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Don't Tell Me - Let Me Try...

Posted by John Hamari on May 1, 2018 10:55:36 AM

Experiential Marketing At Trade Shows

Some things must be felt, seen, tasted, smelled, attempted, or heard in order to be believed.  Through a campaign, we can tell someone what we think or how great our offering is, however there is no replacement for showing someone face to face and allowing them to experience it for themselves.

Experiential marketing allows your skeptical prospects or most dedicated customers to develop an emotional investment in your products or services, literally helping them shape your brand’s evolution. Another by-product of this is shortening the sales cycle because the prospects and clients are becoming more comfortable with who and what they are purchasing.

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Topics: Insider, Nashville trade show marketing, marketing, trade show marketing, trade show exhibits Nashville, Tradeshow event, trade show leads, branding, F2F, face to face marketing, B2B, client relationships, experiential marketing

Environmentally Conscious

Posted by Erik Koglin on Apr 24, 2018 11:24:15 AM

You will find out shortly that my title is a play on words. The intention isn’t to mislead you about sustainability, but instead to apply the term in another fashion. When you’ve approached the process of designing an exhibit, how much thought do you put into how the style and tone of the space will effect people’s perception of your brand?

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Topics: Insider, Nashville trade show marketing, marketing, trade show marketing, exhibit design, environments

Talking Taboo...Promotional Models

Posted by Erik Koglin on Mar 27, 2018 10:55:00 AM

Do a web search on hiring models for your trade show and you’ll find not just a few articles that decry the practice.  There are a lot of reasons to be cautious in the use of models.  For one thing, having a gaggle of hot models in your exhibit can actually intimidate some people.  That high energy and frankly “intense” atmosphere that is often associated with the proverbial “booth babe” environment is tough for the more reserved people, and can even cause anxiety just by being in the area.

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Topics: Insider, Nashville trade show marketing, marketing, trade show marketing, trade show booths, trade show exhibits, trade shows, trade show leads, branding, ROI, return on investment, F2F, face to face marketing, B2B, booth staffing, promotional models, island trade show exhibits

The Design of the Scent-ury

Posted by Erik Koglin on Feb 27, 2018 10:45:00 AM

Almost without fail, the last thing anyone … even experienced exhibit designers … think about is what your exhibit smells like. Even now, after reading that last line you’re wondering where can I possibly be going with this?

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Topics: Insider, Nashville trade show marketing, marketing, trade show marketing, aroma, scents

50 Ideas To Generate Trade Show Leads

Posted by Exhibitor Source on Dec 21, 2017 11:30:00 AM

Most of us who go to shows go there with the intent of generating leads (at least partially). According to the Center For Exhibition and Industry Research, the #1 reason that exhibitors attend shows is to generate leads. As marketers, we desire to fill our sales pipeline, shorten the sales cycle, drive repeat customers and find new opportunities.

In order to get the creative juices flowing, we have assembled some of the best ideas we have seen demonstrated from our clients and from success stories we have generated. Following are 50 ideas to get you more leads at your upcoming trade shows (broken down to 3 categories): 

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Topics: Insider, social media, Nashville trade show marketing, marketing, trade show marketing, trade show leads, sales leads

Overcoming The Hurdles of Trade Show Lead Follow-up

Posted by Exhibitor Source on Dec 19, 2017 3:00:00 PM

You’ve invested the time, energy, and budget to generate valuable leads at trade shows, and while it’s easier said than done, it’s imperative to follow through with your connections in a timely manner.  Undoubtedly, there can be some hurdles to cross in order to get the qualified leads into your account executive’s hands:

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Topics: Insider, social media, Nashville trade show marketing, marketing, trade show marketing, trade show leads, sales leads

Design Objective

Posted by Erik Koglin on Dec 14, 2017 2:56:18 PM

A shorthand formula to help with exhibit design goes like this: "Exhibit design should compel a particular audience into a specific conversation to achieve a measurable outcome." It doesn't cover every situation, but it does help set a pace for most design scenarios. Let's go phrase by phrase:

Obviously, we advocate exhibit design. Intentional, evocative and relevant design is important to any good face to face marketing endeavor. Commodity exhibits are available, and you can buy nearly anything off the internet. Surely, budgets and limiting factors come into play and can't be ignored. But the reality is if you want successful show marketing strategies, you need intentional design - even in pop-ups and banner stands.

That design is necessary to compel, not just any audience, but a particular audience. Some shows you go to may be made up 100% of the audience your marketing efforts work with, and everyone is a qualified lead. But more often than not, you need to weed out many of the attendees in order to meet the ones who will really do business with you. Those qualified leads are a particular group of people. You have a profile of them already: your current customers. You know what that audience looks like. So how do you compel them? How do you catch the attention of more people just like that, and draw them in? How do you compel that particular group? That's the foot you want to put forward on the show floor.

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Topics: Insider, Nashville trade show marketing, marketing, trade show marketing, exhibit design, environments

9 Steps to Writing a Social Media Plan

Posted by Exhibitor Source on Dec 5, 2017 11:00:00 AM


The reasons can vary greatly of why you were selected to write the social media plan for your company, but here you are. Now what… [insert sigh here]. Maybe it’s because you’re in marketing. It may also be because you’re from the younger generation that grew up as a digital native and are assumed to have a close connection in this arena. Or possibly you’re already experimenting with social media and your success has been noticed.

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Topics: Insider, social media, Nashville trade show marketing, marketing, trade show marketing

Tactical Engagement-2

Click Here for Your Free eBook

Decide on the right tactics for attracting attendees to your trade show booth by gaining understanding of the relationship between the attendee and you, the exhibitor.

Key Takeaways Include:

  • Paralysis by analysis is a very real thing.
  • Who's at the end of the colored carpet?
  • What's the perfect promotion?

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