Blog

YouTube Is Ripe For You

Posted by Skyline Exhibitor Source on Nov 5, 2019 10:45:00 AM

Exhibiting is largely a visual industry, so it’s interesting that the most visual of all social media outlets, YouTube, is vastly underused in our marketing world.

Check out these stats:

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, digital marketing, technology, client engagement, social media marketing, livestreaming, videography, YouTube, marketing and advertising

Top 2019-2020 Trade Show Watchlist

Posted by Skyline Exhibitor Source on Oct 29, 2019 10:45:00 AM

 

If 2019 was any indication of how trade shows are trending, then 2020 is going to be a banner year. Below is a highlight of some spectacular upcoming trade shows, organized by industry and date. Based on the 2018 Top 250 US Trade Shows by Trade Show News Network, 2019-2020 is sure to please and there a few, in particular, you’ll want to look forward to.

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, trade show planning and logistics, event planning

North American Trade Show Travel Tips

Posted by Skyline Exhibitor Source on Oct 22, 2019 10:45:00 AM

 

As the old saying goes, “Plans are useless, but planning is indispensable.” You actually have no idea what is going to happen at a show – what could go wrong or who you might meet. There are a LOT of moving parts to a show – from the travel to the hotel to the display setup to the tech. Anything could happen. So, why even have a solid plan? Because the actual planning of the trip helps you think through all those moving parts. Even if you’re a veteran exhibitor, you need a checklist and a plan to help your trip go smoothly. Here’s a quick list to keep you from stressing out about the details and to help be plan-savvy about the parts you CAN control.

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, trade show planning and logistics, event planning, human interaction, travel, safety, air travel

The #1 Way to Improve Trade Show Effectiveness

Posted by Skyline Exhibitor Source on Oct 8, 2019 10:45:00 AM

 

Recently, two separate studies were conducted involving hundreds of exhibitors to determine exactly what works and what doesn’t when it comes to trade show practices. Skyline Exhibits and Access Intelligence Research & Consulting asked over 400 exhibitors how to get better results from their trade shows.

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, event planning, human interaction

3 Questions to Spark Conversations in Your Trade Show Booth

Posted by Skyline Exhibitor Source on Oct 1, 2019 10:45:00 AM

3 Surefire Questions to Get Your Booth Attendees Talking!

It’s no surprise that the most important goal at a trade show is also the biggest challenge – getting people into your booth space. Obviously, the first step is to have an eye-catching exhibit. Many companies try product demos, professional entertainers, and giveaways to attract visitors. But what if your budget doesn’t afford professional corporate entertainers? What if your exhibit is more subtle than dazzling? What if your product or service doesn’t lend itself to a demo?

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, event planning, human interaction

Surviving the Unexpected Airline Delays to Your Trade Show

Posted by Skyline Exhibitor Source on Sep 24, 2019 10:45:00 AM

In the event and exhibit industry, airline travel is frequent and common. Usually, it all goes off without a hitch. You grab your stuff, get to the gate, board the plane, and off you go. However, if you’ve racked up millions of frequent flyer miles, there’s a chance you’ve also racked up an airline delay or two. And despite our best efforts at managing delays, layovers, connections, and other unforeseen stresses, we might even be faced with an overnight airport stay due to weather or airplane mechanical issues.

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, event planning, human interaction, travel, safety, air travel

Top 20 Prep Tips for Trade Show Season

Posted by Skyline Exhibitor Source on Sep 10, 2019 10:45:00 AM

“It’s the most wonderful time of the year!” No, silly, not the holidays – trade show season! That’s right – trade show season is in full swing and all of the brands, media, and industry pros are in high gear to ensure a winning season. The months leading up to show are busy, busy, busy as everyone coordinates schedules, makes appointments, prepares materials, and collaborates creatively. Finally, the trade show arrives, and the rubber meets the road as the months of preparation are put to the test. Now, the REAL fun (and work!) begins! Take a look at these best tips for pulling off a winning showroom experience.

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, skyline Nashville, trade show marketing, design, Blog, booth design, exhibit design, Skyline, trade shows, B2B

Short Attention Spans

Posted by Skyline Exhibitor Source on Sep 5, 2019 10:45:00 AM
6 Tips for Overcoming Short Attention Spans

Human attention span is at its lowest ever (thanks to technology!).

