How to Go for Quality (Not Quantity) Leads
By Jennifer Barham
Leads! Leads! Leads! We want them. We need them. We’re always talking about them. As a matter of fact, a recent study showed that 67% of businesses use the number of leads they get as the single most important metric to determine the success of their brand.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
display table tops,
exhibit design,
Nashville,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade shows,
tradeshows,
success,
F2F,
face to face marketing,
event planning
by Jennifer Barham
With 13,000 trade shows happening every year just in the United States, you’d better believe (if you haven’t already experienced) that the competition is stiff out there. That number more than doubles if we look at annual trade shows globally. That’s about one every fifteen minutes. Yikes! Talk about frequent flying!
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
display table tops,
exhibit design,
Nashville,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade shows,
tradeshows,
success,
F2F,
face to face marketing,
event planning
by Jennifer Barham
2023 is here and it’s definitely not too early to begin looking at the forecast for the new year’s trends and cycles that might affect or influence your trade show planning.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
display table tops,
exhibit design,
Nashville,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade shows,
tradeshows,
success,
F2F,
face to face marketing,
event planning,
2023,
consumer trends
by Jennifer Barham
“You’re a mean one, Mr. Grinch!” Has the holiday season got you feeling all “Bah, Humbug” and Scrooge-y? Or are you a “It’s never too early or hot for pumpkin spice lattes!” kind of person? Whether you’re a Christmas enthusiast or a hater of all things pine-scented and jingly, here’s a fun little Christmas song list with some timely reminders for your trade show season.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
display table tops,
exhibit design,
Nashville,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade shows,
tradeshows,
success,
F2F,
face to face marketing,
event planning,
Christmas,
Christmas Songs
by Jennifer Barham
Stressed at work?! Ask any marketing professional how many projects they have on their calendar at any given moment and you’ll be shocked (or maybe not) to learn that statistically that number is 30 or more. Forty percent of all large corporations are facing restructuring, leaving employees feeling insecure about their prospects. Today’s workers experience 7 interruptions an hour, totaling over 2 hours of distraction each day. Yes, all of this chaos equals stress in the workplace.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
trade show booth,
trade show displays,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
B2B,
experiential marketing,
trade show planning and logistics,
event planning,
marketing and advertising
Exciting PowerPoint Alternatives for Improving In-booth Presentations
By Jennifer Barham
The Ford Model T. Apple pie. Pride and Prejudice. These are classics. Add to these Microsoft PowerPoint and the list is well-rounded.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
trade show booth,
trade show displays,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
B2B,
experiential marketing,
trade show planning and logistics,
event planning,
marketing and advertising
“Good things come in small packages,” right?! But what about your trade show booth? What if I can’t have the big big big screen or the gigantic feature in the middle of an island booth? Can it still be truly exceptional if it’s a 10x10?
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
trade show booth,
trade show displays,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
B2B,
experiential marketing,
trade show planning and logistics,
event planning,
marketing and advertising
What IS brand awareness? Brand awareness is just what it sounds like...it’s being aware of a particular brand, whether that’s the name or the logo or the messaging. Brand awareness is what you want your customers to have so that they recognize your business, so it goes without saying that the more brand awareness you have, the better.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
trade show booth,
trade show displays,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
B2B,
experiential marketing,
trade show planning and logistics,
event planning,
marketing and advertising
In a 2019 Deloitte study, 91% of respondents reported that high stress negatively affects the quality of their work. I instantly thought of the stress of exhibiting at trade shows. While it might be work we choose and are passionate about, it’s definitely fast-paced, intense pressure.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
trade show booth,
