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Managing and Balancing

Posted by Exhibitor Source on Nov 22, 2022 4:30:00 PM

by Jennifer Barham

Stressed at work?! Ask any marketing professional how many projects they have on their calendar at any given moment and you’ll be shocked (or maybe not) to learn that statistically that number is 30 or more. Forty percent of all large corporations are facing restructuring, leaving employees feeling insecure about their prospects. Today’s workers experience 7 interruptions an hour, totaling over 2 hours of distraction each day. Yes, all of this chaos equals stress in the workplace.

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Topics: Nashville trade show displays, Nashville trade show exhibits, marketing, trade show marketing, Blog, booth design, exhibit design, Nashville events, trade show booth, trade show displays, Trade Show Displays in Nashville, trade show displays Nashville, trade show exhibiting, trade show exhibits, trade shows, success, B2B, experiential marketing, trade show planning and logistics, event planning, marketing and advertising

Presentation Options For Your Trade Show Booth

Posted by Exhibitor Source on Nov 8, 2022 11:01:54 AM

Exciting PowerPoint Alternatives for Improving In-booth Presentations

By Jennifer Barham

The Ford Model T. Apple pie. Pride and Prejudice. These are classics. Add to these Microsoft PowerPoint and the list is well-rounded.

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Topics: Nashville trade show displays, Nashville trade show exhibits, marketing, trade show marketing, Blog, booth design, exhibit design, Nashville events, trade show booth, trade show displays, Trade Show Displays in Nashville, trade show displays Nashville, trade show exhibiting, trade show exhibits, trade shows, success, B2B, experiential marketing, trade show planning and logistics, event planning, marketing and advertising

Make the Most of Your Small Trade Show Booth

Posted by Exhibitor Source on Oct 18, 2022 11:00:00 AM

“Good things come in small packages,” right?! But what about your trade show booth? What if I can’t have the big big big screen or the gigantic feature in the middle of an island booth? Can it still be truly exceptional if it’s a 10x10?

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Topics: Nashville trade show displays, Nashville trade show exhibits, marketing, trade show marketing, Blog, booth design, exhibit design, Nashville events, trade show booth, trade show displays, Trade Show Displays in Nashville, trade show displays Nashville, trade show exhibiting, trade show exhibits, trade shows, success, B2B, experiential marketing, trade show planning and logistics, event planning, marketing and advertising

22 Hot Ideas for Building Your Brand Before 2022 Ends

Posted by Exhibitor Source on Oct 4, 2022 10:45:00 AM

What IS brand awareness? Brand awareness is just what it sounds like...it’s being aware of a particular brand, whether that’s the name or the logo or the messaging. Brand awareness is what you want your customers to have so that they recognize your business, so it goes without saying that the more brand awareness you have, the better.

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Topics: Nashville trade show displays, Nashville trade show exhibits, marketing, trade show marketing, Blog, booth design, exhibit design, Nashville events, trade show booth, trade show displays, Trade Show Displays in Nashville, trade show displays Nashville, trade show exhibiting, trade show exhibits, trade shows, success, B2B, experiential marketing, trade show planning and logistics, event planning, marketing and advertising

Stress Relief Tips for Trade Shows

Posted by Exhibitor Source on Sep 22, 2022 10:45:00 AM

In a 2019 Deloitte study, 91% of respondents reported that high stress     negatively affects the quality of their work. I instantly thought of the stress of exhibiting at trade shows. While it might be work we choose and are passionate about, it’s definitely fast-paced, intense pressure.

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Topics: Nashville trade show displays, Nashville trade show exhibits, marketing, trade show marketing, Blog, booth design, exhibit design, Nashville events, trade show booth, trade show displays, Trade Show Displays in Nashville, trade show displays Nashville, trade show exhibiting, trade show exhibits, trade shows, success, B2B, experiential marketing, trade show planning and logistics, event planning, marketing and advertising

Attract More Visitors to Your Trade Show Booth with Interactive Elements

Posted by Exhibitor Source on Sep 6, 2022 10:45:00 AM

Trade shows can be long days for everyone involved including attendees, but with the addition of one or more interactive elements, your booth transforms into a welcome surprise for visitors, involving them in the experience.

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Topics: Nashville trade show displays, Nashville trade show exhibits, marketing, trade show marketing, Blog, booth design, exhibit design, Nashville events, trade show booth, trade show displays, Trade Show Displays in Nashville, trade show displays Nashville, trade show exhibiting, trade show exhibits, trade shows, success, B2B, experiential marketing, trade show planning and logistics, event planning, marketing and advertising

Using Color Theory in Your Trade Show Exhibit

Posted by Exhibitor Source on Aug 23, 2022 10:45:00 AM

In a study entitled “The Impact of Color on Marketing,” researchers found that consumers made about 90% of their quick decisions about a brand based on color alone, including whether a color was appropriate for the brand or not. With this knowledge, color becomes central to discussions about brand, including how to display the brand at a trade show booth, and we can use color therapy to determine our best choices.

