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Delighting the Customer

Posted by John Hamari on Jun 30, 2020 10:45:00 AM
Go Beyond Customer Satisfaction

If you’re with a long-standing company, you probably have loads of repeat customers or customers who’ve been with you through thick and thin. You might assume it’s because you’re the best or they are pleased as punch. In reality, these customers might be sticking around out of convenience or habit or because nothing better has come along for them. That’s not the same as loyalty.

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Topics: Nashville trade show marketing, marketing, Knoxville trade show marketing, Trade Show Displays in Nashville, trade show exhibiting, Trade Show Exhibits Knoxville, trade show exhibits Nashville, tradeshows, experiential marketing, Retail Marketing, marketing and advertising, customer centricity, Amazon

Amazon: 5 Lessons Learned for Trade Show Marketers

Posted by John Hamari on Jun 16, 2020 10:45:00 AM

Recently, Amazon announced the creation of its “Operations Center of Excellence” right here in my hometown of Nashville. This $230 million investment will focus on improvements and innovation in customer fulfillment, transportation, supply chain, and related functions. Its footprint will be evident as the behemoth covers a million square feet and employs 5,000 people.

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Topics: Nashville trade show marketing, marketing, Knoxville trade show marketing, Trade Show Displays in Nashville, trade show exhibiting, Trade Show Exhibits Knoxville, trade show exhibits Nashville, tradeshows, experiential marketing, Retail Marketing, marketing and advertising, customer centricity, Amazon

Tactical Engagement-2

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Decide on the right tactics for attracting attendees to your trade show booth by gaining understanding of the relationship between the attendee and you, the exhibitor.

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  • Paralysis by analysis is a very real thing.
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