trade show displays,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
B2B,
experiential marketing,
trade show planning and logistics,
event planning,
marketing and advertising
Trade shows can be long days for everyone involved including attendees, but with the addition of one or more interactive elements, your booth transforms into a welcome surprise for visitors, involving them in the experience.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
trade show booth,
trade show displays,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
B2B,
experiential marketing,
trade show planning and logistics,
event planning,
marketing and advertising
In a study entitled “The Impact of Color on Marketing,” researchers found that consumers made about 90% of their quick decisions about a brand based on color alone, including whether a color was appropriate for the brand or not. With this knowledge, color becomes central to discussions about brand, including how to display the brand at a trade show booth, and we can use color therapy to determine our best choices.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
trade show booth,
trade show displays,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
B2B,
trade show planning and logistics,
event planning,
marketing and advertising
Stories are powerful. They are the reason we love movies, books, and even ads. Commercials are the sole reason some people watch the SuperBowl. Why? Because they tell a story that is winsome or funny or otherwise emotionally satisfying. Stories are compelling and they hook us.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
trade show booth,
trade show displays,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
B2B,
trade show planning and logistics,
event planning,
marketing and advertising
Did you know that there are apps specifically designed for the exhibiting industry? And did you know that if you aren’t using at least some of them you are missing the boat? BIG TIME.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
trade show booth,
trade show displays,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
B2B,
trade show planning and logistics,
event planning,
marketing and advertising
by Jennifer Barham
Earth Day might be in the rear view mirror this year, but for those of us committed to a lifestyle of conservation and sustainability, every day is Earth Day. If you’re reading this, you’re probably on the lookout for ways to be greener as you shift towards sustainability, already committed to it, or working for an eco-friendly company.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
budget,
B2B,
trade show planning and logistics,
event planning,
going green,
Earth Day,
conservation
by Jennifer Barham
Whether you dust off a marketing classic, grab something hot-off-the-press, or listen to an audiobook on the treadmill, your business success can depend in large part on your continuing professional development via reading books. In a recent post about WHY you should read and HOW to fit more reading into your lifestyle (even reading a book a week!), we discussed the importance and influence of reading for your marketing endeavors.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
budget,
B2B,
trade show planning and logistics,
event planning
by Jennifer Barham
"I find television very educating. Every time somebody turns it on, I go into the other room and read a book."
– Groucho Marx
When asked to divulge his secret to success, Warren Buffett casually nodded his head toward a pile of books and international newspapers nearby and said, “Read 500 pages like this every day. That’s how knowledge works. It builds up, like compound interest.” Early in his career, Buffett read closer to 800 pages a day, and even now, he reads daily for about 8 hours.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
budget,
B2B,
trade show planning and logistics,
event planning
All Things Electrical for Your Trade Show Booth
by Jennifer Barham
Over a decade ago, a Forrester survey found that the average employee uses 2.3 devices for work purposes, whether personal electronics or company-provided devices. Of the nearly 10,000 information workers surveyed, 74% used two or more devices and 52% used three or more devices. And that was many moons ago. Imagine how that number has increased since then.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
budget,
B2B,
trade show planning and logistics,
event planning,
air travel,
Uber,
Lyft,
Airbnb,
Vrbo,
Airfarewatchdog,
Hipmunk
by Jennifer Barham
What do you get when you take hundreds of pounds of butter, celery, garlic, carrots, chicken, noodles, broth, and spices and put it in the culinary hands of Nashville’s finest chefs?
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
budget,
B2B,
trade show planning and logistics,
event planning,
Music City Center,
Nestlé,
The Nashville Food Project,
Sodexo Live!