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Topics: Nashville trade show displays, Nashville trade show exhibits, marketing, trade show marketing, Blog, booth design, exhibit design, Nashville events, trade show booth, trade show displays, Trade Show Displays in Nashville, trade show displays Nashville, trade show exhibiting, trade show exhibits, trade shows, success, B2B, trade show planning and logistics, event planning, marketing and advertising

Telling Your Story to Promote Your Brand

Posted by Exhibitor Source on Aug 9, 2022 10:45:00 AM

Stories are powerful. They are the reason we love movies, books, and even ads. Commercials are the sole reason some people watch the SuperBowl. Why? Because they tell a story that is winsome or funny or otherwise emotionally satisfying. Stories are compelling and they hook us.

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Topics: Nashville trade show displays, Nashville trade show exhibits, marketing, trade show marketing, Blog, booth design, exhibit design, Nashville events, trade show booth, trade show displays, Trade Show Displays in Nashville, trade show displays Nashville, trade show exhibiting, trade show exhibits, trade shows, success, B2B, trade show planning and logistics, event planning, marketing and advertising

There's a App for That!

Posted by Exhibitor Source on Jul 26, 2022 10:45:00 AM

Did you know that there are apps specifically designed for the exhibiting industry? And did you know that if you aren’t using at least some of them you are missing the boat? BIG TIME.

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Topics: Nashville trade show displays, Nashville trade show exhibits, marketing, trade show marketing, Blog, booth design, exhibit design, Nashville events, trade show booth, trade show displays, Trade Show Displays in Nashville, trade show displays Nashville, trade show exhibiting, trade show exhibits, trade shows, success, B2B, trade show planning and logistics, event planning, marketing and advertising

New Tech to Give Trade Show Attendees a Sense of Safety

Posted by Exhibitor Source on Apr 26, 2022 10:30:00 AM

While pandemic safety restrictions seem to be easing up, we’re all familiar with the ever-present gallons of hand sanitizer, the social distancing floor stickers, limitations on crowd size, and constant sanitizing of surfaces everywhere we go. These are measures to keep us safe, help us feel comfortable, and enable us to return to (somewhat) complete normalcy as quickly as possible.

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Topics: Nashville trade show displays, Nashville trade show exhibits, marketing, trade show marketing, Blog, booth design, exhibit design, Nashville events, trade show booth, trade show displays, Trade Show Displays in Nashville, trade show displays Nashville, trade show exhibiting, trade show exhibits, trade shows, success, B2B, trade show planning and logistics, event planning, marketing and advertising

Increase Space In Your Booth By Using Savvy Storage

Posted by Exhibitor Source on Apr 5, 2022 10:45:00 AM

Although the buzzword of the millennium is “minimizing,” let’s talk about MAXIMIZING! Floor space in your exhibit, that is. There are loads of good reasons to increase your booth’s floor space. First, it’s more important and mindful than ever to have an open, spacious floor plan to keep people comfortable and safe and to remind them that you are being intentional about their comfort. Second, a little extra space makes everyone more physically comfortable and makes your booth easier to navigate. Third, intentional space creates allure – it is inviting and appealing. Just think: when is the last time YOU wanted to step into a cluttered space full of people?

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Topics: Nashville trade show displays, Nashville trade show exhibits, marketing, trade show marketing, Blog, booth design, exhibit design, Nashville events, trade show booth, trade show displays, Trade Show Displays in Nashville, trade show displays Nashville, trade show exhibiting, trade show exhibits, trade shows, success, B2B, trade show planning and logistics, event planning, marketing and advertising

The Importance of Intentional Design

Posted by Erik Koglin on Feb 22, 2018 1:50:00 PM

The Right GuyA shorthand formula to help with exhibit design goes like this: "Exhibit design should compel a particular audience into a specific conversation to achieve a measurable outcome." It doesn't cover every situation, but it does help set a pace for most design scenarios. Let's go phrase by phrase:

Obviously, we advocate exhibit design. Intentional, evocative and relevant design is important to any good face-to-face marketing endeavor. Commodity exhibits are available, and you can buy nearly anything off the internet. 

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Topics: marketing, creative, design, Blog, booth design, exhibit design, trade show, trade show booth, trade show displays, trade show exhibiting, trade show exhibits, trade shows

Does Your Booth Fit?

Posted by Exhibitor Source on Jan 31, 2014 1:45:29 PM

Ahh… your booth. It is a work of art isn’t it? You’ve worked hard making it look EXACTLY how you want it. Every angle, every detail, the lighting…it’s all perfect for that 10x20 space you exhibit in. Occasionally, you’ll hit the smaller shows in your 10x10 version of your trade show display, but that 10x20 is your sweet spot.

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Topics: marketing, trade show marketing, Blog, booth size, exhibit size, trade show booth, trade show displays, trade show exhibiting, trade show exhibits, trade shows

Tactical Engagement-2

Click Here for Your Free eBook

Decide on the right tactics for attracting attendees to your trade show booth by gaining understanding of the relationship between the attendee and you, the exhibitor.

Key Takeaways Include:

  • Paralysis by analysis is a very real thing.
  • Who's at the end of the colored carpet?
  • What's the perfect promotion?

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