Blog

Three Technology Trends at Trade Shows

Posted by Skyline Exhibitor Source on Mar 31, 2020 10:45:00 AM

Just when you’ve purchased and acclimated to the latest, greatest new innovation in technology – BOOM! – a new trend comes on the scene and your technology is old news. Because of the ever-changing nature of technology (and remember, this is a GOOD thing! We want to be improving and growing!), trade show managers can be hesitant to get on board with the latest hot item. But just imagine if we’d resisted such early innovations as badge scanners or marketing automation software – technology that has vastly improved the trade show experience. The trick is to pump the brakes on the here-today-gone-tomorrow trends and to rev up to the ones with staying power. Pay attention to these three advancements in trade show technology that are sure to be around for many, many years.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, digital marketing, F2F, face to face marketing, B2B, technology, client engagement, event planning, booth lighting, marketing and advertising, artificial intelligence

Getting Leads...A Trade Show Strategy

Posted by Skyline Exhibitor Source on Mar 24, 2020 10:45:00 AM

By Chris Rowe

Occasionally, I’ll read a really great article on LinkedIn or a blog post by an associate in the trade show business about what sounds like a new and fantastic idea to attract attendees into the trade show booth. I’ll daydream a bit about what it would take to pull it off. I’ll wonder if it would work for our booth. I’ll wonder if it would truly generate good leads. And then . . . I’ll wonder if it worked for THEM. Drawing a big crowd to your booth is exciting. An active booth feels energizing and smells like success. But does it actually mean that you’re having a profitable show?

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, digital marketing, F2F, face to face marketing, B2B, client engagement, event planning, marketing and advertising

Tracking...Advanced Digital Marketing

Posted by Skyline Exhibitor Source on Mar 10, 2020 10:45:00 AM

By Matt Bohar

Tracking campaign results with Google Analytics is crucial for honing and adjusting future campaigns. However, often exhibitors just don’t do it. For more information on that, read this blog post. Exhibitors often won’t measure their website engagement from email blasts and other advertising. And because these stats aren’t tracked in Google Analystics without manually enabling it, they miss out on crucial information that they need to adjust their inbound marketing.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, digital marketing, F2F, face to face marketing, B2B, technology, client engagement, event planning, social media marketing, marketing and advertising

13 Reasons Exhibitors Value Trade Shows

Posted by Skyline Exhibitor Source on Mar 3, 2020 10:45:00 AM

Is it really worth it? All the time and money and energy and set-up and tear down and time out of pocket. Are trade shows really all that great?

Turns out, YES! Yes, they are. Exhibitors value trade shows for lots of reasons, from helping them meet their objectives to just making their jobs more exciting.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, F2F, face to face marketing, B2B, client engagement, event planning

Top 11 Free Trade Show Resources

Posted by Skyline Exhibitor Source on Feb 25, 2020 10:45:00 AM

Looking for some FREE and EFFECTIVE resources to help you reach your marketing goals? Look no further! We’ve compiled a list of websites and helps aimed at assisting anyone with  business objectives, a tight budget, and plenty of focus. To help maximize your trade show ROI and surpass your event planning benchmarks, read on!

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, F2F, face to face marketing, B2B, client engagement, event planning

Coronavirus Travel Tips for Trade Show Travelers

Posted by Skyline Exhibitor Source on Feb 18, 2020 10:45:00 AM
25 Business Travel Tips

What are the risks of exhibiting with the health threats that are currently looming?  We have put together a few travel tips to address the Corona Virus outbreak.  More people are taking pause before booking their travel to their next event. This is a unique situation, and hopefully will be over soon. However, as trade show and event professionals you may wonder what you need to think about when preparing to travel or organize your next event. If you are not the event organizer, do you even go? Recently, Amazon, Sony and Ericsson decided not to exhibit at the Mobile World Congress in Barcelona because they did not want to expose their employees to the Coronavirus.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, F2F, face to face marketing, B2B, client engagement, event planning, human interaction, travel, safety, air travel

Body Language

Posted by Skyline Exhibitor Source on Feb 4, 2020 10:45:00 AM
What Are You Saying?

