In the South, we are raised to be "nice." Nice is always expected, but nice means nothing without sincerity. Too often nice can be a passive-aggressive behavior where you are smiling and nodding while inside you're really rolling your eyes or looking for an escape route. What does this have to do with staffing at your trade show booth? When you're hosting at your booth, you should strive to treat each visitor as you would a guest in your office or home. Here are some suggestions to ensure your guests are sensing sincerity in your interactions at the booth.