by Jennifer Barham
Recently, I was thinking about the word “budget” and where it comes from. Turns out, it’s a Middle English word from the Old French bougette, meaning “leather bag.” It originally meant an actual bag, but later it came to mean the contents of the bag when the Chancellor of the Exchequer, in presenting his opening statement, was said to “open the budget” when he unbuckled his leather bag to retrieve papers containing financial reports. Now we use the word to mean a statement of expenditures and revenues, and the old meaning – a portable leather bag – has been lost.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
budget,
B2B,
trade show planning and logistics,
event planning,
air travel,
Uber,
Lyft,
Airbnb,
Vrbo,
Airfarewatchdog,
Hipmunk
Just as we were coming out of the pandemic and into the bright new light of fresh business opportunities, the world is faced with more uncertainty and rising prices on just about everything. And once again, the business world finds itself in flux.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
display table tops,
exhibit design,
modular displays,
Nashville,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade shows,
tradeshows,
budget,
ROI,
event planning
While pandemic safety restrictions seem to be easing up, we’re all familiar with the ever-present gallons of hand sanitizer, the social distancing floor stickers, limitations on crowd size, and constant sanitizing of surfaces everywhere we go. These are measures to keep us safe, help us feel comfortable, and enable us to return to (somewhat) complete normalcy as quickly as possible.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
trade show booth,
trade show displays,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
B2B,
trade show planning and logistics,
event planning,
marketing and advertising
Although the buzzword of the millennium is “minimizing,” let’s talk about MAXIMIZING! Floor space in your exhibit, that is. There are loads of good reasons to increase your booth’s floor space. First, it’s more important and mindful than ever to have an open, spacious floor plan to keep people comfortable and safe and to remind them that you are being intentional about their comfort. Second, a little extra space makes everyone more physically comfortable and makes your booth easier to navigate. Third, intentional space creates allure – it is inviting and appealing. Just think: when is the last time YOU wanted to step into a cluttered space full of people?
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
trade show booth,
trade show displays,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
B2B,
trade show planning and logistics,
event planning,
marketing and advertising
Besides the obvious, primary fallout of a worldwide pandemic on lives and livelihoods across the globe, the secondary effects are just as impactful. With restrictions and regulations varying widely from state to state and nation to nation, getting on with regular life is challenging and sometimes exhausting. And the marketing industry is no different. The trade show industry, in particular, faces challenges like:
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
B2B,
trade show planning and logistics,
event planning
by Jennifer Barham
Ringing in a new year always brings with it such hope, such possibility, such expectation, and an opportunity to say “adieu” to the old (Good riddance, 2021!) and embrace the new. For many people, this includes making new year’s resolutions and setting goals they want to reach. For many businesses, it means the same – looking at what worked last year and what didn’t and starting with a fresh slate of anticipation.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
display table tops,
exhibit design,
Nashville,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade shows,
tradeshows,
success,
F2F,
face to face marketing,
event planning,
New Year's resolutions,
2022
by Jennifer Barham
It's Beginning to Feel A Lot Like Christmas...
It’s the most wonderful time of the year, and with 2021 almost in the rearview mirror, we get to look ahead to a brand new year.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
display table tops,
exhibit design,
Nashville,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade shows,
tradeshows,
success,
F2F,
face to face marketing,
event planning,
Christmas,
Christmas movies
by Mike Thimmesch
Stretching an already tight budget can be a challenge, and the trick is to pursue savings that are transparent to the attendees at your exhibit space. Whether you are planning your company’s initial launch into trade shows or taking over an exhibit schedule previously handled by another trade show manager, the associated costs can be a little intimidating. If your budget is limited, these 10 tips can help you get the most out of your exhibit dollars:
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
display table tops,
exhibit design,
Nashville,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade shows,
tradeshows,
budget,
event planning
by Jennifer Barham
Summer’s here and the living is, well, not really easy (as the song goes), but there’s lots to look forward to. And after last year’s “Cruel, Cruel Summer,” we can all look forward to a little more lightness and a little more celebration and a little more fun in the sun.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
