Do a web search on hiring models for your trade show and you’ll find not just a few articles that decry the practice. There are a lot of reasons to be cautious in the use of models. For one thing, having a gaggle of hot models in your exhibit can actually intimidate some people. That high energy and frankly “intense” atmosphere that is often associated with the proverbial “booth babe” environment is tough for the more reserved people, and can even cause anxiety just by being in the area.
Topics: Insider, Nashville trade show marketing, marketing, trade show marketing, trade show booths, trade show exhibits, trade shows, trade show leads, branding, ROI, return on investment, F2F, face to face marketing, B2B, booth staffing, promotional models, island trade show exhibits
Decide on the right tactics for attracting attendees to your trade show booth by gaining understanding of the relationship between the attendee and you, the exhibitor.
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