According to a study by Microsoft, the average human being now has an attention span of eight seconds, down from 12 seconds in the year 2000. More shocking, perhaps, is the fact that recent research shows that the human attention span decreases by a staggering  88 percent each year. {GASP}

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, skyline Nashville, trade show marketing, design, Blog, booth design, exhibit design, Skyline, trade shows, B2B

Travel Tips for Safety

Posted by Skyline Exhibitor Source on Aug 27, 2019 10:45:00 AM

“Safe travels!” We hear it all the time when someone’s wishing us farewell for a trip, and we say it to each other, too. In fact, it’s SO common that we handily dismiss it without even really thinking about what might help us actually HAVE safe travels.

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, event planning, human interaction, travel, safety, air travel, Uber

Tips for the Trade Show Rookie

Posted by Skyline Exhibitor Source on Aug 20, 2019 10:45:00 AM

Managing a trade show is not a job for the faint of heart. It is a demanding job with a lot of moving parts, which we’ll discuss below. A trade show manager might work for the sponsor or the organizer of a trade show; or they might work for a company participating in a trade show. If a business is smaller and only occasionally participates in trade shows, the trade show manager hat might be worn by the marketing manager or to someone from the sales team. No matter where the trade show manger comes from, their job is to provide an experience benefits the company and satisfies the customer.

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, client engagement, event planning, human interaction, trade show etiquette

Trade Show Etiquette 301

Posted by Skyline Exhibitor Source on Aug 6, 2019 10:45:00 AM
Less Obvious Trade Show Do's and Don'ts

You probably wouldn’t talk on your phone or blow bubble gum or eat a Subway sandwich while manning the booth at your tradeshow. These are egregious errors in protocol that none of us would commit. However, have you ever skipped an opening event? Overlooked a surly-seeming booth visitor? Been too tired to give a client your full attention? These more benign breeches in etiquette might not strike us as that unbecoming, but to a prospective customer or client, our behavior matters. A LOT. If you think you’re above slipping up in the area of manners, look over the following trade show etiquette tips and judge for yourself.

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, client engagement, event planning, human interaction, trade show etiquette

Ice Breaker Questions

Posted by Skyline Exhibitor Source on Jul 30, 2019 10:45:00 AM
Ice Breaker Questions for Trade Shows

With actual human connection going the way of the dinosaur recently, people have to work harder than ever to see (literally!) eye-to-eye. Think of your day to day life. You’re at work and you see people over the top of a computer screen or listen to them as you work on your iPad or device. You’re in a public space and people are just head down, ear buds in, face in phone. You’re in your car at a stoplight, and chances are all the people around you in their cars are on their phones; not that you’d notice, because you’re checking Instagram.

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, tradeshows, success, F2F, face to face marketing, B2B, booth staffing, client engagement, event planning, human interaction

Drowning When Things Get Messy

Posted by Skyline Exhibitor Source on Jul 23, 2019 10:45:00 AM
Tips for Staying Afloat at Work When Life Gets Messy

Most people think their jobs are stressful, but some may be more entitled to complain than others.  As it turns out, the number 6 most stressful job in America is Event Planners.  That said, we need to take a breath and unpack some ideas to implement when life gets messy.

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, tradeshows, success, event planning, human interaction

Strengthen Your Empathy Muscles

Posted by Skyline Exhibitor Source on Jul 16, 2019 10:45:00 AM
Empower Booth Staffers and Drive Better Staff Interactions

Albert Einstein once said, “It has become appallingly obvious that our technology has exceeded our humanity.”  If he said that over 80 years ago, I wonder what this brilliant scientist would have to say about technology and human interaction today.

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, tradeshows, success, F2F, face to face marketing, B2B, booth staffing, human interaction, empathy

Live Seminar: Summer Scoop

Posted by Skyline Exhibitor Source on Jul 9, 2019 10:45:00 AM

Check out more info on our Interactive Topics!

 Virtual Reality   Station
 Participate in an Oculus   Rift station and see   how this tech was   recently used at the   ACE Show in June.