When you are a presenter or a booth staffer at a trade show exhibit, your single most important visual is YOU. Your audience is looking at you. They are listening to you. The way you look and sound communicate your entire message and determine your success as a speaker. Your body language, facial expressions, and gestures matter even more, I would argue, than your actual speech. Below are some areas in which your physical expressiveness can wow your audience.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, F2F, face to face marketing, B2B

Entertaining Clients

Posted by Skyline Exhibitor Source on Jan 28, 2020 10:45:00 AM
Expectations Have Lowered...Keep it Simple

There was a time when wining, dining, and entertaining clients with concerts, ballgames, and other luxuries would strengthen business relationships and woo new customers. Win the client, write off the expense. However, the 2017 Tax Cuts and Jobs Act took a major bite out of that piece of the marketing pie. Even though you’ll no longer be able to woo customers with playoff tickets or front row seats to Wicked, you can still connect with them on a personal level and treat them in a style that adds value to them. No matter what experience you’re hoping to offer clients, the following tips will help you create it.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, F2F, face to face marketing, B2B

Planning for Trade Shows

Posted by Skyline Exhibitor Source on Jan 21, 2020 10:45:00 AM

It's All Going to Work Out!

Steps to Take When Life Throws You a Curve Ball

It’s happened to all of us. We’ve dotted all the I’s and crossed all the T’s and micromanaged every piece of the trade show to perfection. What could go wrong?! Right? Wrong! Inevitably, some minor (or major) mishap will cause a kink in your plans: part of a shipment got lost, the exhibit is held up in customs, someone put a forklift through one of your boxes. While these are concerns and they have to be handled, they are no reason to panic.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, branding, F2F, face to face marketing, B2B, installs and dismantles

Alert: Save Thousands on Rigging at the Las Vegas Sands

Posted by Skyline Exhibitor Source on Jan 7, 2020 10:45:00 AM

For those of us involved with trade shows, we know that a high priority is managing the budget. The budget drives where, what, and how we exhibit. And it adds up quickly. There’s the cost of the booth itself; the cost of show services like Wi-Fi, shipping, and drayage; travel and lodging costs; and collateral costs such freebies and giveaways and drawings.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, corporate culture, branding, budget, vision, ROI, return on investment, F2F, face to face marketing, B2B, budgeting and measurement, rigging, installs and dismantles

Alignment in the Company

Posted by Skyline Exhibitor Source on Dec 31, 2019 10:45:00 AM

By Jon Althoff

I have loved being challenged in business for over 35 years. In CPG B2C (consumer packaged goods, business-to-consumer); in B2B (business-to-business). Manufacturing. Design. Chemicals. Food (my favorite was candy).

I’ve seen a lot over the years; made objectives most of the time, but many times I, and my organizations, did not. The reason why was occasionally something as obvious as the economy, but most often there was a controllable miss: bad planning and bad alignment.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, corporate culture, branding, budget, vision, ROI, return on investment, F2F, face to face marketing, B2B, budgeting and measurement

Digital Display Options Buying Guide - Part 2

Posted by Skyline Exhibitor Source on Dec 17, 2019 10:45:00 AM

6 Digital Display Options for Small Digital Displays

Part 2:

In Part 1 of a Buyer’s Guide to Trade Show Digital Displays, we discussed the pros and cons of using tablets, computer monitors, kiosks, and TVs for digital displays. In part 2, we will break down the features and benefits of using larger displays -- projectors and entire video walls.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, environments, trade show leads, branding, F2F, face to face marketing, B2B, technology, display trends

