At Exhibitor Source, we know that first impressions are everything. That is why it is so important for business owners to present a display that grabs attention from the get-go! Consumers will often decide whether or not they will purchase a company’s product within the first 30 seconds of coming in contact with that company. It can be difficult to stand out among the slew of business owners at a live event marketing campaign, but having trade show exhibits that really capture attention can make all the difference. A few simple tips can enhance the consumer’s initial experience with a company, and ensure a great first impression that will keep the client coming back for more:

Choose a Display that is Eye-catching: One of the best ways to make a great first impression with your trade show exhibits is to choose a display that will grab the guests’ visual attention. Here at Exhibitor Source, we work to ensure that every business owner has a strategic display that gets the attention they deserve. Through the use of customized graphics and other visual accessories, we maximize a business’ opportunity for being noticed. We understand that the use of color, technology and motion increase the consumer’s likelihood of stopping at a display, so we use these elements purposefully and effectively draw attention. Some of our clients even choose to use a various banner stands to accompany their exhibits and broaden their visual impact.

Choose a Display that Sends a Message: Not only do we ensure that our exhibits are visually appealing, but that they send a message as well.  Trade show exhibits are also customized to fit the unique company they represent, reflecting the unique brand and vision of that company. No two trade exhibits are the same because we strive to incorporate elements that clearly communicate the characteristics of a particular business. We always want to make sure that each exhibit accurately reflects the heart and style of each unique business, and makes the statement of who they are.

Add Value to Guests: Business owners sometimes wrongly assume that all handouts are considered equal, but they are not! Generic brochures and flyers should be replaced with giveaways that are useful and relevant to the consumer’s life. Think about the types of objects people use on a daily basis, and configure a way to incorporate marketing ideas into those objects and into your trade show exhibits. For example, something as a simple as a pack of gum with the company logo can make a person think about a company twelve different times when they reach for a piece of gum.

Also, upping your personal interactions with guests can go a long way in making a great first impression. Ensuring that someone is always manning your trade show exhibits wearing a warm smile and ready to answer any questions a guest may have, makes the guest feel welcome and more receptive to your products and to your company. Lastly, learn something personal about them, even if it is just their name. People are drawn towards companies they feel a personal connection to, which can be established through just one interaction!

To find out how Exhibitor Source can help your business enhance their trade show exhibits, contact us today!