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How to Go for Quality (Not Quantity) Leads

By Jennifer Barham

Leads! Leads! Leads! We want them. We need them. We’re always talking about them. As a matter of fact, a recent study showed that 67% of businesses use the number of leads they get as the single most important metric to determine the success of their brand.

by Jennifer Barham

With 13,000 trade shows happening every year just in the United States, you’d better believe (if you haven’t already experienced) that the competition is stiff out there. That number more than doubles if we look at annual trade shows globally. That’s about one every fifteen minutes. Yikes! Talk about frequent flying!

by Jennifer Barham

2023 is here and it’s definitely not too early to begin looking at the forecast for the new year’s trends and cycles that might affect or influence your trade show planning.

by Jennifer Barham

“You’re a mean one, Mr. Grinch!” Has the holiday season got you feeling all “Bah, Humbug” and Scrooge-y? Or are you a “It’s never too early or hot for pumpkin spice lattes!” kind of person? Whether you’re a Christmas enthusiast or a hater of all things pine-scented and jingly, here’s a fun little Christmas song list with some timely reminders for your trade show season.

Just as we were coming out of the pandemic and into the bright new light of fresh business opportunities, the world is faced with more uncertainty and rising prices on just about everything. And once again, the business world finds itself in flux.

by Jennifer Barham

Ringing in a new year always brings with it such hope, such possibility, such expectation, and an opportunity to say “adieu” to the old (Good riddance, 2021!) and embrace the new. For many people, this includes making new year’s resolutions and setting goals they want to reach. For many businesses, it means the same – looking at what worked last year and what didn’t and starting with a fresh slate of anticipation.

by Jennifer Barham

It's Beginning to Feel A Lot Like Christmas...

It’s the most wonderful time of the year, and with 2021 almost in the rearview mirror, we get to look ahead to a brand new year.

by Mike Thimmesch

Stretching an already tight budget can be a challenge, and the trick is to pursue savings that are transparent to the attendees at your exhibit space.  Whether you are planning your company’s initial launch into trade shows or taking over an exhibit schedule previously handled by another trade show manager, the associated costs can be a little intimidating. If your budget is limited, these 10 tips can help you get the most out of your exhibit dollars:

by Jennifer Barham

Summer’s here and the living is, well, not really easy (as the song goes), but there’s lots to look forward to. And after last year’s “Cruel, Cruel Summer,” we can all look forward to a little more lightness and a little more celebration and a little more fun in the sun.

“They’re baaaaaack!” Live events are returning, and we are here for it. With all the trade shows cancelled in 2020 and the lack of personal interaction, it’s about time. However, don’t expect the trade show season of 2019. No, sir. There will be new procedures and protocols as organizers consider the health and safety of exhibitors and attendees and staff.

2020 Proved That Relationships Should Be Your Business's 2021 Priority

We have made it through the first quarter of 2021 already! Even so, we are still reeling from the past year...a year for the history books. No one could’ve predicted the happenings or the fallout or the hidden blessings from 2020. The global pandemic’s impact on the event industry was no small thing, and though we didn’t cause it and we can’t control it, we can learn a lot as we move on toward a healthier, more productive year.

We are all anxiously awaiting the return of trade shows and events to make us feel like we are back to business as usual. And continue to wait we will. Events keep getting postponed, trade shows are being pushed later and later, and hosts and attendees alike are wondering what the future of exhibiting is going to look like.

What a year so far! As look forward to heading back (hopefully and thankfully!) to face-to-face meetings in 2021, we have a few new considerations to add to our to-do lists:

Looking for an established trade show exhibit that delivers the ultimate experience in audience impact and convenience for your Nashville business? You may be an ideal candidate for tabletop displays. Here at Skyline, our team of design experts often recommends using tabletop displays at Nashville events for businesses of every size and scope. Whether you're a startup organization delving into the live marketing arena for the first time, or an established industry force looking to minimize stress, yet maximize results, using tabletop displays in Nashville can prove a perfect solution.