Blog

Budgeting for Branded Environments

Posted by Skyline Exhibitor Source on Nov 19, 2019 10:45:00 AM

 

Last week, I had a day of back-to-back unrelated meetings, and I realized that at every single meeting, one of the topics that predictably came up was money. Whether the meeting was administrative in nature or about implementation or planning or advertising or education, considering the financial side was inevitable. Seems like a shallow, obvious thought, but I had this epiphany about how money is intrinsically related to every need and want we have.

This was kind of a bummer. As a creative, out-of-the-box thinker, I don’t want to consider monetary limitations. It seems like a budget sucks the fun right out of an idea.

.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, corporate culture, branding, budget, vision, ROI, return on investment, F2F, face to face marketing, B2B, budgeting and measurement

YouTube Is Ripe For You

Posted by Skyline Exhibitor Source on Nov 5, 2019 10:45:00 AM

Exhibiting is largely a visual industry, so it’s interesting that the most visual of all social media outlets, YouTube, is vastly underused in our marketing world.

Check out these stats:

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, digital marketing, technology, client engagement, social media marketing, livestreaming, videography, YouTube, marketing and advertising

Top 2019-2020 Trade Show Watchlist

Posted by Skyline Exhibitor Source on Oct 29, 2019 10:45:00 AM

 

If 2019 was any indication of how trade shows are trending, then 2020 is going to be a banner year. Below is a highlight of some spectacular upcoming trade shows, organized by industry and date. Based on the 2018 Top 250 US Trade Shows by Trade Show News Network, 2019-2020 is sure to please and there a few, in particular, you’ll want to look forward to.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, trade show planning and logistics, event planning

North American Trade Show Travel Tips

Posted by Skyline Exhibitor Source on Oct 22, 2019 10:45:00 AM

 

As the old saying goes, “Plans are useless, but planning is indispensable.” You actually have no idea what is going to happen at a show – what could go wrong or who you might meet. There are a LOT of moving parts to a show – from the travel to the hotel to the display setup to the tech. Anything could happen. So, why even have a solid plan? Because the actual planning of the trip helps you think through all those moving parts. Even if you’re a veteran exhibitor, you need a checklist and a plan to help your trip go smoothly. Here’s a quick list to keep you from stressing out about the details and to help be plan-savvy about the parts you CAN control.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, trade show planning and logistics, event planning, human interaction, travel, safety, air travel

The #1 Way to Improve Trade Show Effectiveness

Posted by Skyline Exhibitor Source on Oct 8, 2019 10:45:00 AM

 

Recently, two separate studies were conducted involving hundreds of exhibitors to determine exactly what works and what doesn’t when it comes to trade show practices. Skyline Exhibits and Access Intelligence Research & Consulting asked over 400 exhibitors how to get better results from their trade shows.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, event planning, human interaction

3 Questions to Spark Conversations in Your Trade Show Booth

Posted by Skyline Exhibitor Source on Oct 1, 2019 10:45:00 AM

3 Surefire Questions to Get Your Booth Attendees Talking!

It’s no surprise that the most important goal at a trade show is also the biggest challenge – getting people into your booth space. Obviously, the first step is to have an eye-catching exhibit. Many companies try product demos, professional entertainers, and giveaways to attract visitors. But what if your budget doesn’t afford professional corporate entertainers? What if your exhibit is more subtle than dazzling? What if your product or service doesn’t lend itself to a demo?

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, event planning, human interaction

Surviving the Unexpected Airline Delays to Your Trade Show

Posted by Skyline Exhibitor Source on Sep 24, 2019 10:45:00 AM

In the event and exhibit industry, airline travel is frequent and common. Usually, it all goes off without a hitch. You grab your stuff, get to the gate, board the plane, and off you go. However, if you’ve racked up millions of frequent flyer miles, there’s a chance you’ve also racked up an airline delay or two. And despite our best efforts at managing delays, layovers, connections, and other unforeseen stresses, we might even be faced with an overnight airport stay due to weather or airplane mechanical issues.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, event planning, human interaction, travel, safety, air travel

Top 20 Prep Tips for Trade Show Season

Posted by Skyline Exhibitor Source on Sep 10, 2019 10:45:00 AM

“It’s the most wonderful time of the year!” No, silly, not the holidays – trade show season! That’s right – trade show season is in full swing and all of the brands, media, and industry pros are in high gear to ensure a winning season. The months leading up to show are busy, busy, busy as everyone coordinates schedules, makes appointments, prepares materials, and collaborates creatively. Finally, the trade show arrives, and the rubber meets the road as the months of preparation are put to the test. Now, the REAL fun (and work!) begins! Take a look at these best tips for pulling off a winning showroom experience.

