04 Dec
04 Dec

21 Chuck Norris Trade Show Jokes

Help Us Get to 30, Suggest The Rest!

Tough, fearsome, and strong are the words that come to mind when describing why Chuck Norris is so legendary - there are hundreds of Chuck Norris jokes on the [...]

27 Nov
27 Nov

Trade Shows Better Be Worth It

Unpacking The Basic Rules and Regs

If you’re in the biz, you definitely hear the buzz about the hurry and flurry of trade shows – the fun, the excitement, the contacts and leads. And . . . the [...]

20 Nov
20 Nov

Play By The Rules...Mostly

Unpacking The Basic Rules and Regs

Everyone in the trade show industry knows that any trade show has a list of rules and regulations a mile long governing everything from the volume of your booth [...]

13 Nov
13 Nov

10.5 Signs It's Time to Ditch A Show

Wouldn’t it be nice if we could just pick which trade shows we wanted to exhibit at, make the decision final, and keep it that way forever and ever amen?! Yes, it would. But no, we can’t. Choosing [...]

31 Oct
31 Oct

12 Things I Wish I Knew...

...Before Starting Trade Shows

Once you’re thrown into the whirlwind world of trade shows, the learning curve is steep. It’s like being thrown into the deep end of the pool – you either sink or [...]

23 Oct
23 Oct

13 Bad Booth Staffers

The Worst of the Worst...How Your Company Can Avoid Them!

You know them. You’ve met them. Maybe you’ve even BEEN them. Bad Booth Staffers. As long as there have been trade shows, there have been [...]

09 Oct
09 Oct

Top 12 Travel Checklist

Life Saver Tips for YOUR COMPANY

Have you ever had that sick sinking feeling in your stomach that is telling you that you forgot something?  If so, you are not alone.  When you take a trip, you [...]

02 Oct
02 Oct

Why the JUNK Leads?

Lead Qualifying Tips for Show Staffers

Generating leads is JOB ONE for most trade show exhibitors, but you want to generate hot qualified leads – the ones that result in business for your sales [...]

29 May
29 May

Design for Memorability - 15 Keys for Exhibit Design

Anyone who has ever been part of the creative process knows firsthand that designing trade show exhibits can prove a challenge in all the best and worst ways. Creatively, business executives love [...]

22 May
22 May

10 Tips for Stretching Your Trade Show Budget

Stretching an already tight budget can be a challenge and the trick is to pursue savings that are transparent to the attendees at your exhibit space.  Whether you’re planning your company’s [...]

08 May
08 May

14 Ways to Avoid Trade Show Theft, Thieving, and Other Types of Chicanery

You don’t need to go to Las Vegas to gamble, all you have to do is bring something of high value to a trade show. Everyone is faced with the common problem of theft on the show floor. That being [...]

01 May
01 May

Don't Tell Me - Let Me Try...

Experiential Marketing At Trade Shows

Some things must be felt, seen, tasted, smelled, attempted, or heard in order to be believed.  Through a campaign, we can tell someone what we think or how [...]

03 Apr
03 Apr

Top 20 Fun Trade Show Activities...The Must Do's

Trade shows are a serious marketing medium in which we invest billions of dollars. In our quest to achieve business results, we often talk about getting the highest ROI (Return on Investment) or [...]

27 Mar
27 Mar

Talking Taboo...Promotional Models

Do a web search on hiring models for your trade show and you’ll find not just a few articles that decry the practice.  There are a lot of reasons to be cautious in the use of models.  For one [...]

20 Mar
20 Mar

6 Steps to Effective Lead Management

An alarming statistic is that 79% of Trade Show Leads are never followed up on… how crazy is that?  There are tools that abound to make all of our lives easier when it comes to lead management.  [...]

21 Dec
21 Dec

50 Ideas To Generate Trade Show Leads

Most of us who go to shows go there with the intent of generating leads (at least partially). According to the Center For Exhibition and Industry Research, the #1 reason that exhibitors attend [...]

19 Dec
19 Dec

Overcoming The Hurdles of Trade Show Lead Follow-up

You’ve invested the time, energy, and budget to generate valuable leads at trade shows, and while it’s easier said than done, it’s imperative to follow through with your connections in a timely [...]

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