 

 60 Tips in 60   Minutes
 Sharing 60 of the top   tips we have learned   through experience.   All Trade Show   related.

 Ice Cream Toppings
 Creation Station

 Customize your ice   cream sundae & create   your own toppings!

 

 Showbook   Ordering
 The amount of   information found in   typical show orders   can be complicated.   Top tips shared!

 Sign up now!

Choose Date & City

 

 

Read More

Topics: News, Nashville trade show marketing, trade show marketing, Knoxville trade show marketing, free seminar, Skyline Exhibitor Source, trade show regulations, lunch and learn, virtual reality, showbook

Death, Taxes, and Freight Costs!

Posted by Skyline Exhibitor Source on Jul 2, 2019 10:45:00 AM
Ways to Control Freight Costs

“The only certainties in life are death and taxes.” When Benjamin Franklin famously quoted this, trade show freight costs weren’t an issue or he surely would’ve included them.

Perhaps you’ve noticed that freight costs are rising. If you haven’t, you soon will. And not just by a small increment, either. Freight costs have been significantly rising in recent years, and the trend looks to continue. As of early 2019, the freight market was seeing record high prices and there seems to be no immediate relief in sight.

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, tradeshows, success, ROI, return on investment, B2B, budgeting and measurement, trade show planning and logistics, freight costs

Don't Be "That Guy"

Posted by Skyline Exhibitor Source on Jun 18, 2019 10:45:00 AM
Don't Be That Guy At The Show!

Nobody wants to be “that guy.” You know, that guy that talks too loud. That guy that tells dumb jokes. That guy who wears too much Axe body spray. “That guy” is doing all the wrong things, and people are noticing.

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, tradeshows, success, F2F, B2B, client relationships, booth staffing, technology, trade show staffing roles, trade show humor

4 Ways to Create a Memorable Exhibit

Posted by Skyline Exhibitor Source on Jun 4, 2019 10:45:00 AM

With all the exhibitors, exhibits, attendees, and all the activity at a trade show, how on Earth can you help your company’s brand be etched on attendees’ brains for longer than 15 seconds? The answer is fairly simple – think of your audience. If you think of your audience as individuals who need you, then it will be easy to think of WHY they need you and HOW you could help them. From there, think of your time, your giveaways, your booth experiences as little gifts for these people who are interested in what your company and what you have to offer.

You’re not necessarily interested in capturing EVERY person who walks through the expo hall doors; you’re just interested in capturing the attention of those for whom your product or service would be a good fit. So, think of THOSE people. And use the following ideas to leave an impression on your booth attendees.

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, B2B, client relationships, experiential marketing, technology

Be Lively: Live-Streaming at Trade Shows

Posted by Skyline Exhibitor Source on May 28, 2019 10:45:00 AM

Lights! Camera! Action! The new variety of video marketing is shaking things up in the trade show world. Just a few years ago, videos at trade shows consisted of a front-end teaser to attract customers and maybe a longer demo video at the back of the booth. But no more! This ain’t your momma’s trade show video. Social video is to the video world what Sriracha is to the condiment world. Oh, my! Imagine the possibilities! Seriously, though, social video brings flavor and life and endless possibilities to a medium that formerly was static, scripted, and limited. You’ve no doubt seen live videos as you’ve scrolled through social media, but maybe you’ve been hesitant to jump in yourself and actually do one. Whether you’ve never done any kind of marketing video or whether you’re just more comfortable with traditional pre-recorded videos, read the following tips to get savvy with this new, better experiential video format that’s sweeping the trade show world.

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, B2B, client relationships, experiential marketing, technology, trade show promotions, trade show product displays, social media marketing, booth lighting, livestreaming, videography

5 "E's" of Trade Shows

Posted by Skyline Exhibitor Source on May 21, 2019 10:45:00 AM

Go Beyond Selling Products or Services  

Facing the trade show season can be daunting for the experienced and first-timers alike, because the whole of trade shows are just such a large undertaking and incredibly detailed. Not only do you have to pick the best events that are the best fit for your product or service, but you also have to attend to the myriad details involved in actually pulling it all off. One thing to keep in mind to keep from getting overwhelmed is to remember that trade shows are not really about your product, your service, your booth, your giveaways. Sure, that matters.  A LOT.  Still, what’s MOST important in the trade show world is {drumroll, please}. . . the PEOPLE. You already knew that, but it bears saying.  The connection between your company’s booth staff and your booth’s visitors is primary in every interaction. As you begin to think about how to connect with your attendees, remember the 5 Es of the trade show world. The 5 Es are based on research found in “It’s Not Your Father’s or Mother’s Trade Show Anymore – Engage with Caution,” an article hosted by CEIR Industry Insights Series.

