View

“You never get a second chance to make a first impression.” This is probably never truer than for a company booth at a trade show, where customers get their first impression at a distance and make a split-second decision to approach your booth or pass on by, never having to even meet you.

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Topics: marketing, booth design, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows

Increasing Booth Size?

Posted by Skyline Exhibitor Source on Aug 28, 2018 1:45:00 PM

8 Things to Do First

According to CEIR’s 2018 Marketing Spend Decision Report, trade show exhibitors intend to increase the size of their booths by as much as 20% this year. If you’ve been considering boosting the size of your display, think about the following crucial factors that can determine whether it’s the right time to grow.

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Topics: marketing, booth design, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows

Warning: No Closed Minds

Posted by Skyline Exhibitor Source on Aug 21, 2018 1:55:00 PM

Account-based Marketing: A Primer for Trade Show Managers

A disproportionate amount of today’s trade show marketing focuses on lead generation, and statistically speaking, this is the number one reason why companies attend trade shows. However, large sales to strategic accounts typically are rarely decided by a single lead – the opposite tends to be more accurate… they are often determined by an entourage from the purchasing team, and each team member has unique wants (and sometimes demands) that must be addressed. It is always a good idea to be strategic and dive deeper into these business to business accounts, and to try and find more than one advocate on the account to ensure your lead turns into a sale.

Taking this approach is what’s called “account based marketing” (or ABM), in which the target company is treated as its own unique market. Marketing to the account thus involves creating highly customized campaigns that address the business’s collective needs, with messaging targeted and personalized to each various stakeholder whose titles may vary greatly.

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows, ABM, account based marketing

Your Experience Awaits

Posted by Skyline Exhibitor Source on Aug 14, 2018 1:55:00 PM

Trick Out Your Company with TECH

Don’t blink - 2018 and beyond is here. We’re now seeing self-driving vehicles, AI assistants, self-order smart tech, holodecks,and Domino’s Pizza experimenting with driverless delivery.  For better or worse, we are experiencing tectonic shifts occurring in digital technologies at such a frenetic pace that it can be almost impossible to keep up if you are not keeping an eye on the current trends. Our goal is to take a closer look at a few emerging trends – augmented reality (AR), virtual reality (VR) and couple more.  We will break down how this technology is being applied to marketing and brand recognition in the face to face environment of trade shows.

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows, digital marketing, experiential marketing, technology, augmented reality, virtual reality

Exhibit Design...Where is the Future Going?

Posted by Skyline Exhibitor Source on Jul 31, 2018 1:55:00 PM

Exploring the past, present, and future trends of trade show exhibit design....

Ask seasoned trade show professionals… some may say that exhibit design is not new, it is simply a new application based on historical designs. In the ever-changing industry of trade shows and events, one thing is consistently desired: intriguing design. We wanted to explore the history of design and felt there was no better place to start than with 30-year veteran, Greg Mathieson, a Senior Exhibit Designer at Skyline Exhibits and Scooter Hendon, Skyline Sector 5 Exhibit Designer with multiple industry awards under his belt.

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Topics: marketing, booth design, exhibit design, Skyline Exhibitor Source, trade show booths, trade show displays Knoxville, trade show exhibits Nashville, tradeshows, branding, digital marketing, trade show planning and logistics

Left Handed Show Floors?

Posted by Skyline Exhibitor Source on Jul 25, 2018 1:55:00 PM

Tips to Ensure Better Traffic at Your Exhibit Space

Try to avoid the far left side of the trade show hall when choosing your exhibit space, and it will likely serve you well. Did you ever hear about the kids who attended Catholic School getting their hands cracked with a ruler for attempting to write with their left hand? We all have probably heard of this practice from family, friends or acquaintances. There is something we can learn from this, and could apply it to trade shows… go figure.

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Topics: marketing, Skyline Exhibitor Source, trade show booths, trade show displays Knoxville, trade show exhibits Nashville, tradeshows, trade show planning and logistics

Places Everyone!

Posted by John Hamari on Jul 2, 2018 10:55:00 AM

All Staffers at Trade Shows Need a Role...

A common myth prevalent in marketing circles at most any company is that the best exhibit staffer is going to be the outgoing sales person who is fun and never has a lack of comments. While reps can be great staffers, there are other personality types and expertise characteristics that can be just as important to round out your perfect team. Below are some key roles exhibit staffer candidates can use to fill those roles at your next Trade Show.

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Topics: Skyline Exhibitor Source, trade show booths, trade show exhibits, trade show exhibits Nashville, trade shows, tradeshows, F2F, face to face marketing, booth staffing, trade show staffing roles

Design for Memorability - 15 Keys for Exhibit Design

Posted by John Hamari on May 29, 2018 11:00:00 AM


Anyone who has ever been part of the creative process knows firsthand that designing trade show exhibits can prove a challenge in all the best and worst ways. Creatively, business executives love getting the chance to flex their marketing muscles and design trade show exhibits that effectively capture the very essence of their brand. However, achieving that goal can prove a daunting challenge.