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Topics: Nashville trade show displays, Nashville trade show exhibits, skyline Nashville, trade show marketing, design, Blog, booth design, exhibit design, Skyline, trade shows, B2B

Short Attention Spans

Posted by Skyline Exhibitor Source on Sep 5, 2019 10:45:00 AM
6 Tips for Overcoming Short Attention Spans

Human attention span is at its lowest ever (thanks to technology!).

According to a study by Microsoft, the average human being now has an attention span of eight seconds, down from 12 seconds in the year 2000. More shocking, perhaps, is the fact that recent research shows that the human attention span decreases by a staggering  88 percent each year. {GASP}

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Topics: Nashville trade show displays, Nashville trade show exhibits, skyline Nashville, trade show marketing, design, Blog, booth design, exhibit design, Skyline, trade shows, B2B

Travel Tips for Safety

Posted by Skyline Exhibitor Source on Aug 27, 2019 10:45:00 AM

“Safe travels!” We hear it all the time when someone’s wishing us farewell for a trip, and we say it to each other, too. In fact, it’s SO common that we handily dismiss it without even really thinking about what might help us actually HAVE safe travels.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, event planning, human interaction, travel, safety, air travel, Uber

Tips for the Trade Show Rookie

Posted by Skyline Exhibitor Source on Aug 20, 2019 10:45:00 AM

Managing a trade show is not a job for the faint of heart. It is a demanding job with a lot of moving parts, which we’ll discuss below. A trade show manager might work for the sponsor or the organizer of a trade show; or they might work for a company participating in a trade show. If a business is smaller and only occasionally participates in trade shows, the trade show manager hat might be worn by the marketing manager or to someone from the sales team. No matter where the trade show manger comes from, their job is to provide an experience benefits the company and satisfies the customer.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, client engagement, event planning, human interaction, trade show etiquette

Trade Show Etiquette 301

Posted by Skyline Exhibitor Source on Aug 6, 2019 10:45:00 AM
Less Obvious Trade Show Do's and Don'ts

You probably wouldn’t talk on your phone or blow bubble gum or eat a Subway sandwich while manning the booth at your tradeshow. These are egregious errors in protocol that none of us would commit. However, have you ever skipped an opening event? Overlooked a surly-seeming booth visitor? Been too tired to give a client your full attention? These more benign breeches in etiquette might not strike us as that unbecoming, but to a prospective customer or client, our behavior matters. A LOT. If you think you’re above slipping up in the area of manners, look over the following trade show etiquette tips and judge for yourself.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, client engagement, event planning, human interaction, trade show etiquette

Ice Breaker Questions

Posted by Skyline Exhibitor Source on Jul 30, 2019 10:45:00 AM
Ice Breaker Questions for Trade Shows

With actual human connection going the way of the dinosaur recently, people have to work harder than ever to see (literally!) eye-to-eye. Think of your day to day life. You’re at work and you see people over the top of a computer screen or listen to them as you work on your iPad or device. You’re in a public space and people are just head down, ear buds in, face in phone. You’re in your car at a stoplight, and chances are all the people around you in their cars are on their phones; not that you’d notice, because you’re checking Instagram.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, tradeshows, success, F2F, face to face marketing, B2B, booth staffing, client engagement, event planning, human interaction

Drowning When Things Get Messy

Posted by Skyline Exhibitor Source on Jul 23, 2019 10:45:00 AM
Tips for Staying Afloat at Work When Life Gets Messy

Most people think their jobs are stressful, but some may be more entitled to complain than others.  As it turns out, the number 6 most stressful job in America is Event Planners.  That said, we need to take a breath and unpack some ideas to implement when life gets messy.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, tradeshows, success, event planning, human interaction

Strengthen Your Empathy Muscles

Posted by Skyline Exhibitor Source on Jul 16, 2019 10:45:00 AM
Empower Booth Staffers and Drive Better Staff Interactions

Albert Einstein once said, “It has become appallingly obvious that our technology has exceeded our humanity.”  If he said that over 80 years ago, I wonder what this brilliant scientist would have to say about technology and human interaction today.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, tradeshows, success, F2F, face to face marketing, B2B, booth staffing, human interaction, empathy

Death, Taxes, and Freight Costs!