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, sales leads, F2F, face to face marketing, B2B, client relationships, booth staffing, experiential marketing, trade show promotions, trade show product displays, booth lighting

Time for a Change?

Posted by Skyline Exhibitor Source on May 7, 2019 10:45:00 AM

 10 IDEAS TO GET YOUR EXHIBIT NOTICED  

Some things take a larger amount of time and money to implement.  Here is a list of 10 fast and simple to implement ideas to get noticed.  Look to these quick, easy ideas to spruce up your booth environment to get the attention of attendees and set up for the best trade show yet.

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, sales leads, F2F, face to face marketing, B2B, client relationships, booth staffing, experiential marketing, trade show promotions, trade show product displays, booth lighting

Top 5 Lead Capture Apps

Posted by Skyline Exhibitor Source on Apr 30, 2019 10:45:00 AM

Which App is Right For Your Company?  

Well, we knew it was just a matter of time before even more technology began to grace the world of events and trade shows. Fortunately, when it comes to lead-capturing, the news is all good. More and more exhibitors are switching from the old rented badge scanners to mobile apps for gathering leads on the trade show floor. Unlike the badge scanners, which could take days to route information to you, these new mobile apps instantly provide you with customer data and much, much more. The ability to reply to leads efficiently and to automatically integrate the information with your CRM makes these apps invaluable for bustling trade show managers.

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade show leads, sales leads, B2B, trade show promotions, lead capture

Twitter vs LinkedIn

Posted by Skyline Exhibitor Source on Apr 9, 2019 10:45:00 AM

Trade Show Marketing Wars: Twitter vs LinkedIn  

With over 575 million users, LinkedIn is every business’s go-to social network. For connecting with like-minded business owners and people locally, nationally and globally, it seems to be the obvious choice. Since it burst onto the professional scene in 2003, it has seemingly made networking faster and more powerful in the business world. However, a closer look at LinkedIn, its user trends, and its current growth reveals even more that affects your marketing dollars and clientele.

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, B2B, trade show promotions, trade show product displays, Twitter, LinkedIn, social media marketing

5 Keys to Solid Partnerships

Posted by Skyline Exhibitor Source on Apr 2, 2019 10:45:00 AM

1vIH-Z4tL34

We all rely on our trade show partners/suppliers, and the approach to this critical relationship needs to be part of your strategy. Most every company - regardless of if your company is product-centric or service-oriented - can’t function without solid partners/suppliers. Some organizations seem to get this relationship a bit backwards. The misconception is this… because they sign off on a project, they're in the dominant position and can leverage the relationship with unreasonable demands of all shape and form.

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, B2B, trade show promotions, trade show product displays

Top Technology Trade Shows Wrapping Up for Early 2019

Posted by Skyline Exhibitor Source on Mar 26, 2019 10:45:00 AM

If you tend to think that living in a technological era isn’t really that big of a deal outside of cell phones, heated car seats, and Netflix, read the following statistics:

* Over 3.8 billion people use the internet daily; that’s about half of the world’s population.

* More than 570 new websites are created every minute.

* 340,000 tweets are sent a minute.

* 90% of the world’s data has been created in the last 2 years.

* Digital marketing and AI marketing are among the fastest growing new careers.

And THIS is why you need to get yourself to a trade show. If you don’t display your products at a trade show, you are out of the running for potential buyers who make their buying decisions primarily at those venues.

