Is Your Trade Show Booth Attracting Customers Or Warm Bodies?
When your company is marketing at a trade show, your team gets the opportunity to engage prospects fact to face, to read them, to place your products in their hands, and to convert them to customers. There are tons of advice floating around about how to attract traffic to your booth, and while its true that marketing is a matter of numbers, it's also true that companies can waste a lot of money attracting and courting the wrong traffic. You can buy cold leads for about fifteen cents each; how much does it cost you to hand out swag to cold leads at a trade show? The approach you take depends on what you're selling, but even if you're selling something that any home or business could use, you can make a plan that allows you to get better value for your marketing dollar. Your team can work cold leads from the office; working a trade show is a huge opportunity to close bigger sales faster.