Posted by Skyline Exhibitor Source on Jul 2, 2019 10:45:00 AM
Ways to Control Freight Costs

“The only certainties in life are death and taxes.” When Benjamin Franklin famously quoted this, trade show freight costs weren’t an issue or he surely would’ve included them.

Perhaps you’ve noticed that freight costs are rising. If you haven’t, you soon will. And not just by a small increment, either. Freight costs have been significantly rising in recent years, and the trend looks to continue. As of early 2019, the freight market was seeing record high prices and there seems to be no immediate relief in sight.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, tradeshows, success, ROI, return on investment, B2B, budgeting and measurement, trade show planning and logistics, freight costs

Don't Be "That Guy"

Posted by Skyline Exhibitor Source on Jun 18, 2019 10:45:00 AM
Don't Be That Guy At The Show!

Nobody wants to be “that guy.” You know, that guy that talks too loud. That guy that tells dumb jokes. That guy who wears too much Axe body spray. “That guy” is doing all the wrong things, and people are noticing.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, tradeshows, success, F2F, B2B, client relationships, booth staffing, technology, trade show staffing roles, trade show humor

Webinar: "Tech for Trade Show Exhibitors"

Posted by Skyline Exhibitor Source on Jun 11, 2019 10:45:00 AM


You Are Invited to Our Next Webinar!

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Topics: trade shows, webinar, B2B, technology

4 Ways to Create a Memorable Exhibit

Posted by Skyline Exhibitor Source on Jun 4, 2019 10:45:00 AM

With all the exhibitors, exhibits, attendees, and all the activity at a trade show, how on Earth can you help your company’s brand be etched on attendees’ brains for longer than 15 seconds? The answer is fairly simple – think of your audience. If you think of your audience as individuals who need you, then it will be easy to think of WHY they need you and HOW you could help them. From there, think of your time, your giveaways, your booth experiences as little gifts for these people who are interested in what your company and what you have to offer.

You’re not necessarily interested in capturing EVERY person who walks through the expo hall doors; you’re just interested in capturing the attention of those for whom your product or service would be a good fit. So, think of THOSE people. And use the following ideas to leave an impression on your booth attendees.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, B2B, client relationships, experiential marketing, technology

Be Lively: Live-Streaming at Trade Shows

Posted by Skyline Exhibitor Source on May 28, 2019 10:45:00 AM

Lights! Camera! Action! The new variety of video marketing is shaking things up in the trade show world. Just a few years ago, videos at trade shows consisted of a front-end teaser to attract customers and maybe a longer demo video at the back of the booth. But no more! This ain’t your momma’s trade show video. Social video is to the video world what Sriracha is to the condiment world. Oh, my! Imagine the possibilities! Seriously, though, social video brings flavor and life and endless possibilities to a medium that formerly was static, scripted, and limited. You’ve no doubt seen live videos as you’ve scrolled through social media, but maybe you’ve been hesitant to jump in yourself and actually do one. Whether you’ve never done any kind of marketing video or whether you’re just more comfortable with traditional pre-recorded videos, read the following tips to get savvy with this new, better experiential video format that’s sweeping the trade show world.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, B2B, client relationships, experiential marketing, technology, trade show promotions, trade show product displays, social media marketing, booth lighting, livestreaming, videography

5 "E's" of Trade Shows

Posted by Skyline Exhibitor Source on May 21, 2019 10:45:00 AM

Go Beyond Selling Products or Services  

Facing the trade show season can be daunting for the experienced and first-timers alike, because the whole of trade shows are just such a large undertaking and incredibly detailed. Not only do you have to pick the best events that are the best fit for your product or service, but you also have to attend to the myriad details involved in actually pulling it all off. One thing to keep in mind to keep from getting overwhelmed is to remember that trade shows are not really about your product, your service, your booth, your giveaways. Sure, that matters.  A LOT.  Still, what’s MOST important in the trade show world is {drumroll, please}. . . the PEOPLE. You already knew that, but it bears saying.  The connection between your company’s booth staff and your booth’s visitors is primary in every interaction. As you begin to think about how to connect with your attendees, remember the 5 Es of the trade show world. The 5 Es are based on research found in “It’s Not Your Father’s or Mother’s Trade Show Anymore – Engage with Caution,” an article hosted by CEIR Industry Insights Series.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, sales leads, F2F, face to face marketing, B2B, client relationships, booth staffing, experiential marketing, trade show promotions, trade show product displays, booth lighting

Webinar: "Trade Show Lead Management Essentials"

Posted by Skyline Exhibitor Source on May 14, 2019 10:45:00 AM

You Are Invited to Our Next Webinar!

