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Going Virtual

Posted by Skyline Exhibitor Source on Jan 5, 2021 10:45:00 AM
Not Every Virtual Event is the Same

Sooooo, by what percentage in 2020 did you increase your usage of the words cancelled, rescheduled, and postponed (not to mention VIRTUAL)? We are all pivoting in this brave new world, and our flexibility is being tested. For the trade show industry, which thrives on in-person events and face time with people, this can present a challenge. So, who’s up for a challenge?!

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Topics: Nashville trade show displays, Nashville trade show exhibits, marketing, skyline Nashville, trade show marketing, Blog, Skyline, Trade Show Displays in Nashville, trade show displays Nashville, trade show exhibiting, trade shows, success, digital marketing, F2F, livestreaming, virtual meetings, virtual events

Exhibiting Components to Make Social Distancing a Priority

Posted by Skyline Exhibitor Source on Dec 29, 2020 10:45:00 AM

As we move on from 2020 into a brand new year, the excitement of resuming meetings and trade shows cannot be understated! We have new rules and even a new vernacular.  "Social Distancing" is a newly coined term thanks to coronavirus(!) and is now priority one for gatherings of all sizes. We have all become familiar with it thanks to those handy directional arrows and neatly-spaced “X” spots in grocery stores and retail outlets. We all know how to keep our distance. But what about when we all get back together at trade shows and marketing events? How do we stay safely distant but intimately connected to our customers and prospects?

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Topics: Nashville trade show displays, Nashville trade show exhibits, marketing, skyline Nashville, trade show marketing, Blog, Skyline, Trade Show Displays in Nashville, trade show displays Nashville, trade show exhibiting, trade shows, success, F2F, face to face marketing, client relationships, experiential marketing, client engagement, human interaction, virtual meetings

Screen Time vs Face Time

Posted by Skyline Exhibitor Source on Dec 1, 2020 11:00:00 AM
What Has The Highest Marketing Value? or 10 Reasons Face Time Beats Screen Time

With the very limited amount of face time that 2020 has afforded us, those of us in the marketing and exhibiting business have had to get very creative with our outreach and customer service. Now more than ever, we’ve utilized email, social media, “live” videos, and webinars to reach clients.

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Topics: social media, Nashville trade show displays, Nashville trade show exhibits, marketing, skyline Nashville, trade show marketing, Blog, Skyline, Trade Show Displays in Nashville, trade show displays Nashville, trade show exhibiting, trade shows, success, webinar, digital marketing, F2F, face to face marketing, client relationships, experiential marketing, client engagement, social media marketing, livestreaming, human interaction, virtual meetings, virtual events, face time

FOMO - Fear of Missing Out: 5 Tips for Your Next Virtual Event

Posted by Skyline Exhibitor Source on Oct 27, 2020 10:45:00 AM

What is FOMO? It’s the “fear of missing out” and it can help to drive your customers to attend your virtual event. This can be considered a preparation step to getting your customers and prospects into conversation until trade shows return.

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Topics: Nashville trade show exhibits, marketing, Skyline Exhibitor Source, trade show displays Nashville, trade show exhibiting, Trade Show Exhibits Knoxville, trade shows, marketing budget, digital marketing, event planning, virtual meetings, events, virtual events

Don't Let a Cancelled Trade Show Cancel Your Marketing Goals

Posted by Skyline Exhibitor Source on Aug 18, 2020 10:45:00 AM

Maintain Marketing Momentum

Canceled! Postponed! Rescheduled! TBA! What’s a marketing department to do when trade shows and events can’t be put on the calendar in ink?! All this penciling in and erasing is likely to drive even the most hardcore marketing folks crazy. But never fear. You don’t have to wait until trade shows resume to pick up with your marketing goals. Making lemonade out of lemons is part of a marketer’s job, and here are several ways you can make the sweetest lemonade during this stagnant summer season.

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Topics: Nashville trade show displays, Nashville trade show exhibits, marketing, skyline Nashville, trade show marketing, design, Blog, booth design, exhibit design, Nashville events, Skyline, Trade Show Displays in Nashville, trade show displays Nashville, trade show exhibiting, trade show exhibits, trade shows, success, branding, webinar, B2B, trade show planning and logistics, event planning, COVID-19, virtual meetings

4 Ways to Close The Sale Following Trade Show Cancellations

Posted by Skyline Exhibitor Source on Apr 21, 2020 10:45:00 AM

By Michael Criscuolo

In times of unforeseen catastrophe – the COVID-19 pandemic, the 2008 financial crisis, 9/11 – businesses are confronted with unprecedented challenges, from plummeting revenue streams to navigating employee retention and potential furloughs, even paying the rent. Sales and marketing teams are quickly finding their previously planned trade shows and meetings are postponed or cancelled. How, then, can sales leaders, marketing teams, and product managers support business continuity and continue to meet with key clients and prospects under such challenging circumstances? One way is by engaging in strategic, alternative meeting planning. The purpose of this article is to outline four ways to meet when attending your trade show or conference is no longer possible.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, skyline Nashville, trade show marketing, Blog, Skyline, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, sales leads, success, branding, digital marketing, F2F, face to face marketing, B2B, technology, client engagement, event planning, lead capture, marketing and advertising, COVID-19, trade show cancellations, virtual meetings

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