Blog

What Is Marketing?

Posted by Skyline Exhibitor Source on Apr 17, 2018 10:55:00 AM

How 10 Experts Define Marketing

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, trade show marketing, Blog, Skyline Exhibitor Source

Talking Taboo...Promotional Models

Posted by Erik Koglin on Mar 27, 2018 10:55:00 AM

Do a web search on hiring models for your trade show and you’ll find not just a few articles that decry the practice.  There are a lot of reasons to be cautious in the use of models.  For one thing, having a gaggle of hot models in your exhibit can actually intimidate some people.  That high energy and frankly “intense” atmosphere that is often associated with the proverbial “booth babe” environment is tough for the more reserved people, and can even cause anxiety just by being in the area.

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Topics: Insider, Nashville trade show marketing, marketing, trade show marketing, Skyline Exhibitor Source, trade show booths, trade show exhibits, trade shows, trade show leads, branding, ROI, return on investment, F2F, face to face marketing, B2B, booth staffing, promotional models, island trade show exhibits

Skyline Exhibitor Source & Dominion Dealer Solutions WIN Best Booth of Show at NADA2018

Posted by Skyline Exhibitor Source on Mar 26, 2018 2:15:21 PM

Skyline Exhibitor Source Dominion Best in Show NADA.jpg

We are excited to announce that our clients, Dominion Dealer Solutions, was selected Best of Show for the National Auto Dealer Association Conference (#NADA2018) held this past weekend in Las Vegas.  Congratulations to team #Dominion!

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Topics: Nashville trade show displays, trade show marketing, exhibit design, Skyline Exhibitor Source, trade show booths, trade show displays, NADA, island trade show exhibits, Dominion Dealer Solutions

The Design of the Scent-ury

Posted by Erik Koglin on Feb 27, 2018 10:45:00 AM

Almost without fail, the last thing anyone … even experienced exhibit designers … think about is what your exhibit smells like. Even now, after reading that last line you’re wondering where can I possibly be going with this?

For a moment, stop. Close your eyes and put yourself in a place you can recall by smell. I can easily recall the smell of baking bread with my grandmother, my grandfather’s pipe tobacco, apple orchards and burning pine needles in the fall at our family cottage. It’s amazing how well you can mentally recreate the smell without really having it available. Equally amazing is how a smell you encounter can trigger a memory. My mom used to decorate cakes for fun, and when we were kids she would make all kinds of fun cakes for birthdays and holidays. I can’t smell buttercream frosting anymore without seeing my favorite sailboat cake … chocolate buttercream frosting, coconut on the sail and peppermint ring candies for portholes (seriously, it’s pretty stellar) … and I haven’t had one in nearly 35 years (mental note: put in order with mom). Why does it work that way, and how does it relate to exhibiting?

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Topics: Insider, Nashville trade show marketing, marketing, trade show marketing, aroma, scents

Webinar: "Navigating Trade Show Rules & Regs"

Posted by Skyline Exhibitor Source on Feb 13, 2018 11:05:13 AM

 

You Are Invited to Our Next Webinar!

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Topics: marketing, trade show marketing, webinar, trade show regulations

Webinar: "Leverage Digital Marketing for Your Trade Show"

Posted by Skyline Exhibitor Source on Jan 16, 2018 11:32:35 AM

 

You Are Invited to Our Next Webinar!

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Topics: marketing, trade show marketing, webinar, digital marketing

50 Ideas To Generate Trade Show Leads

Posted by Skyline Exhibitor Source on Dec 21, 2017 11:30:00 AM

Most of us who go to shows go there with the intent of generating leads (at least partially). According to the Center For Exhibition and Industry Research, the #1 reason that exhibitors attend shows is to generate leads. As marketers, we desire to fill our sales pipeline, shorten the sales cycle, drive repeat customers and find new opportunities.