Digital Display Options Buying Guide - Part 1

Posted by Skyline Exhibitor Source on Dec 3, 2019 10:48:33 AM

6 Digital Display Options for Small Digital Displays

It’s a no-brainer to use a digital display in your trade show booth – it offers endless possibilities to convey information and encourage interactivity with your visitors. Besides that, your competition is using it, so you’d better get on board. When it comes to choosing your digital displays, the number of options can be a bit overwhelming. From small tablets to multi-panel display walls, the choices are staggering. So, to help you pick the best choice for your budget, venue, and audience, we’re discussing the features, benefits, and how-tos of each kind of display in two handy articles. This first article will discuss the smaller of the digital displays – tablets, computer monitors, kiosks and TVs.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, environments, trade show leads, branding, F2F, face to face marketing, B2B, technology, display trends

Cut Expenses Wisely

Posted by Skyline Exhibitor Source on Nov 26, 2019 10:45:00 AM

“You gotta spend money to make money!” We’ve all heard this old truism, and while it definitely is, well, TRUE. . .businesses have to make sure they aren’t outspending their profit. There’s a delicate balance between spending enough (and in the right places) and spending too much. On top of that, the balance is always shifting – more like a wobble – as businesses break into new markets or experience an economic downturn or just grow lax in carefully budgeting where their dollars go..

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, corporate culture, branding, budget, vision, ROI, return on investment, F2F, face to face marketing, B2B, budgeting and measurement

Budgeting for Branded Environments

Posted by Skyline Exhibitor Source on Nov 19, 2019 10:45:00 AM

 

Last week, I had a day of back-to-back unrelated meetings, and I realized that at every single meeting, one of the topics that predictably came up was money. Whether the meeting was administrative in nature or about implementation or planning or advertising or education, considering the financial side was inevitable. Seems like a shallow, obvious thought, but I had this epiphany about how money is intrinsically related to every need and want we have.

This was kind of a bummer. As a creative, out-of-the-box thinker, I don’t want to consider monetary limitations. It seems like a budget sucks the fun right out of an idea.

.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, environments, trade show leads, success, corporate culture, branding, budget, vision, ROI, return on investment, F2F, face to face marketing, B2B, budgeting and measurement

YouTube Is Ripe For You

Posted by Skyline Exhibitor Source on Nov 5, 2019 10:45:00 AM

Exhibiting is largely a visual industry, so it’s interesting that the most visual of all social media outlets, YouTube, is vastly underused in our marketing world.

Check out these stats:

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, digital marketing, technology, client engagement, social media marketing, livestreaming, videography, YouTube, marketing and advertising

Top 2019-2020 Trade Show Watchlist

Posted by Skyline Exhibitor Source on Oct 29, 2019 10:45:00 AM

 

If 2019 was any indication of how trade shows are trending, then 2020 is going to be a banner year. Below is a highlight of some spectacular upcoming trade shows, organized by industry and date. Based on the 2018 Top 250 US Trade Shows by Trade Show News Network, 2019-2020 is sure to please and there a few, in particular, you’ll want to look forward to.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, trade show planning and logistics, event planning

North American Trade Show Travel Tips

Posted by Skyline Exhibitor Source on Oct 22, 2019 10:45:00 AM

 

As the old saying goes, “Plans are useless, but planning is indispensable.” You actually have no idea what is going to happen at a show – what could go wrong or who you might meet. There are a LOT of moving parts to a show – from the travel to the hotel to the display setup to the tech. Anything could happen. So, why even have a solid plan? Because the actual planning of the trip helps you think through all those moving parts. Even if you’re a veteran exhibitor, you need a checklist and a plan to help your trip go smoothly. Here’s a quick list to keep you from stressing out about the details and to help be plan-savvy about the parts you CAN control.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, trade show planning and logistics, event planning, human interaction, travel, safety, air travel

The #1 Way to Improve Trade Show Effectiveness

Posted by Skyline Exhibitor Source on Oct 8, 2019 10:45:00 AM

 

Recently, two separate studies were conducted involving hundreds of exhibitors to determine exactly what works and what doesn’t when it comes to trade show practices. Skyline Exhibits and Access Intelligence Research & Consulting asked over 400 exhibitors how to get better results from their trade shows.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, event planning, human interaction

3 Questions to Spark Conversations in Your Trade Show Booth

Posted by Skyline Exhibitor Source on Oct 1, 2019 10:45:00 AM

3 Surefire Questions to Get Your Booth Attendees Talking!

It’s no surprise that the most important goal at a trade show is also the biggest challenge – getting people into your booth space. Obviously, the first step is to have an eye-catching exhibit. Many companies try product demos, professional entertainers, and giveaways to attract visitors. But what if your budget doesn’t afford professional corporate entertainers? What if your exhibit is more subtle than dazzling? What if your product or service doesn’t lend itself to a demo?

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, event planning, human interaction

Surviving the Unexpected Airline Delays to Your Trade Show

Posted by Skyline Exhibitor Source on Sep 24, 2019 10:45:00 AM

In the event and exhibit industry, airline travel is frequent and common. Usually, it all goes off without a hitch. You grab your stuff, get to the gate, board the plane, and off you go. However, if you’ve racked up millions of frequent flyer miles, there’s a chance you’ve also racked up an airline delay or two. And despite our best efforts at managing delays, layovers, connections, and other unforeseen stresses, we might even be faced with an overnight airport stay due to weather or airplane mechanical issues.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, event planning, human interaction, travel, safety, air travel

Top 20 Prep Tips for Trade Show Season

Posted by Skyline Exhibitor Source on Sep 10, 2019 10:45:00 AM

“It’s the most wonderful time of the year!” No, silly, not the holidays – trade show season! That’s right – trade show season is in full swing and all of the brands, media, and industry pros are in high gear to ensure a winning season. The months leading up to show are busy, busy, busy as everyone coordinates schedules, makes appointments, prepares materials, and collaborates creatively. Finally, the trade show arrives, and the rubber meets the road as the months of preparation are put to the test. Now, the REAL fun (and work!) begins! Take a look at these best tips for pulling off a winning showroom experience.

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Topics: Nashville trade show displays, Nashville trade show exhibits, skyline Nashville, trade show marketing, design, Blog, booth design, exhibit design, Skyline, trade shows, B2B

Short Attention Spans

Posted by Skyline Exhibitor Source on Sep 5, 2019 10:45:00 AM
6 Tips for Overcoming Short Attention Spans

Human attention span is at its lowest ever (thanks to technology!).

According to a study by Microsoft, the average human being now has an attention span of eight seconds, down from 12 seconds in the year 2000. More shocking, perhaps, is the fact that recent research shows that the human attention span decreases by a staggering  88 percent each year. {GASP}

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Topics: Nashville trade show displays, Nashville trade show exhibits, skyline Nashville, trade show marketing, design, Blog, booth design, exhibit design, Skyline, trade shows, B2B

Travel Tips for Safety

Posted by Skyline Exhibitor Source on Aug 27, 2019 10:45:00 AM

“Safe travels!” We hear it all the time when someone’s wishing us farewell for a trip, and we say it to each other, too. In fact, it’s SO common that we handily dismiss it without even really thinking about what might help us actually HAVE safe travels.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, event planning, human interaction, travel, safety, air travel, Uber

Tips for the Trade Show Rookie

Posted by Skyline Exhibitor Source on Aug 20, 2019 10:45:00 AM

Managing a trade show is not a job for the faint of heart. It is a demanding job with a lot of moving parts, which we’ll discuss below. A trade show manager might work for the sponsor or the organizer of a trade show; or they might work for a company participating in a trade show. If a business is smaller and only occasionally participates in trade shows, the trade show manager hat might be worn by the marketing manager or to someone from the sales team. No matter where the trade show manger comes from, their job is to provide an experience benefits the company and satisfies the customer.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, client engagement, event planning, human interaction, trade show etiquette

Trade Show Etiquette 301

Posted by Skyline Exhibitor Source on Aug 6, 2019 10:45:00 AM
Less Obvious Trade Show Do's and Don'ts

You probably wouldn’t talk on your phone or blow bubble gum or eat a Subway sandwich while manning the booth at your tradeshow. These are egregious errors in protocol that none of us would commit. However, have you ever skipped an opening event? Overlooked a surly-seeming booth visitor? Been too tired to give a client your full attention? These more benign breeches in etiquette might not strike us as that unbecoming, but to a prospective customer or client, our behavior matters. A LOT. If you think you’re above slipping up in the area of manners, look over the following trade show etiquette tips and judge for yourself.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, Tradeshow event, tradeshows, trade show leads, success, F2F, face to face marketing, B2B, booth staffing, client engagement, event planning, human interaction, trade show etiquette

Ice Breaker Questions

Posted by Skyline Exhibitor Source on Jul 30, 2019 10:45:00 AM
Ice Breaker Questions for Trade Shows

With actual human connection going the way of the dinosaur recently, people have to work harder than ever to see (literally!) eye-to-eye. Think of your day to day life. You’re at work and you see people over the top of a computer screen or listen to them as you work on your iPad or device. You’re in a public space and people are just head down, ear buds in, face in phone. You’re in your car at a stoplight, and chances are all the people around you in their cars are on their phones; not that you’d notice, because you’re checking Instagram.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, tradeshows, success, F2F, face to face marketing, B2B, booth staffing, client engagement, event planning, human interaction

Drowning When Things Get Messy

Posted by Skyline Exhibitor Source on Jul 23, 2019 10:45:00 AM
Tips for Staying Afloat at Work When Life Gets Messy

Most people think their jobs are stressful, but some may be more entitled to complain than others.  As it turns out, the number 6 most stressful job in America is Event Planners.  That said, we need to take a breath and unpack some ideas to implement when life gets messy.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, tradeshows, success, event planning, human interaction

Strengthen Your Empathy Muscles

Posted by Skyline Exhibitor Source on Jul 16, 2019 10:45:00 AM
Empower Booth Staffers and Drive Better Staff Interactions

Albert Einstein once said, “It has become appallingly obvious that our technology has exceeded our humanity.”  If he said that over 80 years ago, I wonder what this brilliant scientist would have to say about technology and human interaction today.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, tradeshows, success, F2F, face to face marketing, B2B, booth staffing, human interaction, empathy

Death, Taxes, and Freight Costs!

Posted by Skyline Exhibitor Source on Jul 2, 2019 10:45:00 AM
Ways to Control Freight Costs

“The only certainties in life are death and taxes.” When Benjamin Franklin famously quoted this, trade show freight costs weren’t an issue or he surely would’ve included them.

Perhaps you’ve noticed that freight costs are rising. If you haven’t, you soon will. And not just by a small increment, either. Freight costs have been significantly rising in recent years, and the trend looks to continue. As of early 2019, the freight market was seeing record high prices and there seems to be no immediate relief in sight.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, tradeshows, success, ROI, return on investment, B2B, budgeting and measurement, trade show planning and logistics, freight costs

Don't Be "That Guy"

Posted by Skyline Exhibitor Source on Jun 18, 2019 10:45:00 AM
Don't Be That Guy At The Show!

Nobody wants to be “that guy.” You know, that guy that talks too loud. That guy that tells dumb jokes. That guy who wears too much Axe body spray. “That guy” is doing all the wrong things, and people are noticing.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, tradeshows, success, F2F, B2B, client relationships, booth staffing, technology, trade show staffing roles, trade show humor

Webinar: "Tech for Trade Show Exhibitors"

Posted by Skyline Exhibitor Source on Jun 11, 2019 10:45:00 AM


You Are Invited to Our Next Webinar!

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Topics: trade shows, webinar, B2B, technology

4 Ways to Create a Memorable Exhibit

Posted by Skyline Exhibitor Source on Jun 4, 2019 10:45:00 AM

With all the exhibitors, exhibits, attendees, and all the activity at a trade show, how on Earth can you help your company’s brand be etched on attendees’ brains for longer than 15 seconds? The answer is fairly simple – think of your audience. If you think of your audience as individuals who need you, then it will be easy to think of WHY they need you and HOW you could help them. From there, think of your time, your giveaways, your booth experiences as little gifts for these people who are interested in what your company and what you have to offer.

You’re not necessarily interested in capturing EVERY person who walks through the expo hall doors; you’re just interested in capturing the attention of those for whom your product or service would be a good fit. So, think of THOSE people. And use the following ideas to leave an impression on your booth attendees.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, B2B, client relationships, experiential marketing, technology

Be Lively: Live-Streaming at Trade Shows

Posted by Skyline Exhibitor Source on May 28, 2019 10:45:00 AM

Lights! Camera! Action! The new variety of video marketing is shaking things up in the trade show world. Just a few years ago, videos at trade shows consisted of a front-end teaser to attract customers and maybe a longer demo video at the back of the booth. But no more! This ain’t your momma’s trade show video. Social video is to the video world what Sriracha is to the condiment world. Oh, my! Imagine the possibilities! Seriously, though, social video brings flavor and life and endless possibilities to a medium that formerly was static, scripted, and limited. You’ve no doubt seen live videos as you’ve scrolled through social media, but maybe you’ve been hesitant to jump in yourself and actually do one. Whether you’ve never done any kind of marketing video or whether you’re just more comfortable with traditional pre-recorded videos, read the following tips to get savvy with this new, better experiential video format that’s sweeping the trade show world.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, B2B, client relationships, experiential marketing, technology, trade show promotions, trade show product displays, social media marketing, booth lighting, livestreaming, videography

5 "E's" of Trade Shows

Posted by Skyline Exhibitor Source on May 21, 2019 10:45:00 AM

Go Beyond Selling Products or Services  

Facing the trade show season can be daunting for the experienced and first-timers alike, because the whole of trade shows are just such a large undertaking and incredibly detailed. Not only do you have to pick the best events that are the best fit for your product or service, but you also have to attend to the myriad details involved in actually pulling it all off. One thing to keep in mind to keep from getting overwhelmed is to remember that trade shows are not really about your product, your service, your booth, your giveaways. Sure, that matters.  A LOT.  Still, what’s MOST important in the trade show world is {drumroll, please}. . . the PEOPLE. You already knew that, but it bears saying.  The connection between your company’s booth staff and your booth’s visitors is primary in every interaction. As you begin to think about how to connect with your attendees, remember the 5 Es of the trade show world. The 5 Es are based on research found in “It’s Not Your Father’s or Mother’s Trade Show Anymore – Engage with Caution,” an article hosted by CEIR Industry Insights Series.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, sales leads, F2F, face to face marketing, B2B, client relationships, booth staffing, experiential marketing, trade show promotions, trade show product displays, booth lighting

Webinar: "Trade Show Lead Management Essentials"

Posted by Skyline Exhibitor Source on May 14, 2019 10:45:00 AM

You Are Invited to Our Next Webinar!

Wednesday, May 15, 2019 - 11:00am CDT - 12:00pm CDT
Wednesday, May 22, 2019 - 1:00pm CDT - 2:00pm CDT 
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Topics: Nashville trade show marketing, Knoxville trade show exhibits, booth design, exhibit design, trade show displays Nashville, trade shows, trade show leads, sales leads, webinar, B2B, island trade show exhibits, client engagement, lead capture

Time for a Change?

Posted by Skyline Exhibitor Source on May 7, 2019 10:45:00 AM

 10 IDEAS TO GET YOUR EXHIBIT NOTICED  

Some things take a larger amount of time and money to implement.  Here is a list of 10 fast and simple to implement ideas to get noticed.  Look to these quick, easy ideas to spruce up your booth environment to get the attention of attendees and set up for the best trade show yet.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, marketing, skyline Nashville, trade show marketing, Blog, Skyline, trade shows, sales leads, F2F, face to face marketing, B2B, client relationships, booth staffing, experiential marketing, trade show promotions, trade show product displays, booth lighting

Webinar: "Attracting the Right Audience for Your Event or Trade Show Booth"

Posted by Skyline Exhibitor Source on Apr 16, 2019 10:45:00 AM

You Are Invited to Our Next Webinar!

Wednesday, April 17, 2019 - 11:00am CDT - 12:00pm CDT
Wednesday, April 24, 2019 - 1:00pm CDT - 2:00pm CDT 
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Topics: Nashville trade show marketing, Knoxville trade show exhibits, booth design, exhibit design, trade show displays Nashville, trade shows, webinar, B2B, island trade show exhibits, client engagement

Webinar: "The Best Ways to Promote Your Products at Trade Shows"

Posted by Skyline Exhibitor Source on Mar 12, 2019 10:45:00 AM

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2019 MM Webinar March 12 1

Wednesday, March 13, 2019 - 11:00am CDT - 12:00pm CDT
Wednesday, March 20, 2019 - 1:00pm CDT - 2:00pm CDT 
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Topics: Nashville trade show marketing, Knoxville trade show exhibits, booth design, exhibit design, trade show displays Nashville, trade shows, webinar, B2B, island trade show exhibits, client engagement

Webinar: "How to Train & Manage Your Booth Staff"

Posted by Skyline Exhibitor Source on Feb 12, 2019 10:45:00 AM

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How to Train and Manage Your Booth Staff-Webinar

Wednesday, February 13, 2019 - 11:00am CST - 12:00pm CST
Wednesday, February 20, 2019 - 1:00pm CST - 2:00pm CST 
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Topics: social media, Nashville trade show marketing, Knoxville trade show exhibits, booth design, exhibit design, trade show displays Nashville, trade shows, webinar, B2B, booth staffing, island trade show exhibits, client engagement, event planning

11 "Oops" Moments at Trade Shows

Posted by Skyline Exhibitor Source on Jan 22, 2019 10:45:00 AM

Trade shows are pivotal events for your business. They create a steady stream of customers perusing and passing your booth. A captive audience, almost. You get to encounter massive amounts of people who are interested in your exact product line. Consequently, you’ve dedicated money and talent and manpower hours to preparing and manning the booth. However, you might inadvertently be making some key errors as you go along. Are you planning well? Do you and your staff have staying power? Are you following through? You’ve got a tremendous investment, not only in money, but also in time, training, and team-building in marketing your business at trade shows. Pay attention to these classic mistakes exhibitors make to ensure you don’t get in the way of your own success!

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Topics: Nashville trade show exhibits, marketing, Trade Show Exhibits Knoxville, trade shows, B2B, booth staffing, trade show planning and logistics

Webinar: "Social Media for Trade Show Promotions"

Posted by Skyline Exhibitor Source on Jan 15, 2019 10:45:00 AM

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Topics: social media, Nashville trade show marketing, Knoxville trade show exhibits, booth design, exhibit design, trade show displays Nashville, trade shows, webinar, B2B, island trade show exhibits, client engagement, event planning

Webinar: "What to Expect When Planning a Private Event"

Posted by Skyline Exhibitor Source on Dec 11, 2018 10:45:00 AM

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2018 CC Webinar DEC 11
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Topics: Nashville trade show marketing, Knoxville trade show exhibits, booth design, exhibit design, trade show displays Nashville, trade shows, webinar, B2B, island trade show exhibits, client engagement, event planning

21 Chuck Norris Trade Show Jokes

Posted by Skyline Exhibitor Source on Dec 4, 2018 10:45:00 AM

Help Us Get to 30, Suggest The Rest!

Tough, fearsome, and strong are the words that come to mind when describing why Chuck Norris is so legendary - there are hundreds of Chuck Norris jokes on the internet about him.

For example:
• Death once had a near-Chuck Norris experience.
• Guns are warned not to play with Chuck Norris.
• When Chuck Norris does push up’s he pushes down the earth.

So let’s look at if Chuck Norris went to trade shows as an exhibitor? What feats of power, speed, and awesomeness could Chuck bring to your show? The mind boggles at what could be:

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows, trade show leads, B2B, trade show regulations, trade show planning and logistics, Chuck Norris

Trade Shows Better Be Worth It

Posted by Skyline Exhibitor Source on Nov 27, 2018 11:00:00 AM

Unpacking The Basic Rules and Regs

If you’re in the biz, you definitely hear the buzz about the hurry and flurry of trade shows – the fun, the excitement, the contacts and leads. And . . . the WORK. There’s no way around the massive amount of manpower from your company that goes into planning, designing, building, and hauling your exhibit for a show. Here’s the big “but”: it’s worth it. Trade shows pack a lot of punch and cover a lot of areas of business for you. Here’s a list I jotted down in about ten minutes – and no help from Google! – of reasons to lug your exhibit down to the nearest convention center.

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows, trade show leads, B2B, trade show regulations, trade show planning and logistics

Play By The Rules...Mostly

Posted by Skyline Exhibitor Source on Nov 20, 2018 10:45:00 AM

Unpacking The Basic Rules and Regs

Everyone in the trade show industry knows that any trade show has a list of rules and regulations a mile long governing everything from the volume of your booth music to the number of prongs on your cables. For specific terms and conditions of your show, be sure to see your trade show’s prospectus or your rental contract. The biggest consideration for your trade show, however, should be the particulars of your exhibit. And because breaking the rules for exhibit size or height could have financial ramifications, you’ll want to know the following dos and don’ts regarding the most common regulations.

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows, trade show leads, face to face marketing, B2B, trade show regulations, trade show planning and logistics

Webinar: "Trade Shows: Beyond the Booth"

Posted by Skyline Exhibitor Source on Nov 6, 2018 10:45:00 AM

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2017 WEBINAR beyond the booth NOV 13 LIVE Blue
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Topics: Nashville trade show marketing, Knoxville trade show exhibits, booth design, exhibit design, trade show displays Nashville, trade shows, webinar, B2B, island trade show exhibits, client engagement

12 Things I Wish I Knew...

Posted by Skyline Exhibitor Source on Oct 31, 2018 10:45:00 AM

...Before Starting Trade Shows

Once you’re thrown into the whirlwind world of trade shows, the learning curve is steep. It’s like being thrown into the deep end of the pool – you either sink or you swim. Either way, there’s a lot of flailing! And although there is nothing like hands-on experience to teach you how to maneuver the trade show life, there are a few things I wish I’d known before I started. Here they are:

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows, trade show leads, sales leads, branding, marketing budget, ROI, return on investment, face to face marketing, B2B, trade show regulations, booth staffing, trade show planning and logistics

13 Bad Booth Staffers

Posted by Skyline Exhibitor Source on Oct 23, 2018 10:45:00 AM


The Worst of the Worst...How Your Company Can Avoid Them!

You know them. You’ve met them. Maybe you’ve even BEEN them. Bad Booth Staffers. As long as there have been trade shows, there have been booth staffers behaving badly and ruining the company rep. See how many of these you recognize:

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Topics: marketing, Skyline Exhibitor Source, trade show displays Knoxville, trade show exhibits Nashville, trade shows, trade show leads, booth staffing

Webinar: "Trade Show Lead Management Essentials"

Posted by Skyline Exhibitor Source on Oct 16, 2018 10:45:00 AM


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o Our Next Webinar!

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Topics: Nashville trade show marketing, Knoxville trade show exhibits, design, booth design, exhibit design, trade show displays Nashville, trade shows, branding, webinar, B2B, island trade show exhibits

Tactical Engagement Free eBook

Click Here for Your Free eBook

Decide on the right tactics for attracting attendees to your trade show booth by gaining understanding of the relationship between the attendee and you, the exhibitor.

Key Takeaways Include:

  • Paralysis by analysis is a very real thing.
  • Who's at the end of the colored carpet?
  • What's the perfect promotion?

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