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Feed the Funnel

Posted by Exhibitor Source on Jan 31, 2023 10:45:00 AM

How to Go for Quality (Not Quantity) Leads

By Jennifer Barham

Leads! Leads! Leads! We want them. We need them. We’re always talking about them. As a matter of fact, a recent study showed that 67% of businesses use the number of leads they get as the single most important metric to determine the success of their brand.

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Topics: Nashville trade show displays, Nashville trade show exhibits, marketing, trade show marketing, Blog, booth design, display table tops, exhibit design, Nashville, Trade Show Displays in Nashville, trade show displays Nashville, trade show exhibiting, trade shows, tradeshows, success, F2F, face to face marketing, event planning

Challenges That Can Spell DISASTER to Trade Show Success

Posted by Exhibitor Source on Jan 17, 2023 10:45:00 AM

by Jennifer Barham

With 13,000 trade shows happening every year just in the United States, you’d better believe (if you haven’t already experienced) that the competition is stiff out there. That number more than doubles if we look at annual trade shows globally. That’s about one every fifteen minutes. Yikes! Talk about frequent flying!

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Topics: Nashville trade show displays, Nashville trade show exhibits, marketing, trade show marketing, Blog, booth design, display table tops, exhibit design, Nashville, Trade Show Displays in Nashville, trade show displays Nashville, trade show exhibiting, trade shows, tradeshows, success, F2F, face to face marketing, event planning

Top Trends for 2023 That Might Influence Your Trade Show Marketing Program

Posted by Exhibitor Source on Jan 3, 2023 10:45:00 AM

by Jennifer Barham

2023 is here and it’s definitely not too early to begin looking at the forecast for the new year’s trends and cycles that might affect or influence your trade show planning.

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Topics: Nashville trade show displays, Nashville trade show exhibits, marketing, trade show marketing, Blog, booth design, display table tops, exhibit design, Nashville, Trade Show Displays in Nashville, trade show displays Nashville, trade show exhibiting, trade shows, tradeshows, success, F2F, face to face marketing, event planning, 2023, consumer trends

The 12 Songs of Christmas with a Trade Shows Twist

Posted by Exhibitor Source on Dec 20, 2022 10:45:00 AM

by Jennifer Barham

“You’re a mean one, Mr. Grinch!” Has the holiday season got you feeling all “Bah, Humbug” and Scrooge-y? Or are you a “It’s never too early or hot for pumpkin spice lattes!” kind of person? Whether you’re a Christmas enthusiast or a hater of all things pine-scented and jingly, here’s a fun little Christmas song list with some timely reminders for your trade show season.

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Topics: Nashville trade show displays, Nashville trade show exhibits, marketing, trade show marketing, Blog, booth design, display table tops, exhibit design, Nashville, Trade Show Displays in Nashville, trade show displays Nashville, trade show exhibiting, trade shows, tradeshows, success, F2F, face to face marketing, event planning, Christmas, Christmas Songs

How to Raise Your Trade Show Options While Lowering Your Budget

Posted by Exhibitor Source on May 3, 2022 2:03:23 PM

Just as we were coming out of the pandemic and into the bright new light of fresh business opportunities, the world is faced with more uncertainty and rising prices on just about everything. And once again, the business world finds itself in flux.

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Topics: Nashville trade show displays, Nashville trade show exhibits, marketing, trade show marketing, Blog, booth design, display table tops, exhibit design, modular displays, Nashville, Trade Show Displays in Nashville, trade show displays Nashville, trade show exhibiting, trade shows, tradeshows, budget, ROI, event planning

New Year's Resolutions for Marketing Success in 2022

Posted by Exhibitor Source on Jan 4, 2022 10:45:00 AM

by Jennifer Barham

Ringing in a new year always brings with it such hope, such possibility, such expectation, and an opportunity to say “adieu” to the old (Good riddance, 2021!) and embrace the new. For many people, this includes making new year’s resolutions and setting goals they want to reach. For many businesses, it means the same – looking at what worked last year and what didn’t and starting with a fresh slate of anticipation.