In order to get the creative juices flowing, we have assembled some of the best ideas we have seen demonstrated from our clients and from success stories we have generated. Following are 50 ideas to get you more leads at your upcoming trade shows (broken down to 3 categories): 

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Topics: Insider, social media, Nashville trade show marketing, marketing, trade show marketing, trade show leads, sales leads

Overcoming The Hurdles of Trade Show Lead Follow-up

Posted by Skyline Exhibitor Source on Dec 19, 2017 3:00:00 PM

You’ve invested the time, energy, and budget to generate valuable leads at trade shows, and while it’s easier said than done, it’s imperative to follow through with your connections in a timely manner.  Undoubtedly, there can be some hurdles to cross in order to get the qualified leads into your account executive’s hands:

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Topics: Insider, social media, Nashville trade show marketing, marketing, trade show marketing, trade show leads, sales leads

Design Objective

Posted by Erik Koglin on Dec 14, 2017 2:56:18 PM

A shorthand formula to help with exhibit design goes like this: "Exhibit design should compel a particular audience into a specific conversation to achieve a measurable outcome." It doesn't cover every situation, but it does help set a pace for most design scenarios. Let's go phrase by phrase:

Obviously, we advocate exhibit design. Intentional, evocative and relevant design is important to any good face to face marketing endeavor. Commodity exhibits are available, and you can buy nearly anything off the internet. Surely, budgets and limiting factors come into play and can't be ignored. But the reality is if you want successful show marketing strategies, you need intentional design - even in pop-ups and banner stands.

That design is necessary to compel, not just any audience, but a particular audience. Some shows you go to may be made up 100% of the audience your marketing efforts work with, and everyone is a qualified lead. But more often than not, you need to weed out many of the attendees in order to meet the ones who will really do business with you. Those qualified leads are a particular group of people. You have a profile of them already: your current customers. You know what that audience looks like. So how do you compel them? How do you catch the attention of more people just like that, and draw them in? How do you compel that particular group? That's the foot you want to put forward on the show floor.

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Topics: Insider, Nashville trade show marketing, marketing, trade show marketing, exhibit design, environments

Top 10 Must See, Do, and Dine at NADA

Posted by Skyline Exhibitor Source on Dec 7, 2017 11:00:00 AM


Some things are worth putting on the to do list at #NADA2018 so we compiled the "Top 10 Must See, Do, and Dine," at this year's show, according to Yelp and TripAdvisor. When your sales staff needs to figure out where to take a client, we have an answer.

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Topics: Insider, Nashville trade show marketing, marketing, trade show marketing, NADA, Las Vegas

9 Steps to Writing a Social Media Plan

Posted by Skyline Exhibitor Source on Dec 5, 2017 11:00:00 AM


The reasons can vary greatly of why you were selected to write the social media plan for your company, but here you are. Now what… [insert sigh here]. Maybe it’s because you’re in marketing. It may also be because you’re from the younger generation that grew up as a digital native and are assumed to have a close connection in this arena. Or possibly you’re already experimenting with social media and your success has been noticed.

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Topics: Insider, social media, Nashville trade show marketing, marketing, trade show marketing

Nashville! Don't Be Left in the Dark!

Posted by Skyline Exhibitor Source on Jul 31, 2017 3:50:23 PM

Join us for our upcoming Tradeshow Marketing Showcase & Seminar – “Don't Be Left in the Dark”! We are planning an informative and fun event with lunch, beer & wine, prizes, and invaluable information to equip you and your team with the most innovative tools for tradeshow marketing success.

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Topics: News, Nashville trade show displays, Nashville trade show exhibits, skyline Nashville, trade show marketing, educational event, Skyline

Knoxville! Don't Be Left In The Dark!

Posted by Skyline Exhibitor Source on Jul 31, 2017 3:46:26 PM

Join us for our upcoming Tradeshow Marketing Showcase & Seminar – “Don't Be Left in the Dark”!  We are planning an informative and fun event with lunch, beer & wine, prizes, and invaluable information to equip you and your team with the most innovative tools for tradeshow marketing success.

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Topics: News, Knoxville trade show displays, trade show marketing, educational event, knoxville banner stands, Knoxville Trade Show Booth, Tradeshow event

Trade Show Marketing Showcase & Seminar in Chattanooga!

Posted by Skyline Exhibitor Source on Feb 21, 2017 10:23:17 AM

Join us for our upcoming trade show marketing showcase & seminar on Thursday, March 2nd, 2017 at the INCubator at the Hamilton County Business Development Center in Chattanooga!  We are planning an educational and fun event with lunch, refreshments, prizes, and most importantly, valuable information to equip you and your team with the most innovative tools for trade show marketing success.

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Topics: News, trade show marketing, business seminar, Chattanooga, free seminar, trade show displays, trade show exhibits

If you're thinking about....Food & Beverages at Trade Shows

Posted by Jody Myers on Jun 10, 2016 3:20:24 PM

*Originally posted at Exhibitus Magicus

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Topics: trade show marketing, Blog, catering, trade show booths, trade show exhibits, tradeshows

Concrete proof why “It’s Good to be Skyline®”…..

