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“Here Comes the Sun!” A Summer Playlist to Boost Your Summer Marketing Vibe

Posted by Skyline Exhibitor Source on Jul 27, 2021 10:45:00 AM

by Jennifer Barham

Summer’s here and the living is, well, not really easy (as the song goes), but there’s lots to look forward to. And after last year’s Cruel, Cruel Summer, we can all look forward to a little more lightness and a little more celebration and a little more fun in the sun.

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Topics: Nashville trade show displays, Nashville trade show exhibits, marketing, skyline Nashville, trade show marketing, Blog, booth design, display table tops, exhibit design, Nashville, Skyline, Trade Show Displays in Nashville, trade show displays Nashville, trade show exhibiting, trade shows, tradeshows, success, F2F, face to face marketing, event planning, Rob Base & DJ EZ Rock, Donna Summer, Bob Seger, Bananarama, NRBQ, Brian Hyland, The Ventures, The Beach Boys, Weezer, Mick Jagger, The Go Go's, Dolly Parton, Kenny Rogers, David Bowie, Timbuk 3

6 Hot In-Person Trade Shows Coming in July

Posted by Skyline Exhibitor Source on Jun 29, 2021 10:45:00 AM

That’s right, folks! You heard it here: real life trade shows coming soon. Not cancelled. Not postponed. Not rescheduled. Not online. IN PERSON! {And the crowd goes WIIIIILLLLLD!}

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Topics: Nashville trade show displays, Nashville trade show exhibits, marketing, skyline Nashville, trade show marketing, Blog, booth design, display table tops, exhibit design, Nashville, Skyline, Trade Show Displays in Nashville, trade show displays Nashville, trade show exhibiting, trade shows, tradeshows, success, F2F, face to face marketing, event planning, Summer NAMM, Music City, July Trade Shows

Does Your Trade Show Marketing Plan Attract Buyers Or Browsers?

Posted by Skyline Exhibitor Source on May 17, 2017 3:10:51 PM

Does Your Trade Show Marketing Plan Attract Buyers Or Browsers?

Trade show marketing gives your team the opportunity to meet prospects face to face, place your product in their hands, read them and address their objections in real-time, convert them on the spot and close more sales than at any other time. It's a serious investment to attend a trade show, and you should be seeing a significant return on that investment. One smart way to fine-tune that return is to consider the traffic you're attracting. On the one hand, marketing is a numbers game, and we're all out to generate as much traffic as possible. On the other hand, attracting the wrong traffic can cost you time and money and cost you opportunities to interact with real, qualified prospects. Think of it this way: it costs about 15 cents each to purchase cold leads, and your sales team can interact with those cold leads in the office. When you spend the money to send them to a trade show, you're spending a lot more than 15 cents per contact, so you need to be sure that those contacts are worth the extra money.

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Topics: Blog, Knoxville, Knoxville Trade Show Booth, Nashville, trade show booths, trade shows

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