display table tops,
exhibit design,
Nashville,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade shows,
tradeshows,
success,
F2F,
face to face marketing,
event planning,
Rob Base & DJ EZ Rock,
Donna Summer,
Bob Seger,
Bananarama,
NRBQ,
Brian Hyland,
The Ventures,
The Beach Boys,
Weezer,
Mick Jagger,
The Go Go's,
Dolly Parton,
Kenny Rogers,
David Bowie,
Timbuk 3
“They’re baaaaaack!” Live events are returning, and we are here for it. With all the trade shows cancelled in 2020 and the lack of personal interaction, it’s about time. However, don’t expect the trade show season of 2019. No, sir. There will be new procedures and protocols as organizers consider the health and safety of exhibitors and attendees and staff.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
display table tops,
exhibit design,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade shows,
tradeshows,
success,
F2F,
face to face marketing,
event planning,
COVID-19
2020 Proved That Relationships Should Be Your Business's 2021 Priority
We have made it through the first quarter of 2021 already! Even so, we are still reeling from the past year...a year for the history books. No one could’ve predicted the happenings or the fallout or the hidden blessings from 2020. The global pandemic’s impact on the event industry was no small thing, and though we didn’t cause it and we can’t control it, we can learn a lot as we move on toward a healthier, more productive year.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
display table tops,
exhibit design,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade shows,
tradeshows,
success,
F2F,
face to face marketing,
event planning,
COVID-19
We are all anxiously awaiting the return of trade shows and events to make us feel like we are back to business as usual. And continue to wait we will. Events keep getting postponed, trade shows are being pushed later and later, and hosts and attendees alike are wondering what the future of exhibiting is going to look like.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
display table tops,
exhibit design,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade shows,
tradeshows,
success,
F2F,
face to face marketing,
event planning,
COVID-19
What a year so far! As look forward to heading back (hopefully and thankfully!) to face-to-face meetings in 2021, we have a few new considerations to add to our to-do lists:
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
display table tops,
exhibit design,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade shows,
tradeshows,
success,
F2F,
face to face marketing,
event planning,
COVID-19
12 Items to Check Before Trade Shows Return
With all of the canceled shows and rescheduled events this year, it can seem as though trade shows are a thing of the past. Exhibitors have taken a hit as their prime opportunities have been put on hold. Discouraging as all of this might have been and as uncertain as it continues to be, anticipation is high concerning when trade shows will return. One major trend shows that many larger events have opened up for the 2nd half of 2021. This is positive because they could have easily switched to a virtual format. Instead, they are recognizing the value of in-person events.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade shows,
tradeshows,
success,
F2F,
face to face marketing,
social distancing
Not Every Virtual Event is the Same
Sooooo, by what percentage in 2020 did you increase your usage of the words cancelled, rescheduled, and postponed (not to mention VIRTUAL)? We are all pivoting in this brave new world, and our flexibility is being tested. For the trade show industry, which thrives on in-person events and face time with people, this can present a challenge. So, who’s up for a challenge?!
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade shows,
success,
digital marketing,
F2F,
livestreaming,
virtual meetings,
virtual events
As we move on from 2020 into a brand new year, the excitement of resuming meetings and trade shows cannot be understated! We have new rules and even a new vernacular. "Social Distancing" is a newly coined term thanks to coronavirus(!) and is now priority one for gatherings of all sizes. We have all become familiar with it thanks to those handy directional arrows and neatly-spaced “X” spots in grocery stores and retail outlets. We all know how to keep our distance. But what about when we all get back together at trade shows and marketing events? How do we stay safely distant but intimately connected to our customers and prospects?
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade shows,
success,
F2F,
face to face marketing,
client relationships,
experiential marketing,
client engagement,
human interaction,
virtual meetings
About In-Person Exhibiting
Most trade show marketers I know can’t wait to get back to business as usual at real live events. Because of the global pandemic, many businesses are facing big losses and a temporary stay in their ability to market face-to-face. As we in the industry know, there’s no replacement for in-person marketing. It’s what we love to do, and here are just a few reasons why we look forward to the return of trade shows as soon as possible!