Posted by Skyline Exhibitor Source on Oct 16, 2015 12:26:00 PM

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Topics: Nashville trade show displays, Knoxville trade show displays, trade show marketing, Blog, Skyline, Skyline Exhibitor Source, trade show exhibits

Skyline Exhibitor Source Veteran Account Executives Attend SKY U Veteran Sales Training

Posted by Skyline Exhibitor Source on Jul 30, 2015 11:10:32 AM
In this photo, top to bottom: Jerilyn Benson, Nicholas Morel, Diana Brayton, Linda-Marie Martinez, Alyson Moyers, Jody Myers, Joel Smith, Jeremy Schaefer, and Matthew Dunn.
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Topics: News, Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, trade show marketing, Nashville banner stands, Nashville I&D trade show, Skyline, trade show booth, trade show displays Knoxville, trade show displays Nashville, trade show exhibits, trade show installation Nashville, trade shows

Skyline Exhibitor Source Announces New VP of Operations for Trade Show Exhibits In Nashville

Posted by Skyline Exhibitor Source on May 18, 2015 11:02:02 AM

Nashville, TN – Skyline Exhibitor Source, a company specializing in trade show booth design in Nashville & Knoxville, Tennessee has announced the promotion of Aaron Carlson to Vice President of Operations.

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Topics: News, Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, trade show marketing, Aaron Carlson, Nashville banner stands, Nashville I&D trade show, Skyline, trade show booth, trade show displays Knoxville, trade show displays Nashville, trade show exhibits, trade show installation Nashville, trade shows

Skyline Exhibitor Source Congratulated by Gov. Bill Haslam

Posted by Skyline Exhibitor Source on Oct 16, 2014 11:31:44 AM

Skyline Exhibitor Source has received a letter of congratulations from Tennessee Governor Bill Haslam commending our winning of the American Business Ethics Award.  We are honored to receive this recognition by our state leader!

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Topics: News, Nashville trade show displays, Nashville trade show installation, Knoxville trade show displays, skyline Nashville, trade show marketing, ABEA, American Business Ethics Award, ethics award, Bill Haslam, business award, Governor, letter of congratulations, Nashville I&D trade show, Skyline, Skyline Exhibitor Source, Tennessee, trade show booths, trade show displays, trade show exhibits

You Are Invited!

Posted by Skyline Exhibitor Source on Oct 15, 2014 9:57:21 AM

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Topics: News, Nashville trade show displays, Nashville trade show installation, Knoxville trade show displays, skyline Nashville, trade show marketing, ABEA, American Business Ethics Award, ethics award, business award, Nashville I&D trade show, Skyline, Skyline Exhibitor Source, trade show booths, trade show displays, trade show exhibits

Skyline Exhibitor Source Named Recipient of the American Business Ethics Award

Posted by Skyline Exhibitor Source on Sep 29, 2014 11:52:19 AM

Skyline Exhibitor Source has been recognized nationally for the company's excellence in business ethics. The Foundation for Financial Service Professionals has awarded the Nashville trade show exhibit design and installation company The American Business Ethics Award (ABEA) in the "small company" category for 2014. Only one other company besides Skyline Exhibitor Source was awarded the honor this year, The Marvin Companies, in the "large company" category.

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Topics: News, Nashville trade show displays, Nashville trade show installation, Knoxville trade show displays, skyline Nashville, trade show marketing, ABEA, American Business Ethics Award, ethics award, business award, Nashville I&D trade show, Skyline, Skyline Exhibitor Source, trade show booths, trade show displays, trade show exhibits

Does Your Booth Fit?

Posted by Aly Moyers on Jan 31, 2014 1:45:29 PM

Ahh… your booth. It is a work of art isn’t it? You’ve worked hard making it look EXACTLY how you want it. Every angle, every detail, the lighting…it’s all perfect for that 10x20 space you exhibit in. Occasionally, you’ll hit the smaller shows in your 10x10 version of your trade show display, but that 10x20 is your sweet spot.

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Topics: marketing, trade show marketing, Blog, booth size, exhibit size, trade show booth, trade show displays, trade show exhibiting, trade show exhibits, trade shows

Tactical Engagement Free eBook

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Decide on the right tactics for attracting attendees to your trade show booth by gaining understanding of the relationship between the attendee and you, the exhibitor.

Key Takeaways Include:

  • Paralysis by analysis is a very real thing.
  • Who's at the end of the colored carpet?
  • What's the perfect promotion?

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