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Topics: Nashville trade show marketing, trade show marketing, design, booth design, exhibit design, Skyline Exhibitor Source, trade show exhibits Nashville, Tradeshow event, trade show leads

10 Tips for Stretching Your Trade Show Budget

Posted by John Hamari on May 22, 2018 11:12:00 AM


Stretching an already tight budget can be a challenge and the trick is to pursue savings that are transparent to the attendees at your exhibit space.  Whether you’re planning your company’s initial launch into trade shows or taking over an exhibit schedule previously handled by another trade show manager, the associated costs can be a little intimidating. If your budget is limited, these 10 tips can help you get the most out of your exhibit dollars:

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Topics: Nashville trade show marketing, trade show marketing, Skyline Exhibitor Source, trade show exhibits Nashville, Tradeshow event, trade show leads, budget, marketing budget, ROI, return on investment, budgeting and measurement, trade show planning and logistics

14 Ways to Avoid Trade Show Theft, Thieving, and Other Types of Chicanery

Posted by John Hamari on May 8, 2018 10:51:44 AM


You don’t need to go to Las Vegas to gamble, all you have to do is bring something of high value to a trade show. Everyone is faced with the common problem of theft on the show floor. That being said, I wanted to share some of the tricks of the trade that we have employed over time to take preventative action:

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Topics: Nashville trade show marketing, trade show marketing, Skyline Exhibitor Source, trade show exhibits Nashville, Tradeshow event, trade show leads, protecting your trade show booth, theft deterrent

Don't Tell Me - Let Me Try...

Posted by John Hamari on May 1, 2018 10:55:36 AM

Experiential Marketing At Trade Shows

Some things must be felt, seen, tasted, smelled, attempted, or heard in order to be believed.  Through a campaign, we can tell someone what we think or how great our offering is, however there is no replacement for showing someone face to face and allowing them to experience it for themselves.

Experiential marketing allows your skeptical prospects or most dedicated customers to develop an emotional investment in your products or services, literally helping them shape your brand’s evolution. Another by-product of this is shortening the sales cycle because the prospects and clients are becoming more comfortable with who and what they are purchasing.

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Topics: Insider, Nashville trade show marketing, marketing, trade show marketing, trade show exhibits Nashville, Tradeshow event, trade show leads, branding, F2F, face to face marketing, B2B, client relationships, experiential marketing

Priceless...Yet Free

Posted by John Hamari on Feb 6, 2018 10:58:43 AM


5 Ideas for Client Engagement

No one wants to be replaced, as a company or a person, and having remarkable client engagement that eclipses that of your competitors makes you hard to replace.  Once we differentiate ourselves we become difficult to switch out with other companies that do the same thing that we do.  The best part about delivering this intangible value to clients is that it is fairly low cost or no cost, but essential to success. 

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibiting, trade show exhibits, trade show exhibits Nashville, tradeshows, branding, client relationships

StoryTelling...

Posted by Erik Koglin on Jan 30, 2018 11:02:24 AM

Telling Your Company Story

Story telling has been a popular topic in exhibiting over the last several years.  I’ve used the term myself when talking with clients.  And I do agree that when we are designing a space we have a story to communicate.  But I also caution our clients that you need to be savvy as to what story you are telling.  You have to sort out what story you want to tell about your company.

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Topics: marketing, creative, design, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibiting, trade show exhibits, trade show exhibits Nashville, tradeshows, branding

10 Convincing Points Why Trade Shows are Worth the Spend

Posted by John Hamari on Jan 23, 2018 10:54:29 AM

As your company's Marketing Warrior, you know the value of trade shows in generating leads and cultivating existing client relationships.  However, with a tight marketing budget you need some ammunition to convince the powers that be that the spend on trade shows is well worth the expense.  Here are some talking points from one of Skyline's trade show experts, Steve Hoffman, to help you when your boss asks, "Why are we spending so much on trade shows?"

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Topics: trade show exhibiting, Trade Show Exhibits Knoxville, trade show exhibits Nashville, tradeshows, marketing budget, ROI, return on investment

Annual Brand Checkup

Posted by John Hamari on Jan 9, 2018 2:38:40 PM

How Is Your Brand Health?

“How healthy is our brand and what kind of return are we receiving?” This common question looms in the minds of marketers far and wide who wrestle with this on a regular basis. As we begin 2018 and reflect back on 2017, we will inevitably consider each phase of our marketing mix and ask this very question. Upon reflection, it becomes a fair bit more challenging to evaluate how well people are adopting our brand or further yet, verifying if it is supporting what we stand for. So let’s look at one option for the question of “How do I measure our brand?” Here are some simple litmus tests that can be used to measure how "sticky" our brand is... and the health of our brand.

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Topics: trade show exhibiting, Trade Show Exhibits Knoxville, trade show exhibits Nashville, vision, marketing budget

Choosing Giveaways For Trade Show Exhibits In Nashville

Posted by Skyline Exhibitor Source on Oct 6, 2015 12:38:01 PM

Choosing The Best Giveaways To Make Your Trade Show Exhibits In Nashville Memorable And Fun

Yours will never be the only trade show exhibits in Nashville. To the contrary, your trade show exhibits easily can get lost among the many others on the floor. Knowledgeable trade show exhibit producers have many strategies for making your trade show exhibits in stand out, from stunning graphics and interesting configurations to beautiful lighting and cutting-edge electronics. One proven and popular way to make trade show exhibits stick in prospects’ memories, however, is the giveaway: a small item, customized to keep a company’s name in front of potential customers.

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Topics: Blog, trade show exhibits Nashville

Tactical Engagement Free eBook

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Decide on the right tactics for attracting attendees to your trade show booth by gaining understanding of the relationship between the attendee and you, the exhibitor.

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