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade shows
Travel Industry Safety Measures to Keep Exhibitors and Attendees Safe
After months of cancelled events, rescheduled shows, and general uncertainty concerning work and travel and exhibiting, everyone is growing eager to get back to face-to-face meetings. As the world begins opening up and returning to normal, everyone is wondering if it’s going to be business as usual or a completely new normal. Fortunately, the travel industry knows that people needMe to feel safe and comfortable and have taken great measures to ensure customer safety and trust with airlines, hotels, and convention centers. Read ahead for the latest updates in these industries to be inspired and reassured about the great strides made to get us all back to a booming trade show season safely.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
B2B,
trade show planning and logistics,
event planning,
COVID-19
...but often not considered
In the flurry of activity that goes into preparing for a trade show – from the best technology to the flashiest graphics to the prime booth location at the event – don’t make the critical mistake of overlooking a crucial element of your brand and your marketing: DESIGN. Good design creates more space, improves the functionality of space, enhances space through lighting, color, texture, scale. Design is meant to be both very visible and magnetic, but yet subtle enough as to be almost invisible. Since many marketers are worrying about how to get noticed, design is the answer. It’s the visual image that will make people notice you. Through the use of balance, focus, and repetition, you can inspire your prospects and elevate your presence at any event.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
design,
Blog,
booth design,
exhibit design,
Nashville events,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
branding,
webinar,
B2B,
trade show planning and logistics,
event planning
Maintain Marketing Momentum
Canceled! Postponed! Rescheduled! TBA! What’s a marketing department to do when trade shows and events can’t be put on the calendar in ink?! All this penciling in and erasing is likely to drive even the most hardcore marketing folks crazy. But never fear. You don’t have to wait until trade shows resume to pick up with your marketing goals. Making lemonade out of lemons is part of a marketer’s job, and here are several ways you can make the sweetest lemonade during this stagnant summer season.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
design,
Blog,
booth design,
exhibit design,
Nashville events,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
branding,
webinar,
B2B,
trade show planning and logistics,
event planning,
COVID-19,
virtual meetings
Go Beyond Customer Satisfaction
If you’re with a long-standing company, you probably have loads of repeat customers or customers who’ve been with you through thick and thin. You might assume it’s because you’re the best or they are pleased as punch. In reality, these customers might be sticking around out of convenience or habit or because nothing better has come along for them. That’s not the same as loyalty.
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Topics:
Nashville trade show marketing,
marketing,
Knoxville trade show marketing,
Trade Show Displays in Nashville,
trade show exhibiting,
Trade Show Exhibits Knoxville,
trade show exhibits Nashville,
tradeshows,
experiential marketing,
Retail Marketing,
marketing and advertising,
customer centricity,
Amazon
Recently, Amazon announced the creation of its “Operations Center of Excellence” right here in my hometown of Nashville. This $230 million investment will focus on improvements and innovation in customer fulfillment, transportation, supply chain, and related functions. Its footprint will be evident as the behemoth covers a million square feet and employs 5,000 people.
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Topics:
Nashville trade show marketing,
marketing,
Knoxville trade show marketing,
Trade Show Displays in Nashville,
trade show exhibiting,
Trade Show Exhibits Knoxville,
trade show exhibits Nashville,
tradeshows,
experiential marketing,
Retail Marketing,
marketing and advertising,
customer centricity,
Amazon
Managing Your Trade Show Booth for an Optimal New Product Launch
You’ve invested a significant portion of your marketing budget into your trade show and all of the associated expenses surrounding your shows. You hope that your shows will perform well enough to deliver a positive return on your investment. The good news is that your success does not hinge on one factor, rather a series of small decisions that create a good return for your company. The ROI of your trade show is directly influenced by your actions and decisions. But that control is a double-edged sword. When it comes to the burden of being responsible for your ROI, both good or bad, and someone has to live with the results.
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Topics:
Nashville trade show exhibits,
marketing,
trade show displays Nashville,
trade show exhibiting,
Trade Show Exhibits Knoxville,
trade shows,
marketing budget,
ROI,
budgeting and measurement,
product launch
You’ve invested a significant portion of your marketing budget into your trade show and all of the associated expenses surrounding your shows. You hope that your shows will perform well enough to deliver a positive return on your investment. The good news is that your success does not hinge on one factor, rather a series of small decisions that create a good return for your company. The ROI of your trade show is directly influenced by your actions and decisions. But that control is a double-edged sword. When it comes to the burden of being responsible for your ROI, both good or bad, and someone has to live with the results.
Although much of your success remains in your hands, we can offer several bits of advice to help ensure that your ROI on shows is good. These are the tips that veteran exhibitors use to make certain their efforts contribute to their company’s bottom line.
