Tactical Engagement Free eBook_

Tactical Engagement:  Attracting Attendees at Trade Shows

Decide on the right tactics for attracting attendees to your trade show booth by gaining understanding of the relationship between the attendee and you, the exhibitor.

Table of Contents:

  1. What's the Objective?
  2. Who's at the End of the Colored Carpet?.
  3. What's the Hook?
  4. Who's Who?
  5. What's the Perfect Promotion?
  6. What Did We Do With Those Leads?
  7. Did You Read the Book?
  8. How Much is Too Much?
  9. What Does Good Look Like?
  10. You Want Me to Spend How Much on What?