Wednesday, May 15, 2019 - 11:00am CDT - 12:00pm CDT
Wednesday, May 22, 2019 - 1:00pm CDT - 2:00pm CDT 
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Topics: Nashville trade show marketing, Knoxville trade show exhibits, booth design, exhibit design, trade show displays Nashville, trade shows, trade show leads, sales leads, webinar, B2B, island trade show exhibits, client engagement, lead capture

Time for a Change?

Posted by Skyline Exhibitor Source on May 7, 2019 10:45:00 AM

 10 IDEAS TO GET YOUR EXHIBIT NOTICED  

Some things take a larger amount of time and money to implement.  Here is a list of 10 fast and simple to implement ideas to get noticed.  Look to these quick, easy ideas to spruce up your booth environment to get the attention of attendees and set up for the best trade show yet.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, sales leads, F2F, face to face marketing, B2B, client relationships, booth staffing, experiential marketing, trade show promotions, trade show product displays, booth lighting

Webinar: "Attracting the Right Audience for Your Event or Trade Show Booth"

Posted by Skyline Exhibitor Source on Apr 16, 2019 10:45:00 AM

You Are Invited to Our Next Webinar!

Wednesday, April 17, 2019 - 11:00am CDT - 12:00pm CDT
Wednesday, April 24, 2019 - 1:00pm CDT - 2:00pm CDT 
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Topics: Nashville trade show marketing, Knoxville trade show exhibits, booth design, exhibit design, trade show displays Nashville, trade shows, webinar, B2B, island trade show exhibits, client engagement

Webinar: "The Best Ways to Promote Your Products at Trade Shows"

Posted by Skyline Exhibitor Source on Mar 12, 2019 10:45:00 AM

You Are Invited to Our Next Webinar!

2019 MM Webinar March 12 1

Wednesday, March 13, 2019 - 11:00am CDT - 12:00pm CDT
Wednesday, March 20, 2019 - 1:00pm CDT - 2:00pm CDT 
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Topics: Nashville trade show marketing, Knoxville trade show exhibits, booth design, exhibit design, trade show displays Nashville, trade shows, webinar, B2B, island trade show exhibits, client engagement

Webinar: "How to Train & Manage Your Booth Staff"

Posted by Skyline Exhibitor Source on Feb 12, 2019 10:45:00 AM

You Are Invited to Our Next Webinar!

How to Train and Manage Your Booth Staff-Webinar

Wednesday, February 13, 2019 - 11:00am CST - 12:00pm CST
Wednesday, February 20, 2019 - 1:00pm CST - 2:00pm CST 
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Topics: social media, Nashville trade show marketing, Knoxville trade show exhibits, booth design, exhibit design, trade show displays Nashville, trade shows, webinar, B2B, booth staffing, island trade show exhibits, client engagement, event planning

11 "Oops" Moments at Trade Shows

Posted by Skyline Exhibitor Source on Jan 22, 2019 10:45:00 AM

Trade shows are pivotal events for your business. They create a steady stream of customers perusing and passing your booth. A captive audience, almost. You get to encounter massive amounts of people who are interested in your exact product line. Consequently, you’ve dedicated money and talent and manpower hours to preparing and manning the booth. However, you might inadvertently be making some key errors as you go along. Are you planning well? Do you and your staff have staying power? Are you following through? You’ve got a tremendous investment, not only in money, but also in time, training, and team-building in marketing your business at trade shows. Pay attention to these classic mistakes exhibitors make to ensure you don’t get in the way of your own success!

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Topics: Nashville trade show exhibits, marketing, Trade Show Exhibits Knoxville, trade shows, B2B, booth staffing, trade show planning and logistics

Webinar: "Social Media for Trade Show Promotions"

Posted by Skyline Exhibitor Source on Jan 15, 2019 10:45:00 AM

You Are Invited to Our Next Webinar!

