4 Ways to Close The Sale Following Trade Show Cancellations

Posted by Exhibitor Source on Apr 21, 2020 10:45:00 AM

By Michael Criscuolo

In times of unforeseen catastrophe – the COVID-19 pandemic, the 2008 financial crisis, 9/11 – businesses are confronted with unprecedented challenges, from plummeting revenue streams to navigating employee retention and potential furloughs, even paying the rent. Sales and marketing teams are quickly finding their previously planned trade shows and meetings are postponed or cancelled. How, then, can sales leaders, marketing teams, and product managers support business continuity and continue to meet with key clients and prospects under such challenging circumstances? One way is by engaging in strategic, alternative meeting planning. The purpose of this article is to outline four ways to meet when attending your trade show or conference is no longer possible.

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Topics: Nashville trade show displays, Nashville trade show exhibits, Nashville trade show installation, trade show marketing, Blog, trade show booth installation Nashville, trade shows, Tradeshow event, tradeshows, environments, trade show leads, sales leads, success, branding, digital marketing, F2F, face to face marketing, B2B, technology, client engagement, event planning, lead capture, marketing and advertising, COVID-19, trade show cancellations, virtual meetings

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