Webinar: "Leverage Digital Marketing for Your Trade Show"

Posted by Skyline Exhibitor Source on Jan 16, 2018 11:32:35 AM
Skyline Exhibitor Source


You Are Invited to Our Next Webinar!

Trade Shows have competition at every turn of the road and sometimes the competition begins long before the event. Utilize digital marketing to reach prospects where they are… on their mobile phones, on social media or on Google so they can become aware of your presence at the show and add your events to their calendar.
Join us to learn how to build a plan to leverage digital media to enhance your prospect's experience and to drive your trade show results, and brand power to the next level!
Two convenient dates!

Wednesday, January 17, 2018 & Wednesday, January 24, 2018

All registrants will receive an email with a link

to watch the recording of the presentation.




9am PDT | 10am MDT |
11am CDT | Noon EDT 


11am PDT | Noon MDT |
1pm CDT | 2pm EDT 

*Please note your time zone when registering*
 If you are unable to attend, recordings will be emailed to you.

We will discuss:

  • Strategic objectives to keep in mind
  • Promoting your presence through digital media including email and social (Facebook, Twitter, Instagram, etc.)
  • Digital marketing tactics before, during and after the show
  • When to use each digital platform
  • Events as a content source
  • Other digital opportunities
  • Microsites
  • Virtual Reality (VR)
  • Radio-frequency identification (RFID)
  • Augmented Reality (AR)
  • Prep timeline
  • Resources and results
  • Briefly discuss how to measure digital marketing success

Then after the presentation portion of the webinar, you can get your trade show questions answered in a lively Q&A session. There will be a 30 Minute Presentation, with a 30 Minute Q&A to follow.


Sofia TroutmanSofia Troutman

Digital Marketing & Product Innovation Manager at Skyline Exhibits

Sofia is the Customer Engagement and Industry Relations Manager for Skyline Exhibits. She heads up Skyline’s marketing efforts in lead generation, exhibitor education, industry relations and market research. She has more than a decade of experience and an MBA from the University of Arizona Eller College of Management.

Nik FradgleyNik Fradgley.jpg
International Sales at Skyline Exhibits

Nik works in International Sales for Skyline Exhibits. He has been with Skyline for almost 20 years. Nik has worked in many capacities for Skyline including positions in marketing and sales. For many years he managed Skyline's award-winning trade show program and has starred in multiple instructional and promotional videos.

Topics: marketing, trade show marketing, webinar, digital marketing

Tactical Engagement Free eBook

Click Here for Your Free eBook

Decide on the right tactics for attracting attendees to your trade show booth by gaining understanding of the relationship between the attendee and you, the exhibitor.

Key Takeaways Include:

  • Paralysis by analysis is a very real thing.
  • Who's at the end of the colored carpet?
  • What's the perfect promotion?

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