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, B2B, technology, trade show promotions, trade show product displays

8 Tips To Effective Product Displays at Trade Shows

Posted by Skyline Exhibitor Source on Mar 19, 2019 10:45:00 AM

If you sell a physical B2B product and you are not displaying it at trade shows, you are really blowing it. Exhibitor Magazine estimates that 80% of their exhibiting subscribers manufacture physical products. From a selling standpoint, that’s an obvious reason to exhibit at a trade show -- businesses want to roll out new products and feature existing ones to potential buyers. However, look at it from the buyers’ standpoint. Think about why they are even AT trade shows. They are there because they want to see the latest and greatest, they want to touch and see and try the products for themselves, they want to compare different companies’ products all together. And THIS is why you need to get yourself to a trade show. If you don’t display your products at a trade show, you are out of the running for potential buyers who make their buying decisions primarily at those venues.

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, B2B, trade show promotions, trade show product displays

Bottom Line...Top 18 Stats

Posted by Skyline Exhibitor Source on Mar 5, 2019 10:45:00 AM

Supporting The Value of Trade Shows

Maybe you’re hesitant about showcasing your company’s products and services at a trade show. Or maybe you’re even leery of just attending one. Well, don’t be. As they say, “The proof of the pudding is in the rising.” And this year, a LOT of rising happened at trade shows nationwide. If you need proof that trade shows are an excellent marketing medium, we’ve got it for you. If you need cold, hard, factual motivation to get you to the next event, you’ve come to the right place.

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, success, budget, marketing budget, ROI, return on investment, B2B, budgeting and measurement, client engagement, trade show promotions

Top 15 Tips to Get Noticed

Posted by Skyline Exhibitor Source on Feb 26, 2019 10:45:00 AM

Using Trade Show Promotions

Trade show promotions are a no-brainer. The basic 3 categories you can break this down into are pre-show promotions, at-show promotions, and post show follow up.  Overlaying all promotions are the goals you have for the attendee experience and what we want accomplish as a company.   There’s no better way to DRIVE people to your booth and draw attention to your company and products.  What’s more, there’s an endless variety of ways to do it!

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade show leads, sales leads, F2F, face to face marketing, B2B, booth staffing, client engagement, trade show promotions

Our Booth Staff Does What?

Posted by Skyline Exhibitor Source on Feb 19, 2019 10:45:00 AM

CC MM You do What  [FR AE] FEB 19 2019.pptx 1

50 Things a Booth Staffer May Do...

When I was in college, I worked summers at our city’s publishing house. I had the lofty title of “Office Staff.” I always hated that title because it conjured up images of a slothful slacker who was hard on the rolling chair they were plopped in all day. Anyway, another reason I felt disdain for the title was that I was so much MORE than “office staff.” I had so many jobs in that office – errand boy, social planner, events coordinator, warm body to guard the phones and the office, and more – that I sometimes wondered how on earth they operated when I was away at college! I figured I was the hardest working person in the building. I’m not sure what I wanted my title to be, but whatever it was, it needed to cover a LOT of areas!

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, B2B, booth staffing

Oscar Winning Performances at Trade Shows

Posted by Skyline Exhibitor Source on Feb 5, 2019 10:45:00 AM

CC MM Oscar Performances [fr JOHN] Feb 5 2019 1
As we are settling in to 2019, it is always good to look back at what worked in a “2018 Year in Review.” I always love the year-in-review posts that flood the online world this time of year. Some are fun, but they offer a real look at what actually happened in the year that just flew by.  Here is a year-end recap of the marketing world’s best tips and trends.  Read on to discover (or remember!) the year’s best trends and takeaways.

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, B2B, booth staffing

Which Animal Booth Staffer Have You Seen?

Posted by Skyline Exhibitor Source on Jan 29, 2019 10:45:00 AM

Which Animals
It's time for a bit of lighter side humor in trade show booth staffing. On occasion we will go to trade shows and see some of the following personalities. Some of them are easy to recognize because they act just like their animal kingdom counterpart. Here’s the good, the bad, and the ugly of the beastly world of booth staffers. See if you recognize anyone you have observed on the show floor?

