Join us for our upcoming Tradeshow Marketing Showcase & Seminar – “Don't Be Left in the Dark”! We are planning an informative and fun event with lunch, beer & wine, prizes, and invaluable information to equip you and your team with the most innovative tools for tradeshow marketing success.
Does Your Trade Show Marketing Plan Attract Buyers Or Browsers?
Trade show marketing gives your team the opportunity to meet prospects face to face, place your product in their hands, read them and address their objections in real-time, convert them on the spot and close more sales than at any other time. It's a serious investment to attend a trade show, and you should be seeing a significant return on that investment. One smart way to fine-tune that return is to consider the traffic you're attracting. On the one hand, marketing is a numbers game, and we're all out to generate as much traffic as possible. On the other hand, attracting the wrong traffic can cost you time and money and cost you opportunities to interact with real, qualified prospects. Think of it this way: it costs about 15 cents each to purchase cold leads, and your sales team can interact with those cold leads in the office. When you spend the money to send them to a trade show, you're spending a lot more than 15 cents per contact, so you need to be sure that those contacts are worth the extra money.
Skyline Exhibits are so excited to be the recipient of the Best of Show Award at Exhibitor Live! A true team effort brought their #TradeShowZen experience to life.
Is Your Knoxville Trade Show Booth Attracting Customers Or Warm Bodies?
When your company is marketing at a trade show, your team gets the opportunity to engage prospects fact to face, to read them, to place your products in their hands, and to convert them to customers. There is tons of advice floating around about how to attract traffic to your booth, and while its true that marketing is a matter of numbers, it's also true that companies can waste a lot of money attracting and courting the wrong traffic. You can buy cold leads for about fifteen cents each; how much does it cost you to hand out swag to cold leads at a trade show? The approach you take depends on what you're selling, but even if you're selling something that any home or business could use, you can make a plan that allows you to get better value for your marketing dollar. Your team can work cold leads from the office; working a trade show is a huge opportunity to close bigger sales faster.