With the very limited amount of face time that 2020 has afforded us, those of us in the marketing and exhibiting business have had to get very creative with our outreach and customer service. Now more than ever, we’ve utilized email, social media, “live” videos, and webinars to reach clients.
Topics: social media, Nashville trade show displays, Nashville trade show exhibits, marketing, skyline Nashville, trade show marketing, Blog, Skyline, Trade Show Displays in Nashville, trade show displays Nashville, trade show exhibiting, trade shows, success, webinar, digital marketing, F2F, face to face marketing, client relationships, experiential marketing, client engagement, social media marketing, livestreaming, human interaction, virtual meetings, virtual events, face time
Topics: social media, Nashville trade show marketing, Knoxville trade show exhibits, booth design, exhibit design, trade show displays Nashville, trade shows, webinar, B2B, booth staffing, island trade show exhibits, client engagement, event planning
Topics: social media, Nashville trade show marketing, Knoxville trade show exhibits, booth design, exhibit design, trade show displays Nashville, trade shows, webinar, B2B, island trade show exhibits, client engagement, event planning
Topics: social media, trade shows, webinar, B2B
Most of us who go to shows go there with the intent of generating leads (at least partially). According to the Center For Exhibition and Industry Research, the #1 reason that exhibitors attend shows is to generate leads. As marketers, we desire to fill our sales pipeline, shorten the sales cycle, drive repeat customers and find new opportunities.
In order to get the creative juices flowing, we have assembled some of the best ideas we have seen demonstrated from our clients and from success stories we have generated. Following are 50 ideas to get you more leads at your upcoming trade shows (broken down to 3 categories):
Topics: Insider, social media, Nashville trade show marketing, marketing, trade show marketing, trade show leads, sales leads
You’ve invested the time, energy, and budget to generate valuable leads at trade shows, and while it’s easier said than done, it’s imperative to follow through with your connections in a timely manner. Undoubtedly, there can be some hurdles to cross in order to get the qualified leads into your account executive’s hands:
Topics: Insider, social media, Nashville trade show marketing, marketing, trade show marketing, trade show leads, sales leads
The reasons can vary greatly of why you were selected to write the social media plan for your company, but here you are. Now what… [insert sigh here]. Maybe it’s because you’re in marketing. It may also be because you’re from the younger generation that grew up as a digital native and are assumed to have a close connection in this arena. Or possibly you’re already experimenting with social media and your success has been noticed.
Topics: Insider, social media, Nashville trade show marketing, marketing, trade show marketing
Decide on the right tactics for attracting attendees to your trade show booth by gaining understanding of the relationship between the attendee and you, the exhibitor.
Key Takeaways Include:
