31 Jul
31 Jul

Exhibit Design...Where is the Future Going?

Exploring the past, present, and future trends of trade show exhibit design....

Ask seasoned trade show professionals… some may say that exhibit design is not new, it is simply a new application [...]

25 Jul
25 Jul

Left Handed Show Floors?

Tips to Ensure Better Traffic at Your Exhibit Space

Try to avoid the far left side of the trade show hall when choosing your exhibit space, and it will likely serve you well. Did you ever hear [...]

02 Jul
02 Jul

Places Everyone!

All Staffers at Trade Shows Need a Role...

A common myth prevalent in marketing circles at most any company is that the best exhibit staffer is going to be the outgoing sales person who is fun and [...]

06 Feb
06 Feb

Priceless...Yet Free

5 Ideas for Client Engagement

No one wants to be replaced, as a company or a person, and having remarkable client engagement that eclipses that of your competitors makes you hard to replace.  Once [...]

30 Jan
30 Jan

StoryTelling...

Telling Your Company Story

Story telling has been a popular topic in exhibiting over the last several years.  I’ve used the term myself when talking with clients.  And I do agree that when we are [...]

23 Jan
23 Jan

10 Convincing Points Why Trade Shows are Worth the Spend

As your company's Marketing Warrior, you know the value of trade shows in generating leads and cultivating existing client relationships.  However, with a tight marketing budget you need some [...]

10 Jun
10 Jun

If you're thinking about....Food & Beverages at Trade Shows

*Originally posted at Exhibitus Magicus

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