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Topics: social media, Nashville trade show marketing, Knoxville trade show exhibits, booth design, exhibit design, trade show displays Nashville, trade shows, webinar, B2B, island trade show exhibits, client engagement, event planning

Webinar: "What to Expect When Planning a Private Event"

Posted by Skyline Exhibitor Source on Dec 11, 2018 10:45:00 AM

You Are Invited to Our Next Webinar!

2018 CC Webinar DEC 11
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Topics: Nashville trade show marketing, Knoxville trade show exhibits, booth design, exhibit design, trade show displays Nashville, trade shows, webinar, B2B, island trade show exhibits, client engagement, event planning

21 Chuck Norris Trade Show Jokes

Posted by Skyline Exhibitor Source on Dec 4, 2018 10:45:00 AM

Help Us Get to 30, Suggest The Rest!

Tough, fearsome, and strong are the words that come to mind when describing why Chuck Norris is so legendary - there are hundreds of Chuck Norris jokes on the internet about him.

For example:
• Death once had a near-Chuck Norris experience.
• Guns are warned not to play with Chuck Norris.
• When Chuck Norris does push up’s he pushes down the earth.

So let’s look at if Chuck Norris went to trade shows as an exhibitor? What feats of power, speed, and awesomeness could Chuck bring to your show? The mind boggles at what could be:

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows, trade show leads, B2B, trade show regulations, trade show planning and logistics, Chuck Norris

Trade Shows Better Be Worth It

Posted by Skyline Exhibitor Source on Nov 27, 2018 11:00:00 AM

Unpacking The Basic Rules and Regs

If you’re in the biz, you definitely hear the buzz about the hurry and flurry of trade shows – the fun, the excitement, the contacts and leads. And . . . the WORK. There’s no way around the massive amount of manpower from your company that goes into planning, designing, building, and hauling your exhibit for a show. Here’s the big “but”: it’s worth it. Trade shows pack a lot of punch and cover a lot of areas of business for you. Here’s a list I jotted down in about ten minutes – and no help from Google! – of reasons to lug your exhibit down to the nearest convention center.

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows, trade show leads, B2B, trade show regulations, trade show planning and logistics

Play By The Rules...Mostly

Posted by Skyline Exhibitor Source on Nov 20, 2018 10:45:00 AM

Unpacking The Basic Rules and Regs

Everyone in the trade show industry knows that any trade show has a list of rules and regulations a mile long governing everything from the volume of your booth music to the number of prongs on your cables. For specific terms and conditions of your show, be sure to see your trade show’s prospectus or your rental contract. The biggest consideration for your trade show, however, should be the particulars of your exhibit. And because breaking the rules for exhibit size or height could have financial ramifications, you’ll want to know the following dos and don’ts regarding the most common regulations.

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows, trade show leads, face to face marketing, B2B, trade show regulations, trade show planning and logistics

Webinar: "Trade Shows: Beyond the Booth"

Posted by Skyline Exhibitor Source on Nov 6, 2018 10:45:00 AM

You Are Invited to Our Next Webinar!

2017 WEBINAR beyond the booth NOV 13 LIVE Blue
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Topics: Nashville trade show marketing, Knoxville trade show exhibits, booth design, exhibit design, trade show displays Nashville, trade shows, webinar, B2B, island trade show exhibits, client engagement

12 Things I Wish I Knew...

Posted by Skyline Exhibitor Source on Oct 31, 2018 10:45:00 AM

...Before Starting Trade Shows

Once you’re thrown into the whirlwind world of trade shows, the learning curve is steep. It’s like being thrown into the deep end of the pool – you either sink or you swim. Either way, there’s a lot of flailing! And although there is nothing like hands-on experience to teach you how to maneuver the trade show life, there are a few things I wish I’d known before I started. Here they are:

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows, trade show leads, sales leads, branding, marketing budget, ROI, return on investment, face to face marketing, B2B, trade show regulations, booth staffing, trade show planning and logistics

13 Bad Booth Staffers

Posted by Skyline Exhibitor Source on Oct 23, 2018 10:45:00 AM


The Worst of the Worst...How Your Company Can Avoid Them!