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, B2B, booth staffing, trade show humor

Top 20 Hidden Rules at Trade Shows

Posted by Skyline Exhibitor Source on Jan 2, 2019 10:45:00 AM

Rules, rules, rules.  What about the rules that no one tells you about?  Rules are necessary to keep trade shows and events running smoothly, and they help businesses and clients manage their expectations. However, as important as it is to know the show hours, the drayage costs, the convention hall requirement particulars, and more, it’s equally important to know the “hidden” rules (that no one tells you about) that inevitably accompany every show.

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline

11 Mistakes Exhibitors Make

Posted by Skyline Exhibitor Source on Dec 27, 2018 1:50:00 PM

Wouldn’t it be nice if we could just pick which trade shows we wanted to exhibit at, make the decision final, and keep it that way forever and ever amen?! Yes, it would. But no, we can’t. Choosing the trade shows that are a good fit for your business is important, and equally important is the decision to return to a trade show or to ditch it. So much time and effort and energy (and resources!) are dedicated to exhibiting at trade shows that they must be worth the effort. And unfortunately, sometimes they aren’t.

So, how do you know if the shows you’re frequenting aren’t worth your marketing investment? Read on:

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline

Trade Show Dress Code

Posted by Skyline Exhibitor Source on Dec 18, 2018 10:45:00 AM

The number one thing an attendee remembers about their interaction with your company at a trade show is based on your staff (according to the Center for Exhibition and Industry Research).  Your company’s trade show exhibit may be the focal point for any conference or event you’re attending, but it won’t be the only thing representing your business.  You and the rest of the booth staffers will also get plenty of attention.  Impacting show attendees is paramount and by understanding the dress code for any event, you can ensure you’ll be putting your best foot forward.

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade show dress code

Taste What's Possible - Lunch & Learn!

Posted by Skyline Exhibitor Source on Aug 7, 2018 11:24:20 AM

 

Read More

Topics: News, Nashville trade show marketing, skyline Nashville, trade show marketing, Knoxville trade show marketing, Skyline Exhibitor Source, lunch and learn, augmented reality, virtual reality

Design for Memorability - 15 Keys for Exhibit Design

Posted by John Hamari on May 29, 2018 11:00:00 AM


Anyone who has ever been part of the creative process knows firsthand that designing trade show exhibits can prove a challenge in all the best and worst ways. Creatively, business executives love getting the chance to flex their marketing muscles and design trade show exhibits that effectively capture the very essence of their brand. However, achieving that goal can prove a daunting challenge.

Read More

Topics: Nashville trade show marketing, trade show marketing, design, booth design, exhibit design, Skyline Exhibitor Source, trade show exhibits Nashville, Tradeshow event, trade show leads

10 Tips for Stretching Your Trade Show Budget

Posted by John Hamari on May 22, 2018 11:12:00 AM


Stretching an already tight budget can be a challenge and the trick is to pursue savings that are transparent to the attendees at your exhibit space.  Whether you’re planning your company’s initial launch into trade shows or taking over an exhibit schedule previously handled by another trade show manager, the associated costs can be a little intimidating. If your budget is limited, these 10 tips can help you get the most out of your exhibit dollars:

Read More

Topics: Nashville trade show marketing, trade show marketing, Skyline Exhibitor Source, trade show exhibits Nashville, Tradeshow event, trade show leads, budget, marketing budget, ROI, return on investment, budgeting and measurement, trade show planning and logistics

14 Ways to Avoid Trade Show Theft, Thieving, and Other Types of Chicanery

Posted by John Hamari on May 8, 2018 10:51:44 AM


You don’t need to go to Las Vegas to gamble, all you have to do is bring something of high value to a trade show. Everyone is faced with the common problem of theft on the show floor. That being said, I wanted to share some of the tricks of the trade that we have employed over time to take preventative action:

Read More

Topics: Nashville trade show marketing, trade show marketing, Skyline Exhibitor Source, trade show exhibits Nashville, Tradeshow event, trade show leads, protecting your trade show booth, theft deterrent

Don't Tell Me - Let Me Try...

Posted by John Hamari on May 1, 2018 10:55:36 AM

Experiential Marketing At Trade Shows

Some things must be felt, seen, tasted, smelled, attempted, or heard in order to be believed.  Through a campaign, we can tell someone what we think or how great our offering is, however there is no replacement for showing someone face to face and allowing them to experience it for themselves.

