What the C-Suite Should Know & Do When It Comes to Trade Shows
Like any other aspect of marketing or promotion, trade shows have their own language and their own challenges, but this marketing tool also carries its own —powerful— advantages. Dispelling myths and identifying the power of trade show marketing can help produce more results for your marketing budget and greater success for your business objectives. This guide is designed to help you better understand the value, challenges and benefits of trade show marketing so that you can support your staff toward greater business results.
Table of Contents:
- Where, How & Why Are You Exhibiting?
- Financial Considerations
- Promotional Activities
- Booth Staffing
- Lead Management & Measurement
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