You know them. You’ve met them. Maybe you’ve even BEEN them. Bad Booth Staffers. As long as there have been trade shows, there have been booth staffers behaving badly and ruining the company rep. See how many of these you recognize:

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows, trade show leads, booth staffing

Webinar: "Trade Show Lead Management Essentials"

Posted by Skyline Exhibitor Source on Oct 16, 2018 10:45:00 AM


You Are Invited t
o Our Next Webinar!

iStock-624565866 1

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Topics: Nashville trade show marketing, Knoxville trade show exhibits, design, booth design, exhibit design, trade show displays Nashville, trade shows, branding, webinar, B2B, island trade show exhibits

Top 12 Travel Checklist

Posted by Skyline Exhibitor Source on Oct 9, 2018 1:30:00 PM


Life Saver Tips for YOUR COMPANY

Have you ever had that sick sinking feeling in your stomach that is telling you that you forgot something?  If so, you are not alone.  When you take a trip, you know the anxiety that can accompany the preparation and last-minute details of leaving the comfort of your office and home. Even experienced travelers can begin to stress out if the minutia of their travel plans isn’t ironed out and solid.

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows, trade show leads

Why the JUNK Leads?

Posted by Skyline Exhibitor Source on Oct 2, 2018 10:45:00 AM


Lead Qualifying Tips for Show Staffers

Generating leads is JOB ONE for most trade show exhibitors, but you want to generate hot qualified leads – the ones that result in business for your sales team. If your booth staff is just collecting business cards and company names, you’ll end up with a lot of dead ends. You will also end up with a sales team that does not want to follow up on the leads.  This is evidenced by the fact that 79% of trade show leads are never followed up on (CEIR) – in large part because the leads that are taken at the show are not qualified enough to “make it worth my time,” as a sales person. Make sure you’re providing your sales team with quality leads by following these helpful tips.

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows, trade show leads

How Ideas Start, Live, Die

Posted by Skyline Exhibitor Source on Sep 25, 2018 10:45:00 AM


What's the Big Idea?

“When was the last time you had a life-altering bright idea? They don’t come easily, do they? Of course, some people seem to burst with great ideas, their subconscious mind releasing little gems of genius to their conscious mind with little effort. For most of us, however, birthing a great idea takes a little application.

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Topics: marketing, booth design, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows

ULTIMATE GUIDE TO TOP TRADE SHOWS IN NORTH AMERICA: Q1 2019

Posted by Skyline Exhibitor Source on Sep 18, 2018 10:45:00 AM

Here it is! The lineup for the not-to-be-missed trade shows of 2019’s first quarter. This lively graphic provides a visual calendar of prominent events in the areas of Healthcare, Manufacturing, Professional Services, Technology, and more.

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows, trade show planning and logistics, infographic

Webinar: "Getting Attention at Trade Shows:    21 Design Tips for Exhibits That Stand Out"

Posted by Skyline Exhibitor Source on Sep 10, 2018 3:00:00 PM


You Are Invited to Our Next Webinar!

21 Design Tips
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Topics: Nashville trade show marketing, Knoxville trade show exhibits, design, booth design, exhibit design, trade show displays Nashville, trade shows, branding, webinar, B2B, island trade show exhibits

Why Observation Trumps Reason

Posted by Skyline Exhibitor Source on Sep 4, 2018 9:50:00 AM


See From The Attendee Point of View

“You never get a second chance to make a first impression.” This is probably never truer than for a company booth at a trade show, where customers get their first impression at a distance and make a split-second decision to approach your booth or pass on by, never having to even meet you.

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Topics: marketing, booth design, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows

Increasing Booth Size?

Posted by Skyline Exhibitor Source on Aug 28, 2018 1:45:00 PM

8 Things to Do First

According to CEIR’s 2018 Marketing Spend Decision Report, trade show exhibitors intend to increase the size of their booths by as much as 20% this year. If you’ve been considering boosting the size of your display, think about the following crucial factors that can determine whether it’s the right time to grow.

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Topics: marketing, booth design, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows

Warning: No Closed Minds

Posted by Skyline Exhibitor Source on Aug 21, 2018 1:55:00 PM

Account-based Marketing: A Primer for Trade Show Managers

A disproportionate amount of today’s trade show marketing focuses on lead generation, and statistically speaking, this is the number one reason why companies attend trade shows. However, large sales to strategic accounts typically are rarely decided by a single lead – the opposite tends to be more accurate… they are often determined by an entourage from the purchasing team, and each team member has unique wants (and sometimes demands) that must be addressed. It is always a good idea to be strategic and dive deeper into these business to business accounts, and to try and find more than one advocate on the account to ensure your lead turns into a sale.

Taking this approach is what’s called “account based marketing” (or ABM), in which the target company is treated as its own unique market. Marketing to the account thus involves creating highly customized campaigns that address the business’s collective needs, with messaging targeted and personalized to each various stakeholder whose titles may vary greatly.