Experiential marketing allows your skeptical prospects or most dedicated customers to develop an emotional investment in your products or services, literally helping them shape your brand’s evolution. Another by-product of this is shortening the sales cycle because the prospects and clients are becoming more comfortable with who and what they are purchasing.

Read More

Topics: Insider, Nashville trade show marketing, marketing, trade show marketing, trade show exhibits Nashville, Tradeshow event, trade show leads, branding, F2F, face to face marketing, B2B, client relationships, experiential marketing

Environmentally Conscious

Posted by Erik Koglin on Apr 24, 2018 11:24:15 AM

You will find out shortly that my title is a play on words. The intention isn’t to mislead you about sustainability, but instead to apply the term in another fashion. When you’ve approached the process of designing an exhibit, how much thought do you put into how the style and tone of the space will effect people’s perception of your brand?

Can you recall walking into a cathedral and find that you’ve automatically started to whisper? How about the last time you met with a senior executive for another company; were you able to draw any ideas on how to act from their office? You would automatically adjust your behavior in a five star restaurant differently than you would at the local arcade and pizza place with your kids, right? There is a natural effect that environment has on the way most of us behave (the “most of us” part is because I have some of “those” relatives too).

Read More

Topics: Insider, Nashville trade show marketing, marketing, trade show marketing, exhibit design, environments

What Is Marketing?

Posted by Skyline Exhibitor Source on Apr 17, 2018 10:55:00 AM

How 10 Experts Define Marketing

Read More

Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, trade show marketing, Blog, Skyline Exhibitor Source

Talking Taboo...Promotional Models

Posted by Erik Koglin on Mar 27, 2018 10:55:00 AM

Do a web search on hiring models for your trade show and you’ll find not just a few articles that decry the practice.  There are a lot of reasons to be cautious in the use of models.  For one thing, having a gaggle of hot models in your exhibit can actually intimidate some people.  That high energy and frankly “intense” atmosphere that is often associated with the proverbial “booth babe” environment is tough for the more reserved people, and can even cause anxiety just by being in the area.

Read More

Topics: Insider, Nashville trade show marketing, marketing, trade show marketing, Skyline Exhibitor Source, trade show booths, trade show exhibits, trade shows, trade show leads, branding, ROI, return on investment, F2F, face to face marketing, B2B, booth staffing, promotional models, island trade show exhibits

Skyline Exhibitor Source & Dominion Dealer Solutions WIN Best Booth of Show at NADA2018

Posted by Skyline Exhibitor Source on Mar 26, 2018 2:15:21 PM

Skyline Exhibitor Source Dominion Best in Show NADA.jpg

We are excited to announce that our clients, Dominion Dealer Solutions, was selected Best of Show for the National Auto Dealer Association Conference (#NADA2018) held this past weekend in Las Vegas.  Congratulations to team #Dominion!

Read More

Topics: Nashville trade show displays, trade show marketing, exhibit design, Skyline Exhibitor Source, trade show booths, trade show displays, NADA, island trade show exhibits, Dominion Dealer Solutions

The Design of the Scent-ury

Posted by Erik Koglin on Feb 27, 2018 10:45:00 AM

Almost without fail, the last thing anyone … even experienced exhibit designers … think about is what your exhibit smells like. Even now, after reading that last line you’re wondering where can I possibly be going with this?

For a moment, stop. Close your eyes and put yourself in a place you can recall by smell. I can easily recall the smell of baking bread with my grandmother, my grandfather’s pipe tobacco, apple orchards and burning pine needles in the fall at our family cottage. It’s amazing how well you can mentally recreate the smell without really having it available. Equally amazing is how a smell you encounter can trigger a memory. My mom used to decorate cakes for fun, and when we were kids she would make all kinds of fun cakes for birthdays and holidays. I can’t smell buttercream frosting anymore without seeing my favorite sailboat cake … chocolate buttercream frosting, coconut on the sail and peppermint ring candies for portholes (seriously, it’s pretty stellar) … and I haven’t had one in nearly 35 years (mental note: put in order with mom). Why does it work that way, and how does it relate to exhibiting?