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Topics:
Nashville trade show exhibits,
marketing,
trade show displays Nashville,
trade show exhibiting,
Trade Show Exhibits Knoxville,
trade shows,
marketing budget,
ROI,
return on investment,
budgeting and measurement
Trade shows are a serious marketing medium in which we invest billions of dollars. In our quest to achieve business results, we often talk about getting the highest ROI (Return on Investment) or ROO (Return on Objectives). But what about the greatest ROF (Return on Fun)… more specifically, how do we make the shows fun for ourselves?
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Topics:
Nashville trade show exhibits,
marketing,
trade show displays,
trade show exhibiting,
trade show exhibits,
Trade Show Exhibits Knoxville,
trade shows,
environments,
trade show leads,
ROI,
return on investment,
F2F,
face to face marketing,
B2B,
client relationships
A shorthand formula to help with exhibit design goes like this: "Exhibit design should compel a particular audience into a specific conversation to achieve a measurable outcome." It doesn't cover every situation, but it does help set a pace for most design scenarios. Let's go phrase by phrase:
Obviously, we advocate exhibit design. Intentional, evocative and relevant design is important to any good face-to-face marketing endeavor. Commodity exhibits are available, and you can buy nearly anything off the internet.
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Topics:
marketing,
creative,
design,
Blog,
booth design,
exhibit design,
trade show,
trade show booth,
trade show displays,
trade show exhibiting,
trade show exhibits,
trade shows
5 Ideas for Client Engagement
No one wants to be replaced, as a company or a person, and having remarkable client engagement that eclipses that of your competitors makes you hard to replace. Once we differentiate ourselves we become difficult to switch out with other companies that do the same thing that we do. The best part about delivering this intangible value to clients is that it is fairly low cost or no cost, but essential to success.
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Topics:
marketing,
trade show displays Knoxville,
trade show exhibiting,
trade show exhibits,
trade show exhibits Nashville,
tradeshows,
branding,
client relationships
Telling Your Company Story
Story telling has been a popular topic in exhibiting over the last several years. I’ve used the term myself when talking with clients. And I do agree that when we are designing a space we have a story to communicate. But I also caution our clients that you need to be savvy as to what story you are telling. You have to sort out what story you want to tell about your company.
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Topics:
marketing,
creative,
design,
trade show displays Knoxville,
trade show exhibiting,
trade show exhibits,
trade show exhibits Nashville,
tradeshows,
branding
As your company's Marketing Warrior, you know the value of trade shows in generating leads and cultivating existing client relationships. However, with a tight marketing budget you need some ammunition to convince the powers that be that the spend on trade shows is well worth the expense. Here are some talking points to help you when your boss asks, "Why are we spending so much on trade shows?"
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Topics:
trade show exhibiting,
Trade Show Exhibits Knoxville,
trade show exhibits Nashville,
tradeshows,
marketing budget,
ROI,
return on investment
How Is Your Brand Health?
“How healthy is our brand and what kind of return are we receiving?” This common question looms in the minds of marketers far and wide who wrestle with this on a regular basis. As we begin 2018 and reflect back on 2017, we will inevitably consider each phase of our marketing mix and ask this very question. Upon reflection, it becomes a fair bit more challenging to evaluate how well people are adopting our brand or further yet, verifying if it is supporting what we stand for. So let’s look at one option for the question of “How do I measure our brand?” Here are some simple litmus tests that can be used to measure how "sticky" our brand is... and the health of our brand.
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Topics:
trade show exhibiting,
Trade Show Exhibits Knoxville,
trade show exhibits Nashville,
vision,
marketing budget
Ahh… your booth. It is a work of art isn’t it? You’ve worked hard making it look EXACTLY how you want it. Every angle, every detail, the lighting…it’s all perfect for that 10x20 space you exhibit in. Occasionally, you’ll hit the smaller shows in your 10x10 version of your trade show display, but that 10x20 is your sweet spot.
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Topics:
marketing,
trade show marketing,
Blog,
booth size,
exhibit size,
trade show booth,
trade show displays,
trade show exhibiting,
trade show exhibits,
trade shows