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows, ABM, account based marketing

Your Experience Awaits

Posted by Skyline Exhibitor Source on Aug 14, 2018 1:55:00 PM

Trick Out Your Company with TECH

Don’t blink - 2018 and beyond is here. We’re now seeing self-driving vehicles, AI assistants, self-order smart tech, holodecks,and Domino’s Pizza experimenting with driverless delivery.  For better or worse, we are experiencing tectonic shifts occurring in digital technologies at such a frenetic pace that it can be almost impossible to keep up if you are not keeping an eye on the current trends. Our goal is to take a closer look at a few emerging trends – augmented reality (AR), virtual reality (VR) and couple more.  We will break down how this technology is being applied to marketing and brand recognition in the face to face environment of trade shows.

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows, digital marketing, experiential marketing, technology, augmented reality, virtual reality

Places Everyone!

Posted by John Hamari on Jul 2, 2018 10:55:00 AM

All Staffers at Trade Shows Need a Role...

A common myth prevalent in marketing circles at most any company is that the best exhibit staffer is going to be the outgoing sales person who is fun and never has a lack of comments. While reps can be great staffers, there are other personality types and expertise characteristics that can be just as important to round out your perfect team. Below are some key roles exhibit staffer candidates can use to fill those roles at your next Trade Show.

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Topics: Skyline Exhibitor Source, trade show booths, trade show exhibits, trade show exhibits Nashville, trade shows, tradeshows, F2F, face to face marketing, booth staffing, trade show staffing roles

8 Tips for Launching New Products at Trade Shows

Posted by Skyline Exhibitor Source on Jun 19, 2018 10:55:00 AM

Managing Your Trade Show Booth for an Optimal New Product Launch

You’ve invested a significant portion of your marketing budget into your trade show and all of the associated expenses surrounding your shows. You hope that your shows will perform well enough to deliver a positive return on your investment. The good news is that your success does not hinge on one factor, rather a series of small decisions that create a good return for your company. The ROI of your trade show is directly influenced by your actions and decisions. But that control is a double-edged sword. When it comes to the burden of being responsible for your ROI, both good or bad, and someone has to live with the results.

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Topics: Nashville trade show exhibits, marketing, Skyline Exhibitor Source, trade show displays Nashville, trade show exhibiting, Trade Show Exhibits Knoxville, trade shows, marketing budget, ROI, budgeting and measurement, product launch

10 Steps to Boost Your Trade Show Event ROI

Posted by Skyline Exhibitor Source on Jun 12, 2018 10:55:00 AM

 

You’ve invested a significant portion of your marketing budget into your trade show and all of the associated expenses surrounding your shows. You hope that your shows will perform well enough to deliver a positive return on your investment. The good news is that your success does not hinge on one factor, rather a series of small decisions that create a good return for your company. The ROI of your trade show is directly influenced by your actions and decisions. But that control is a double-edged sword. When it comes to the burden of being responsible for your ROI, both good or bad, and someone has to live with the results.

Although much of your success remains in your hands, we can offer several bits of advice to help ensure that your ROI on shows is good. These are the tips that veteran exhibitors use to make certain their efforts contribute to their company’s bottom line.

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Topics: Nashville trade show exhibits, marketing, Skyline Exhibitor Source, trade show displays Nashville, trade show exhibiting, Trade Show Exhibits Knoxville, trade shows, marketing budget, ROI, return on investment, budgeting and measurement

Webinar: "Tech for Trade Show Exhibitors"

Posted by Skyline Exhibitor Source on May 15, 2018 11:07:11 AM


You Are Invited to Our Next Webinar!

Tech for Trade Show Exhibitors Webinar
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Topics: trade shows, webinar, B2B, technology

Webinar: "Social Media for Trade Show Promotions"

Posted by Skyline Exhibitor Source on Apr 10, 2018 11:20:11 AM


You Are Invited to Our Next Webinar!

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Topics: social media, trade shows, webinar, B2B

Tactical Engagement Free eBook

Click Here for Your Free eBook

Decide on the right tactics for attracting attendees to your trade show booth by gaining understanding of the relationship between the attendee and you, the exhibitor.

Key Takeaways Include:

  • Paralysis by analysis is a very real thing.
  • Who's at the end of the colored carpet?
  • What's the perfect promotion?

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