Read More

Topics: Insider, Nashville trade show marketing, marketing, trade show marketing, aroma, scents

Webinar: "Navigating Trade Show Rules & Regs"

Posted by Skyline Exhibitor Source on Feb 13, 2018 11:05:13 AM

 

You Are Invited to Our Next Webinar!

iStock-515702166.jpg
Read More

Topics: marketing, trade show marketing, webinar, trade show regulations

Webinar: "Leverage Digital Marketing for Your Trade Show"

Posted by Skyline Exhibitor Source on Jan 16, 2018 11:32:35 AM

 

You Are Invited to Our Next Webinar!

Webinar-Banner-DM.jpg
Read More

Topics: marketing, trade show marketing, webinar, digital marketing

50 Ideas To Generate Trade Show Leads

Posted by Skyline Exhibitor Source on Dec 21, 2017 11:30:00 AM

Most of us who go to shows go there with the intent of generating leads (at least partially). According to the Center For Exhibition and Industry Research, the #1 reason that exhibitors attend shows is to generate leads. As marketers, we desire to fill our sales pipeline, shorten the sales cycle, drive repeat customers and find new opportunities.

In order to get the creative juices flowing, we have assembled some of the best ideas we have seen demonstrated from our clients and from success stories we have generated. Following are 50 ideas to get you more leads at your upcoming trade shows (broken down to 3 categories): 

Read More

Topics: Insider, social media, Nashville trade show marketing, marketing, trade show marketing, trade show leads, sales leads

Overcoming The Hurdles of Trade Show Lead Follow-up

Posted by Skyline Exhibitor Source on Dec 19, 2017 3:00:00 PM

You’ve invested the time, energy, and budget to generate valuable leads at trade shows, and while it’s easier said than done, it’s imperative to follow through with your connections in a timely manner.  Undoubtedly, there can be some hurdles to cross in order to get the qualified leads into your account executive’s hands:

Read More

Topics: Insider, social media, Nashville trade show marketing, marketing, trade show marketing, trade show leads, sales leads

Design Objective

Posted by Erik Koglin on Dec 14, 2017 2:56:18 PM

A shorthand formula to help with exhibit design goes like this: "Exhibit design should compel a particular audience into a specific conversation to achieve a measurable outcome." It doesn't cover every situation, but it does help set a pace for most design scenarios. Let's go phrase by phrase:

Obviously, we advocate exhibit design. Intentional, evocative and relevant design is important to any good face to face marketing endeavor. Commodity exhibits are available, and you can buy nearly anything off the internet. Surely, budgets and limiting factors come into play and can't be ignored. But the reality is if you want successful show marketing strategies, you need intentional design - even in pop-ups and banner stands.

That design is necessary to compel, not just any audience, but a particular audience. Some shows you go to may be made up 100% of the audience your marketing efforts work with, and everyone is a qualified lead. But more often than not, you need to weed out many of the attendees in order to meet the ones who will really do business with you. Those qualified leads are a particular group of people. You have a profile of them already: your current customers. You know what that audience looks like. So how do you compel them? How do you catch the attention of more people just like that, and draw them in? How do you compel that particular group? That's the foot you want to put forward on the show floor.

Read More

Topics: Insider, Nashville trade show marketing, marketing, trade show marketing, exhibit design, environments

Top 10 Must See, Do, and Dine at NADA

Posted by Skyline Exhibitor Source on Dec 7, 2017 11:00:00 AM


Some things are worth putting on the to do list at #NADA2018 so we compiled the "Top 10 Must See, Do, and Dine," at this year's show, according to Yelp and TripAdvisor. When your sales staff needs to figure out where to take a client, we have an answer.

Read More

Topics: Insider, Nashville trade show marketing, marketing, trade show marketing, NADA, Las Vegas

Tactical Engagement Free eBook

Click Here for Your Free eBook

Decide on the right tactics for attracting attendees to your trade show booth by gaining understanding of the relationship between the attendee and you, the exhibitor.

Key Takeaways Include:

  • Paralysis by analysis is a very real thing.
  • Who's at the end of the colored carpet?
  • What's the perfect promotion?

Subscribe Here!

Recent Posts

Posts by Tag

See all