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Topics: Nashville trade show displays, Nashville trade show exhibits, marketing, trade show marketing, Blog, booth design, display table tops, exhibit design, Nashville, Trade Show Displays in Nashville, trade show displays Nashville, trade show exhibiting, trade shows, tradeshows, success, F2F, face to face marketing, event planning, New Year's resolutions, 2022

A Christmas Movie List to Light Up Your Holidays Marketing Style

Posted by Exhibitor Source on Dec 16, 2021 10:30:00 AM

by Jennifer Barham

It's Beginning to Feel A Lot Like Christmas...

It’s the most wonderful time of the year, and with 2021 almost in the rearview mirror, we get to look ahead to a brand new year.

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Topics: Nashville trade show displays, Nashville trade show exhibits, marketing, trade show marketing, Blog, booth design, display table tops, exhibit design, Nashville, Trade Show Displays in Nashville, trade show displays Nashville, trade show exhibiting, trade shows, tradeshows, success, F2F, face to face marketing, event planning, Christmas, Christmas movies

10 Tips to Stretch Your Trade Show Budget

Posted by Exhibitor Source on Nov 16, 2021 10:45:00 AM

by Mike Thimmesch

Stretching an already tight budget can be a challenge, and the trick is to pursue savings that are transparent to the attendees at your exhibit space.  Whether you are planning your company’s initial launch into trade shows or taking over an exhibit schedule previously handled by another trade show manager, the associated costs can be a little intimidating. If your budget is limited, these 10 tips can help you get the most out of your exhibit dollars:

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Topics: Nashville trade show displays, Nashville trade show exhibits, marketing, trade show marketing, Blog, booth design, display table tops, exhibit design, Nashville, Trade Show Displays in Nashville, trade show displays Nashville, trade show exhibiting, trade shows, tradeshows, budget, event planning

“Here Comes the Sun!” A Summer Playlist to Boost Your Summer Marketing Vibe

Posted by Exhibitor Source on Jul 27, 2021 10:45:00 AM

by Jennifer Barham

Summer’s here and the living is, well, not really easy (as the song goes), but there’s lots to look forward to. And after last year’s Cruel, Cruel Summer, we can all look forward to a little more lightness and a little more celebration and a little more fun in the sun.

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Topics: Nashville trade show displays, Nashville trade show exhibits, marketing, trade show marketing, Blog, booth design, display table tops, exhibit design, Nashville, Trade Show Displays in Nashville, trade show displays Nashville, trade show exhibiting, trade shows, tradeshows, success, F2F, face to face marketing, event planning, Rob Base & DJ EZ Rock, Donna Summer, Bob Seger, Bananarama, NRBQ, Brian Hyland, The Ventures, The Beach Boys, Weezer, Mick Jagger, The Go Go's, Dolly Parton, Kenny Rogers, David Bowie, Timbuk 3

Does Your Trade Show Marketing Plan Attract Buyers Or Browsers?

Posted by Exhibitor Source on May 17, 2017 3:10:51 PM

Does Your Trade Show Marketing Plan Attract Buyers Or Browsers?

Trade show marketing gives your team the opportunity to meet prospects face to face, place your product in their hands, read them and address their objections in real-time, convert them on the spot and close more sales than at any other time. It's a serious investment to attend a trade show, and you should be seeing a significant return on that investment. One smart way to fine-tune that return is to consider the traffic you're attracting. On the one hand, marketing is a numbers game, and we're all out to generate as much traffic as possible. On the other hand, attracting the wrong traffic can cost you time and money and cost you opportunities to interact with real, qualified prospects. Think of it this way: it costs about 15 cents each to purchase cold leads, and your sales team can interact with those cold leads in the office. When you spend the money to send them to a trade show, you're spending a lot more than 15 cents per contact, so you need to be sure that those contacts are worth the extra money.

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Topics: Blog, Knoxville, Knoxville Trade Show Booth, Nashville, trade show booths, trade shows

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