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Why the JUNK Leads?

Posted by Exhibitor Source on Oct 2, 2018 10:45:00 AM


Lead Qualifying Tips for Show Staffers

Generating leads is JOB ONE for most trade show exhibitors, but you want to generate hot qualified leads – the ones that result in business for your sales team. If your booth staff is just collecting business cards and company names, you’ll end up with a lot of dead ends. You will also end up with a sales team that does not want to follow up on the leads.  This is evidenced by the fact that 79% of trade show leads are never followed up on (CEIR) – in large part because the leads that are taken at the show are not qualified enough to “make it worth my time,” as a sales person. Make sure you’re providing your sales team with quality leads by following these helpful tips.

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Topics: marketing, trade show displays Knoxville, trade show exhibits Nashville, trade shows, trade show leads, Exhibitor Source

Booth Behavior: Convention at the Convention

Posted by Exhibitor Source on Mar 1, 2018 10:58:20 AM


In the South, we are raised to be "nice." 
Nice is always expected, but nice means nothing without sincerity.  Too often nice can be a passive-aggressive behavior where you are smiling and nodding while inside you're really rolling your eyes or looking for an escape route.  What does this have to do with staffing at your trade show booth?  When you're hosting at your booth, you should strive to treat each visitor as you would a guest in your office or home.  Here are some suggestions to ensure your guests are sensing sincerity in your interactions at the booth. 

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Topics: Nashville trade show exhibits, marketing, Trade Show Exhibits Knoxville, F2F, face to face marketing, B2B, southern hospitality, booth staffing, Maya Angelou, Exhibitor Source

Attracting Buyers To Your Trade Show Booth

Posted by Exhibitor Source on May 17, 2016 3:36:15 PM

Is Your Trade Show Booth Attracting Customers Or Warm Bodies?

Knoxville Trade Show Booth

When your company is marketing at a trade show, your team gets the opportunity to engage prospects fact to face, to read them, to place your products in their hands, and to convert them to customers. There are tons of advice floating around about how to attract traffic to your booth, and while its true that marketing is a matter of numbers, it's also true that companies can waste a lot of money attracting and courting the wrong traffic. You can buy cold leads for about fifteen cents each; how much does it cost you to hand out swag to cold leads at a trade show? The approach you take depends on what you're selling, but even if you're selling something that any home or business could use, you can make a plan that allows you to get better value for your marketing dollar. Your team can work cold leads from the office; working a trade show is a huge opportunity to close bigger sales faster.

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Topics: Blog, Knoxville Trade Show Booth, Nashville Trade Show Booths, trade show exhibits, Exhibitor Source

3 Ways To Use Space Effectively In Your Trade Show Displays

Posted by Exhibitor Source on Jul 4, 2015 10:54:42 AM

When it comes to designing your trade show displays, there are so many elements to consider. You want to make sure the architectural design, graphics, and setup combine to create a display that captures attention and draws consumers.

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Topics: Knoxville trade show displays, Blog, trade show displays, trade show displays Nashville, Exhibitor Source

Making a Great First Impression with Your Trade Show Exhibits

Posted by Exhibitor Source on May 21, 2015 3:58:10 PM

: Knoxville Trade Show ExhibitsAt Exhibitor Source, we know that first impressions are everything. That is why it is so important for business owners to present a display that grabs attention from the get-go! Consumers will often decide whether or not they will purchase a company’s product within the first 30 seconds of coming in contact with that company. It can be difficult to stand out among the slew of business owners at a live event marketing campaign, but having trade show exhibits that really capture attention can make all the difference. A few simple tips can enhance the consumer’s initial experience with a company, and ensure a great first impression that will keep the client coming back for more:

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Topics: Knoxville trade show displays, Blog, knoxville banner stands, trade show displays, trade show displays Nashville, trade show exhibits, Exhibitor Source

Exhibitor Source Congratulated by Gov. Bill Haslam

Posted by Exhibitor Source on Oct 16, 2014 11:31:44 AM

Exhibitor Source has received a letter of congratulations from Tennessee Governor Bill Haslam commending our winning of the American Business Ethics Award.  We are honored to receive this recognition by our state leader!

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Topics: News, Nashville trade show displays, Nashville trade show installation, Knoxville trade show displays, trade show marketing, ABEA, American Business Ethics Award, ethics award, Bill Haslam, business award, Governor, letter of congratulations, Nashville I&D trade show, Tennessee, trade show booths, trade show displays, trade show exhibits, Exhibitor Source

Exhibitor Source Named Recipient of the American Business Ethics Award

Posted by Exhibitor Source on Sep 29, 2014 11:52:19 AM

2014 American Business Ethics AwardExhibitor Source has been recognized nationally for the company's excellence in business ethics. The Foundation for Financial Service Professionals has awarded the Nashville trade show exhibit design and installation company The American Business Ethics Award (ABEA) in the "small company" category for 2014. Only one other company besides Exhibitor Source was awarded the honor this year, The Marvin Companies, in the "large company" category.

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Topics: News, Nashville trade show displays, Nashville trade show installation, Knoxville trade show displays, trade show marketing, ABEA, American Business Ethics Award, ethics award, business award, Nashville I&D trade show, trade show booths, trade show displays, trade show exhibits, Exhibitor Source

Tactical Engagement-2

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